May 2021 – Lead Like A Woman

May-27-2021 Andrea Heuston Podcast, Andrea Heuston, Fuel Talent, Lead Like a Woman Show, Recruiting Firm, Shauna Swerland,

[Women of EO] Less Thinking, More Doing

Shauna Swerland is the Founder and CEO of Fuel Talent, a Seattle-based boutique recruiting firm. She started the company in 2013 after having been in the search industry for nearly 26 years. Prior to that, she spent two decades living in San Francisco and New York, opening eight offices, hiring, training, and managing over 100 recruiters all while building lasting relationships. When she returned home to Seattle, she realized there was a market need for a high-touch one-stop-shop that could service multiple recruiting needs within one firm.

Fuel Talent has since been recognized as one of the fastest-growing companies, largest woman-owned companies, and best workplaces in Washington State. In addition to her business, Shauna puts her energy into organizations and people that are helping serve the greater good. She is also an advisor for the University of Washington Women in Entrepreneurial Leadership Program. Outside of work, she loves to travel, spend time with her husband, David, their three beautiful children, and her dog, Marley.

Here’s a glimpse of what you’ll learn:

What drove Shauna Swerland to start Fuel Talent, and what has led to her success?
Shauna talks about her company’s culture, what fuels her, and how the idea for starting the What Fuels You podcast came about
What Shauna is currently doing to help people hire a strong team and scale their businesses
Shauna talks about delegating — and how her team develops structures for her company
The most impactful piece of advice Shauna has received from a mentor
Shauna’s recommendations for women looking to do something different with their life
Shauna talks about her superpower and shares her contact details

In this episode…

When running a business, some women tend to avoid taking on big projects because they don’t believe that they can get it done in the best way. However, they fail to realize that when executing a project, they don’t have to do everything themselves. This is where the power of delegation comes into play; they just need to ensure that they have the best team on board to take care of the different aspects of a given project.

Being a great leader, therefore, means that one does not have to do it all. Sometimes taking the first step is all that is needed. You don’t have to know how everything will work out, but you have to be bold enough to begin. If you have a strong conviction about your idea, then you must go for it. Once you take that first step towards your goal, you can delegate, support your team, and lead them to success.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Shauna Swerland, the Founder and CEO of Fuel Talent, to talk about fierce female leadership and thinking big. Shauna discusses her podcast, building her company’s culture, and how she helps other entrepreneurs in their hiring process. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

May-20-2021 Andrea Heuston Podcast, Andrea Heuston, Coolperx, Lead Like a Woman Show, Lou Cysewski,

[Women of EO] There is Magic

Lou Cysewski is an activist, innovative strategist, and the Co-founder and CEO of the world’s first and only climate-neutral marketing and merchandise agency, Coolperx. The company was born out of her conviction to transform the corporate gifting industry from a toxic environmental polluter to a conscious connector of people and values.

Lou served as a nurse in the US Army and speaks regularly about her experiences building her business as a woman and a veteran. She has been featured in Fortune 500, Business Magazine, The Economist, Forbes, and MoneyGeek. She has also been listed as one of the top 100 trailblazing entrepreneurs of 2021. She lives in Seattle with her husband and daughter and currently serves on the board of the Kirkland Art Center. In her spare time, she loves swimming, playing tennis, and has recently begun learning to speak French.

Here’s a glimpse of what you’ll learn:

What drove Lou Cysewski to entrepreneurship?
How the name “Coolperx” came about
What has led to the success of Coolperx?
How the company promotes sustainable products and minimizes carbon emissions
The ways that Lou leads like a woman
Lou discusses her superpower and how to get in contact with her

In this episode…

For Lou Cysewski, building a value-based business is not only important but also meaningful. Her interest in entrepreneurship pulled her from nursing and took her to the merchandising industry, where she started working with her husband. However, she soon was concerned with the types of products people bought for gifting — and the toxicity found in many of those products. Lou set out to provide a solution to these issues and curate better products for people (and for the environment).

Lou founded Coolperx in a bid to promote sustainability both in her business and in the industry at large. She also created a flexible and fulfilling workplace for her employees that provided inclusivity and matched her values. Want to learn more about how Coolperx is changing the corporate gifting industry?

In this episode of the Lead Like A Woman Show, Lou Cysewski, the Co-founder and CEO of Coolperx, is interviewed by Andrea Heuston about promoting sustainability and building a value-based marketing and merchandise agency. Lou explains how her agency employs carbon offset programs, how she built a fully remote company, and her support of minority-owned businesses. Plus, Lou shares how Coolperx is positively impacting communities across the globe.

Resources Mentioned in this episode

Artitudes Design
Coolperx
Lou Cysewski on LinkedIn | Instagram | Twitter
Clearloop
Silicon Ranch

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

May-13-2021 Andrea Heuston Podcast, Andrea Heuston, Disaster Reduction and Recovery, Donna Childs, Lead Like a Woman Show, Prisere LLC,

Something Good Will Come

Donna Childs is the Founder and CEO of Prisere LLC, which she founded to develop capacity for climate and disaster risk resilience. Building on her previous experience as a senior executive in the reinsurance industry, Prisere was named one of the 50 most innovative startups by the Kauffman Foundation. Donna and Prisere have led projects for the United Nations Office for Disaster Risk Reduction and the Asian Development Bank. She serves as the Risk Partnership Advisor to the Climate Change Group of the World Bank’s Global Facility for Disaster Reduction and Recovery.

