Shifting Paradigms: 3 Business ‘Truths’ That Are Fundamentally Untru

Reframe your entrepreneurial dream with a few shifts in perspective and a clear methodology to achieve a more joyful life. Michèle Hecken is an Entrepreneurs’ Organization (EO) member in Edmonton, Alberta, Canada. An ex-CEO, she is the founder of The Art of Offboarding, a proprietary leadership and operational methodology which she implements in Fortune 500 companies. She is also a… Continue reading Shifting Paradigms: 3 Business ‘Truths’ That Are Fundamentally Untru

4 Nonnegotiables for Starting a Successful Podcast

Andrea Heuston, an Entrepreneurs’ Organization (EO) member of the US West Bridge chapter, is a speaker coach to leaders at Fortune 100 companies, a best-selling author, and CEO of Artitudes, a full-service design firm specializing in executive presentations, branding, and visual marketing. We asked Andrea, host of Lead Like a Woman podcast, about her strategy for launching a successful podcast. Here’s what she… Continue reading 4 Nonnegotiables for Starting a Successful Podcast

Three Techniques You Can Implement Immediately To Help You Enjoy Public Speaking

Andrea Heuston is a Podcast Host, Speaker Coach, a best-selling published Author, and CEO of Artitudes, a creative communications firm. If the thought of standing up in front of a crowd makes your palms sweat, your heartbeat thunder and your chest tighten, you’re not alone. Studies have found that around 77% of the world’s population fears public speaking—it’s… Continue reading Three Techniques You Can Implement Immediately To Help You Enjoy Public Speaking

5 Reasons Why Women Make Outstanding Leaders

Female leaders bring skills, different perspectives, and innovative ideas to the table, which fosters future-focused, more resilient companies. Andrea Heuston, an Entrepreneurs’ Organization (EO) member of the US West Bridge chapter, is a podcast host, speaker coach to leaders of Fortune 100 companies, a best-selling author, and CEO of Artitudes, a full-service creative firm specializing in storytelling, speaker coaching, executive… Continue reading 5 Reasons Why Women Make Outstanding Leaders

An Entrepreneur’s Guide to Writing A Bestselling Book in 5 Steps

If you’re an entrepreneur, chances are the idea of writing a book has made its way into your orbit. Having built a successful business, you’ve likely overcome barriers, experienced singularities and had epiphanies that might benefit others. It’s natural to recognize a story within you. I know I certainly did. Writing a bestseller has great… Continue reading An Entrepreneur’s Guide to Writing A Bestselling Book in 5 Steps

Never Apologize for Being a Strong Woman

Two weeks ago, I posted an article to LinkedIn by Steve Wiens. It is titled, “An Ode to Women Who Are Too Much.” I have often been categorized as “too much.” The response to the article has been amazing, so thank you to Steve Wiens for recognizing that strong women are necessary to this world. Strong women… Continue reading Never Apologize for Being a Strong Woman

Female Founders: Andrea Heuston of Artitudes Design On The Five Things You Need To Thrive and Succeed as a Woman Founder

A Kickass Outfit — You need an outfit that makes you feel like you can own the world when you wear it. It adds to your confidence level. It’s the outfit that makes you feel like a superhero; this is your uniform, this is your costume, and you are who you need to be to rule… Continue reading Female Founders: Andrea Heuston of Artitudes Design On The Five Things You Need To Thrive and Succeed as a Woman Founder

Andrea Heuston Of Artitudes On 5 Things You Need To Be A Highly Effective Public Speaker

Audience research. The first thing you need to learn is that your speech is not about you, it’s about your audience. Before you even start writing your speech you need to do your research, understand your audience: what are they there for; what makes them do things; what are their trigger points; what are their concerns… Continue reading Andrea Heuston Of Artitudes On 5 Things You Need To Be A Highly Effective Public Speaker