Making the Uncomfortable Comfortable

Imelda Alejandrino is the CEO and Creative Director at AP42, a top-performing digital team specializing in advertising, branding, direct marketing, and technology. As a seasoned digital strategist, she has over 25 years of experience leading innovative creative efforts across various platforms.

Imelda’s work has spanned digital AR/VR, film, retail packaging, and events. She has collaborated with major brands, including Accenture, Meta, General Motors, and Chevron and launched Oggi, an immersive digital reality application, in 2020.

Imelda Alejandrino
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Here’s a glimpse of what you’ll learn:

  • [4:01] Imelda Alejandrino’s journey into the creative space and the evolution of AP42
  • [5:52] The lessons Imelda learned from working with powerful clients and mentors
  • [13:31] Imelda talks about her groundbreaking VR platform Oggi and its applications
  • [17:20] How the metaverse has evolved and its adoption across generations
  • [19:42] Translating new technology for various audiences
  • [24:42] The strategic path to engaging with stakeholders through volunteering and networking

In this episode…

When embracing creativity and innovative ideas in your work, you’re likely to encounter resistance from those who are skeptical of new technologies. Rather than shying away from the new and uncomfortable, you can embrace it. How can you nurture creativity in a fast-paced digital world?

Creative powerhouse and digital visionary Imelda Alejandrino champions using immersive digital realities to strengthen connections and create memorable experiences. Yet attitudes toward technology adoption have been negative, so eliminating the associated fear with open communication and demonstrations is crucial in promoting widespread adoption. Imelda notes that mentorship, networking, and engaging in continuous learning have allowed her to develop groundbreaking new ideas in her career.

In this episode of the Lead Like a Woman Show, Andrea Heuston hosts Imelda Alejandrino, the CEO and Creative Director at AP42, to discuss technological innovation. Imelda delves into practical applications of virtual reality, the metaverse, and the human aspect of digital engagement.

Quotable Moments:

  • “My superpower is making uncomfortable situations comfortable.”
  • “It’s not so much the demographics that matter, but rather the attitudes towards technology adoption.”
  • “If you’re a marketer, you think about age groups. For me, it’s attitude.”
  • “Confidence. That’s the most impactful piece of advice I’ve received, and it has stayed with me.”
  • “When I showed her my capabilities brochure that had AR in it, she said, ‘Call me Monday.’ And the rest is history.”

Action Steps:

1. Embrace new technology in your field to stay ahead of the curve: As Imelda demonstrated with her innovation in virtual reality, adopting new tech can differentiate your service offerings and attract forward-thinking clients.

2. Network strategically and volunteer within industry organizations: Engaging with others in organizations like WBENC opens doors to mentorship and collaborative opportunities.

3. Utilize immersive technology for enhanced engagement: Imelda’s success with Oggi shows how immersive virtual spaces can create deeper connections and more memorable experiences, projecting importance for events and education.

4. Be open to mentoring and continuous learning: Imelda’s professional journey underlines the importance of mentorship, both as a mentee and a mentor, fostering personal growth and advancing one’s business prospects.

5. Build confidence and communicate effectively: Developing confidence can help overcome barriers and empower female leaders to assert their presence in typically male-dominated industries.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Fluff Up Their Wings

Marley Majcher is the CEO of The Party Goddess, a full-service event planning and catering company celebrated for creating high-profile parties. With clients like Snoop Dogg and Britney Spears, Marley’s events are renowned for their elegance and extravagance. Known as The Profit Goddess, she provides invaluable resources for small business owners and entrepreneurs. She is also the author of But Are You Making Any Money?, a witty guide to managing a lucrative business.

