Leadership styles are determined substantially by generational differences which shape hiring and communication approaches. This can create conflict between leaders and their teams, decreasing retention rates. Inclusive leadership requires aligning management forms with each generation’s ethos. How can you identify and fulfill generational preferences?

According to intergenerational scholar Anna Liotta, each generation is impacted by its cultural events, stigmas, and morals, creating standards that govern actions. For instance, baby boomers lack a defined work-life balance and remain loyal to one company, whereas Generation X focuses on honing transferable skills. Conversely, Millennials showcase their talents by building experiences, and Generation Z prides themselves on social and cultural influence. As a leader, you must uplevel each generational employee’s skills by embracing their unique codes.

In this episode of the Lead Like a Woman Show, Anna Liotta, the CEO of Resultance, Inc., joins Andrea Heuston for a conversation about intergenerational engagement. Anna shares insights on the pandemic’s impact on younger generations, her entry into generational research, and how generational codes influence leadership styles.

When in leadership positions, women often compare themselves to others and place unrealistic expectations on themselves. Inspiring leaders are authentic, vulnerable, and confident. So how can you show up as your genuine self to create a positive influence?

According to bestselling author, speaker, and RFP authority Lisa Rehurek, the first step in developing a personal leadership brand is to discover your identity, voice, and destiny. This includes possessing the confidence to display fallibility and weakness. When drafting and securing RFPs (request for proposal), self-assurance is paramount in connecting with your audience and establishing trust. 

Tune in to this episode of the Lead Like a Woman Show as Andrea Heuston invites Lisa Rehurek, the Founder and CEO of The RFP Success Company, to speak about cultivating self-assurance to secure RFPs. Lisa explains the value of RFPs in business recognition, how to draft a personalized RFP, and how she built a thriving company by branding and niching down.

When delivering speeches on camera, women entrepreneurs often put themselves under pressure to be perfect, causing them to feel insecure about their image. How can you overcome your doubts to amplify your voice and impact?

After decades of on-camera appearances, video marketing and branding expert Keri Murphy discovered video messaging isn’t a personal endeavor. Instead, these speaking engagements should inspire, empower, and educate others to take action. When speaking on camera, Keri advises separating yourself from the campaign to identify your ideal audience and create, market, and monetize a message.

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she invites Keri Murphy, the Founder and CEO of Inspired Living, to speak about creating and growing a brand through video. Keri talks about the Brilliant event and how women can join, why she developed a niche for her business, and the importance of investing in yourself.

In today’s unpredictable labor market, large corporations resort to laying off some full-time executives. Additionally, many women desire flexible, autonomous work environments allowing them to balance multiple roles simultaneously. How can you comply with these demands while maintaining your company’s bottom line?

As an advocate for independent and unified workspaces, Brea Starmer helps women and other underrepresented groups discover their ideal styles by dismantling the stigma surrounding unconventional work. She encourages businesses to establish a culture operating system that motivates employees to operate at their highest caliber. This necessitates leveraging agency partnerships to outsource diverse talent and align them with meaningful work that suits their skills and promotes career development, innovation, and retention.

In today’s episode of the Lead Like a Woman Show, Brea Starmer, the Founder and CEO of Lions & Tigers, joins Andrea Heuston for a conversation about independent and blended workplaces. Brea explains how she nurtures high-performing professionals to foster unity, how she advocates for independent and integrated work environments, and how Lions & Tigers supports women and BIPOC individuals in the workplace.