Lead Like A Woman

Lead Like A Woman

PODCAST

Fluff Up Their Wings

Marley Majcher is the CEO of The Party Goddess, a full-service event planning and catering company celebrated for creating high-profile parties. With clients like Snoop Dogg and Britney Spears, Marley’s events are renowned for their elegance and extravagance. Known as The Profit Goddess, she provides invaluable resources for small business owners and entrepreneurs. She is also the author of But Are You Making Any Money?, a witty guide to managing a lucrative business.

Marley Majcher
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Here’s a glimpse of what you’ll learn:

  • [03:57] The origins and evolution of Marley Majcher’s journey as The Party Goddess
  • [6:11] Marley describes her entrepreneurial ambitions at four years old
  • [12:38] How to translate simple project profitability into overall business success
  • [19:23] What was the inspiration for But Are You Making Money?
  • [25:57] Maintaining creativity in life and business
  • [30:35] The connection between entrepreneurship and cooking
  • [36:25] Why entrepreneurs need to continuously assess their businesses

In this episode…

Turning a passion project into a full-time business can be a nightmare, especially if you’re not earning enough money to match the time spent. How can you create structure from seemingly endless business tasks and turn your passion into profit?

A-list party planner and profit coach Marley Majcher combines creativity, grit, and strategic financial management to lead her business effectively. If you want to transition from a hobby to a viable business, you must price your products and services accordingly and focus on revenue-generating tasks while delegating the rest. Additionally, by focusing on your unique selling proposition, you can cut through the noise in the market and make your business stand out.

In the latest edition of the Lead Like a Woman Show, Andrea Heuston sits down with Marley Majcher, the CEO of The Party Goddess, to discuss how to elevate your business. Marley shares entrepreneurship anecdotes and analogies, the importance of continuous business assessment, and how to transform a simple project into a full-fledged business.

Quotable Moments:

  • “As long as you keep focusing on that unique selling proposition, you’re golden.”
  • “Success is really about doubling down on what sets you apart.”
  • “You can’t accelerate the experience; just like aging a fine wine, business acumen takes time.”
  • “Learning to price correctly is crucial; it’s the dividing line between business and a hobby.”
  • “Sometimes when you don’t feel like it; that’s exactly when you need to work the hardest.”

Action Steps:

1. Identify low-value tasks: Assess which tasks can be outsourced or automated and focus on high-value activities to increase efficiency and profits. By eliminating or delegating low-value tasks, you create more time for project areas that directly contribute to your revenue.

2. Implement a pricing system: Establish a systematic approach to pricing your services or products to ensure profitability on each project. Marley emphasizes that clear, structured pricing protects your margins and guarantees that each work segment is profitable.

3. Raise prices creatively: Look for innovative ways to increase revenue without significantly raising prices, such as offering additional services or reducing costs. As Marley illustrates with cereal box pricing strategies, subtle changes can yield significant financial gains.

4. Cultivate resilience and grit: Embrace challenges as opportunities and persevere through difficult times by staying focused on your goals. This reinforces Marley’s advice to keep your head down and work hard, addressing setbacks with determination.

5. Take time to reassess: Regularly step back from daily operations to evaluate your business trajectory and adjust strategies accordingly. Taking time away from the grind provides fresh perspectives that can lead to improved business practices.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.