Fall 7 Times, Get Up 8

Stephanie Dalfonzo

Stephanie Dalfonzo is an integrative hypnotist, coach, and speaker. She has spent over 20 years researching simple ways to calm stress, anxiety and fear. She has authored a very timely book called Goodbye Anxiety, Hello Freedom: How to Build Resilience and Overcome Anxiety.

Stephanie helps women heal and find freedom from the past, reclaim their lives, and create the life they deserve with ease and joy. Her journey has taken her through several career transitions from being a celebrity radio DJ to the proprietor of a successful hypnosis practice for 10 years, and ultimately, becoming an anxiety expert.

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Here’s a glimpse of what you’ll learn: 

  • What led Stephanie Dalfonzo to hypnotism and her success in helping other people
  • Stephanie talks about her book, Goodbye Anxiety, Hello Freedom: How to Build Resilience and Overcome Anxiety
  • How Stephanie has been preparing for this time in history, her Resilience in Challenging Times webinar, and how she is using her work for the common good
  • Stephanie shares her experience as a celebrity DJ and why she left the radio career to become a coach
  • Stephanie explains why she considers her lack of business training as her biggest mistake and what she learned from it
  • How gratitude and being positive can shift things for you
  • Stephanie discusses the importance of digging for the personal script in each person’s life
  • Why it’s important for women to have a mentor and why Stephanie considers her ability to connect with people and elevate them to their freedom point as her superpower

In this episode…

No one ever goes through life unscathed. People are bound to make mistakes and failures at some point in their lives but what separates successful people from the not–so-successful ones is their determination to rise up, learn from their mistakes, and try again. People who find success have learned that the only way to live life is to move forward.

And more often than not, women have a tendency to beat themselves up after experiencing failure. They are often inclined to judge themselves harshly and this leads to unhappiness and unproductivity and this is something that Stephanie hopes to remedy and turn around so that instead of becoming miserable, they end up as the best version of themselves.

Andrea Heuston is joined by Stephanie Dalfonzo, a hypnotist and coach, on this episode of Lead Like a Woman Show to talk about the power of hypnosis and being kind to oneself. Stephanie also discusses her book and how she’s preparing for her webinar, how she shifted her career from being a celebrity radio DJ to a coach, why it’s important to be kind to yourself, and the value of asking “What’s right right now?” Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women Presidents Organization] A Lack of Reality is Never Your Friend

Sue Peterson

Sue Peterson is a Managing Director of Client Management at Cornerstone Advisors. She has more than 30 years of experience in the financial industry, helping high-net-worth individuals and families achieve their financial goals. Over the course of her career, she has developed expertise in helping widows and divorcees, women business owners, and couples approaching retirement. She enjoys helping clients plan their financial future while shaping the legacy they will leave to their heirs and community.

Sue’s dedication to serving others reaches beyond her role at Cornerstone. She also offers her expertise to a variety of other charitable organizations and nonprofits such as the YWCA.

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Here’s a glimpse of what you’ll learn: 

  • Sue Peterson discusses how the financial services industry has changed over the years
  • How Sue got into the finance industry and why she is passionate about helping women achieve financial freedom
  • Why money is often considered as taboo in family discussions and how this negatively affects people in adulthood
  • How Sue leads like a woman through the power of influence and doing what she’s good at
  • Sue shares the inspirational women she looks up to and why she encourages everyone to look up The Criteria for Success by Charles Bernard
  • Why Sue is passionate about giving back to the community and how she puts it in practice
  • Sue’s financial advice to women who have reached their tipping point but don’t know where to go for help
  • Why Sue’s superpower is her ability to hear a problem and see the sequential steps on how to solve it
  • Where to learn more and connect with Sue Peterson

In this episode…

In some households, the subject of money or finances is often considered a taboo. This means that a lot of people grow up having zero knowledge on how to address financial issues properly which often leads to problems with debt and financial insecurity. And while this is a pervasive problem among adults in general, the circumstances become even more problematic for women who are either divorced or widowed.

