Don’t Be an A*hole!

Michelle Venorsky

Michelle Venorsky is the Founder of Hello, an engagement agency that helps build relationships between brands and consumers. Michelle, a mother of two, has over 20 years of hybrid PR & social marketing experience, mainly focusing on moms, consumer product goods, and housewares.

Prior to founding Hello, Michelle launched the social media marketing practice at Rosetta Publicis, which was one of the top five digital agencies globally. Before Rosetta Publicis, she spent 10 years at Marcus Thomas in the PR group and launched that agency’s social media practice. Michelle once authored the largest food blog in Ohio. She is also a freelance writer for Forbes Travel, an accredited member of PRSA (Public Relations Society of America), and a fellow for The Society for New Communications Research.

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Here’s a glimpse of what you’ll learn: 

  • Michelle Venorsky’s inspiration to start her own business
  • What has led to the success of Hello?
  • Michelle explains her company’s culture and how she supports her employees
  • The projects Michelle is currently working on
  • Michelle describes how she’s learning to manage her faults to avoid repeating past mistakes
  • How Michelle leads like a woman, the best piece of advice she received from a mentor, and her advice to fellow women
  • Michelle talks about getting into food blogging, turning it into a business, and how that experience has influenced her life
  • Michelle’s superpower and her contact details

In this episode…

Is there something you have always wanted to do but are scared to take the first step? What’s holding you back? Are you afraid of failing?

The fear of failure holds back many women from doing things they want. However, according to Michelle Venorsky, failure is part of the road to success. In her own company, Michelle admits that she hasn’t always known what she’s doing and advocates for transparency and honesty when dealing with employees and clients. She advises fellow women not to be afraid to take chances and to seek help from other women—including herself. If you don’t try, you’ll never know.

Michelle Venorsky, the Founder of Hello, is Andrea Heuston’s guest in this week’s episode of the Lead Like A Woman Show. Together, they discuss the intersection of running a business and attending to the needs of employees, clients, and family. Michelle also talks about her company’s culture, some of the big clients she works with, and her experience being a food blogger.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Get Comfortable Being Uncomfortable

Sheila Attari

Sheila Attari is the Founder and CEO of SheBird. With the company’s creation, Sheila utilizes her strategic and brand-building skills to solve issues women face when getting dressed. After two-plus years in product development, SheBird launched in October 2019. Their goal is to make women happy by freeing them from their uncomfortable bras by designing wardrobe essentials with built-in bra layers.

Sheila gained substantial experience growing world-class brands and developing and launching new products in the beauty, health, and home cleaning categories. She spent the majority of her career in consumer products brand management, advertising, and new product development roles. She has worked with multimillion-dollar companies such as Procter & Gamble; SC Johnson; and Foote, Cone & Belding. Sheila holds an MBA from the University of Chicago Booth School of Business and a BA in Logistics, Materials, and Supply Chain Management from Michigan State University. Now, she’s on a mission to help women free the girls.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Sheila Attari to start SheBird and the type of clothing her company sells
  • The ideal customers for SheBird
  • Sheila talks about her entrepreneurial background and her decision to go into consulting and apparel
  • Why Sheila introduced sleepwear into her line of products and the new products she plans to create
  • What Sheila loves most about her work
  • Sheila talks about a mistake she made in her career and what she learned from it
  • The best piece of advice Sheila has received from a mentor and her advice to fellow women entrepreneurs and leaders
  • The difference between entrepreneurs and non-entrepreneurs
  • Sheila talks about her superpower and shares her contact details

In this episode…

When you wear comfortable clothes, you will be more productive in your work and feel more confident in yourself. Confidence is essential in every woman’s life—personally and professionally. In life, you have to identify what you need and take the steps necessary to get it.

The same case applies in business. If you feel the desire to go into entrepreneurship or start your own business, you should go for it. You’ll face a number of challenges along the way, but you have to believe in yourself and your abilities.

