We Don’t Have to Be the Best for Everyone All the Time

Andrea Duffield

Andrea Duffield is the Chief Executive Officer at Bridgeways. Over the span of 15 years as a speech-language pathologist, she obtained her MBA and went on to start and run her own business, Mosaic Rehabilitation. Mosaic provided speech, physical and occupational therapy, behavioral health, psychology, and counseling services in four clinical locations across the Seattle area. During her time there, Andrea was recognized as the Outstanding Treatment Provider by FEAT of Washington and the Nellie Cashman Business Woman of the Year. She also received accolades for her entrepreneurial acumen from the Puget Sound Business Journal, American Business Awards, and 425 Magazine.

After exiting Mosaic in 2019, Andrea transitioned into the nonprofit arena and is now serving as the CEO at Bridgeways in Everett, Washington. Bridgeway’s mission is to provide services that promote quality of life for individuals living with mental health concerns in a manner that facilitates growth, independence, and a sense of community.

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Here’s a glimpse of what you’ll learn: 

  • Andrea Duffield talks about working at Bridgeways and how they create change in the community
  • Andrea’s love for working with underserved communities
  • What went right for Andrea in her life journey and in her career
  • What does resilience mean to Andrea and how does she lead like a woman?
  • The best piece of advice Andrea has ever received
  • Andrea’s advice to a woman struggling to be resilient
  • Andrea talks about her superpower and shares her contact details

In this episode…

Do you struggle with perfection? Do you find yourself trying to be the best person for everyone all of the time?

Unknown to many women, the desire for perfection often has a negative impact on their lives. This makes them struggle in both their personal and professional lives, unlike men who are more willing to make mistakes. The truth is, you don’t have to be the best all of the time — you’re allowed to make mistakes and give yourself grace.

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Andrea Duffield, the Chief Executive Officer at Bridgeways, about the value of resiliency and serving underprivileged communities. Andrea also talks about the best way to manage employees, how being a mother has impacted her life, and how she leads with strength. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

If It’s Not Hell Yes, It’s Hell No!

Lorrie Morgan

Lorrie Morgan is the Owner and President of Red Hot Copy. She is considered an industry trailblazer in the world of emotional response copywriting and marketing, especially when it comes to selling to women. She founded her first company, Red Hot Copy, in 1999 so she could work anywhere, raise her family, and make a good living. Her highest values are family, freedom, and fun.

After studying closely with many communications legends, Lorrie takes established marketing formulas and adds her own feminine spin to increase conversion. She currently lives in Arizona on a 13-acre horse ranch with her partner. When not working on copy or mentoring other business owners, she is usually living out her big value fantasies by riding her horses, raising chickens, or shooting competitively.

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Here’s a glimpse of what you’ll learn: 

  • What made Lorrie Morgan start a copywriting business, and what went right in the business?
  • Lorrie explains what The She Factor is and talks about the most creative copywriting project she has worked on
  • How men are hardwired to protect and dominate while women are hardwired to build communities and connection
  • What Lorrie loves about coaching others and owning a horse ranch in Arizona
  • The best piece of advice Lorrie has received from a mentor and her advice to a woman looking to rise in her career
  • Lorrie’s superpower and how to get in touch with her

In this episode…

One of the most common challenges women face in both their professional and personal lives is knowing when to say ‘Yes’ and when to say ‘No.’ They often put the needs of others before their own, and in the process, they end up forfeiting their own desires.

It is therefore important for every woman to identify and know where her priorities lie. You need to learn how to say ‘Yes’ only to the things that actually matter, and you have to be very protective of your time and take control of your life. You should never force yourself to tolerate things that don’t make you happy. If it’s not lighting your fire, you don’t have room for magic to happen!

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Lorrie Morgan, the Owner and President of Red Hot Copy, to talk about communication crafted for women versus men. Lorrie also shares her copywriting background, her coaching work, and talks about her horse ranch. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

It’s Only Hard Until You Choose

Michele Hecken

Michele Hecken is a seasoned entrepreneur, author, speaker, and business leader. She has over 25 years of experience running a global company that she started at the age of 22 and sold in 2019. Her passion is elevating other entrepreneurs in life and business as a transformational executive coach.

Michele is currently writing a book focused on how to create your best, fun, and fearless life in business, set to be published in the winter of 2022. She also coaches entrepreneurs and C-level executives focused on further developing their leadership and companies while aligning their true purpose to their mission.

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Here’s a glimpse of what you’ll learn: 

  • How Michele Hecken felt after selling her translation company and what she did early on to prepare for the sale
  • What went right for Michele when she sold her company?
  • Michele explains why offboarding yourself is important and shares her process of accomplishing it
  • Michele’s new book and what she loves about executive coaching
  • The most impactful piece of advice Michele has received from a mentor — and her advice to a fellow woman leader looking to offboard herself
  • Michele’s superpower and where to learn more about her

In this episode…

Business leaders are expected to make the best decisions about their organizations. However, sometimes this can be difficult and leaders can waste a lot of time thinking about the right move to make. How do you get unstuck from this decision-making loop?

