Expect 1,000 No’s for Every 1 YES

Lisa Riggs

Lisa Riggs, known as the Sock Queen, is the Founder of Spirit Sox USA, a company focused on making a difference in the world with each pair of customized socks. By collaborating with their customers to design unique socks and incorporating their branding, Lisa has found a niche that allows her to use her background in fundraising, HR, and management. As a mom of two children, she has been involved in fundraisers for a variety of activities and sports. After creating a sock fundraiser for her daughter’s school, she realized this success could be replicated in other businesses, and Spirit Sox USA was born.

Today, Lisa has helped thousands of businesses with branded socks that can be sold, provided as a corporate gift, or offered as a customer giveaway. While Spirit Sox USA customizes socks, they never lose sight of their mission — to make the world a better place. One way they do this is by donating 5% of all profits towards providing socks for the homeless in America. To date, they’ve donated thousands of socks to the homeless across the country. Lisa, a lifelong resident of California, has been married for 25 years and has two college-aged children, two dogs, a 30-year-old box turtle, and an active lifestyle. She and her family enjoy spending time at the beach, going hiking, and playing sports.

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Here’s a glimpse of what you’ll learn: 

  • What drove Lisa Riggs to start her own company?
  • How Lisa uses socks to fundraise and give back to the community
  • How Lisa leads like a woman — and her advice to a woman looking to start a business
  • What has led to the success of Spirit Sox USA?
  • What Lisa loves about her work — and what she is currently curious about
  • Lisa talks about the most impactful piece of advice she has received, her superpower, and contact details

In this episode…

Many women working in the corporate world often face challenges that limit their success. To overcome this, some choose to go into business. However, acquiring customers, dealing with competitors, and finding the best strategies to grow a business in the early days can also prove difficult. So what can business owners do to solve these challenges?

While starting her own company, Lisa Riggs learned the value of perseverance. She sought advice from other leaders and now advises fellow women not to be afraid of leading like a woman. You have to lead with integrity and authenticity. You also have to set realistic expectations and be ready to embrace rejections.

In this episode of the Lead Like A Woman Show, Andrea Heuston hosts Lisa Riggs, the Founder of Spirit Sox USA, to talk about creating value through socks. They also talk about using socks to fundraise and give back to the community, the challenges women working in the corporate world face, and the strategies Lisa used to grow her business.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Who Can You Serve?

Cathey Kuo

Cathey Kuo is a real estate broker, investor, and entrepreneur with over 10 years of experience in commercial real estate leasing and sales, real estate investing, asset management, and 1031 exchanges. As a business owner and investor, she has an innate grasp of the real estate market and entrepreneurship which allows her to be solution-oriented and empathize with all parties in a deal to structure a win-win resolution. Her immense desire to help others fulfill their entrepreneurial dreams and grow their investment portfolios stems from her own family’s humble beginnings.

As the child of first-generation immigrants, Cathey experienced firsthand the countless goals and opportunities that could be achieved through grit and hard work and strives to empower others to fulfill their dreams. She began her career in real estate working alongside her mother, who has her own successful 30-year track record in the industry as an agent and investor. After high school, Cathey went on to gain her BBA in real estate from Baruch College – Zicklin School of Business in New York City. She began her professional life in New York but moved to Las Vegas in 2014 to expand her career.

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Here’s a glimpse of what you’ll learn: 

  • Cathey Kuo’s experience working at a large commercial real estate firm and why she started her own company
  • How Cathey uses her skills to give back to the community
  • What is a 1031 exchange?
  • What Cathey learned from her immigrant parents — and how she started an Instagram account to support local restaurants
  • Cathey explains how she leads like a woman and talks about the limiting beliefs she had to overcome
  • The best piece of advice Cathey has received from a mentor and her advice to women struggling in leadership
  • Cathey’s superpower and contact details

In this episode…

How can you lead with kindness? Is empathy important? What leadership traits do you embody?

For Cathey Kuo, leading like a woman means leading with empathy, kindness, and integrity. When you don’t know something, admit it — but don’t let anyone make you feel inferior. It is also important to be authentic, know who you serve, and provide value to make people’s lives better.

Cathey Kuo, a real estate broker, investor, and entrepreneur, joins Andrea Heuston in this episode of the Lead Like A Woman Show to talk about building a business through grit and determination. Cathey shares her experience in the real estate industry, the limiting beliefs she had to overcome, and how she uses her skills to give back to the community.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Courageous Conversations

Rosalyn Taylor O'Neale

Rosalyn Taylor O’Neale was named one of the Top 100 Most Influential Blacks in Corporate America, Top Executives in Diversity, 100 Top Executives in America, and 100 Most Influential LGBT People of the Year. From the segregated South across five continents, this African-American woman has filled her life with interesting people and complex subjects. The former chief diversity officer, executive VP of diversity initiatives, and principal consultant specializes in facilitating courageous conversations about race, culture, sexual orientation, and gender identity.

Rosalyn is the Author of four books including 7 Keys 2 Success: Unlocking the Passion for Diversity and The Power of Passion, Courage, and Faith. She has been quoted in Black Enterprise Magazine, Cable World Magazine, and Harvard Business Review. Rosalyn received a master’s of social work from the University of Louisville and has three dogs and three cats.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Rosalyn Taylor O’Neale to start a consulting practice?
  • Rosalyn talks about her work around diversity, equity, and inclusion
  • How diversity has evolved over the years
  • How Rosalyn promotes courageous conversations about unconscious bias
  • Rosalyn explains how she creates diversity and inclusion programs for different countries — and why she wrote her latest book
  • The most popular piece of advice Rosalyn has received from her mentors
  • Rosalyn’s superpower and contact details

In this episode…

What does it take to manage a diverse workforce? What can you do to promote diversity, equity, and inclusion in your organization?

