Artitudes Design – Page 7 – Lead Like A Woman

Mar-09-2023 Andrea Heuston Podcast, Allison DeLeone, Andrea Heuston, Artitudes Design, Hilary Laney, Lead Like a Woman Show, TPN + Evia,

Synergy and Opportunity

Allison DeLeone is the President and CEO of The Production Network (TPN) + Evia, a production agency providing messaging strategies and comprehensive solutions for brands wanting to boost engagement with their audience. For over 25 years, Allison has supported events and exhibit productions for the largest brands on high-profile stages. Her current focus is on incorporating TPN in Web3 and the metaverse.

Hilary Laney is the Chief Revenue Officer at The Production Network + Evia. As an executive and team leader, Hilary’s passion is to build engaging and inclusive event experiences. Her efforts have helped Evia’s customers target their intended audiences and collect accurate data from its users.

Here’s a glimpse of what you’ll learn:

Allison DeLeone shares her journey from working as a sculptor in the museum industry to becoming the CEO of TPN
Hilary Laney’s experience purchasing Evia and changing the event industry
Staying agile and relevant when setbacks are ever-present
The future of TPN + Evia and the impetus of the merger
Allison’s unique contribution to the NFT space
Advice that has impacted Allison and Hilary

In this episode…

The event industry is complex and ever-changing. It can be challenging to maintain your influence if you don’t implement the proper strategies. To stay ahead of the competition, it’s critical to construct creative ideas and be vigilant of new opportunities.

Upon combining their forces, event industry powerhouses Allison DeLeone and Hilary Laney are raising the standards for creative production agencies. Their individual experiences have shown that they are capable of moving companies forward — even in trying times. Merging their companies has allowed the duo to expand their services for customers and create new opportunities for themselves, their team, and their customers.

In this episode of Lead Like a Woman Show, Andrea Heuston sits down with Allison DeLeone, the President and CEO of TPN + Evia, and Hilary Laney, TPN + Evia’s Chief Revenue Officer, to discuss the merger between the two companies and how it has introduced new opportunities. Allison and Hilary also talk about how the company has maintained its relevance and how they are innovating through NFTs.

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This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Mar-02-2023 Andrea Heuston Podcast, Andrea Heuston, Artitudes Design, Cylient, Dianna Anderson, Lead Like a Woman Show,

Becoming a Change-Able Leader

Dianna Anderson, MCC is the Founder and CEO of Cylient, a firm that helps clients create a coaching culture that drives momentum for enterprise-wide change. Through Cylient, she has developed various workshops including Coaching in the Moment®, Feedback in the Moment®, and Untying the Knot®, which have enabled leaders to take a coaching approach to daily interactions.

Dianna is the co-author of Coaching that Counts, offering a compelling business case for individual coaching in organizations. She is also a Master Certified Coach (MCC) through the International Coach Federation.

Here’s a glimpse of what you’ll learn:

How Dianna Anderson began coaching professionals — and how she founded Cylient
Dianna talks about coaching as a lifestyle and Cylient’s coaching approaches
The power of safe and seen coaching cultures
What is change-able leadership?
Valuable tips for female leaders

In this episode…

Traditional leadership approaches often embody an authoritative model in which solutions are definitive and individuals receive criticism. Yet these methods are outdated and don’t align with modern workforces and cultures. So how can you evolve your leadership style to facilitate meaningful change?

Master Certified Coach Dianna Anderson has harnessed the change-able leadership concept. This style utilizes coaching as a way of life to help professionals learn, grow, and create connections. If you want to make a lasting impact, Dianna says to create spaces where individuals feel safe, seen, and heard to foster collaboration and solve shared challenges.

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she chats with Dianna Anderson, Founder and CEO of Cylient, about what it means to be a change-able leader. Dianna also talks about coaching as a lifestyle, the power of creating safe and seen spaces, and Cylient’s coaching process.

