Get Comfortable Being Uncomfortable

Sheila Attari

Sheila Attari is the Founder and CEO of SheBird. With the company’s creation, Sheila utilizes her strategic and brand-building skills to solve issues women face when getting dressed. After two-plus years in product development, SheBird launched in October 2019. Their goal is to make women happy by freeing them from their uncomfortable bras by designing wardrobe essentials with built-in bra layers.

Sheila gained substantial experience growing world-class brands and developing and launching new products in the beauty, health, and home cleaning categories. She spent the majority of her career in consumer products brand management, advertising, and new product development roles. She has worked with multimillion-dollar companies such as Procter & Gamble; SC Johnson; and Foote, Cone & Belding. Sheila holds an MBA from the University of Chicago Booth School of Business and a BA in Logistics, Materials, and Supply Chain Management from Michigan State University. Now, she’s on a mission to help women free the girls.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Sheila Attari to start SheBird and the type of clothing her company sells
  • The ideal customers for SheBird
  • Sheila talks about her entrepreneurial background and her decision to go into consulting and apparel
  • Why Sheila introduced sleepwear into her line of products and the new products she plans to create
  • What Sheila loves most about her work
  • Sheila talks about a mistake she made in her career and what she learned from it
  • The best piece of advice Sheila has received from a mentor and her advice to fellow women entrepreneurs and leaders
  • The difference between entrepreneurs and non-entrepreneurs
  • Sheila talks about her superpower and shares her contact details

In this episode…

When you wear comfortable clothes, you will be more productive in your work and feel more confident in yourself. Confidence is essential in every woman’s life—personally and professionally. In life, you have to identify what you need and take the steps necessary to get it.

The same case applies in business. If you feel the desire to go into entrepreneurship or start your own business, you should go for it. You’ll face a number of challenges along the way, but you have to believe in yourself and your abilities.

In this week’s episode of the Lead Like A Woman Show, Andrea Heuston is joined by Sheila Attari, the Founder and CEO of SheBird, to talk about Sheila’s journey from consulting work to creating and running a women’s clothing company. They discuss the common reasons women have for going braless, the benefits of getting comfortable being uncomfortable, and the difference between entrepreneurs and non-entrepreneurs.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO Series] Turning Flight Into Flow

Oksana Esberard

Oksana Esberard is a mental wellness expert, mindfulness and meditation trainer, international speaker, and best selling author. She is the Founder of SattvaMe, a global virtual training organization that’s focused on stress management, productivity, and wellness for employees, business leaders, and entrepreneurs. Utilizing her extensive practice and multicultural background, Oksana leads online corporate programs and in-person training in small businesses and Inc 500 companies around the world. She has worked with companies like Microsoft, Sandler’s Training, BuzzFeed, YPO, EO, Petra Coach, and New Horizons Computer Learning Centers.

After overcoming her struggles with severe anxiety and suicidal thoughts, Oksana shares her story in her best selling book, Next Level You. She is also a member of EO’s Accelerator Program which helps businesses grow through learning and networking.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Oksana Esberard to build a business about managing stress and anxiety and how she came up with its name, SattvaMe
  • Oksana shares her travel adventures and how they helped her to start her business
  • Who are the ideal clients for SattvaMe?
  • Oksana’s advice to someone starting a mindfulness practice
  • What inspired Oksana to write her book, Next Level You
  • Oksana discusses the crisis of femininity in business and why it’s crucial that women have fun and be present as they build and grow their businesses
  • Oksana talks about a big mistake she made in business and what she learned from the experience
  • The best pieces of advice Oksana has received from her mentors and her advice to women on building a business while trying to maintain her femininity
  • Oksana explains why she considers being an interpreter and or a bridge for people to be her superpower

In this episode…

Like other women, Oksana Esberard used to believe that success and stress came as a package deal, that you can’t be successful without having gone through a seemingly insurmountable amount of stress. But she learned through vast travel experiences that you can be productive and successful without sacrificing your mental wellbeing. She says that it is possible to work towards your goals and enjoy the material and financial fruits of your labor while being happy with your choices, your interactions with people, and the decisions that you’re making.