This is where Sue Peterson comes in. Thanks to her more than 30 years of experience in the financial services sector, she is able to help women gain a foothold on their financial challenges and come out triumphant. She is a strong advocate for women to make better financial decisions, to save up, and achieve financial freedom no matter what situation they may be in.

Join Andrea Heuston in this episode of Lead Like a Woman Show as she interviews Sue Peterson, the Managing Director of Client Management at Cornerstone Advisors, about her work in providing financial guidance to women and high-net-worth individuals and families. Sue also talks about how she leads like a woman, why she’s passionate about giving back to the community, and she shares her top financial advice to women who have reached their tripping. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Tragic Death of an Employee with Cancer – 4 Life Altering Events That Have Tested Her Resiliency

Andrea Heuston is the CEO and Creative Principal of Artitudes Design, an award-winning creative agency. She has over 20 years of experience in the design industry and has won several awards such as the Puget Sound Business Journal’s 40 under 40, the Annual Enterprising Women of the Year Awards for Enterprising Women Magazine, Cambridge Who’s Who, and the Key4Women Achieve Award.

Andrea holds a degree in Communications and Design from the University of Washington. She is a speaker, author, and a volunteer who helps plan, purchase, prepare, and serve meals for the members of The Matt Talbot Center. Andrea is also the host of the Lead Like a Woman Show where she features top women leaders in order to share their inspirational stories on life and leadership.

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Here’s a glimpse of what you’ll learn: 

  • Andrea Heuston shares how losing her long-time employee and friend, Rian, to colon cancer affected her personally and business-wise
  • How Andrea dealt with the depression she didn’t know she had following Rian’s death
  • What Andrea did to turn things around for her company
  • The people Andrea turned to during times of difficulty and her advice to people going through a crisis
  • Andrea’s fondest memory of Rian

In this episode…

Losing a close friend or family member is painful in many different ways. But losing someone you’ve worked with for a long time can be just as devastating. This is what happened to Andrea Heuston when she lost her long time employee and dear friend, Rian, to colon cancer.

Andrea was affected by his passing in ways that she didn’t expect. In fact, she wasn’t just affected personally; her business was affected as well. But she managed to get through this life altering event with the help of family and friends. She was able to pull herself and her business back together while keeping close to her heart the huge impact that came with Rian’s passing.

In this week’s episode of Lead Like a Woman Show, Andrea Heuston gets interviewed by Dr. Jeremy Weisz, Co-founder of Rise25 Media, about losing her friend and long-time employee to colon cancer and how it affected different aspects of her life. Andrea also shares how she dealt with the depression she didn’t know she had, how her inner circle pulled her out of her dark place, and her advice to people going through difficult times in life Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Pay Attention!

Jan Levy is a former Executive Director of Leadership Tomorrow, a Seattle organization that inspires, prepares, and connects leaders across the public, private, and nonprofit sectors. She knew the moment she joined Leadership Tomorrow that she wanted to work in the field of leadership development and she served as the organization’s  Executive Director for 29 years.

Jan was named Citizen of the Year by the Municipal League of King County and received numerous other awards including the Woman of Influence award by the Puget Sound Business Journal, Spirit Award from the Urban League of Metropolitan Seattle, and she was also honored by the Girl Scouts of Western Washington as their 2007 Woman of Distinction. In her retirement, she enjoys yoga, dancing, attending theater and listening to jazz. She loves to be outdoors and walks around Green Lake every day.

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Here’s a glimpse of what you’ll learn: 

  • Jan Levy shares her expansive career journey and how it ler her to Leadership Tomorrow
  • Jan talks about the Leadership Tomorrow program and how it has grown over the years
  • How being in Leadership Tomorrow changed Andrea Heuston’s life
  • What Jan wishes she knew during the early days of her career in leadership
  • Jan talks about her mentors, the best piece of advice she has received, and her advice to fellow women leaders on going after their dreams
  • Jan Levy shares her curiosity on how people will move forward from today’s crises
  • Jan’s advice to younger women on handling conflict and stepping up
  • Jan reveals her business superpower and her work with the Seattle Rotary Foundation board

In this episode…

In order for a community to grow and thrive, it needs to have competent leaders from the private, public, and nonprofit sectors. These leaders have to work together to bring about change for the common good.