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They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Feb-23-2023 Andrea Heuston Podcast, Andrea Heuston, Artitudes Design, Lead Like a Woman Show, Mikelann Valterra, Money Coach,

You’re Worth More Than You Think You Are

Mikelann Valterra is an author, keynote speaker, and money coach who helps women transform their relationship with money to create a life they love. For over 20 years, she has been a thought leader in the field of financial psychology. Her strong background in emotional intelligence paired with her practical money strategies enables her clients to consciously design their life while escaping financial stress and anxiety. When she’s not working with clients, you can find Mikelann on the dance floor indulging in her love of Argentine Tango.

Here’s a glimpse of what you’ll learn:

How Mikelann Valterra became a money coach and started her business
What led to Mikelann’s success in business?
Mikelann talks about co-founding a software company
The benefits of money coaching
Mikelann’s tips for designing a life you love, having money conversations, and creating a personalized spending plan
The best piece of advice Mikelann has received from her mentors — and her advice to women on creating a happy place
Mikelann talks about her future plans and her superpower

In this episode…

How can you use your money to be happy and create the life you want?

You can do anything you put your mind to. Take it from Mikelann Valterra, who had the faith and courage to go after her dreams and start a business in a new niche. She believed that she could — and she did! Now, she helps other leaders manage their money and design the life of their dreams. Today, Mikelann is here to share her advice on money, spending, and finding joy in your life.

In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Mikelann Valterra, a money coach, about the psychology of money. They also discuss the benefits of money coaching, tips for designing a life you love, and how to create a personalized spending plan.

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They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Feb-16-2023 Andrea Heuston Podcast, Andrea Heuston, Artitudes Design, ImprovEdge, Karen Hough, Lead Like a Woman Show,

Embrace the Unexpected

Karen Hough is the Founder and CEO of ImprovEdge and has been using improvisation as a catalyst for business training and consulting for over 20 years. ImprovEdge won the silver International Stevie Award for “Most Innovative Company of the Year” and is in the top 1% of US women-owned businesses. Karen won the WNBA Inspiring Woman Award and is a regular contributor to the Huffington Post.

Karen is a #1 Amazon best-selling author and 800-CEO-Read Top 25 Business Books recipient for The Improvisation Edge: Secrets to Building Trust and Radical Collaboration at Work. Her second award-winning book, Be the Best Bad Presenter Ever: Break the Rules, Make Mistakes, and Win Them Over, is available in four languages and won the Benjamin Franklin Gold Award for video content in an ebook. Her third book, Go With It: Embrace the Unexpected to Drive Change, was published by the Association for Talent Development in 2017. Karen is a national conference keynote speaker on topics such as negotiation, executive presence, presentation skills, leadership, and business development. She is also a graduate of Yale University and La Sorbonne in Paris and is deeply committed to philanthropic work. She lives in Ohio with her husband and three children.

Here’s a glimpse of what you’ll learn:

Karen Hough’s acting and sales background
What went right when Karen started her company?
ImprovEdge’s new product for boosting competence
How Karen uses improv skills to serve clients and help them thrive
Why speakers should break some presentation rules
How to embrace the unexpected and drive change
The most impactful piece of advice Karen has ever received
Karen’s superpower and contact details

In this episode…

Many things can happen unexpectedly and cause chaos and confusion. In such cases, how can you improvise to emerge stronger and more empowered?

To successfully step into the unknown, you have to be willing to embrace change. Do the things that make you uncomfortable, whether at work, in your family, or in relationships. The fear of change can make you uneasy and prevent you from living your best life, but you can take baby steps toward your goals. When things happen unexpectedly, you don’t need to have all the answers. Karen Hough’s advice is to take a pause to calm down and allow yourself to reflect and think about the next steps.

In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by Karen Hough, the Founder and CEO of ImprovEdge, to talk about the power of improvisation in business and in life. They also discuss breaking presentation rules to connect with an audience better, how to embrace the unexpected to drive change, and how Karen uses improv skills to serve her clients.

