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Artitudes Design

Unstoppable Grit

February 1, 2024 by Andrea Heuston

Danielle Cobo is a motivational keynote speaker, best-selling author, and medical sales career consultant who helps organizations lead through change. As a former Fortune 500 senior sales manager, she built a high-performing team despite company-wide downsizing, restructuring, and acquisitions. This earned Danielle several awards, including Regional Sales Manager of the Year and four Sales Excellence awards. She is also the author of Unstoppable Grit and the host of the Unstoppable Grit podcast.

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Here’s a glimpse of what you’ll learn:

  • From medical sales professional to consultant, author, and podcaster: Danielle Cobo’s journey
  • Discovering your superpower
  • How Danielle’s childhood trauma shaped her career
  • The genesis of the Unstoppable Grit book and podcast
  • Setting courageous goals and overcoming comfort zones
  • Advice for preventing burnout while achieving sustainable growth

In this episode…

The professional landscape is demanding, especially for women leaders. These individuals face immense pressure in all aspects of their lives. How can you cultivate sheer determination to mitigate burnout and grow exponentially?

Versatile leader Danielle Cobo was raised by a domineering mother who eventually committed suicide, nearly lost her husband in the Iraq war, and experienced a toxic work culture. Rather than surrendering to her trauma, Danielle identified and honed her propensity for resilience and grit. When facing hardships in work and life, she advises recognizing when to reprioritize and rest. Before lending yourself to others, caring for yourself, your family, and your business is vital to foster a long-term impact.

On today’s episode of The Lead Like a Woman Show, Andrea Heuston speaks with Danielle Cobo about her path to resilience and determination. Danielle shares how to discover your superpowers, the origin story of her brand, and how her traumas shaped her career journey.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Daniell Cobo: LinkedIn | Website | X | Facebook | Instagram
  • Unstoppable Grit Podcast
  • Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals by Danielle Cobo

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Danielle Cobo, Lead Like a Woman Show, Lead Like a Woman SpeakHer, Unstoppable Grit Podcast

Expand Your Community

January 25, 2024 by Andrea Heuston

Hayley Painter is the Co-founder and Co-CEO of Painterland Sisters, an Icelandic-style Skyr yogurt made with USDA-certified organic milk. As a fourth-generation farmer, she strives to sustain her family’s organic regenerative farm in rural Pennsylvania. Hayley believes in nutritious, sustainable food and connects consumers to its source. In 2024, she and her sister were named in Forbes 30 Under 30 in the food and drink category.

Hayley Painter
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Here’s a glimpse of what you’ll learn:

  • How Hayley Painter ventured back to her family’s farm
  • Hayley talks about becoming a national brand within four months of launching
  • Painterland Sisters’ manufacturing process and the farm’s early history
  • What is Skyr, and how does Painterland Sisters produce it?
  • The value of sustainable agriculture 
  • Expanding and connecting local communities through full-circle farming

In this episode…

Farmers are the foundation of US society, paving the way for consumers to work and live. Yet many farmers struggle to stay in business, especially those prioritizing sustainability and regeneration. One inspiring woman has revitalized the industry by empowering and connecting local farmers.

With a mission to accelerate sustainable agriculture, pioneer and connector Hayley Painter engages with and supports diverse farmers to facilitate balanced regeneration. Having grown up on her family’s dairy farm, she recognizes the value of accelerating other farm’s unique missions to strengthen and integrate like-minded communities. When advancing these beneficial relationships, Hayley recommends creating a dialogue with those inside and outside your network. 

Tune in to the Lead Like a Woman Show as Andrea Heuston sits down with Hayley Painter, the Co-founder and Co-CEO of Painterland Sisters, to discuss the brand’s mission to elevate farmers. Hayley describes how the brand became national, the farm’s early history and manufacturing process, and why she produces Icelandic-style Skyr yogurt.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Hayley Painter on LinkedIn
  • Painterland Sisters: Website | Facebook | Instagram | TikTok | Pinterest | LinkedIn

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Hayley Painter, Lead Like a Woman Show, Lead Like a Woman SpeakHer, Painterland Sisters

Let’s Talk About Money

January 18, 2024 by Andrea Heuston

Hannah Smolinski is the Founder and CEO of Clara CFO Group, a virtual CFO agency providing small businesses with financial clarity and profit maximization strategies. As a CPA, Hannah’s professional experience with one of the world’s largest accounting firms shaped her vision of bringing high-level financial expertise to the small business community. She founded Clara CFO Group to be a trusted resource for small businesses as they navigate key financial decisions, strive for sustainable revenue, and plan for scale.

Hannah also hosts a YouTube channel with over 50,000 subscribers, where she extends her mission of empowering small businesses. Through this platform, she shares financial strategies, best practices, and educational resources that assist companies in understanding their financial statements and achieving financial success.

Hannah Smolinski
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Here’s a glimpse of what you’ll learn:

  • Hannah Smolinski’s entrepreneurial drive to launch Clara CFO Group
  • How Clara CFO group helps entrepreneurs manage their finances
  • Hannah shares her experience working for her father’s company
  • Navigating the emotional aspect of small business finances
  • The most damaging mistakes small businesses make with finances
  • How did Hannah create her YouTube channel and podcast?