The 10-month leadership program offered by Leadership Tomorrow brings together all these players. It allows them to work towards achieving a healthy and resilient community, while also helping women step up into leadership roles.

Andrea Heuston is joined by Jan Levy, a former Executive Director of Leadership Tomorrow in this week’s episode of Lead Like a Woman Show where they talk about leadership development and community impact. Jan shares with Andrea her colorful career journey, what she has learned about leadership over the years, and her advice to fellow women leaders on stepping up and taking charge. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Listen, Lurk, and Learn

Gillian Muessig

Gillian Muessig is a serial entrepreneur noted for her ability to form indelible brands, claim critical markets, sustain fiercely loyal customers, and attract investors and best-in-class talent. She co-founded and built SEOMoz.org into Moz.com, turning it from a blog site and directory to the world’s leading provider of marketing applications and metrics reporting software and the global hub for digital marketers

A thought leader in the startup industry, global keynote speaker, author, Gillian enjoys a global reputation for her ability to forecast trends in technology in established and emerging markets. She also helps companies understand how to develop and package new and existing product lines to nudge and ride those trends and successfully navigate these new markets. She is a sought-after counselor and has guided companies and inspired audiences as a keynote speaker in 50+ countries. Gillian serves on boards of directors of technology, biotech and global marketing firms on four continents and she was a former advisor to the Bill and Melinda Gates Foundation.

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Here’s a glimpse of what you’ll learn: 

  • Gillian Muessig talks about starting SEOMoz.org (Moz.com) and the challenges she faced in the process
  • The assets and attributes of successful CEOs and companies, and why venture capital isn’t for everybody
  • Why Gillian didn’t realize she was successful while running her SEO company, Moz
  • The different kinds of friends successful women have
  • Why it’s rare to find women in the venture capital funding world and what Gillian did to bring together women in the industry
  • Why women in leadership consistently return a high ROI
  • Gillian talks about the best reasons to invest in a company
  • Why women should step up to manage and invest their own capital
  • The most challenging part of Gillian’s work
  • Gillian insights on how people and businesses have been impacted by COVID-19 and what the future may look like
  • The best piece of advice Gillian has ever received and her advice to fellow women leaders looking to grow a globally scalable company
  • Gillian explains why her superpower is her ability to connect the dots and make a pattern

In this episode…

One of the best pieces of advice Gillian Muessig has ever received is “Listen, lurk, and learn”. She learned the benefits of observing what other leaders did and learning from it before engaging into her own work. This advice has enabled her to grow her businesses and succeed in industries dominated by men.

Gillian has a great passion for investing in women-led tech startups and advises women on the best techniques for growing, leading, and scaling globally competitive companies. She has the ability to connect women to each other to help improve their businesses and the companies they lead.

Gillian Muessig, the CEO of Outlines Venture Group, gets interviewed by Andrea Heuston in this episode of Lead Like a Woman about how women can successfully manage and lead global companies. Tune in as she talks about founding and scaling Moz, an SEO company, leading a top venture capital firm, and her advice on finding the best companies to invest in.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[10KSB] Capture Your Successes

Jennifer Scott is the Founder, CEO, and Chief People Officer of HireEffect. She brings a unique view to small business leadership after moving from corporate roles to solopreneurship and then to owning and running a growing multi state consulting firm. Jennifer and her team helps business owners create and sustain the kind of culture that promotes growth and success whether it’s through the deployment of technology to improve efficiencies or focusing on people to improve effectiveness,

Jennifer received her Bachelor’s degree in Psychology from the University of Connecticut and has earned a certificate in Human Resources Management from Florida Atlantic University. She presently resides in Frisco Texas with her husband and her son.

