[The Men Who Support the Women] Keep Rocking the Boat

Steve Crandall

Steve Crandall is the CEO of ProMotion Holdings Global, a leading national provider of communications consulting and content technology solutions. As CEO, he has overseen the organization’s growth from its founding to one of the largest LGBTQ-owned businesses in the Pacific Northwest. As a serial entrepreneur, strategic thinker, and community activist, Steve’s award-winning creative work has appeared on local and national news. He serves on numerous nonprofit boards and was named the Greater Seattle Business Association’s “Business Man of the Year” in 2005.

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Here’s a glimpse of what you’ll learn: 

  • Steve Crandall discusses how female leadership has evolved since founding ProMotion Holdings
  • Steve’s journey to becoming a video court reporter
  • How Steve’s military upbringing has impacted his leadership style
  • Recognizing women’s skills in the workplace
  • The value of a women-led executive team to ProMotion Holdings’ culture
  • Advice for breaking the glass ceiling in a male-dominated work environment

In this episode…

Although women have gained some authority in the business world, male leaders continue to outrank their female counterparts in every sector. How can you inspire young women to pursue leadership roles while dismantling the barriers to gender equality?

As an advocate for workplace diversity, Steve Crandall believes that women play a crucial role in business decisions by bringing unique perspectives and insights to any undertaking. He has built an entirely women-led executive team that makes key decisions on equal pay and leave to facilitate widespread change. Steve encourages women to challenge the status quo and remain assertive and headstrong to obtain a leadership position.

CEO of ProMotion Holdings, Steve Crandall, joins Andrea Heuston in today’s episode of the Lead Like a Woman Show, to discuss the importance of a women-led team. Steve also talks about the evolution of female leadership, how to recognize women’s skills in the workplace, and advice for breaking the glass ceiling in a male-dominated workforce.

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Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Synergy and Opportunity

Allison DeLeone

Allison DeLeone is the President and CEO of The Production Network (TPN) + Evia, a production agency providing messaging strategies and comprehensive solutions for brands wanting to boost engagement with their audience. For over 25 years, Allison has supported events and exhibit productions for the largest brands on high-profile stages. Her current focus is on incorporating TPN in Web3 and the metaverse.

Hilary Laney

Hilary Laney is the Chief Revenue Officer at The Production Network + Evia. As an executive and team leader, Hilary’s passion is to build engaging and inclusive event experiences. Her efforts have helped Evia’s customers target their intended audiences and collect accurate data from its users.

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Here’s a glimpse of what you’ll learn: 

  • Allison DeLeone shares her journey from working as a sculptor in the museum industry to becoming the CEO of TPN
  • Hilary Laney’s experience purchasing Evia and changing the event industry
  • Staying agile and relevant when setbacks are ever-present
  • The future of TPN + Evia and the impetus of the merger
  • Allison’s unique contribution to the NFT space
  • Advice that has impacted Allison and Hilary

In this episode…

The event industry is complex and ever-changing. It can be challenging to maintain your influence if you don’t implement the proper strategies. To stay ahead of the competition, it’s critical to construct creative ideas and be vigilant of new opportunities.

Upon combining their forces, event industry powerhouses Allison DeLeone and Hilary Laney are raising the standards for creative production agencies. Their individual experiences have shown that they are capable of moving companies forward — even in trying times. Merging their companies has allowed the duo to expand their services for customers and create new opportunities for themselves, their team, and their customers.

In this episode of Lead Like a Woman Show, Andrea Heuston sits down with Allison DeLeone, the President and CEO of TPN + Evia, and Hilary Laney, TPN + Evia’s Chief Revenue Officer, to discuss the merger between the two companies and how it has introduced new opportunities. Allison and Hilary also talk about how the company has maintained its relevance and how they are innovating through NFTs.

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Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Becoming a Change-Able Leader

Dianna Anderson

Dianna Anderson, MCC is the Founder and CEO of Cylient, a firm that helps clients create a coaching culture that drives momentum for enterprise-wide change. Through Cylient, she has developed various workshops including Coaching in the Moment®, Feedback in the Moment®, and Untying the Knot®, which have enabled leaders to take a coaching approach to daily interactions.

Dianna is the co-author of Coaching that Counts, offering a compelling business case for individual coaching in organizations. She is also a Master Certified Coach (MCC) through the International Coach Federation.