In this week’s episode of the Lead Like A Woman Show, Andrea Heuston is joined by Sheila Attari, the Founder and CEO of SheBird, to talk about Sheila’s journey from consulting work to creating and running a women’s clothing company. They discuss the common reasons women have for going braless, the benefits of getting comfortable being uncomfortable, and the difference between entrepreneurs and non-entrepreneurs.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO Series] Turning Flight Into Flow

Oksana Esberard

Oksana Esberard is a mental wellness expert, mindfulness and meditation trainer, international speaker, and best selling author. She is the Founder of SattvaMe, a global virtual training organization that’s focused on stress management, productivity, and wellness for employees, business leaders, and entrepreneurs. Utilizing her extensive practice and multicultural background, Oksana leads online corporate programs and in-person training in small businesses and Inc 500 companies around the world. She has worked with companies like Microsoft, Sandler’s Training, BuzzFeed, YPO, EO, Petra Coach, and New Horizons Computer Learning Centers.

After overcoming her struggles with severe anxiety and suicidal thoughts, Oksana shares her story in her best selling book, Next Level You. She is also a member of EO’s Accelerator Program which helps businesses grow through learning and networking.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Oksana Esberard to build a business about managing stress and anxiety and how she came up with its name, SattvaMe
  • Oksana shares her travel adventures and how they helped her to start her business
  • Who are the ideal clients for SattvaMe?
  • Oksana’s advice to someone starting a mindfulness practice
  • What inspired Oksana to write her book, Next Level You
  • Oksana discusses the crisis of femininity in business and why it’s crucial that women have fun and be present as they build and grow their businesses
  • Oksana talks about a big mistake she made in business and what she learned from the experience
  • The best pieces of advice Oksana has received from her mentors and her advice to women on building a business while trying to maintain her femininity
  • Oksana explains why she considers being an interpreter and or a bridge for people to be her superpower

In this episode…

Like other women, Oksana Esberard used to believe that success and stress came as a package deal, that you can’t be successful without having gone through a seemingly insurmountable amount of stress. But she learned through vast travel experiences that you can be productive and successful without sacrificing your mental wellbeing. She says that it is possible to work towards your goals and enjoy the material and financial fruits of your labor while being happy with your choices, your interactions with people, and the decisions that you’re making.

Oksana advises women to use their feminine power in their businesses to create an energy flow that creates less resistance in everything they do. This will open them up to more business opportunities, attract the right people, and find the best solutions to issues. She also encourages women to go with the flow, express gratitude, and be kind to themselves in every way possible.

In this week’s episode of the Lead Like A Woman Show, Andrea Heuston is joined by Oksana Esberard, a mental wellness expert, to find out how women can use their femine power and energy to build better business. Oksana talks about her inspiration to write her book, Next Level You, her journey to founding SattvaMe, and how she helps her clients improve productivity and handle stress. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

All You Need is Love

Lisa Rueff

Lisa Rueff is the Founder and CEO of Collective Hearts. She is a multi-faceted community leader, inspirational speaker, wellness expert, jewelry designer, Sparked board game creator, and entrepreneur. She created Collective Hearts to connect, inspire and amplify love in the world. As the Founder and Chief Love Warrior Lisa Rueff knows what it means to love with purpose, and she is on a heart-based mission to spread kindness and generosity worldwide from leading international humanitarian trips to raising millions of dollars for women and children. And from her heart jewelry designs to signature workshops, retreats and talks, Lisa inspires collective hearts worldwide.

Lisa is also a Co-founder of The Jacmel Children’s Center which offers love, a home, education, and a better future for the orphans in Jacmel, Haiti. She also served as the Executive Director of the Do It For The Love Foundation which was founded by musician Michael Franti and his wife, ER nurse, Sara Agah Franti to grant live concert music wishes to people living with life-threatening illnesses, children with severe challenges, and wounded veterans, including those diagnosed with PTSD.

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Here’s a glimpse of what you’ll learn: 

  • Lisa Rueff talks about her humanitarian work in Haiti and her journey towards founding Collective Hearts
  • What Lisa loves about following her heart and leading like a woman
  • Lisa shares what the Do It For The Love Foundation was about and how the idea for the board game, Sparked, came about
  • Lisa talks about creating her love necklace jewelry and how they benefit a children’s home in Haiti
  • How Lisa’s necklaces got to be worn by the Founder of the Black Lives Matter Movement and Michelle Obama
  • The mentors Lisa has had and the most impactful pieces of advice she has received from them
  • Lisa’s advice to women on doing heart-based things
  • Lisa explains how the word namaste relates to her superpower

In this episode…

Lisa Rueff loves people. And her love for humanity and her desire to continuously be able to help others led her to Haiti to help victims of the 2010 earthquake that ravaged through the country. She was inspired by the people’s spirit and perseverance, and she wanted to do more for them. This paved the way for her to help fundraise and start a children’s home and later started a jewelry business whose proceeds help support the children’s home.

