Fluff Up Their Wings

Marley Majcher is the CEO of The Party Goddess, a full-service event planning and catering company celebrated for creating high-profile parties. With clients like Snoop Dogg and Britney Spears, Marley’s events are renowned for their elegance and extravagance. Known as The Profit Goddess, she provides invaluable resources for small business owners and entrepreneurs. She is also the author of But Are You Making Any Money?, a witty guide to managing a lucrative business.

Marley Majcher
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Here’s a glimpse of what you’ll learn:

  • [03:57] The origins and evolution of Marley Majcher’s journey as The Party Goddess
  • [6:11] Marley describes her entrepreneurial ambitions at four years old
  • [12:38] How to translate simple project profitability into overall business success
  • [19:23] What was the inspiration for But Are You Making Money?
  • [25:57] Maintaining creativity in life and business
  • [30:35] The connection between entrepreneurship and cooking
  • [36:25] Why entrepreneurs need to continuously assess their businesses

In this episode…

Turning a passion project into a full-time business can be a nightmare, especially if you’re not earning enough money to match the time spent. How can you create structure from seemingly endless business tasks and turn your passion into profit?

A-list party planner and profit coach Marley Majcher combines creativity, grit, and strategic financial management to lead her business effectively. If you want to transition from a hobby to a viable business, you must price your products and services accordingly and focus on revenue-generating tasks while delegating the rest. Additionally, by focusing on your unique selling proposition, you can cut through the noise in the market and make your business stand out.

In the latest edition of the Lead Like a Woman Show, Andrea Heuston sits down with Marley Majcher, the CEO of The Party Goddess, to discuss how to elevate your business. Marley shares entrepreneurship anecdotes and analogies, the importance of continuous business assessment, and how to transform a simple project into a full-fledged business.

Quotable Moments:

  • “As long as you keep focusing on that unique selling proposition, you’re golden.”
  • “Success is really about doubling down on what sets you apart.”
  • “You can’t accelerate the experience; just like aging a fine wine, business acumen takes time.”
  • “Learning to price correctly is crucial; it’s the dividing line between business and a hobby.”
  • “Sometimes when you don’t feel like it; that’s exactly when you need to work the hardest.”

Action Steps:

1. Identify low-value tasks: Assess which tasks can be outsourced or automated and focus on high-value activities to increase efficiency and profits. By eliminating or delegating low-value tasks, you create more time for project areas that directly contribute to your revenue.

2. Implement a pricing system: Establish a systematic approach to pricing your services or products to ensure profitability on each project. Marley emphasizes that clear, structured pricing protects your margins and guarantees that each work segment is profitable.

3. Raise prices creatively: Look for innovative ways to increase revenue without significantly raising prices, such as offering additional services or reducing costs. As Marley illustrates with cereal box pricing strategies, subtle changes can yield significant financial gains.

4. Cultivate resilience and grit: Embrace challenges as opportunities and persevere through difficult times by staying focused on your goals. This reinforces Marley’s advice to keep your head down and work hard, addressing setbacks with determination.

5. Take time to reassess: Regularly step back from daily operations to evaluate your business trajectory and adjust strategies accordingly. Taking time away from the grind provides fresh perspectives that can lead to improved business practices.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Experience Begets Wisdom

Niki Avraam is the Co-founder of the London-based law firm Howat Avraam Solicitors, where she litigates high-profile employment and discrimination cases. A keynote speaker on leadership mindset and workforce issues, she is deeply invested in the concept of purposeful work, inspiring others to discover their work’s profound impact. Niki is a sought-after leadership consultant who champions unconventional thinking to reach professional and personal heights.

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Here’s a glimpse of what you’ll learn:

  • [00:31] How Niki Avraam transformed the conventional landscape of law with her vision for business growth
  • [06:18] Breaking gender-based event conventions for business development
  • [09:07] Niki’s journey from litigation to leadership consulting and the future of work
  • [11:04] How the entrepreneurial mindset can ignite innovation in any industry
  • [16:31] Leveraging discomfort to fuel growth and professional evolution
  • [20:04] What motivated Niki to teach Business English in Spain?
  • [42:37] Unique leadership lessons from various global cultures

In this episode…

It’s not uncommon for women to feel stuck in their careers, feeling constrained by workplace customs that no longer serve them. Despite this, these women often fear discomfort. How can you overcome these obstacles and turn discomfort into your greatest ally?

Transformational leader and legal entrepreneur Niki Avraam advocates for women’s involvement in male-dominated business and networking events, carving a path for them to thrive professionally. Additionally, her preferred discomfort framework promotes growth and innovation by embracing challenges that dismantle personal and professional boundaries. By breaking away from conventional workplace practices, you can inspire creativity and progress.

In this episode of the Lead Like a Woman Show, Andrea Heuston chats with Niki Avraam, the Co-founder of Howat Avraam Solicitors, about harnessing discomfort to enhance leadership qualities. Niki discusses her journey through the legal world, her passion for reshaping leadership, and the pursuit of workplace evolution.

Quotable Moments:

  • “Autonomy and agency were essential in creating a law firm that truly collaborates with clients.”
  • “Being an intrapreneur within larger law firms was about challenging conventions and creating something unprecedented.”
  • “To foster a culture of innovation, it’s important to lean into the power of preferred discomfort.”
  • “My decisions are guided by understanding the strength of my gut — it’s my intuition, my superpower.”
  • “Everyone has experiences and skills they bring from life into their leadership journey.”

Action Steps:

  • Embrace business innovation by challenging traditional norms: Breaking away from conventional practices invites creative solutions and progress.
  • Recruit with a focus on diverse experiences and essential skills: A multifaceted workforce fosters a rich and adaptive organizational culture.
  • Lean into preferred discomfort to encourage personal and professional growth: Stepping into uncomfortable situations can lead to significant learning opportunities and can help one adapt to change more fluidly.
  • Cultivate an international mindset through travel and cultural engagement: Exposure to various cultural dynamics enhances empathy and broadens one’s perspective in leadership.
  • Listen to your intuition when making decisions: Trusting your gut feeling can serve as a powerful guide in navigating complex situations and aligning with core values.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.