Marley Majcher
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Here’s a glimpse of what you’ll learn:

  • [03:57] The origins and evolution of Marley Majcher’s journey as The Party Goddess
  • [6:11] Marley describes her entrepreneurial ambitions at four years old
  • [12:38] How to translate simple project profitability into overall business success
  • [19:23] What was the inspiration for But Are You Making Money?
  • [25:57] Maintaining creativity in life and business
  • [30:35] The connection between entrepreneurship and cooking
  • [36:25] Why entrepreneurs need to continuously assess their businesses

In this episode…

Turning a passion project into a full-time business can be a nightmare, especially if you’re not earning enough money to match the time spent. How can you create structure from seemingly endless business tasks and turn your passion into profit?

A-list party planner and profit coach Marley Majcher combines creativity, grit, and strategic financial management to lead her business effectively. If you want to transition from a hobby to a viable business, you must price your products and services accordingly and focus on revenue-generating tasks while delegating the rest. Additionally, by focusing on your unique selling proposition, you can cut through the noise in the market and make your business stand out.

In the latest edition of the Lead Like a Woman Show, Andrea Heuston sits down with Marley Majcher, the CEO of The Party Goddess, to discuss how to elevate your business. Marley shares entrepreneurship anecdotes and analogies, the importance of continuous business assessment, and how to transform a simple project into a full-fledged business.

Quotable Moments:

  • “As long as you keep focusing on that unique selling proposition, you’re golden.”
  • “Success is really about doubling down on what sets you apart.”
  • “You can’t accelerate the experience; just like aging a fine wine, business acumen takes time.”
  • “Learning to price correctly is crucial; it’s the dividing line between business and a hobby.”
  • “Sometimes when you don’t feel like it; that’s exactly when you need to work the hardest.”

Action Steps:

1. Identify low-value tasks: Assess which tasks can be outsourced or automated and focus on high-value activities to increase efficiency and profits. By eliminating or delegating low-value tasks, you create more time for project areas that directly contribute to your revenue.

2. Implement a pricing system: Establish a systematic approach to pricing your services or products to ensure profitability on each project. Marley emphasizes that clear, structured pricing protects your margins and guarantees that each work segment is profitable.

3. Raise prices creatively: Look for innovative ways to increase revenue without significantly raising prices, such as offering additional services or reducing costs. As Marley illustrates with cereal box pricing strategies, subtle changes can yield significant financial gains.

4. Cultivate resilience and grit: Embrace challenges as opportunities and persevere through difficult times by staying focused on your goals. This reinforces Marley’s advice to keep your head down and work hard, addressing setbacks with determination.

5. Take time to reassess: Regularly step back from daily operations to evaluate your business trajectory and adjust strategies accordingly. Taking time away from the grind provides fresh perspectives that can lead to improved business practices.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Experience Begets Wisdom

Niki Avraam is the Co-founder of the London-based law firm Howat Avraam Solicitors, where she litigates high-profile employment and discrimination cases. A keynote speaker on leadership mindset and workforce issues, she is deeply invested in the concept of purposeful work, inspiring others to discover their work’s profound impact. Niki is a sought-after leadership consultant who champions unconventional thinking to reach professional and personal heights.

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Here’s a glimpse of what you’ll learn:

  • [00:31] How Niki Avraam transformed the conventional landscape of law with her vision for business growth
  • [06:18] Breaking gender-based event conventions for business development
  • [09:07] Niki’s journey from litigation to leadership consulting and the future of work
  • [11:04] How the entrepreneurial mindset can ignite innovation in any industry
  • [16:31] Leveraging discomfort to fuel growth and professional evolution
  • [20:04] What motivated Niki to teach Business English in Spain?
  • [42:37] Unique leadership lessons from various global cultures

In this episode…

It’s not uncommon for women to feel stuck in their careers, feeling constrained by workplace customs that no longer serve them. Despite this, these women often fear discomfort. How can you overcome these obstacles and turn discomfort into your greatest ally?

Transformational leader and legal entrepreneur Niki Avraam advocates for women’s involvement in male-dominated business and networking events, carving a path for them to thrive professionally. Additionally, her preferred discomfort framework promotes growth and innovation by embracing challenges that dismantle personal and professional boundaries. By breaking away from conventional workplace practices, you can inspire creativity and progress.