In this episode…

The majority of US companies are small businesses, and women own 40% of them. Yet many of these entrepreneurs lack knowledge and awareness of how to manage their finances. Through empathy and accessible education, one leader helps women and other small business owners gain financial clarity.

For many small business entrepreneurs, finances constitute their income and life savings, which often hampers their decision-making. With many of these professionals lacking transparency and managing their companies based on money in the bank, it’s crucial to maintain emotional intelligence to guide them through their journeys. As a CPA and entrepreneur, Hannah Smolinski hires analysts and consultants who possess a keen sense of empathy. She also creates comprehensible content to educate small businesses on loans and forecasting.

In this episode of the Lead Like a Woman Show, Andrea Heuston invites Hannah Smolinski, the Founder and CEO of Clara CFO Group, to address financial management basics for small businesses. Hannah shares common financial management mistakes, her experience working for her family’s business, and how she educates businesses through transparency.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Hannah Smolinski on LinkedIn
  • Clara CFO Group: Website | YouTube
  • Financial Clarity Podcast

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Clara CFO Group, Financial Clarity Podcast, Hannah Smolinski, Lead Like a Woman Show, Lead Like a Woman SpeakHer

Build Your Confidence

January 11, 2024 by Andrea Heuston

Barbara Wichmann is the Founder and CEO of ARTEMIA, a full-service strategic communications and digital marketing agency. As a marketing and communications strategist, she prioritizes DEIA in public outreach, national advertising, and culturally relevant in-language marketing programs. Barbara has garnered media coverage for her clients in outlets, including Good Morning America, the New York Times, USA Today, and the Wall Street Journal.

Barbara Wichmann
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Here’s a glimpse of what you’ll learn:

  • Barbara Wichmann talks about her path to entrepreneurship and her company’s rapid expansion
  • How growing up in the Netherlands influenced Barbara’s business vision
  • ARTEMIA’s ESG and social change initiatives
  • Actionable steps for becoming ESG certified
  • Barbara’s experience as a member of WBEC (Women’s Business Enterprise Council)
  • The environmental impact of women-owned businesses

In this episode…

Women-owned businesses comprise 40% of all businesses in the US, amassing $2.7 trillion annually. These companies have a tremendous impact on local communities, providing support and spearheading environmental, social, and governance initiatives. How can you advance your endeavors to inspire your community?

Through empathy and reciprocation, women-owned companies promote employee, partner, and community growth. Drawing on her upbringing in the Netherlands, sustainability strategist Barbara Wichmann established a Women’s Business Enterprise certified, ESG-focused, and green business. She maintains that female-led organizations can assess and mitigate their carbon footprints, provide training and other resources for employees, and educate the community on social and environmental initiatives.

Tune in to this episode of the Lead Like a Woman Show as Andrea Heuston sits down with Barbara Wichmann, the Founder and CEO of ARTEMIA, to discuss her social and environmental impact. Barbara details her path to entrepreneurship, how to become ESG certified, and her experience as a member of WBEC.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Barbara Wichmann on LinkedIn
  • ARTEMIA
  • San Francisco Environment Department

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, ARTEMIA, Artitudes Design, Barbara Wichmann, Lead Like a Woman Show, Lead Like a Woman SpeakHer

Be Each Other’s Storytellers

January 4, 2024 by Andrea Heuston

Krista Bourne is a business leader and speaker who specializes in sales, service, operations, and workplace culture. As the former Chief Operating Officer of Verizon’s Consumer Group, she led five consumer channels, including 1,500 corporate stores and more than 5,000 authorized retail stores, multiple non-exclusive national retail relationships, and a globally operated customer service program. Krista focuses on challenging biases, embracing diversity and inclusion, and mentoring underrepresented groups into sales leadership roles.

Krista Bourne
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Here’s a glimpse of what you’ll learn:

  • What led Krista Bourne to follow her vision?
  • Krista describes her growth as the COO of Verizon’s Consumer Group
  • Storytelling as a catalyst for effective communication
  • How to create a life by choice and lead by example
  • Krista’s approach to leading developing professionals
  • Silencing the critics through authenticity

In this episode…

Everyone has choices to make in their professional lives. Rather than relying on fate alone, your decisions shape your impact and how you present yourself. Learn how calculated choices can help you become a powerful leader.

After dropping out of college to raise a child at 19 years old, Black business leader Krista Bourne decided she didn’t want to become another statistic. Through self-discipline, leadership, and personal accountability, Krista became a key changemaker at a Fortune 20 company before transferring her skills to coach other rising professionals. By choosing to build a portfolio of skills, capabilities, and experiences, you can communicate and lead authentically through storytelling.

In today’s segment of the Lead Like a Woman Show, Andrea Heuston invites Krista Bourne to speak about creating an intentional life. Krista shares how storytelling facilitates effective communication, how to silence your critics through authentic leadership, and her approach to leading professionals.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Krista Bourne on LinkedIn | Instagram
  • “Take Off Your Hero Cape” with Marina Byezhanova on the Lead Like a Woman Show

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Krista Bourne, Lead Like a Woman Show, Lead Like a Woman SpeakHer, Verizon’s Consumer Group

Then What?

