As of the 2020s, 1,800 startups have been launched daily. Most of the founders are Latin women who have developed creative methods of supporting their families while raising their children. Yet women-owned startups are historically underfunded, so how can you support these businesses?

As millennials and Gen Zs become parents, they have equalized the power structures between men and women by working and completing household tasks jointly. As a venture capitalist investing in female founders, Renata Merino says this gender role shift should apply to the corporate world, allowing women to establish credibility in a male-dominated space. By creating educational and career opportunities for women through adequate funding, you can break deeply embedded societal patterns.

In today’s episode of the Lead Like a Woman Show, serial entrepreneur and investor Renata Merino joins Andrea Heuston to discuss how women can pave their way through male-dominated systems. Renata talks about growing up in an entrepreneurial household, how she became an investor in women-owned startups, and the rise of women launching businesses during motherhood.

Women are notorious for assuming too many responsibilities, leading to rigid decision-making. This creates the belief that women must choose between making money or pursuing their passions. How can you abolish this ideology and profit from meaningful work?

Executive coach and motivational speaker Sarah Walton was raised in poverty and believed she couldn’t support her family and attain happiness simultaneously. After shifting her mindset, Sarah realized she could fill a gap in the market with innovative business ideas. When launching a company to fulfill your passion, you must achieve self-acceptance and maintain honesty to discover and monetize your strengths.

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she sits down with Sarah Walton, the Founder of Sarah Walton Coaching, to discuss attaining self-acceptance to profit from your passion. Sarah shares advice for maximizing your impact, her desire to become a dancer, and her multi-passionate personality.

As remote and hybrid work become mainstream, many Gen Z women lack the experience of working in an office. This hinders opportunities to form working relationships with colleagues. If you work remotely, how can you build your social capital?

For fractional integrator Aimee Schuster, working in an office has allowed her to network with peers to foster meaningful relationships and advance her career. If you’re looking to shift career paths for flexibility, consider fractional integration, which allows you to execute projects for an organization on a case-by-case basis. However, this position requires a robust support network and outreach efforts to sustain social capital. Aimee advises joining networking and industry groups and following up with potential connections by providing value.

In today’s episode of the Lead Like a Woman Show, join Andrea Heuston as she welcomes Aimee Schuster, the CEO of Bandwidth Strategy, who talks about the benefits of fractional integration and the impacts of remote work on young women. Aimee explains when to source fractional versus full-time talent, how to build social capital, and her early entrepreneurial successes.

Through long-standing beliefs and embedded traumas, women are programmed to either fear masculinity or reject femininity in favor of it. In a business environment, this manifests as a lack of structure, leading to burnout. How can you reconcile these identities to tap into your full potential?

After battling health issues and negative experiences with men, Monica Yates began subconsciously behaving like a man to thrive in the corporate world. Yet people need feminine energy to experience happiness, love, and pleasure and masculine energy to feel safe and strong. So Monica discovered that by integrating both masculine and feminine identities, you can cultivate harmony in your work. Monica also advises evaluating your needs and listening to your body.

In this episode of the Lead Like a Woman Show, Andrea Heuston sits down with Monica Yates, the CEO of Monica Yates Health, to delve into the connection between masculinity and femininity. Monica also discusses the importance of finding fulfillment in your job and allocating your energy, her upcoming book on the feminist movement, and how women can assess their needs.