Donna began her career as a Research Associate at Harvard Business School, where she contributed to research and case development on insurance and risk management topics. She then worked on capital strategies and capital raising for global insurance companies as an investment banker on Wall Street. She subsequently served as a Senior Columnist for Dow Jones, where her commentary on insurance and risk were featured in The Wall Street Journal. Donna is also the author of an acclaimed book on small business disaster preparation and recovery, a past winner at the International Women’s Entrepreneurial Challenge, and recipient of the Woman Business Owner of the Year award by the National Association of Women Business Owners. She holds a BS from Yale University, an MBA from Columbia Business School, and is a graduate of the Owner/President Management Program at Harvard Business School.

Here’s a glimpse of what you’ll learn:

What inspired Donna Childs to start her own firm?
How the 9/11 tragedy impacted Donna’s life and the lessons she learned from the experience
How Donna picked herself up and went into disaster recovery consulting after 9/11
Donna’s journey to success with Prisere — and what the name ‘Prisere’ means for her
Donna talks about her book and explains how she leads like a woman
The best piece of advice Donna has ever received from a mentor and her advice for a woman working through a major life change
Donna talks about her superpower and shares her contact details

In this episode…

Regardless of how much people prepare for possible future disasters, sometimes the unexpected happens and tragedy strikes. This always leads to major shifts in people’s lives, and in most cases, people experience long-term effects of the disaster.

After the 9/11 tragedy, Donna Childs’ life changed. She was left homeless and had to close her business. Her emotional and physical being were affected, and she often had nightmares months after the disaster. She, however, was able to get back on track and help other people and businesses with disaster management through her company, Prisere LLC.

Donna Childs, the Founder and CEO of Prisere LLC, is Andrea Heuston’s guest in this episode of the Lead Like A Woman Show, where she talks about her experience overcoming tragedy and helping others prepare for disaster management. Donna also explains how Prisere LLC was founded, her process of writing a book, and her advice for those working through a life change or disaster. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

May-06-2021 Andrea Heuston Podcast, Adrienne Smith, Andrea Heuston, entrepreneur, football star, Lead Like a Woman Show, Team USA,

[Women of EO] You are Equipped

Adrienne Smith is a Team USA football star leading the charge for the new AFL women’s division. She is among the best performing wide receivers in women’s tackle football history. Adrienne is a Boston Renegades wide receiver, football advocate and spokesperson, Orange is the New Black actress, and entrepreneur. She is also the creator of Blitz Champz, a fun and competitive game that teaches and tests football knowledge, strategy, and critical math skills.

Adrienne’s professional career began in Japan where she worked as a translator and coordinator of international relations for the Japanese Board of Education. During her two years in this position, she produced and co-hosted a local television show geared towards educating Japanese people about American culture.

Adrienne started her football career in 2006 as a member of the New York Sharks and went on to compete internationally, bringing home silver medals in Sweden and Canada as a member of the US Women’s National Flag Football team. In 2010 and 2013, Adrienne helped the US National Women’s Football team bring home the gold medal in the International Federation of American Football’s Women’s World Championship. Since 2011, she has played for the Boston Renegades, a tackle football team in the Women’s Football Alliance and winner of national championships in 2011, 2014, and 2019.

Here’s a glimpse of what you’ll learn:

What inspired Adrienne Smith to go into football
The creation of Gridiron Queendom and how it has inspired girls
What went right for Adrienne when she started playing football?
Adrienne explains how Blitz Champz, her football card game, helps kids learn math
Adrienne’s experience in Japan and why she started a TV show there
How Adrienne got to act in Orange is the New Black, why she decided to do hip hop tours, and the exciting projects she is currently working on
How Adrienne leads like a woman and the best piece of advice she has received from a mentor
Adrienne talks about her superpower and shares her contact details

In this episode…

Working in male-dominated fields is often a challenge many women face, even when they are highly skilled and qualified. They frequently face backlash and pressure from society — which can kill their dreams.

When Adrienne Smith decided to go into football, she knew she would face such challenges. However, she did not quit, and her determination helped her excel in not only football but also in her career as an actress, entrepreneur, and leader.

Adrienne Smith, an entrepreneur and football star, is Andrea Heuston’s guest in this episode of the Lead Like A Woman Show. Adrienne talks about her professional career in football and her journey to become an entrepreneur. She also talks about her football card game for kids, her work as an actress, organizing hip hop tours, and how she leads like a woman. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Lead Like A Woman

Lead Like A Woman

[Women of EO] Less Thinking, More Doing

Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

[Women of EO] There is Magic

Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

Something Good Will Come

Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

[Women of EO] You are Equipped

Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

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Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.