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They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Feb-09-2023 Andrea Heuston Podcast, Andrea Heuston, Artitudes Design, Cheryl Farr, Lead Like a Woman Show, SIGNAL Brand Innovation,

Perception & Promise

Cheryl Farr is the Founder and Chief Strategist for SIGNAL Brand Innovation, a brand consultancy and strategic design agency dedicated to creating and activating brands people love. She founded the firm in 2009 to help organizations and leaders align their brands with their business strategies and take great leaps forward. Her success stories include Fairmont Hotels and Resorts where she helped position the brand for expansive worldwide growth, the Polti Group where she led the creation of an innovative new consumer trending methodology to guide product and marketing innovations for the nation’s largest homebuilder, and Cornell Hotel Society where she crafted the ultimate rallying cry for the world’s largest and most influential hospitality alumni network.

Cheryl has led multiple brand development and repositioning initiatives as part of mergers and acquisitions, most notably in the technology space. She is a former travel writer and editor for recognized guidebooks like “Frommer’s,” “for Dummies” and Travel + Leisure. Cheryl holds master’s degrees in business and history from Cornell University’s School of Hotel Administration and Columbia University. She is a writer and a public speaker on topics related to branding and creating winning experiences for customers and employees. She is also passionate about mid-century architecture and design and lives in the mid-century modern mecca of Palm Springs, California with her husband, Tony, and their talkative Shih Tzu, Harry Carson, who incidentally has his own Instagram handle, “@HarryCarsonSpeaks.”

Here’s a glimpse of what you’ll learn:

Cheryl Farr’s experience as a travel writer and how she transitioned to brand building
What led to Cheryl’s success when she started SIGNAL Brand Innovation?
How Cheryl’s company has evolved over the last 14 years
The connection between brand and influence
How to build an authentic brand
Cheryl talks about Harry Carson, her Shih Tzu, the most impactful piece of advice she has received, and her superpower

In this episode…

What perceptions does your target audience have about your company? What is the connection between your company’s brand and its influence on customers?

The type of experiences you create for your customers influence how they perceive your brand. To create a brand that people love, you need to earn their trust and win them over. Cheryl Farr advises leaders to be authentic and build their brands from the inside out in order to be unique and stand out from other companies.

Cheryl Farr, the Founder and Chief Strategist for SIGNAL Brand Innovation, joins Andrea Heuston in this episode of the Lead Like a Woman Show to talk about creating influence through brands. They also discuss how to build an authentic brand, how Cheryl transitioned from travel writing to brand building, and how her company has evolved over the years.

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They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Feb-02-2023 Andrea Heuston Podcast, Andrea Heuston, Artitudes Design, Entrepreneurs’ Organization, EO Barcelona, Lead Like a Woman Show, Life by Design, Natalya Berdikyan,

Be Well To Do Well

Natalya Berdikyan is the Founder and Chief Energy Officer of Life By Design, where she combines her coaching, yoga, and breath work certifications with her corporate and entrepreneurial experience to help individuals and organizations grow beyond borders and boundaries, increasing their energy and leadership ability. Through coaching, training, and transformational holistic retreats, she helps entrepreneurs become better leaders in business and in life by understanding their energy potential. Natalya is also a member of the Entrepreneurs’ Organization and serves as the President of EO Barcelona. She is a certified EO global speaker and a trained EO and YPO Moderator.

Here’s a glimpse of what you’ll learn:

Why Natalya Berdikyan founded Life By Design Academy
What went right for Natalya when she started her business?
The connection between leadership and wellbeing
Natalya’s tips for managing energy — and how running a chocolate business drained her energy
Natalya talks about dealing with infertility and how she maintains hope
The best piece of advice Natalya has received — and her advice to women taking on new endeavors
Natalya’s superpower and contact details

In this episode…

How can you live a life by design? Can you move from a place of struggle, overwhelm, and stress to a place of peace and satisfaction?

To live your best life and achieve maximum potential, it is essential to focus on your whole being — including your mental and physical health. Identify and concentrate on your source of energy and do less of the things that drain your energy. Natalya Berdikyan also advises entrepreneurs to believe in themselves and never allow anyone to bring them down.