According to Rosalyn Taylor O’Neale, a courageous leader is bold enough to talk about topics that may make others feel uncomfortable. They do not let fear stop them and are passionate about what they stand for. A courageous leader learns how to manage a diverse workforce, creates a safe place for their team, and recognizes their biased thoughts.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Rosalyn Taylor O’Neale, a speaker and author, to talk about having courageous conversations. They discuss how diversity has evolved over the years, how Rosalyn creates diversity and inclusion programs, and how she promotes courageous conversations about unconscious bias.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Lead Like a Woman: Tales From the Trenches Part 2

Helena Gibson

Helena Gibson is a serial entrepreneur, creator of The 7-Figure Salon, Founder of STRUT Hair Solutions, and a single mom. She is also an educator, author, master NLP practitioner, and podcaster. Her parlay into entrepreneurship began with an auto repair shop back in 2002, Manhattan Motors. She completely changed paths after she saw her mother struggling with hair loss. Helena watched her mom try to find solutions for her hair loss and realized that many other women were struggling with the exact same thing. In short, she saw a need, so she started STRUT Hair Solutions.

Hazel Ortega

Hazel Ortega is a leading expert in vocational rehabilitation for injured workers. As a formerly injured worker herself, she understands the importance of providing hope, resources, and services to injured workers. She knows first-hand how education changes people’s lives and keeps families together. Hazel earned her master’s degree in educational psychology and proceeded to open the Ortega Counseling Center in 2001, ensuring the delight of her clients by fighting for their rights to education. She has owned nearly a dozen businesses including one of LA’s top restaurants, the Nixon, in Whittier, California, and the designer sensation, Savvy Sox. Helena and Hazel are both featured authors in the book Lead Like a Woman: Tales From the Trenches.

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Here’s a glimpse of what you’ll learn: 

  • Helena Gibson and Hazel Ortega talk about their chapters in the book Lead Like a Woman: Tales From the Trenches
  • The value of believing in miracles
  • How perseverance has helped Helena live her dream life
  • Hazel’s advice on how to be open to receiving miracles
  • Helena shares her tips for getting out of the trenches
  • Who should read Lead Like a Woman: Tales From the Trenches?
  • Where to learn more about Hazel and Helena

In this episode…

What can you do to create your dream life? How can you control your mind, especially when doubt creeps in and tries to sway you from your dreams and goals?

For Helena Gibson and Hazel Ortega, the answer is perseverance and believing in miracles. Instead of spending all your time figuring out the ‘how,’ you have to live as if everything is a miracle. Once you do that, you’ll start to notice and appreciate life more. Your brain gets programmed to make miracles happen, and doors start opening.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Helena Gibson and Hazel Ortega, featured authors of the book Lead Like a Woman: Tales From the Trenches, to discuss how to create a mindset of success. They also talk about the value of perseverance and share advice on living a miraculous life.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Lead Like a Woman: Tales from the Trenches Author Show Part 1

Lauren Reed is the Founder and President of Reed Public Relations. She earned her Accreditation in Public Relations (APR) designation in 2010 and has been a long-standing member of the Public Relations Society of America, serving as President of the Nashville chapter in 2017. Lauren is a member of the Women Presidents Organization (WPO) and serves on the board of the Entrepreneurs’ Organization (EO).

Dr. Kristin Kahle, aka Dr. K, is the CEO and Founder of NavigateHCR, a full-service Affordable Care Act (ACA) and compliance technology company. Dr. K has been published multiple times, and her first book, NOtivation: Use the Power of NO to Make Your First Million Dollars, highlights her experience as a serial entrepreneur, speaker, coach, and mentor. It’s a transparent and honest guide to how she used the power of no to make her first, second, and third million. Lauren and Dr. K are both featured authors in the book Lead Like a Woman: Tales From the Trenches.

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Here’s a glimpse of what you’ll learn: 

  • Dr. Kristin Kahle and Lauren Reed talk about their chapters in the book Lead Like a Woman: Tales From the Trenches
  • Lauren’s advice on how to get over the fear of asking for help
  • How the power of “no” has helped Dr. K build three businesses
  • Dr. K and Lauren talk about their books and explain how they lead like women
  • Who should read the book Lead Like a Woman: Tales From the Trenches?
  • Dr. K and Lauren’s advice to women in the trenches looking for a way out 
  • Where to learn more about Dr. K and Lauren

In this episode…

Despite the success women achieve in their lives, many face self-doubt, imposter syndrome, rejection, and a myriad of other challenges. However, it’s important to know that you don’t have to take on the challenges alone, and you won’t be stuck fighting these battles forever.

To help you get out of the trenches, we’re sitting down with fellow women leaders who have learned crucial lessons the hard way. Tune in to hear how they pulled themselves out of the trenches — and how you can, too.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Lauren Reed and Dr. Kristin Kahle, featured authors in the book Lead Like a Woman: Tales From the Trenches. Together, they talk about how failure can become a stepping stone to your next great achievement. They also share tips for getting over the fear of asking for help, advice to help women find their way out of the trenches, and explain how they lead like women.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.