In this episode of the Lead Like a Woman Show, Andrea Heuston chats with Niki Avraam, the Co-founder of Howat Avraam Solicitors, about harnessing discomfort to enhance leadership qualities. Niki discusses her journey through the legal world, her passion for reshaping leadership, and the pursuit of workplace evolution.

Quotable Moments:

  • “Autonomy and agency were essential in creating a law firm that truly collaborates with clients.”
  • “Being an intrapreneur within larger law firms was about challenging conventions and creating something unprecedented.”
  • “To foster a culture of innovation, it’s important to lean into the power of preferred discomfort.”
  • “My decisions are guided by understanding the strength of my gut — it’s my intuition, my superpower.”
  • “Everyone has experiences and skills they bring from life into their leadership journey.”

Action Steps:

  • Embrace business innovation by challenging traditional norms: Breaking away from conventional practices invites creative solutions and progress.
  • Recruit with a focus on diverse experiences and essential skills: A multifaceted workforce fosters a rich and adaptive organizational culture.
  • Lean into preferred discomfort to encourage personal and professional growth: Stepping into uncomfortable situations can lead to significant learning opportunities and can help one adapt to change more fluidly.
  • Cultivate an international mindset through travel and cultural engagement: Exposure to various cultural dynamics enhances empathy and broadens one’s perspective in leadership.
  • Listen to your intuition when making decisions: Trusting your gut feeling can serve as a powerful guide in navigating complex situations and aligning with core values.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Stop Asking for Permission

Lydia Knight is the CEO of The She Center, a consultancy that transforms women’s lives through neuroscience-based habit change. As a certified health coach and eating disorder expert, she has received recognition from CBS, NBC, Fox News, and Yahoo for her revolutionary methods. Lydia is committed to transforming culture by empowering individuals to move from self-sabotage to self-fulfillment through programs and certification courses.

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Here’s a glimpse of what you’ll learn:

  • [0:28] The importance of empowering female leaders to empower others
  • [3:50] Insights into the relationship between thought patterns and personal and leadership success
  • [4:37] How The She Center started with a core initiative to end eating disorders
  • [5:28] Fostering self-love and identity acceptance
  • [13:35] What is the centered leadership approach to maximizing influence?
  • [26:00] Lydia Knight’s advice to women leaders: stop asking for permission

In this episode…

Many women are at constant war with themselves, trying to meet unrealistic societal expectations. The key to overcoming these personal hurdles often lies in how you approach your thoughts and emotions. Is it possible to transform struggle into progress?

Habit change expert Lydia Knight has helped women overcome eating disorders and spearheaded a global movement to accelerate women’s growth. To boost your leadership development, you must first regulate and accept your emotions, develop personal integrity, and alter negative thought patterns. This sense of self-love and acceptance allows you to improve your decision-making and break free from self-sabotaging cycles. Once you learn to stop seeking external validation and recognize your inner potential, you can empower others.

Tune in to this episode of the Lead Like a Woman Show as Andrea Heuston welcomes Lydia Knight, the CEO of The She Center, to discuss empowering individual potential. Lydia’s philosophies on self-empowerment, societal pressures, and the journey to self-love resonate deeply, offering a beacon of hope to those seeking meaningful change in their lives.

Quotable Moments:

  • “The only obstacle to anything that we want to create is the way that we’re thinking about it.”
  • “It’s just money, you can always make more.”
  • “Really celebrate as soon as you type that in; go receive the gifts that are there for you.”
  • “Stop asking for permission.”

Action Steps:

1. Lead Yourself First: Dedicate time to self-reflection and align your actions with your values for integrated personal leadership. Fostering self-leadership is essential for authenticity and guides external leadership roles.

2. Embrace Your Emotional Range: Accept and cherish all your emotions as part of your unique identity. This allows for deeper self-love and empowerment, liberating you from societal stereotypes.

3. Challenge Your Thought Patterns: Consciously replace limiting thoughts with empowering beliefs. Changing habitual thought patterns enables proactive behavior and goal achievement.