Natalya Berdikyan, the Founder and CEO of Life by Design, joins Andrea Heuston in this episode of the Lead Like a Woman Show to talk about leadership, wellbeing, and energy. They also discuss the connection between leadership and wellbeing, tips for managing energy, and Natalya’s experience dealing with life’s challenges.

Resources Mentioned in this episode

Artitudes Design
Stronger on the Other Side: The Power to Choose by Andrea Heuston
Life by Design
Natalya Berdikyan on LinkedIn I Facebook I Instagram
Entrepreneurs’ Organization (EO)

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They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Jan-26-2023 Andrea Heuston Podcast, Andrea Heuston, Artitudes Design, Lead Like a Woman Show, Nikki Rausch, Sales Maven, Sales Maven Podcast,

Up Your Confidence Game

Nikki Rausch is the Founder and CEO of Sales Maven, an organization dedicated to authentic selling. She is a sales strategist with over 25 years of experience selling to prestigious organizations like the Bill and Melinda Gates Foundation and NASA. Nikki’s unique ability to transform the misunderstood process of selling has helped her shatter sales records and receive top producer awards along the way. Entrepreneurs and small business owners hire her to show them how to sell successfully and authentically. As an engaging speaker, Nikki shares the secrets of her sales success through keynote speeches and business-changing workshops. Her robust Sales Maven society ignites game-changing outcomes for clients. Nikki is the author of three books and hosts the Sales Maven Podcast.

Here’s a glimpse of what you’ll learn:

Nikki Rausch talks about starting her company and what led to her success
The Sales Maven Podcast
How successful women sell
The difference between traditional and relationship selling
How Nikki uses speaking as a sales tool
Nikki talks about her books, tips for increasing your influence in client conversations, and steps to an effective sales conversation
The most impactful piece of advice Nikki has received from a mentor and her advice to women on selling
Nikki’s superpower and contact details

In this episode…

How can you create value through your sales process? Can you spot buying signals?

Your conversation with potential leads is critical in driving sales. According to Nikki Rausch, it is essential to understand your customer and the sales process. Additionally, you have to up your confidence level and believe in yourself and what you are selling. Nikki encourages women to be authentic, build relationships with clients, and invest in themselves.

In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Nikki Rausch, the Founder and CEO of Sales Maven, about creating value through sales. They also discuss the benefits of having a sales coach, how to use speaking as a sales tool, and the steps to an effective sales conversation.

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They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Jan-19-2023 Andrea Heuston Podcast, Andrea Heuston, Artitudes Design, Daniella Menachemson, Lead Like a Woman Show, StyleNations,

You Cannot Be What You Cannot See

Daniella Menachemson is the President of StyleNations, a custom furniture company. She is one of the industry’s leading custom furniture makers and environmental design experts. As an award-winning entrepreneur and leader, Daniella takes pride in her great strides in business and leadership. Her approach to design is now met with a hint of anticipation toward the digital age. She has observed changes in consumer demand over the past two decades, inspiring her to elevate her career and company to a new level.

Here’s a glimpse of what you’ll learn:

Daniella Menachemson’s journey to starting a custom furniture company
What went right for Daniella when she started her business?
Why Daniella moved from Australia to Dallas, Texas
Daniella talks about StyleNations’ products, her passion for the metaverse, and her story from Andrea Heuston’s new book
How Daniella empowers and supports women
The most impactful piece of advice Daniella has received from her mentors — and her advice to women feeling stuck
How StyleNations impacts local communities
Daniella’s superpower

In this episode…

What does it take to lead by example? How can you take control of your destiny?

To be an exceptional leader, you need to be audacious and empower others to become the best version of themselves. To do this, surround yourself with inspirational mentors to guide you in the right direction. According to Daniella Menachemson, being audacious is having the courage to step into the unknown. You have to be willing to undertake uncomfortable things that will eventually help you achieve your goals. Take bold, courageous steps and support the people around you.

