October 2021 – Lead Like A Woman

Oct-28-2021 Andrea Heuston Podcast, Andrea Heuston, Artitudes Design, Brand of a Leader, Entrepreneurs Organization, Lead Like a Woman Show, Marina Byezhanova,

Take Off Your Hero Cape

Marina Byezhanova is a Soviet-born, Ukraine-raised, and Canada-based entrepreneur, whose goal is to scale the reach of people’s voices. Growing up, she experienced what it was like to not have a voice. Her life’s mission is to inspire people to own their narrative.

As Co-founder of a personal branding agency called Brand of a Leader, Marina has been quoted and referenced in publications such as Inc., Forbes, Fast Company, Success Magazine, Wall Street Journal, and The Financial Post. She has spoken to audiences of entrepreneurs and business executives in North America, Asia, Europe, and the Middle East. Marina is a proud member of Entrepreneurs’ Organization (EO) and is presently the Canadian Social Media Expert serving on the regional board of directors.

Here’s a glimpse of what you’ll learn:

How Marina Byezhanova’s companies help people find their voice and stand out
Why Marina founded Pronexia, InfluenceHR, and Brand of a Leader
What went right for Marina when she started her companies
How Andrea Heuston has been building her business around her ‘why’
Marina explains what focusing on radical authenticity means to her
What drives Marina to help entrepreneurs stand out through personal branding?
Marina explains how she migrated to Canada and how she leads like a woman
The most impactful piece of advice Marina has received from a mentor and her advice to women trying to find their voice
Marina’s superpower and contact details

In this episode…

Marina Byezhanova, a serial entrepreneur, lives her life and builds her businesses centered around authenticity. She believes in the power of being yourself, being unique, and accepting who you are. However, this was not always the case.

When Marina moved to Canada from Ukraine, she wanted to fit in with the young people in her new environment. She changed her lifestyle, way of dressing, and even her hairstyle just to fit in. However, she later realized that she was unique — and fitting in was not as important as she thought. Marina went on to start and build three companies and always ensured that she focused on authenticity, the companies’ culture, and core values, even if at times she lost clients because of that.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Marina Byezhanova, the Co-founder of Brand of a Leader, to discuss the importance of being an authentic leader. They also talk about the importance of building a business around a culture, being guided by core values, and why entrepreneurs should understand their ‘why’ for going into business.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Oct-21-2021 Andrea Heuston Podcast, Andrea Heuston, Artitudes Design, Elite Creative, Jennifer Rotner, Lead Like a Woman Show,

It’s Easier Than It Looks

Jennifer Rotner is the Founder and CEO of Elite Creative and its companies, Elite Editing and Elite Authors. Elite is a woman-owned, full-service content and publishing services firm that offers editorial, writing, and creative support for companies of all sizes, from small businesses and nonprofit organizations to Fortune 500 companies, as well as for independent authors at every stage of the publishing journey. Elite has a team of more than 225 people worldwide, including both full-time staff and freelance writers and editors who have all worked remotely since the business began.

Jennifer has won several business awards including the Stevie Award for Best Website and the Daily Record’s Most Admired CEO Award. In 2021, Elite made the Inc. 5000 List of the Fastest Growing Companies in the US. Jennifer lives in Baltimore, Maryland with her husband, son, and 18 chickens.

Here’s a glimpse of what you’ll learn:

What inspired Jennifer Rotner to start Elite Editing and how being fully remote led to the growth of the company
The most obscure fact about New York City
What went right when Jennifer created Elite Editing during a recession and how losing a big client impacted her business
How Elite Authors was started and how Elite Creative made it to the Inc. 5000 list
How Jennifer helps authors through Elite Editing and Elite Authors
Jennifer talks about the most impactful piece of advice she has received from a mentor
What Jennifer is currently focused on — and her advice to women looking to start something on their own
Jennifer talks about her superpower and shares her contact details

In this episode…

How resilient are you as a business owner or leader? How patient and persistent are you in growing and scaling your business, despite all the challenges you face?

In order to create sustainable growth for your business, those are some of the key skills you need. You cannot afford to give up when hard times hit. Jennifer Rotner believes in the power of having a supportive community that will hold your hand and offer advice whenever you feel overwhelmed. You should also think about the long-term growth of your business and avoid concentrating on quick wins that tend to be short-lived. Your future, the future of your business, and the future of your team depend on it.

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Jennifer Rotner, the Founder and CEO of Elite Creative, about how being resilient and patient can help you create value from tragedy. Jennifer shares the story behind the founding of her two businesses and explains how she grew them to make it to the Inc. 5000 list. She also talks about helping authors with editing and the benefits of being part of a community. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Oct-14-2021 Andrea Heuston Podcast, Andrea Heuston, Artitudes Design, InSpark Coworking, Lead Like a Woman Show, Tracey Warren,

I Dare You to Tell Me I Can’t

Tracey Warren is a Community and Engagement Specialist and the Founder and CEO of InSpark Coworking, a collaborative workspace for entrepreneurs, freelancers, and remote workers. She is known as the connection queen and shows women entrepreneurs how to create amazing content that can help build a thriving community with ease.