4. Seek Diverse Thinkers: Engage with a community that offers varying perspectives to expand your own mindset. Exposure to diverse thinking can challenge and inspire growth beyond conventional limits.

5. Celebrate Taking Action: Each step, however small, towards empowerment and positive change, should be recognized and observed. Celebrating action reinforces progress, maintains motivation, and builds momentum toward goals.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Creating a Culture of Character

Mary Crossan is the Co-founder of Leader Character Associates and Virtuosity Character, which enhance organizational leadership characteristics. She is also the Professor of Strategic Leadership at Western University’s Ivey Business School.

Recognized on the global list of the top 2% of the most cited scientists in her discipline in 2021, Mary received the Lifetime Career Achievement Academy of Management Distinguished Educator Award in 2023. Her research includes leadership character, organizational learning, strategic renewal, and improvisation. A prolific author, Mary has contributed to over 100 articles and books and is the co-author of The Character Compass.

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Here’s a glimpse of what you’ll learn:

  • [3:30] The anatomy of character through 11 dimensions and 62 behaviors
  • [4:09] How to apply the concept of character to an organization
  • [7:43] Developing and identifying your character strengths and weaknesses
  • [11:13] Mary Crossan talks about the Virtuosity Character app, a tool for personal character development
  • [17:25] Character development’s impact on leader effectiveness and employee engagement
  • [22:06] How can embedding character into your organization’s culture sustain growth?

In this episode…

Is “character” a mere buzzword, or does it hold tangible value for those in leadership positions? Cultivating a specific set of behaviors can improve your personal effectiveness and enhance your team’s performance and commitment. How can you define and develop your character to uplevel your organization?

According to leadership researcher Mary Crossan, leaders must develop and hone 11 character disciplines, including integrity, humility, and courage, to empower their companies. Each discipline holds a set of behaviors that leaders can self-assess to identify strengths and weaknesses. By promoting a culture that nurtures and rewards positive characteristics and reflecting daily on actions and behaviors, you can increase employee engagement and satisfaction.

In the latest episode of the Lead Like a Woman Show, Andrea Heuston sits down with Mary Crossan, the Co-founder of Leader Character Associates, to talk about developing leader character. Mary discusses The Character Compass, an innovative approach to shaping leadership character, and explains the implications of character on organizational culture, performance, and commitment.

Quotable Moments:

  • “Wherever competence resides, character belongs.” – Dr. Mary Crossan
  • “We judge ourselves on our intention, and we judge others on their behavior.” – Dr. Mary Crossan
  • “You’re always becoming something; you can be more courageous or less courageous, more humble or less humble.” – Dr. Mary Crossan
  • “In between stimulus and response, there is a space… In that response lies our growth and our freedom.” – Dr. Mary Crossan
  • “The moment you start to move the needle on the development of character… you move everything that matters to an organization.” – Dr. Mary Crossan

Action Steps:

1. Self-assess your character dimensions using tools like the Virtuosity character app.

  • This step helps to identify areas of strength and weaknesses, which is essential for balanced leadership growth.

2. Integrate character-focused questions into your hiring process.

  • Effective alignment of character traits with company values can enhance team coherence and reduce turnover.

3. Encourage daily reflections on actions and behaviors to cultivate desired character traits.

  • Reflection increases self-awareness, which is pivotal for continuous personal development.

4. Promote a culture that values and rewards demonstrations of positive character.

  • A supportive culture can lead to increased employee voice, commitment, and engagement.

5. Equip yourself to navigate unfamiliar systems with character confidence.

  • Recognizing and utilizing one’s character strengths can alleviate the effects of impostor syndrome.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Uncontainable Growth

Ali Cudby is the Founder and CEO of Alignmint Growth Strategies, a consultancy transforming businesses through intentional customer experiences. As the author of the best-selling book Keep Your Customers, she specializes in customer experience and loyalty, employing a unique four-step method that she crafted from her extensive background in corporate planning, strategic marketing, and customer relations. Ali’s experience includes pivotal roles at the New York Times, Golf Digest, and Animal Planet TV network.