Oksana advises women to use their feminine power in their businesses to create an energy flow that creates less resistance in everything they do. This will open them up to more business opportunities, attract the right people, and find the best solutions to issues. She also encourages women to go with the flow, express gratitude, and be kind to themselves in every way possible.

In this week’s episode of the Lead Like A Woman Show, Andrea Heuston is joined by Oksana Esberard, a mental wellness expert, to find out how women can use their femine power and energy to build better business. Oksana talks about her inspiration to write her book, Next Level You, her journey to founding SattvaMe, and how she helps her clients improve productivity and handle stress. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

All You Need is Love

Lisa Rueff

Lisa Rueff is the Founder and CEO of Collective Hearts. She is a multi-faceted community leader, inspirational speaker, wellness expert, jewelry designer, Sparked board game creator, and entrepreneur. She created Collective Hearts to connect, inspire and amplify love in the world. As the Founder and Chief Love Warrior Lisa Rueff knows what it means to love with purpose, and she is on a heart-based mission to spread kindness and generosity worldwide from leading international humanitarian trips to raising millions of dollars for women and children. And from her heart jewelry designs to signature workshops, retreats and talks, Lisa inspires collective hearts worldwide.

Lisa is also a Co-founder of The Jacmel Children’s Center which offers love, a home, education, and a better future for the orphans in Jacmel, Haiti. She also served as the Executive Director of the Do It For The Love Foundation which was founded by musician Michael Franti and his wife, ER nurse, Sara Agah Franti to grant live concert music wishes to people living with life-threatening illnesses, children with severe challenges, and wounded veterans, including those diagnosed with PTSD.

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Here’s a glimpse of what you’ll learn: 

  • Lisa Rueff talks about her humanitarian work in Haiti and her journey towards founding Collective Hearts
  • What Lisa loves about following her heart and leading like a woman
  • Lisa shares what the Do It For The Love Foundation was about and how the idea for the board game, Sparked, came about
  • Lisa talks about creating her love necklace jewelry and how they benefit a children’s home in Haiti
  • How Lisa’s necklaces got to be worn by the Founder of the Black Lives Matter Movement and Michelle Obama
  • The mentors Lisa has had and the most impactful pieces of advice she has received from them
  • Lisa’s advice to women on doing heart-based things
  • Lisa explains how the word namaste relates to her superpower

In this episode…

Lisa Rueff loves people. And her love for humanity and her desire to continuously be able to help others led her to Haiti to help victims of the 2010 earthquake that ravaged through the country. She was inspired by the people’s spirit and perseverance, and she wanted to do more for them. This paved the way for her to help fundraise and start a children’s home and later started a jewelry business whose proceeds help support the children’s home.

So why is Lisa so passionate about helping others and filling every project that she gets her hands on with love? Well, Lisa believes that when you follow your heart and do things that make others happy, more doors will open for you in the future. And women have a higher propensity to lead with love because they tend to be more tuned-in to their hearts in whatever it is that they’re working on, allowing them to have a kinder, more generous, more supportive, and more nurturing approach on their projects.

Lisa Rueff, Founder and CEO of Collective Hearts, is Andrea Heuston’s guest in this episode of the Lead Like a Woman Show. Tune in as Lisa talks about her humanitarian work in Haiti and how it led to the founding of a children’s home and jewelry business, how her jewelry pieces have made its way to top female leaders like Patrisse Cullors and Michelle Obama, and find out how doing things with love can make the world a better place.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Put on Your Rose-Colored Glasses

Cherri Prince

Cherri Prince is the Executive Vice President, Head of Client Growth at Seed Strategy. Since 1990, she has been the strategic brains behind building some of the most successful brands that market to women. She has been awarded 5 Effie awards, the only award in the ad industry based on marketing effectiveness. In 1998, Cherri co-founded an agency with Leo Burnett designed to unlock new insights into women. In this capacity, she honed unique strategies to challenge how marketers think about specific female relevant topics including beauty, motherhood, and aging. Her expertise landed her a consulting role with the creators of the 2000 hit movie What Women Want starring Mel Gibson and Helen Hunt.