So why is Lisa so passionate about helping others and filling every project that she gets her hands on with love? Well, Lisa believes that when you follow your heart and do things that make others happy, more doors will open for you in the future. And women have a higher propensity to lead with love because they tend to be more tuned-in to their hearts in whatever it is that they’re working on, allowing them to have a kinder, more generous, more supportive, and more nurturing approach on their projects.

Lisa Rueff, Founder and CEO of Collective Hearts, is Andrea Heuston’s guest in this episode of the Lead Like a Woman Show. Tune in as Lisa talks about her humanitarian work in Haiti and how it led to the founding of a children’s home and jewelry business, how her jewelry pieces have made its way to top female leaders like Patrisse Cullors and Michelle Obama, and find out how doing things with love can make the world a better place.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Put on Your Rose-Colored Glasses

Cherri Prince

Cherri Prince is the Executive Vice President, Head of Client Growth at Seed Strategy. Since 1990, she has been the strategic brains behind building some of the most successful brands that market to women. She has been awarded 5 Effie awards, the only award in the ad industry based on marketing effectiveness. In 1998, Cherri co-founded an agency with Leo Burnett designed to unlock new insights into women. In this capacity, she honed unique strategies to challenge how marketers think about specific female relevant topics including beauty, motherhood, and aging. Her expertise landed her a consulting role with the creators of the 2000 hit movie What Women Want starring Mel Gibson and Helen Hunt.

In 2016, Cherri joined Seed Strategy, a brand growth acceleration firm that marries creativity and business strategy to grow client business from startups to Fortune 500 firms. She created the SheQ™ Test which is the company’s insight and growth initiative to empower clients with insights and strategies to grow their businesses with women.

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Here’s a glimpse of what you’ll learn: 

  • Cherri Prince shares what she loves the most about her work 
  • How Cherri helped Korean mothers change their purchasing decisions
  • How to ask better questions and get better answers when doing research
  • Cherri explains how most brands ignore women’s purchasing power and fail to produce products ideal for women 
  • Cherri talks about the role she played in the movie What Women Want
  • Why Seed Strategy’s Leading Ladies networking event was started and how it has evolved during the COVID-19 pandemic
  • Cherri talks about a project that didn’t go right and what she learned from the experience
  • Cherri shares how her mom inspired her to focus on working with women
  • The best piece of advice Cherri has received from a mentor and her advice to younger women on how they can use their voice for good
  • Cherri explains why being an optimist is her superpower

In this episode…

Cherri Prince believes that everything in life happens for a reason. Growing up, she didn’t see it that way. But as an adult, she has come to appreciate the wisdom behind the words that her mother shared with her early in her life.

In life, there are many things that you’ll encounter that may seem like amazing opportunities. But things don’t always go as planned and there is always that risk for disappointments to happen. But when things don’t go right, what do you do? Especially in terms of your career and your business, how do you turn an upside down situation right side up?

Cherri Prince, Executive Vice President of Seed Strategy is Andrea Heuston’s guest in this week’s episode of the Lead Like a Woman Show. Cherri shares her marketing expertise with Andrea, why she loves working with and focusing on women in her career, and why it’s important to learn to pivot during challenging times. She also talks about Seed Strategy’s Leading Ladies Networking Event and how her mother has inspired her to do her work the way that she does. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Your Network is Your Net Worth

Adi Klevit

Adi Klevit is the leader and visionary behind Business Success Consulting Group. Her 25 years of knowledge and experience as a trained industrial engineer, management consultant, and business executive gives her a unique understanding of the challenges that businesses face. She utilizes her practical know-how and wisdom to successfully help organizations and companies of any size to dramatically improve their efficiency and performance.