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Here’s a glimpse of what you’ll learn: 

  • How Dianna Anderson began coaching professionals — and how she founded Cylient
  • Dianna talks about coaching as a lifestyle and Cylient’s coaching approaches
  • The power of safe and seen coaching cultures
  • What is change-able leadership?
  • Valuable tips for female leaders

In this episode…

Traditional leadership approaches often embody an authoritative model in which solutions are definitive and individuals receive criticism. Yet these methods are outdated and don’t align with modern workforces and cultures. So how can you evolve your leadership style to facilitate meaningful change?

Master Certified Coach Dianna Anderson has harnessed the change-able leadership concept. This style utilizes coaching as a way of life to help professionals learn, grow, and create connections. If you want to make a lasting impact, Dianna says to create spaces where individuals feel safe, seen, and heard to foster collaboration and solve shared challenges.

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she chats with Dianna Anderson, Founder and CEO of Cylient, about what it means to be a change-able leader. Dianna also talks about coaching as a lifestyle, the power of creating safe and seen spaces, and Cylient’s coaching process.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

You’re Worth More Than You Think You Are

Mikelann Valterra


Mikelann Valterra is an author, keynote speaker, and money coach who helps women transform their relationship with money to create a life they love. For over 20 years, she has been a thought leader in the field of financial psychology. Her strong background in emotional intelligence paired with her practical money strategies enables her clients to consciously design their life while escaping financial stress and anxiety. When she’s not working with clients, you can find Mikelann on the dance floor indulging in her love of Argentine Tango.

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Here’s a glimpse of what you’ll learn: 

  • How Mikelann Valterra became a money coach and started her business
  • What led to Mikelann’s success in business?
  • Mikelann talks about co-founding a software company
  • The benefits of money coaching
  • Mikelann’s tips for designing a life you love, having money conversations, and creating a personalized spending plan
  • The best piece of advice Mikelann has received from her mentors — and her advice to women on creating a happy place
  • Mikelann talks about her future plans and her superpower

In this episode…

How can you use your money to be happy and create the life you want?

You can do anything you put your mind to. Take it from Mikelann Valterra, who had the faith and courage to go after her dreams and start a business in a new niche. She believed that she could — and she did! Now, she helps other leaders manage their money and design the life of their dreams. Today, Mikelann is here to share her advice on money, spending, and finding joy in your life.

In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Mikelann Valterra, a money coach, about the psychology of money. They also discuss the benefits of money coaching, tips for designing a life you love, and how to create a personalized spending plan.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Embrace the Unexpected

Karen Hough

Karen Hough is the Founder and CEO of ImprovEdge and has been using improvisation as a catalyst for business training and consulting for over 20 years. ImprovEdge won the silver International Stevie Award for “Most Innovative Company of the Year” and is in the top 1% of US women-owned businesses. Karen won the WNBA Inspiring Woman Award and is a regular contributor to the Huffington Post.

Karen is a #1 Amazon best-selling author and 800-CEO-Read Top 25 Business Books recipient for The Improvisation Edge: Secrets to Building Trust and Radical Collaboration at Work. Her second award-winning book, Be the Best Bad Presenter Ever: Break the Rules, Make Mistakes, and Win Them Over, is available in four languages and won the Benjamin Franklin Gold Award for video content in an ebook. Her third book, Go With It: Embrace the Unexpected to Drive Change, was published by the Association for Talent Development in 2017. Karen is a national conference keynote speaker on topics such as negotiation, executive presence, presentation skills, leadership, and business development. She is also a graduate of Yale University and La Sorbonne in Paris and is deeply committed to philanthropic work. She lives in Ohio with her husband and three children.

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Here’s a glimpse of what you’ll learn: 

  • Karen Hough’s acting and sales background
  • What went right when Karen started her company?
  • ImprovEdge’s new product for boosting competence
  • How Karen uses improv skills to serve clients and help them thrive
  • Why speakers should break some presentation rules
  • How to embrace the unexpected and drive change
  • The most impactful piece of advice Karen has ever received
  • Karen’s superpower and contact details

In this episode…

Many things can happen unexpectedly and cause chaos and confusion. In such cases, how can you improvise to emerge stronger and more empowered?

To successfully step into the unknown, you have to be willing to embrace change. Do the things that make you uncomfortable, whether at work, in your family, or in relationships. The fear of change can make you uneasy and prevent you from living your best life, but you can take baby steps toward your goals. When things happen unexpectedly, you don’t need to have all the answers. Karen Hough’s advice is to take a pause to calm down and allow yourself to reflect and think about the next steps.

In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by Karen Hough, the Founder and CEO of ImprovEdge, to talk about the power of improvisation in business and in life. They also discuss breaking presentation rules to connect with an audience better, how to embrace the unexpected to drive change, and how Karen uses improv skills to serve her clients.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.