Michele Hecken often faced this same problem when running her business. It mentally took a toll on her, but while talking to one of her mentors, she was advised to just make a decision — and this helped solve her problem. She now uses that same piece of advice to help other entrepreneurs offboard and get things out of their desks (and their heads).

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Michele Hecken, an executive coach, about the importance of offboarding yourself from your business. They discuss the benefits and challenges associated with delegating, how Michele prepared her business for sale, and how she coaches other entrepreneurs to offboard themselves from their companies. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Be Big and Be Seen

Hope Zvara

From yoga instructor to trucking fitness authority, for 20 years, Hope Zvara has helped change thousands of lives using her easy, step-by-step lifestyle strategies and solutions. As the CEO of Mother Trucker Yoga, Hope’s mission is to help one million drivers change lanes in their health and fitness by 2031. While everyone else is focused on exercise, Hope shows drivers how to add more movement into their day in small, bite-sized pieces. Picked up by Love’s Travel Stops & Country Stores nationwide during a global pandemic, she created Stiff Mother Trucker Pain Relief Cream to help drivers reduce pain fast. She believes that it’s the small, simple changes that lead to big results. Catch Hope on Season nine of the PBS show Start Up where she shares her story, programs, and unique approach to movement and driver lifestyle so that you can feel good again.

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Here’s a glimpse of what you’ll learn: 

  • How Hope Zvara started doing yoga and why she decided to focus on long haul truck drivers
  • What went right for Hope when she started Mother Trucker Yoga?
  • Hope explains what Mother Trucker Yoga does
  • How the idea for Stiff Mother Trucker Pain Relief Cream came about
  • Why Hope has been creating new products and expanding her business
  • Hope’s new app — and her thoughts on the value of delayed gratification
  • Hope talks about her new book, Trucking Yoga: Simple Fitness for the Long Haul
  • The most impactful piece of advice Hope has ever received
  • Hope talks about her superpower and shares her contact details

In this episode…

Although every woman is gifted, talented, and has what it takes to do great things and create a lot of value, we are often faced with imposter syndrome. We don’t believe in ourselves as much as we should, and this affects our lives and the decisions we make.

From her many years of experience running a yoga business and creating different programs, Hope Zvara had to deal with imposter syndrome — which eventually stifled business growth. She, however, decided to be brave and made a decision to change. She wanted to be big and be seen so that she could help more people rise and improve their lives.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Hope Zvara, the CEO of Mother Trucker Yoga, to talk about creating value in a niche market. Hope also talks about the lessons she learned over the years running a yoga business, her new app and book, and the art of delayed gratification. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Forge Your Own Way

Shenandoah Davis is the Co-founder and CEO of Adventure Nannies, a nationwide domestic staffing agency that has been helping progressive families find nannies, private educators, and newborn care specialists since 2012. Shenandoah grew up attached to the piano. Being homeschooled, she would spend each day racing through her lessons so she could have time to practice for as long as possible. After graduating from the University of Northern Colorado with a degree in opera performance, she packed up and moved to Seattle to pursue the music and art scene.

Shenandoah has toured four continents as a singer, songwriter, and DIY musician performing in listening spaces and art galleries before taking a position at a large restaurant group in Seattle as a brand manager. She then joined Adventure Nannies as their COO in 2016. She serves on the board of several nonprofits and is committed to advancing the careers and dreams of women entrepreneurs through the realm of equitable domestic staffing in the US.

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Here’s a glimpse of what you’ll learn: 

  • How Shenandoah Davis transitioned from music to joining a domestic staffing agency
  • What led to Shenandoah and Adventure Nannies’ success?
  • Why many women sacrifice for their businesses
  • What music means to Shenandoah and how she uses it to tap into emotions
  • Shenandoah explains how she benefited from being homeschooled
  • Shenandoah’s thoughts on the recent changes at Adventure Nannies
  • How Shenandoah leads like a woman, the most impactful piece of advice she has ever received, and her advice to women getting started in business
  • Shenandoah’s superpower and where to learn more about Adventure Nannies

In this episode…

Being a successful female leader does not mean that you have to lead like someone else — or like a man. You only need to forge your own way. Every woman is different, and there is value in redefining what it means to lead like a woman.

You don’t have to stress yourself with a boss babe mentality, dress and act like a man, or have a big voice. However, by being authentic, you can be powerful and empower others as a leader. And if something doesn’t work, learn from it and grow.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Shenandoah Davis, the Co-founder and CEO of Adventure Nannies, to talk about leading a business like a woman, experiencing success, and the power of music. They also talk about recent changes at Adventure Nannies and the value of being an authentic and empowered female leader. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.