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Here’s a glimpse of what you’ll learn: 

  • Why Jennifer Scott decided to start HireEffect and why she took jobs while building her company
  • Jennifer’s transition from being a solopreneur and employee to owning a company in 2 weeks
  • Jennifer talks about what it’s like to work with her husband full-time
  • How being a virtual company has helped HireEffect’s team with the current COVID-19 times
  • What Jennifer loves the most about the work she does and being part of the Conscious Capitalism movement
  • The difference between working on your business and working in your business and where entrepreneurs need to focus on
  • What Jennifer wishes she knew as she was starting out her business 13 years ago
  • Jennifer talks about the importance of trust and getting things in writing when doing business
  • The importance of a company’s values and culture when hiring people
  • The best piece of advice Jennifer has ever received and why being a connector is her superpower

In this episode…

The journey of entrepreneurship is challenging and entrepreneurs are bound to make a couple of mistakes along the way. To reduce the risk of making costly mistakes, business owners are better off working on their businesses as opposed to working in their business. But what is the difference and how does focusing on the former affect the way that their business is run?

In this episode of Lead Like a Woman Show, Andrea Heuston talks with HireEffect Founder and CEO,  Jennifer Scott, about the value of outsourcing business services to other companies who are experts in that field. They talk about which business services are most commonly outsourced, the benefits of outsourcing and running a virtual company, the importance of values and culture in the hiring process, and what lead Jennifer to start her company, HireEffect. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO Series] Ready Aim Fire

Dr. Cortney Baker is an award-winning entrepreneur, host of The Women in Business podcast, TEDx speaker, and a nationally-recognized authority on women’s leadership. She’s been featured on Fox News, Forbes, iHeartRadio, and Huffington Post, among other publications. As a leadership expert, mentor, business coach to female entrepreneurs and mother of three, she is passionate about empowering women to close the gender gap through the power of entrepreneurship.

Dr. Cortney Baker is also the author of the best selling book The 10 Dos and Don’ts for Business Leadership: Lessons to Lead Effectively and her most recent book Unlimited: Conquering the Myth of the Glass Ceiling. She was named the 2016-2017 Texas Businesswoman of the Year and the top 100 in HealthCare in America. She’s the Founder and CEO of KidsCare Home Health, a multi-million dollar healthcare organization with 11 locations across Texas, Colorado and Idaho. She holds a Doctor of Education (Ed.D.) in Organizational Leadership from Pepperdine University, where she concentrated her studies on understanding and advancing women to the highest levels of leadership.

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Here’s a glimpse of what you’ll learn: 

  • Dr. Cortney Baker recalls her entrepreneurship journey and how it led to the founding of KidsCare Home Health
  • Why Dr. Baker decided to start a podcast and go into mentorship
  • Dr. Baker explains how women are holding other women back
  • Dr. Baker shares the before and afters of her life and how she fought her way through them
  • Dr. Baker talks about being a TEDx speaker and becoming a painter
  • What most people don’t know about Dr. Baker and her vision behind the Scaling Society community
  • Dr. Baker reveals a big mistake she made in business and what she is most curious about right now
  • Dr. Baker’s advice to fellow women entrepreneurs and leaders
  • Dr. Baker explains why she thinks that her superpower is her capacity to speak the truth in love
  • How to get in touch with Dr. Cortney Baker

In this episode…

When a young lady approached Dr. Cortney Baker after an event and asked Dr. Baker to be her mentor, she readily agreed because she is a big advocate of women supporting other women. Dr. Baker mentored the young lady who ended up achieving much success in her career and eventually starting her own business. And so being an award-winning entrepreneur and leader, Dr. Baker decided to take up coaching to be able to help other women in their entrepreneurship and leadership roles. 