By leveraging her ability to understand business processes and people, drawing on her high-caliber skills, and utilizing her knowledge and experience on vital areas of personnel management, finance and operations, Adi can help virtually any business owner to achieve their goals and bring order to their lives.

When she isn’t busy running the Business Success Consulting Group or directly working with clients, Adi enjoys spending time with her husband and son, volunteering in the community, traveling, being outdoors and cooking healthy food.

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Here’s a glimpse of what you’ll learn: 

  • Adi Klevit talks about her inspiration for starting her own firm, what led to its success, and why she decided to start a new chapter in Bend, Oregon
  • How Adi empowers business owners to scale their company and how she decides on who to work with
  • How having systems and processes in place can help business owners avoid being dependent on key employees
  • Adi shares how she addresses problems in her company and what she has learned from them
  • The most important characteristic of a good leader and the most significant barrier for women when it comes to good leadership
  • Adi explains why your network is your net worth
  • The mentors Adi has had and the best piece of advice she has received from them
  • Why Adi is a firm believer of mentorship and her advice to fellow women leaders and business owners
  • How Adi uses YouTube to learn and improve her skills
  • Adi shares why her superpower is bringing order to chaos

In this episode…

Adi Klevit is a successful woman who surrounds herself with people who trust and believe in her. She believes in the power of networking and building connections because she recognizes how powerful these can be in different aspects of your life, particularly in business.

Adi is also a firm believer of having a support group, especially for female leaders. She explains that it’s important to have a group of people who knows what you’re doing and can offer you support when you need it. This, along with continued learning through books and mentors, can help spell you become the kind of leader that you want to become.

In this episode of the Lead Like a Woman Show, Adi Klevit, the Co-owner of Business Success Consulting Group, joins Andrea Heuston to talk about the benefits of networking and how your network can potentially determine your net worth. Adi also discusses how she helps fellow women leaders in scaling their businesses, why having systems and processes in place is good for any business, and what it takes to become a good leader. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

What Lights You Up?

Stephanie Sims

Stephanie Sims is a capital strategist, startup advisor, and the Founder of Finance-Ability, where she helps founders build economic stories that make dollars and cents. After nearly a decade in investment banking and having worked with the likes of Goldman, Lehman and CSFB on over $5 billion of transactions, Stephanie rode the high tech startup rollercoaster in Europe, complete with angels, venture capitalists, and the coveted exit to a publicly traded company.

Stephanie has educated and mentored hundreds of entrepreneurs across three continents and has helped her clients raise over $30 million dollars in early stage capital. She is frequently asked to judge startup competitions and to speak about venture capital, angel investment and alternative sources of funding.

Stephanie is also the host of the “What’s Your Ask Podcast‘, where she talks to investors and entrepreneurs about the different ways they’ve asked and been asked for money, references, introductions, and more.

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Here’s a glimpse of what you’ll learn: 

  • Stephanie Sims explains why she started Finance-Ability and how she helps small businesses with their finances, getting funding, and telling their stories
  • Stephanie recalls her entrepreneurial journey and shares some of the projects she is currently working on
  • Current shifts in women founders seeking venture capital funding and how the COVID-19 pandemic has aided that
  • Stephanie’s advice to women who are looking for venture capital funding
  • Why Stephanie wrote Funding Your Business Without Selling Your Soul and who her target audience was
  • Stephanie talks about the difference between owning her own firm versus working for a large investment company
  • What Stephanie loves about her work and why she’s excited about her business being an investment opportunity for others
  • Stephanie discusses the importance of taking the next step in your plan and her advice to women who are struggling to do just that
  • Stephanie explains why her superpower is being the finder of lost things

In this episode…

Without a doubt, the COVID-19 pandemic has had a big impact on many people’s lives, especially on women in business. They’ve been forced to work from home and juggle business with motherhood. However, these circumstances could provide a good opportunity for women to figure out what their businesses actually need.

At this time of limited movements and interactions, it is important for women entrepreneurs to take advantage of the situation, sit down and get clear on what you want. You need to remember what got you excited about your work in the early days of your business and find out what gives you joy right now. This way, it will be easier to figure out what works well for you and use that to improve both your personal and professional life.