In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Daniella Menachemson, the President of StyleNations, about her entrepreneurial journey. They also discuss Daniella’s passion for the metaverse, why she moved from Australia to Dallas, and how StyleNations impacts local communities.

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They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Jan-12-2023 Andrea Heuston Podcast, Andrea Heuston, Artitudes Design, DeLynne Ano, Lead Like a Woman Show, Runli,

Fail Faster

DeLynne Ano is the Founder of Runli, a business workflow automation app that simplifies business back-office workflows by automating the hand-off between employees and departments, thereby improving efficiency and reducing the margin of error. DeLynne has over 25 years of executive experience with Fortune 100 companies. Her mentoring of businesses has resulted in billions of dollars of client revenue growth in dozens of industries, from food, beverage, and packaging to entertainment and media. She started her consulting business, Scape Group, Inc., in 2010 where she helped her first client grow from $750,000 annually to $24 million. The growth came as a result of instituting processes and system design.

After more than three decades of working with corporate suppliers and business owners, DeLynne has come to realize that small businesses cultivate creativity and innovation. Today, she owns and leads Playbook Makers and Runli, automated business processes that allow business owners to focus their energy working on the business, rather than in the business. The organization is a result of her passion for leveling the playing field and providing the tools needed for small businesses to play big.

Here’s a glimpse of what you’ll learn:

DeLynne Ano explains why she started her business and what has led to its success
The Runli app and the benefits of implementing processes
Why DeLynne created Playbook Makers
DeLynne’s experience working with her sons
The most impactful piece of advice DeLynne has ever received
DeLynne’s advice on launching new ideas, her superpower, and how to get in touch with her

In this episode…

How can you use processes and automation to deliver your best work? What are the benefits of creating standardized workflows?

Systems and processes are essential for a business to run efficiently. They promote consistency, improve time management, and help reduce errors. To start, DeLynne Ano advises business owners to identify the work they do very well and surround themselves with people who are experts in the things they don’t do well. It is also important to hire and delegate work to smart people, get your business organized, and work with mentors.

In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by DeLynne Ano, the Founder of Runli, to discuss the benefits of automation and business processes. They also talk about DeLynne’s business workflow app, her experience working with her sons, and tips for running a successful business.

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They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Jan-05-2023 Andrea Heuston Podcast, Andrea Heuston, Artitudes Design, Lead Like a Woman Show, Market MindShift, Mindy Weinstein,

The Power of Scarcity

Mindy Weinstein, PhD, is the Founder and CEO of Market MindShift, a boutique digital marketing firm in Scottsdale, Arizona. She is a digital marketing expert named one of the top women in the industry globally. Mindy has trained thousands of professionals from organizations of all sizes including Facebook, the Weather Channel, World Fuel Services, and Hampton Products, and she continues to write for various publications.

Mindy is also the author of The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. She has a PhD in general psychology with an emphasis on technology. She is also a Marketing Instructor at Grand Canyon University and the University of Denver, as well as a Program Leader at the Wharton School and Columbia Business School.

Here’s a glimpse of what you’ll learn:

What inspired Mindy Weinstein to start Market MindShift?
How Mindy juggles teaching at various universities
Mindy talks about her new book and explains how scarcity impacts consumer behavior
How scarcity marketing and the fear of missing out impact the brain
The power of uniqueness, effects of age on scarcity, and the relationship between inflation and scarcity
The most impactful piece of advice Mindy has received
How to leverage urgency and demand
Mindy’s superpower and contacts details

In this episode…

Do you get overwhelmed by the fear of missing out on something? Do you struggle to make the right decisions when faced with scarcity?

Fear often has a big impact on our emotions and the decisions we make. The fear of losing something can be a big driving force when making buying decisions and is a tactic often used by marketers to drive sales. According to Mindy Weinstein, scarcity makes things more attractive and increases competition.

In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Mindy Weinstein, the Founder and CEO of Market MindShift, about the power of scarcity. They discuss how scarcity marketing affects the brain, the relationship between inflation and scarcity, and the power of uniqueness.

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