Ali Cudby
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Here’s a glimpse of what you’ll learn:

  • [03:56] How Ali Cudby’s experience at the New York Times influenced her business philosophy
  • [09:37] The impact of making employees and customers feel valued and engaged
  • [11:56] Alignmint Growth Strategies’ unique brand mantra
  • [14:31] How adapting to AI can be a game-changer for contemporary businesses
  • [17:59] Practical steps to crafting customer retention strategies that eliminate churn
  • [22:06] The importance of aligning your company to serve customers effectively
  • [34:51] Advice for women leaders to embrace relationship-oriented leadership for long-term success

In this episode…

With one fundamental shift in your business approach, you can make a meaningful impact on your team and customers. Could crafting more intentional customer experiences be the key to explosive growth?

Ali Cudby, a customer experience maven, emphasizes developing retention strategies that make the customer feel seen, heard, and valued. This involves making small but powerful shifts in your communication and service-delivery tactics, which fosters customer and employee loyalty. You can enhance satisfaction by communicating service benefits from the customer’s perspective and developing a clear and consistent process for customer engagement.

In this episode of the Lead Like a Woman Show, Andrea Heuston welcomes Ali Cudby, the Founder and CEO of Alignmint Growth Strategies, for a discussion about crafting superior customer experiences. Ali talks about the “mint method,” her company’s unconventional name origins, and the importance of data in aligning your organization’s strategies.

Quotable Moments:

  • “When you make people feel seen, heard, and valued, that’s when you create long-term loyalty and customer retention.” – Ali Cudby
  • “AI becomes so powerful as it takes away the barriers to keeping information up to date and engaging with the customer more effectively.” – Ali Cudby
  • “Empathy is not just a soft skill, it’s a business strategy that underpins uncontainable growth.” – Ali Cudby
  • “The bullseye is about defining who we are for our customers, not just for ourselves.” – Ali Cudby
  • “Women leaders, listen to your relationship-oriented instincts; they hold the key to successful business outcomes.” – Ali Cudby

Action Steps:

1. Develop a clear and consistent process for customer engagement.

  • It ensures every employee understands how to make customers feel valued, fostering loyalty and retention.

2. Create a customer-centric mantra for your business.

  • It keeps the focus on customer experiences, driving decisions that enhance their satisfaction and loyalty.

3. Utilize AI tools to keep customer communication relevant and updated.

  • AI streamlines updating processes, making it easier to maintain fresh and engaging content for customers.

4. Communicate benefits from the customer’s perspective.

  • Doing so enhances empathy and relationship-building, leading to more effective customer interactions.

5. Foster an internal culture that prioritizes valuing employees.

  • When employees feel valued, they are more engaged and likely to deliver higher-quality customer service.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

You Are the One You’ve Been Waiting For!

Jess Weems Thibault is the VP of Growth at HireEducation, an organization dedicated to growing executive, sales, marketing, and product teams in the education sector. With an MBA from the University of Wisconsin and a solid background in secondary science education, Jess bridges the gap between teaching and ed tech. She has over a decade of experience in various nonprofit settings, including passion-driven involvement in middle school education.

Jess’s diverse career spans from being a self-employed artist to an energetic marketer, using her deep belief in human potential to shape the future of education and talent development.

Jess Weems Thibault
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Here’s a glimpse of what you’ll learn:

  • [3:30] How Jess Weems Thibault’s background as a teacher influenced her career in EdTech
  • [6:13] The role that creativity and structure play in Jess’s approach to education and technology
  • [10:32] How ed tech can transform teaching experience and student learning
  • [13:59] The significance of flexibility and support in the professional growth of women
  • [19:07] Why middle school education holds a special place for Jess
  • [25:51] The driving force behind Jess’s enthusiasm and passion
  • [30:04] The importance of believing that everything we need is already within ourselves

In this episode…

Ever felt like you’re waiting for someone or something to unlock your next step in life? What if the keys to your boldest moves and successes were always within you, just waiting to be realized?