In 2016, Cherri joined Seed Strategy, a brand growth acceleration firm that marries creativity and business strategy to grow client business from startups to Fortune 500 firms. She created the SheQ™ Test which is the company’s insight and growth initiative to empower clients with insights and strategies to grow their businesses with women.

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Here’s a glimpse of what you’ll learn: 

  • Cherri Prince shares what she loves the most about her work 
  • How Cherri helped Korean mothers change their purchasing decisions
  • How to ask better questions and get better answers when doing research
  • Cherri explains how most brands ignore women’s purchasing power and fail to produce products ideal for women 
  • Cherri talks about the role she played in the movie What Women Want
  • Why Seed Strategy’s Leading Ladies networking event was started and how it has evolved during the COVID-19 pandemic
  • Cherri talks about a project that didn’t go right and what she learned from the experience
  • Cherri shares how her mom inspired her to focus on working with women
  • The best piece of advice Cherri has received from a mentor and her advice to younger women on how they can use their voice for good
  • Cherri explains why being an optimist is her superpower

In this episode…

Cherri Prince believes that everything in life happens for a reason. Growing up, she didn’t see it that way. But as an adult, she has come to appreciate the wisdom behind the words that her mother shared with her early in her life.

In life, there are many things that you’ll encounter that may seem like amazing opportunities. But things don’t always go as planned and there is always that risk for disappointments to happen. But when things don’t go right, what do you do? Especially in terms of your career and your business, how do you turn an upside down situation right side up?

Cherri Prince, Executive Vice President of Seed Strategy is Andrea Heuston’s guest in this week’s episode of the Lead Like a Woman Show. Cherri shares her marketing expertise with Andrea, why she loves working with and focusing on women in her career, and why it’s important to learn to pivot during challenging times. She also talks about Seed Strategy’s Leading Ladies Networking Event and how her mother has inspired her to do her work the way that she does. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Your Network is Your Net Worth

Adi Klevit

Adi Klevit is the leader and visionary behind Business Success Consulting Group. Her 25 years of knowledge and experience as a trained industrial engineer, management consultant, and business executive gives her a unique understanding of the challenges that businesses face. She utilizes her practical know-how and wisdom to successfully help organizations and companies of any size to dramatically improve their efficiency and performance.

By leveraging her ability to understand business processes and people, drawing on her high-caliber skills, and utilizing her knowledge and experience on vital areas of personnel management, finance and operations, Adi can help virtually any business owner to achieve their goals and bring order to their lives.

When she isn’t busy running the Business Success Consulting Group or directly working with clients, Adi enjoys spending time with her husband and son, volunteering in the community, traveling, being outdoors and cooking healthy food.

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Here’s a glimpse of what you’ll learn: 

  • Adi Klevit talks about her inspiration for starting her own firm, what led to its success, and why she decided to start a new chapter in Bend, Oregon
  • How Adi empowers business owners to scale their company and how she decides on who to work with
  • How having systems and processes in place can help business owners avoid being dependent on key employees
  • Adi shares how she addresses problems in her company and what she has learned from them
  • The most important characteristic of a good leader and the most significant barrier for women when it comes to good leadership
  • Adi explains why your network is your net worth
  • The mentors Adi has had and the best piece of advice she has received from them
  • Why Adi is a firm believer of mentorship and her advice to fellow women leaders and business owners
  • How Adi uses YouTube to learn and improve her skills
  • Adi shares why her superpower is bringing order to chaos

In this episode…

Adi Klevit is a successful woman who surrounds herself with people who trust and believe in her. She believes in the power of networking and building connections because she recognizes how powerful these can be in different aspects of your life, particularly in business.

Adi is also a firm believer of having a support group, especially for female leaders. She explains that it’s important to have a group of people who knows what you’re doing and can offer you support when you need it. This, along with continued learning through books and mentors, can help spell you become the kind of leader that you want to become.

In this episode of the Lead Like a Woman Show, Adi Klevit, the Co-owner of Business Success Consulting Group, joins Andrea Heuston to talk about the benefits of networking and how your network can potentially determine your net worth. Adi also discusses how she helps fellow women leaders in scaling their businesses, why having systems and processes in place is good for any business, and what it takes to become a good leader. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.