In this week’s episode of the Lead Like a Woman Show, Andrea Heuston talks with Dr. Cortney Baker about the importance of women mentoring and supporting each other, the before and afters in Dr. Baker’s life, and why women don’t need to have it all to be happy and successful. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[10KSB] Make Your Soul Sing

Chanda Mills Crutcher

Pastor Chanda Mills Crutcher is the President and CEO of the American Senior Assistance Program, Inc. (ASAP). She began her career as a certified nursing assistant in Louisiana and continued working in nursing homes to help pay her way through college. In 2004, she founded the American Senior Assistance Program whose primary focus is to provide services to the aging disabled adults and children in regards to transitioning and finishing well.

In 2014, Chanda became an ordained minister. In 2018 founded the Legacy Center, which helps aging adults continue to live life with independent purpose and provides comprehensive support for caregivers. Not only is the Legacy Center the first facility of its kind in the state of Alabama, but Chanda is the first certified geriatric care manager in the state.

With over 25 years of professional experience in the geriatric care industry, Chanda shows no signs of slowing down. As a wife and mother of seven children and three grandchildren, she’s always up for a challenge. She currently serves on the Governor’s task force for Alzheimer’s and health literacy, and is an executive council member with AARP, an advocate for seniors and their caregivers. Chanda shares her expertise with thousands annually from the White House to rural communities all over the world.

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Here’s a glimpse of what you’ll learn: 

  • Why Chanda Mills Crutcher decided to start the American Senior Assistance Program (ASAP)
  • Chanda talks about her recent outreach program where she distributed 60,000 pounds of food to her community
  • What inspired Chanda to become an ordained Minister
  • How the idea for The Legacy Center came about and how it works
  • Chanda talks about her elder advocacy work within the government
  • What Chanda loves most about the work she does and what drives her on a daily basis
  • What most people don’t know about Chanda
  • Chanda talks about a big mistake she made and what she learned from it
  • How the COVID-19 pandemic made people become more aware of their health
  • Why it’s important for women can be true to themselves and believe in themselves
  • The best piece of advice Chanda has received from a mentor and her advice to other women looking to make an impact in their lives
  • Chanda explains why her superpower is her authentic engagement with people

In this episode…

While working for a large long-term care provider, Chanda Mills Crutcher was disappointed by the gap in services that were offered to older and disabled adults. She later resigned and started the American Senior Assistance Program (ASAP) through which she now provides transformational life opportunities for the elderly. 

In addition, Chanda’s great desire to help other people has driven her to be of service to her community. She recently distributed over 60,000 pounds of food in her community as her way of helping out in the midst of the current COVID-19 health crisis

In this episode of Lead Like a Woman Show, Andrea Heuston interviews Chanda Mills Crutcher, President and CEO of the American Senior Assistance Program about her advocacy work and her commitment to providing quality care for the elderly and disabled adults. Chanda discusses why she founded the American Senior Assistance Program and the Legacy Center, her decisions to become an ordained Minister, and why women should believe in themselves. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women Presidents Organization Series] Make it yours!

Zoey Mann is a fourth generation jeweler and President of Fox’s Seattle. She graduated from Whitman college with a Degree in Theater and Elementary Education and joined the family business full time after earning her Degree in 2003. After working in Fox’s Seattle for 10 years, Zoey took over as the majority shareholder and President in 2013. She’s a member of Seattle Executives Association, and the Women Presidents’ Organization. She was also on the board of the Seattle Children’s Theatre for 14 years.

On a personal note, Zoey and her husband, Jordan, have three kids aged 3 to 11. She has been through a lot in the last few years, having battled BRCA1 genetic mutation after finding out that she was a carrier of the gene when she was 36 and her youngest was only nine months old. She had a preventative oophorectomy and hysterectomy four months later, and a radical breast reduction after a year. In March 2020, she had a preventative double mastectomy with her husband by her side. When she woke up, guests were no longer allowed and non essential surgeries were cancelled as an effect of the COVID-19 pandemic.