Jess Weems Thibault, an educator turned growth marketer, explores her dual approach to making informed decisions that resonate with both the creative and analytical sides of problem-solving. Jess emphasizes the importance of believing in human potential and using our innate abilities to navigate the path of innovation and change. Reflecting on how her passion for maximizing human potential translates into her current role, Jess highlights the power of balancing your gut instinct with data for an enriched decision-making process. 

In this episode of the Lead Like a Woman Show, Andrea Heuston hosts Jess Weems Thibault, the VP of Growth at HireEducation, to discuss the power of informed decisions. Jess highlights the importance of ‘internal resources,’ such as self-belief and the combination of analytical and creative strengths, in pushing the boundaries of what’s possible.

Quotable Moments:

  • “Humans are fascinating creatures, like, we have so much more capacity than we give ourselves credit for.”
  • “Good marketing should help people, right? It just helps them see the need that they have or know how to fix a need that they have.”
  • “There’s an energy in every conversation you have that has the potential to impact something else or be a connection later on.”
  • “I’ve always been obsessed with maximizing human potential.”
  • “You are the one you’ve been waiting for, everything you need or want is already within you.”

Action Steps:

1. Embrace a multi-disciplinary approach: Integrating various fields like education, marketing, and technology can spark innovation in your career.

  • This embraces the diversity of skills and knowledge, empowering leaders to tackle problems from different angles, as demonstrated by Jess.

2. Combine intuition with data in decision-making: Allow your gut feelings to guide you but back them up with factual data.

  • Balancing intuition and empirical evidence can lead to decisions that are both innovative and grounded, thus more likely to succeed.

3. Build, launch, and empower: Develop your ideas and give them life, but also empower others to take the reins.

  • Leverage personal leadership to initiate change, but foster a culture of ownership and innovation among team members for sustained growth.

4. Cultivate your unique superpower: Identify and harness your unique blend of skills and passions.

  • Recognizing and utilizing one’s distinctive capabilities can lead to more authentic and impactful leadership, as revealed by Jess’s left-brain right-brain synergy.

5. Maximize human potential: Seek to bring out the best in yourself and others by fostering environments of growth and learning.

  • Encouraging the development of potential in others can have a ripple effect, leading to a more engaged and productive workforce.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

The Connector’s Advantage

Michelle Tillis Lederman is the Founder and CEO of Executive Essentials, a training company that provides communication and leadership programs and executive coaching services. She is an accomplished speaker, trainer, coach, and the author of four books, including The Connector’s Advantage.

As a former NYU professor, financial executive, and recovering CPA, Forbes named Michelle as one of the top 25 Professional Networking Professionals. She inspires individuals and organizations in the government, academia, Fortune 500, and nonprofit spaces to build relationships and get results. 

Michelle Tillis Lederman
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Here’s a glimpse of what you’ll learn:

  • What led Michelle Tillis Lederman to write The Connector’s Advantage?
  • Cultivating mindsets to grow your influence and impact 
  • Michelle defines a connector and shares how to become one 
  • The 11 laws of likeability
  • Why Michelle wrote her early books
  • What is the Connected Leader Club?

In this episode…

Connecting and networking are crucial for personal and professional development. Anyone can be a connected leader. So how can you scale your influence and impact?

Versatile leader and networking professional Michelle Tillis Lederman has identified the core mindsets you must adopt to become an actionable leader. One approach involves cultivating a generous spirit by identifying ways to help others and maintaining curiosity about their situations. Connectors also prioritize relationships in each interaction and possess a keen sense of self-awareness. By being likable through authenticity, positive energy, and a confident self-image, you can empower those around you.

