You Cannot Be What You Cannot See

Daniella Menachemson

Daniella Menachemson is the President of StyleNations, a custom furniture company. She is one of the industry’s leading custom furniture makers and environmental design experts. As an award-winning entrepreneur and leader, Daniella takes pride in her great strides in business and leadership. Her approach to design is now met with a hint of anticipation toward the digital age. She has observed changes in consumer demand over the past two decades, inspiring her to elevate her career and company to a new level.

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Here’s a glimpse of what you’ll learn: 

  • Daniella Menachemson’s journey to starting a custom furniture company
  • What went right for Daniella when she started her business?
  • Why Daniella moved from Australia to Dallas, Texas
  • Daniella talks about StyleNations’ products, her passion for the metaverse, and her story from Andrea Heuston’s new book
  • How Daniella empowers and supports women
  • The most impactful piece of advice Daniella has received from her mentors — and her advice to women feeling stuck
  • How StyleNations impacts local communities
  • Daniella’s superpower

In this episode…

What does it take to lead by example? How can you take control of your destiny?

To be an exceptional leader, you need to be audacious and empower others to become the best version of themselves. To do this, surround yourself with inspirational mentors to guide you in the right direction. According to Daniella Menachemson, being audacious is having the courage to step into the unknown. You have to be willing to undertake uncomfortable things that will eventually help you achieve your goals. Take bold, courageous steps and support the people around you.

In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Daniella Menachemson, the President of StyleNations, about her entrepreneurial journey. They also discuss Daniella’s passion for the metaverse, why she moved from Australia to Dallas, and how StyleNations impacts local communities.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Fail Faster

DeLynne Ano

DeLynne Ano is the Founder of Runli, a business workflow automation app that simplifies business back-office workflows by automating the hand-off between employees and departments, thereby improving efficiency and reducing the margin of error. DeLynne has over 25 years of executive experience with Fortune 100 companies. Her mentoring of businesses has resulted in billions of dollars of client revenue growth in dozens of industries, from food, beverage, and packaging to entertainment and media. She started her consulting business, Scape Group, Inc., in 2010 where she helped her first client grow from $750,000 annually to $24 million. The growth came as a result of instituting processes and system design.

After more than three decades of working with corporate suppliers and business owners, DeLynne has come to realize that small businesses cultivate creativity and innovation. Today, she owns and leads Playbook Makers and Runli, automated business processes that allow business owners to focus their energy working on the business, rather than in the business. The organization is a result of her passion for leveling the playing field and providing the tools needed for small businesses to play big.

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Here’s a glimpse of what you’ll learn: 

  • DeLynne Ano explains why she started her business and what has led to its success
  • The Runli app and the benefits of implementing processes
  • Why DeLynne created Playbook Makers
  • DeLynne’s experience working with her sons
  • The most impactful piece of advice DeLynne has ever received
  • DeLynne’s advice on launching new ideas, her superpower, and how to get in touch with her

In this episode…

How can you use processes and automation to deliver your best work? What are the benefits of creating standardized workflows?

Systems and processes are essential for a business to run efficiently. They promote consistency, improve time management, and help reduce errors. To start, DeLynne Ano advises business owners to identify the work they do very well and surround themselves with people who are experts in the things they don’t do well. It is also important to hire and delegate work to smart people, get your business organized, and work with mentors.

In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by DeLynne Ano, the Founder of Runli, to discuss the benefits of automation and business processes. They also talk about DeLynne’s business workflow app, her experience working with her sons, and tips for running a successful business.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

The Power of Scarcity

Mindy Weinstein

Mindy Weinstein, PhD, is the Founder and CEO of Market MindShift, a boutique digital marketing firm in Scottsdale, Arizona. She is a digital marketing expert named one of the top women in the industry globally. Mindy has trained thousands of professionals from organizations of all sizes including Facebook, the Weather Channel, World Fuel Services, and Hampton Products, and she continues to write for various publications.

Mindy is also the author of The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. She has a PhD in general psychology with an emphasis on technology. She is also a Marketing Instructor at Grand Canyon University and the University of Denver, as well as a Program Leader at the Wharton School and Columbia Business School.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Mindy Weinstein to start Market MindShift?
  • How Mindy juggles teaching at various universities
  • Mindy talks about her new book and explains how scarcity impacts consumer behavior
  • How scarcity marketing and the fear of missing out impact the brain
  • The power of uniqueness, effects of age on scarcity, and the relationship between inflation and scarcity
  • The most impactful piece of advice Mindy has received
  • How to leverage urgency and demand
  • Mindy’s superpower and contacts details

In this episode…

Do you get overwhelmed by the fear of missing out on something? Do you struggle to make the right decisions when faced with scarcity?