Stephanie Sims, the Founder of Finance-Ability, is Andrea Heuston’s guest in this week’s episode of the Lead Like a Woman Show where she shares her expertise on entrepreneurial finance and venture funding. She also talks about her own entrepreneurial journey that led to the founding of Finance-Ability and her work with organizations that serve startup founders. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of Wine] Find Your Ally

Faith Koen

Faith Koen has been in the procurement profession for over 20 years across multiple industries. She is currently the Procurement Manager for Ste. Michelle Wine Estates and she is responsible for overseeing the procurement team and supporting the wineries and facilities that are located in Washington, California, and Oregon. Faith joined the Women of Wine (WoW) Employee Resource Group within Ste. Michelle in 2015 and she currently serves as the Chair of the organization. During her tenure with WoW, she has embraced the opportunity to collaborate and learn from other amazing women in the organization, which has allowed her to grow as a leader and more importantly, a supporter.

Christina Starr

Christina Starr is a communications and public relations professional with 17 years of experience working with luxury brands from hospitality to tourism and wine. Currently, she’s the Senior Communications Manager for Ste. Michelle Wine Estates’ luxury and imported wine portfolio. She oversees the communications in the U.S. for Champagne and Villa Maria in New Zealand, along with several other domestic and important wine brands. She is also the Vice Chair of Ste. Michelle’s Women of Wine (WoW), which supports events and programming to support professional development, collaboration and knowledge sharing within St. Michelle. Christina holds a level two certification from the Wine and Spirits Education Trust and is currently pursuing her level three certification.

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Here’s a glimpse of what you’ll learn: 

  • How Christina Starr and Faith Koen began their careers in the wine industry.
  • How Ste. Michelle Wine Estates’ sustainability goals translate to Faith’s work in procurement and Christina’s work in communication.
  • What changes did Ste. Michelle go through in order to address and serve different customer demographics?
  • How has the wine industry evolved to become more inclusive of women?
  • Faith and Christina talk about the Women of Wine Employee Resource Group in Ste. Michelle and how it has changed through the years.
  • The concept of enoughness and how women can deal with imposter syndrome.
  • Faith and Christina’s advice to women who are held back by fear and those who feel like they are not enough.
  • Faith and Christina talk about their superpowers and share how people can get in touch with them.

In this episode…

Unlike men, most women avoid taking some actions because they feel that they do not know enough about certain subjects for them to make a move. They are unable to recognize themselves as leaders or experts in their fields and they often forget that even being a successful business owner is a continuous learning process that everyone goes through. This failure to see their own achievements and skills as enough puts a limit on them and the things that they can do, and these all stem from one thing: fear.

Fear is a real thing but instead of embracing it and facing it head on, many women allow it to take over their lives. This reaction to fear prevents them from moving forward and learning from potential experiences that can elevate them and propel them towards success. So what can women do to help cope with their own fears and how can they get over their own limiting beliefs and imposter syndrome in order to unlock opportunities in their career and in their life?

Join Andrea Heuston in this episode of the Lead Like a Woman Show as she interviews Faith Koen and Christina Starr of Ste. Michelle Wine Estates to talk about women in the wine industry and how they can assuage their own fears and realize that they are enough. They will also be discussing their company’s sustainability goals, what the Women of Wine Employee Resource Group in Ste. Michelle is all about, and how the wine industry has evolved through the years to be more inclusive of women. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Just Ask!

Jenna Lange

Jenna Lange is the Founder and CEO of Lange International. She specializes in high stakes communications and is a key partner for executives and their teams on how to make the most out of short but critical communication moments. Jenna has been transforming people into great communicators for over 15 years through her work with executives from the world’s leading brands. In addition to working with the C-suite, she also coaches sales teams on how to pitch to win key accounts, and takes the stage for keynotes. Her experience crosses countries, industries, and communication challenges.

Jenna is fluent in Spanish and Portuguese and has delivered keynote presentations to global teams throughout Europe, Latin America, and Asia. Jenna’s book, Please Don’t Picture Them Naked, takes readers on a humorous tour of public speaking do’s and don’ts. When she’s not working, you can find her running, eating, biking, skiing, or relaxing with her husband and two children.