In this episode of The Lead Like a Woman Show, Andrea Heuston invites Michelle Tillis Lederman, the Founder and CEO of Executive Essentials, to speak about becoming a powerful connector. Michelle explains the qualities of a connector, her impetus to write her books, and how to join the Connected Leader Club.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Choose Excellence and Success Will Follow

Carolyn Ward, MD is the Director of Clinical Strategy and Head of Product Marketing at Particle Health. With over eight years of experience in the health sector and a background as chief resident at Rutgers Robert Wood Johnson Medical School, she leads the charge in shaping clinical product roadmaps and represents the voice of providers and patients in the development process. At Particle Health, Carolyn’s mission is to revolutionize healthcare access and patient outcomes through innovative, data-driven solutions, transforming how patient information is shared across the medical landscape.

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Here’s a glimpse of what you’ll learn:

  • [3:31] Carolyn Ward, MD shares the inspirations behind her journey into medicine and health tech
  • [5:47] The challenges patients and providers currently face with sharing medical records
  • [8:06] Carolyn discusses the need for a cohesive patient data system for better healthcare outcomes
  • [9:55] How Carolyn’s move to Particle Health allowed her to play a pivotal product-facing role
  • [12:35] The concept of patient encounter alerting and mapping for predictive healthcare
  • [15:57] The significant role AI plays in healthcare’s future in managing patient data and trends
  • [18:20] Why innovation is critical to advancing healthcare practices

In this episode…

Have you ever been frustrated filling out endless forms at a doctor’s office, wondering why your current healthcare provider can’t access your medical history? Isn’t it ironic that despite how advanced medical treatments have become, patient data management seems stuck in the past? What if there’s a way to change that?

Carolyn Ward, MD, a dedicated physician and health tech innovator, introduces us to the revolutionary world of medical data integration. She discusses her path from the halls of Rutgers, delving into medicine, and eventually finding her true passion in the dynamic field of health tech. Particle Health stands as her current platform, where she strives to dismantle the fragmented healthcare system by promoting the unification of patient data for personalized care. Carolyn emphasizes the potential of AI in understanding and predicting individual health outcomes, and how innovation is key in reshaping the relationship between patients and providers.

In this episode of the Lead Like a Woman Show, host Andrea Heuston sits down with Carolyn Ward, MD, the Director of Clinical Strategy and Head of Product Marketing at Particle Health, to talk about leveraging data to transform patient care. Carolyn showcases the power of unified data, the possibilities of AI, and the importance of innovation in the medical field, exploring a future where technology and human touch seamlessly enhance patient outcomes.

Quotable Moments:

  • “Chase excellence, not success because if you chase excellence, success will follow.”
  • “Being a physician is one of those few jobs where you can really go to sleep every night, knowing that you actually made a difference in somebody’s life.”
  • “The future of healthcare lies in our ability to create a cohesive narrative from the data generated throughout a patient’s journey.”
  • “The healthcare system is so fragmented that we expect patients to be the vehicle of transfer for their data.”
  • “AI has the potential to simulate the human body in a way that personalizes treatment and propels healthcare into a new era of precision medicine.”

Action Steps:

1. Foster a curiosity-driven approach in your professional endeavors to unlock innovative solutions.

  • Curiosity leads to unexpected connections and collaborations that fuel innovation, addressing complex challenges as discussed in the episode.

2. Embrace a holistic view of healthcare, integrating Eastern and Western practices.

  • This approach can enrich patient care and lead to more comprehensive treatment strategies, as indicated by the convergence trends mentioned by Carolyn.

3. Advocate for and support advancements in healthcare technology.

  • Embracing tech-driven healthcare changes, such as AI and data integration, can lead to improved patient outcomes, which align with Carolyn’s mission.

4. Leverage personal health data to inform and improve your health journey.

  • Actively managing and understanding personal health data can lead to more personalized care, mirroring the predictive models Carolyn highlighted.

5. Prioritize transparent communication between patients and healthcare providers.

  • Improving communication can reduce data fragmentation and improve the quality of care, tackling one of the main concerns raised by Carolyn in the episode.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Don’t Limit Yourself

Sherry Shannon-Vanstone is the Founder of Profound Impact Corporation, aiming to connect individuals for great causes and improve data, AI, and analytics solutions. A mathematician, cryptographer, philanthropist, and serial entrepreneur with successful startups in Silicon Valley and the Toronto-Waterloo Corridor, she has a rich background in system security and technological innovation. Sherry champions women in STEM and strives to influence a culture of inclusivity and empowerment.