Fear often has a big impact on our emotions and the decisions we make. The fear of losing something can be a big driving force when making buying decisions and is a tactic often used by marketers to drive sales. According to Mindy Weinstein, scarcity makes things more attractive and increases competition.

In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Mindy Weinstein, the Founder and CEO of Market MindShift, about the power of scarcity. They discuss how scarcity marketing affects the brain, the relationship between inflation and scarcity, and the power of uniqueness.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Year in Review] Celebrating Courageous Leaders and Their Moving Stories

Andrea Heuston

Andrea Heuston is the CEO and Creative Principal of Artitudes Design, an award-winning creative agency. She has over 20 years of experience in the design industry and has won several awards such as the Puget Sound Business Journal’s 40 under 40, the Annual Enterprising Women of the Year Awards for Enterprising Women Magazine, Cambridge Who’s Who, and the Key4Women Achieve Award.

Andrea holds a degree in communications and design from the University of Washington. She is a speaker, author, and a volunteer who helps plan, purchase, prepare, and serve meals for the members of The Matt Talbot Center. Andrea is also the host of the Lead Like a Woman Show where she features top women leaders in order to share their inspirational stories on life and leadership.

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Here’s a glimpse of what you’ll learn: 

  • Andrea Heuston talks about her interview with Lorrie Morgan, Natasha Miller, and Dame Stephanie (Steve) Shirley
  • Andrea’s 100th episode
  • Top negotiation and dispute resolution tips from Mori Taheripour
  • The lessons Andrea learned from Susan Drumm and Joyce Shulman
  • Andrea describes her podcast series about men who support women
  • What Andrea learned from chatting with Kati Quigley and Lisa Riggs
  • Andrea’s interview with Rosalyn Taylor O’Neale, the authors of the book Tales From the Trenches, Stephen Shortt, Dr. Amy Morrison, and Riah Gonzalez
  • How Andrea was able to interview Vicky Heldreich Durand
  • Dr. Jeremy Weisz’s superpower

In this episode…

Having hosted many guests on the Lead Like a Woman Show, Andrea Heuston has learned numerous lessons about leadership, growing a business, and supporting other entrepreneurs.

Over the last year, she has talked with inspiring women who have overcome many challenges to build billion-dollar businesses and conquer their fears. Andrea has also interviewed various men who work tirelessly to support women and level the playing field across gender lines. This past year’s lineup includes powerhouse entrepreneurs and thought leaders like Rosalyn Taylor O’Neale, Warren Rustand, and Dame Stephanie (Steve) Shirley, who have been empowering and elevating others to greatness.

In this episode of the Lead Like a Woman Show, host Andrea Heuston is joined by Dr. Jeremy Weisz, the Co-founder of Rise25, to talk about some of the most impactful interviews she has hosted over the last year. They discuss tips for building a business, supporting women in leadership, and the power of the mindset. Tune in to hear remarkable stories from incredible go-getters around the world!

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Never Fear Failure

Tim McDiarmid

Tim McDiarmid is the Founder and Owner of The Good Kind Hospitality Group. The world traveler who is Canadian by birth and resides in San Antonio provides culinary and artistic creations that fit perfectly with any type of event. As a serial entrepreneur, Tim specializes in running multiple business endeavors. Her first company, Tim the Girl, combines bespoke catering and event planning. She also operates The Good Kind, a modern market and cafe which builds on Tim the Girl’s vision of providing her community with food that is clean, nourishing, sustainable, and delicious.

Tim also owns an event venue, Ivy Hall, which is a beautiful garden space that hosts weddings, birthdays, corporate events, and more. After many years in business, she is sharing her knowledge and providing guidance through the Bravery Strategy, a coaching and consulting business for aspiring entrepreneurs.

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Here’s a glimpse of what you’ll learn: 

  • How Tim McDiarmid joined the culinary and hospitality industries
  • What went right for Tim when she started her business?
  • How Tim supports women through her organization
  • Tim explains why she started a business serving clean food in Texas
  • Tim’s experience as a chef on the show Chopped
  • How Tim’s new program “Bravery Strategy” will support entrepreneurs
  • The most impactful piece of advice Tim has received from a mentor
  • Tim’s superpower and contact details

In this episode…

How much freedom do you want in your life? What strategies can you use to gain more freedom financially, in your business, or in your personal life?

According to Tim McDiarmid, everyone is capable of finding freedom. However, you have to be willing to take big risks to achieve this freedom and gain success. Tim, who has gone through similar challenges to find freedom, advises entrepreneurs to embrace failure, be authentic in their professional careers, and learn how to make the right choices.

Tim McDiarmid, the Founder and Owner of The Good Kind Hospitality Group, joins Andrea Heuston in this episode of the Lead Like a Woman Show to talk about her experience building a business in the hospitality industry. Tim explains how she supports women through her business, her experience on the show Chopped, and her new program for entrepreneurs.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.