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Here’s a glimpse of what you’ll learn:

  • Zoey Mann talks about in the family jewelry business and what she has done in the last 7 years to advance the company
  • What Zoey has been doing to stay connected to her clients during the coronavirus pandemic
  • Why they created an e-commerce website for Fox’s Seattle
  • How Zoey has pivoted Fox’s Seattle in the face of the pandemic and how they have been supporting their employees and community
  • What Zoey wishes she knew when she took over Fox’s Seattle
  • Zoey explains why she’s curious to know if school will open this Fall about and what it’s like working from home
  • Zoey opens up about a mistake she made in her business and the lessons she learned from it
  • Why Zoey’s dad has been her biggest mentor and the best piece of advice she has ever received
  • Zoey talks about being a BRCA1 gene carrier and how overcoming adversities related to the gene has helped her personally and professionally
  • Zoey’s superpower and her advice to other business people

In this episode…

Oftentimes, when people inherit or take over the leadership mantle in their family’s businesses, they tend to do what the leaders before them did as opposed to creating their own course. Zoey Mann made the same mistake during her early days in their family business, Fox’s Seattle, until she realized that they were in a bad place business-wise. It was then that she decided to pivot and make several changes which turned out to be very much in their favor.

Zoey currently works with a number of designers and jewelers who ensures that she supplies top quality products to her clients. After taking over the leadership of the company, she not only moved the business to a new location but she has also changed its business model, leading it to the growth and expansion that it currently enjoys.

In this episode of Lead Like a Woman, Andrea Heuston is joined by Zoey Mann from Fox’s Seattle to talk about jewelry and conquering adversity. They’ll be discussing the changes Zoey brought about in their family business, how the coronavirus pandemic has impacted the company, and how they’re supporting their employees and community today. She also shares her experience of overcoming BRCA1 gene mutation and how this has affected her personally and professionally. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[10KSB] Check Yourself Before You Wreck Yourself

Jaci Russo is a brand strategist, author, podcast and radio host, and the co-founder & CEO of brandRUSSO, a strategic branding agency. Jaci began her career in Hollywood as a Junior Talent Agent at Creative Artists Agency working with clients such as Helen Hunt, David Letterman and Gwyneth Paltrow. After that, she worked as the Executive Assistant to Chairman and CEO Barry Diller, adding strategic value to his many companies including the Home Shopping Network and Ticketmaster.

Jaci has years of experience in branding and marketing on a national level and is a sought-after speaker on the topics of branding and social media. She has four children and is married to Michael Russo, co-founder and Creative Director of the agency they launched together in 2001.

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Here’s a glimpse of what you’ll learn:

  • Why Jaci Russo and her husband, Michael, started brandRUSSO
  • Jaci explains what Razor BrandingTM refers to and what makes brandRUSSO different from other branding agencies?
  • Jaci shares what it’s like to work with her husband and the biggest challenges that comes with her line of work
  • Jaci talks about how she got to work in Hollywood as a Junior Talent Agent
  • Jaci talks about Barry Diller and what it was like working as his Executive Assistant 
  • Why Jaci decided to join the Goldsman Sachs program and get a PCM certification
  • The benefits of having an abundance mentality as opposed to a scarcity mentality
  • The mentors Jaci has had over the years and the best piece of advice she has received
  • Jaci’s advice to women starting out in their careers and those looking to make changes in their careers
  • Jaci explains why her superpower is enthusiasm and how it has helped in her business

In this episode…

To be a successful entrepreneur, you have to be a lifelong learner and be willing to do more in order to grow. The mindset you have as your business grows is crucial because your beliefs and the way you think serves as either the nudge you need to push boundaries or the wall that limits you from moving forward. 

Jaci Russo loves change and the uncomfortability that comes with it. Her daily mantra is ‘check yourself before you wreck yourself’ and she believes that it is only through suffering and being uncomfortable that one can open up space for self-improvement. 

Join Andrea Heuston in this episode of Lead Like a Woman Show as she talks with Jaci Russo, Co-founder of brandRUSSO, about creative branding and the importance of having an abundance mentality. Jaci also shares why she and her husband, Michael Russo, started their own branding agency, what sets their agency apart from other players in the industry, what it’s like to work in Hollywood, and how your mindset can be the key that sets you up for success. Stay tuned.

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Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.