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Here’s a glimpse of what you’ll learn: 

  • Jenna Lange shares how her climb up Mt. Kilimanjaro led her to take the leap and start her own business 16 years ago 
  • The types of clients that Jenna  works with and how she helps them in their businesses.
  • Jenna explains how she helps people handle tough conversations and how she leads like a woman at Lange International.
  • How can women represent themselves in order to be the leaders of their lives?
  • Jenna discusses the role of core values and boundaries in her company, and why she’s curious about how the old and new world will come together for future generations.
  • Jenna talks about her mentors and the best piece of advice she has received from them.
  • Jenna discusses why fellow women leaders should not be afraid to ask for her things and why her superpower is infusing people with confidence.

In this episode…

Unlike men, most women fail to advance in their careers and leadership roles because they are often afraid to ask for the things they need to move forward in their profession. They fear asking for referrals, asking for that promotion they’ve been working hard for, and asking for advice from the people who can guide them in their careers.

Jenna Lange encourages women to work on their confidence and be ready to ask for things when the opportunity arises. She helps them network and communicate better, and she also encourages them to explore their world, be curious, be open minded, avoid judging themselves or other women, and get better at encouraging and advocating for other women.

But why is she so passionate about this and how does she apply this to her own life and business?

In this episode of the Lead Like a Woman Show, Andrea Heuston talks to Jenna Lange, Founder and CEO of Lange International, about entrepreneurship and creating your own success. Jenna explains why women leaders should not always say ‘Yes’ to everyone and everything, why they should advocate for fellow women, and how she leads like a woman in her business which she started 16 years ago. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women Presidents’ Organization] Find Your Authentic Voice

Nancie-McDonnell-Ruder

Nancie McDonnell Ruder is the owner of Noetic Consultants, a marketing consulting firm providing consumer research, brand strategy, marketing process and training expertise to BtoB and BtoC firms. Nancie has more than 25 years of marketing experience. She began her career at the Leo Burnett Company before starting Noetic Consultants in 2002. The word ‘noetic’ is related to one’s intellect and thinking. Nancie chose this name for the company because it reflects her team’s commitment to helping clients strategically think through their challenges, so that together, they can take the actions necessary to get the best possible outcomes.

Noetic Consultants’ clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic, and Discovery Inc, amongst others. Nancie also serves as an adjunct professor at Georgetown University, and is the creator of the Noetic Art and Science Assessment.

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Here’s a glimpse of what you’ll learn: 

  • Nancie McDonnell Ruder shares how she started Noetic Consulting 18 years ago and what led to the company’s success.
  • Nancie talks about her brand building framework and explains how she finds clients for her consultancy.
  • What Nancie’s ‘brand health diagnostic’ tool is and how it benefits her clients.
  • Nancie explains why she decided to use the word ‘Noetic’ for her brand and why she wrote the book Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science
  • Nancie recalls a pitfall or mistake she made in her business and what she learned from it.
  • What’s the most challenging part of Nancie’s job and what does she love most about it?
  • How to lead like a woman when working with high end brands.
  • Nancie’s advice for women who are struggling to find their voice and be heard.
  • Nancie explains why superpower is perseverance.

In this episode…

According to Nancie McDonnell Ruder, a woman does not have to talk loudly when working with men in order to be heard or to establish herself as a good leader. A woman can effectively lead in her own unique and feminine way because leading doesn’t have to involve dominating a conversation or being masculine. It’s all about attitude and knowing how to inspire people to do what needs to be done.

Being a good leader involves collaborating well with other people and not being afraid to express who you are, most especially your feminine side. Although you should be assertive and express your opinions where necessary, what’s most important is you finding your authentic voice which can be and will be heard by those around you. You don’t have to be the loudest person in the room for you to be heard–you just have to be the one that makes the most sense and offers the best options for people to choose from. And the only way that you can do this is by defining who you are living by this standard everyday.

Nancie McDonnell Ruder, Founder of Noetic Consultants, is Andrea Heuston’s guest in this week’s episode of the Lead Like a Woman Show where she explains why women leaders should find their own authentic voice in order to become good and successful leaders. Nancie shares her own experience as a woman leader among men and how she started company. She also talks about her brand building framework, and how her brand health diagnostic tool can help her clients. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.