As a business leader and advocate for female entrepreneurship, she co-founded Women Funding Women to amplify women-led ventures. Sherry holds both a Master of Science degree in Mathematics and an honorary doctorate for her work promoting girls and women to study and pursue a career in STEM.

Sherry Shannon-Vanstone
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Here’s a glimpse of what you’ll learn:

  • [5:44] Sherry Shannon-Vanstone’s journey from cryptologic work with the US government to entrepreneurship
  • [10:15] The importance of being risk-aware rather than risk-averse
  • [11:29] Sherry highlights the significance of cultural competence in global leadership.
  • [13:30] How culture, inclusivity, and diversity shape leadership and success in startups
  • [17:57] Sherry shares the concept and mission of Women Funding Women 
  • [30:20] The value of seeking advice on career and personal growth from experienced mentors
  • [35:08] Sherry discusses pushing beyond failure with a mindset of persistence and resilience

In this episode…

Have you questioned whether taking risks and stepping into the unknown would bring you to where you wanted to be? Is it possible to bridge the gap between fulfilling one’s potential and overcoming societal expectations?

Sherry Shannon-Vanstone, a crusader for female empowerment, tackles these issues head-on. With an illustrious background in cryptology and a fearless leap into entrepreneurship, Sherry’s story is nothing short of inspiration, as she highlights the challenges and triumphs of being a woman in male-dominated fields such as tech and government, as well as the journey to fostering a culture of inclusivity and achieving successful startup ventures.

Listen to this episode of the Lead Like a Woman Show, as host Andrea Heuston sits down with Sherry Shannon-Vanstone, the Founder of Profound Impact Corporation and Co-Founder of Women Funding Women, Inc., to talk about leveling the playing field for women in tech and entrepreneurship. They delve into Sherry’s commitment to supporting women-led ventures and how she carved a significant path for herself and future generations of women leaders in STEM.

Quotable Moments:

  • “Leading like a woman is not just saying, I don’t understand the risk. I think you have to be risk aware.” 
  • “We need to understand and respect other people’s perspectives, and bring a culture of inclusivity and diversity.”
  • “Be persistent because as you said, we’re gonna fail. And get back up and put one foot in front of the other and keep moving forward.” 
  • “Don’t limit yourself and be broader with your foundation, and then that can take you anywhere and everywhere.” 
  • “One advice that I was given and this applies to whether you’re studying or whether in work is learn how to pick your battles.”

Action Steps:

1. Embrace risk awareness – Understanding and evaluating risks is crucial for making strategic decisions and pursuing entrepreneurial success.

  • Being risk aware encourages a balanced approach to challenges, enabling you to weigh options and make informed choices as Sherry Shannon-Vanstone demonstrated in her career transitions.

2. Seek out mentorship – Reaching out to experienced professionals can provide guidance and accelerate your learning curve.

  • Sherry’s success story highlights the positive impact of seeking advice and how mentorship can help navigate professional paths, especially in fields like STEM.

3. Build a culture of inclusivity – Champion diversity and respect in your workplace and venture to foster an environment where everyone feels valued.

  • Sherry’s experience shows that a supportive culture not only improves morale but also inspires innovation and retains talent.

4. Support women-led initiatives – Actively participate in or create platforms that empower women entrepreneurs to access resources and opportunities.

  • Inspired by Women Funding Women, Inc., such initiatives can drastically alter the business landscape by increasing female representation in areas like angel investing.

5. Encourage education in STEM – Advocate for relevant science and math educational programs that engage young women and open career opportunities.

  • Consistent with Sherry’s initiative to teach teachers STEM curricula, such advocacy ensures that future generations are better equipped to contribute significantly to evolving sectors.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.