Tracey is also an author, truth-teller, community creator, and authentic speaker. She is a bold example of how authenticity and vulnerability can be a huge asset for entrepreneurs who want to build community. Whatever trail she blazes and every journey she travels, including her recent victory over breast cancer, she shows up fully as herself. She wants you to know that you can too.

Here’s a glimpse of what you’ll learn:

What inspired Tracey Warren to create InSpark, a co-working space
The types of people InSpark serves and the solutions they provide
Why Tracey created Ignite Your Champions and the women she works with
Tracey explains what went right for her when she started her businesses and talks about the gift of being imperfect
Tracey discusses her journey of beating breast cancer and writing the book, Ignite Your Champions
The value of having a positive mentality and understanding yourself
The most impactful piece of advice Tracey has ever received
What Tracey is currently curious about, her superpower, and contact details

In this episode…

For someone who has built successful businesses, Tracey Warren knows that it is okay not to care what other people think. She also knows how important it is to understand yourself and the people you serve.

However, this does not come easily for most people — especially women. They fail to realize that being leaders sometimes requires them to make independent decisions without worrying about what others say or think. It is perfectly okay not to agree with everybody. Tracey advises women to give themselves permission not to care what other people think and to be comfortable with who they are.

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Tracey Warren, the Founder and CEO of InSpark Coworking, to talk about building an engaging community and creating value your way. Tracey also talks about her Ignite Your Champions business, her new book, and her experience battling breast cancer. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Oct-07-2021 Andrea Heuston Podcast, Andrea Heuston, Artitudes Design, Lead Like a Woman Show, Olga Sagan, Piroshky Piroshky,

YOU Have the Answer

Olga Sagan is the Owner of the nationally renowned bakery, Piroshky Piroshky. Founded in Seattle’s historic Pike Place Market, Piroshky Piroshky has offered handcrafted pies to loyal fans since 1992. An immigrant from Russia when she was 16, Olga arrived in America and faced many challenges overcoming language barriers and learning to navigate what it means to be a woman in a leadership role — something that was not encouraged in her home country.

In 2006, Olga became part owner of Piroshky Piroshky and took complete ownership in 2017. Under her leadership, the bakery has grown to four locations and a food truck, teamed up with iconic Northwest businesses such as Field Roast, Uli’s Famous Sausage, Tillamook, and Double R Ranch, and introduced a vegan line. Passionate about leadership, she got her SHRM Certification in 2018 and was picked by Puget Sound Business Journal as a “small business hero” in 2019. She was also chosen by the SBA as the 2020 “Washington Small Business Owner of the Year.” In 2020, she started Catch22Market, a free website aggregator that helps small businesses take their customers back.

Here’s a glimpse of what you’ll learn:

How Olga Sagan started working at Piroshky Piroshky and how she took ownership of the bakery chain
What Olga has learned about herself as a business owner
Piroshky Piroshky’s history, its locations, and how Olga immigrated to the US
How the COVID-19 pandemic led to the creation of Catch22Market — and how the app has grown
What went right for Olga when building her businesses?
Olga talks about some of her mentors and the best piece of advice she has received from them
What Olga is currently focused on and her advice to women struggling in business
Olga talks about her favorite food joints in Pike Place Market and explains the difference between piroshki and pierogi
Olga’s superpower and how to get in touch with her

In this episode…

Two of the most important character traits needed to build a thriving business are trust and transparency. Entrepreneurs need to be transparent about their products, businesses, and how they relate to other players in their industry. They also have to build trust with their customers and industry partners.

Olga Sagan’s desire for transparency led to the creation of Catch22Market, a website aggregator which helps put power back into small businesses. During the COVID-19 pandemic, she realized that many players in the food industry were losing a lot of business due to the shutdowns and were spending a lot of money working with third-party delivery apps to serve their customers. She, therefore, came up with the brilliant idea for Catch22Market that not only provides transparency but also helps build trust between businesses and their customers.

Olga Sagan, the Owner of Piroshky Piroshky, is Andrea Heuston’s guest in this episode of the Lead Like A Woman Show where she gets interviewed about her entrepreneurial journey and her desire to give power back to small business owners. Olga explains how she immigrated to the US, how she came to be the sole owner of Piroshky Piroshky, and how her website aggregator tool is helping businesses in the food industry thrive. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Lead Like A Woman

Lead Like A Woman

Take Off Your Hero Cape

Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

It’s Easier Than It Looks

Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

I Dare You to Tell Me I Can’t

Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

YOU Have the Answer

Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

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Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.