December 28, 2023 by Andrea Heuston

Maeve Wang is the Co-founder and CEO of IAMBIC, a tech-driven footwear company that reimagines the shoe manufacturing process. With 10 years of experience in strategy, market research, and entrepreneurship, she strives to bring personalization and innovation to the traditionally mass-produced footwear industry. Maeve has worked with Fortune 500 companies and invested in wellness, wearables, and data analytics technologies. She is a recipient of the US National Science Foundation grant for IAMBIC’s groundbreaking footwear.

Maeve Wang
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Here’s a glimpse of what you’ll learn:

  • What inspired Maeve Wang to Co-found IAMBIC?
  • The process of building a passionate and collaborative team
  • How Maeve pivoted her shoe company and acquired funding
  • Fusing art and science in shoe manufacturing
  • Maeve’s experience as a woman in an early-stage startup
  • The origin story of IAMBIC’s most renowned invention the “Model T”

In this episode…

The startup landscape is dominated largely by white men. So when women and minorities try to acquire funding for a new venture, they often face criticism. One Asian-American woman defied the odds to execute an innovative and passionate vision.

After noticing her feet changing shape and growing bunions from traditional footwear, Maeve Wang struggled to find specialty shoes to support her feet. What began as a mission to develop an accurate size-prediction tool for footwear blossomed into technology-driven shoes that conform to consumers’ feet. Yet this journey was met with judgment about Maeve’s identity as a minority entrepreneur, leading her to doubt her capabilities. Through mentorship, encouragement, and a supportive team, Maeve launched substantial ideas with conviction.

On today’s episode of the Lead Like a Woman Show, Andrea Heuston welcomes Maeve Wang, the Co-founder and CEO of IAMBIC, to discuss her mission-driven journey. Maeve shares how she fuses art and science to revolutionize traditional shoe manufacturing, the origin story behind one of IAMBIC’s most notable inventions, and how to build a passionate and collaborative team.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Maeve Wang on LinkedIn
  • IAMBIC: Website | Instagram | X | TikTok

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, IAMBIC, Lead Like a Woman Show, Lead Like a Woman SpeakHer, Maeve Wang

Be Okay With Being Uncomfortable

December 21, 2023 by Andrea Heuston

Heather Dominick is the Founder and CEO of A Course in Business Miracles, a full-service coaching business where she trains highly sensitive entrepreneurs to work less, increase their income, and make a higher social impact. As a seven-figure entrepreneur with a branded mission, she has created the Highly Sensitive Leadership Training Program for Entrepreneurs. Heather is also the author of Different: The Highly Sensitive Leadership Revolution.

Heather Dominick
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Here’s a glimpse of what you’ll learn:

  • Heather Dominick’s journey down an entrepreneurial path
  • The value of following your intuition
  • How Heather recognized herself as highly sensitive
  • What are the degrees and strengths of highly sensitive entrepreneurs?
  • Managing overwhelming feelings and shifting to a positive outlook
  • Heather Dominick shares insights from her book Different
  • How women can control their destinies

In this episode…

Research shows that up to 20% of the world is highly sensitive, meaning some people’s nervous systems process stimulation at higher degrees. This can lead to burnout and the false belief that highly sensitive people can’t excel in leadership positions. How can you recognize and harness your strengths to amplify your impact?

After burning out during the first 10 years of entrepreneurship, highly sensitive coach Heather Dominick discovered her sensitivities and strengths. Particularly sensitive individuals are intuitive, empathetic, and exceptional listeners, making them supportive leaders. Yet many of these professionals become discouraged by the mere possibility of feeling overwhelmed, so Heather recommends remaining proactive and conserving energy during these periods. This allows you to leverage your strengths to serve your business, relationships, and community.

In this episode of the Lead Like a Woman Show, Andrea Heuston welcomes Heather Dominick, the Founder and CEO of A Course in Business Miracles, to discuss highly sensitive leadership. Heather shares her journey as a highly sensitive entrepreneur, the degrees of high sensitivity, and why you should follow your intuition.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Heather Dominick on LinkedIn
  • A Course in Business Miracles
  • Different: The Highly Sensitive Leadership Revolution by Heather Dominick
  • The Highly Sensitive Person: How to Thrive When the World Overwhelms You by Elaine N. Aron

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: A Course in Business Miracles, Andrea Heuston, Artitudes Design, Heather Dominick, Lead Like a Woman Show, Lead Like a Woman SpeakHer, The Highly Sensitive Leadership Revolution

Constantly Humbled

December 14, 2023 by Andrea Heuston

Thais Gibson is the Founder of The Personal Development School, which offers personal development courses to empower employees and teams. As a best-selling author, speaker, and counselor, she has been recognized by Psychology Today and other publications for her cutting-edge research on the subconscious mind, attachment styles, and personal transformation. Thais is certified in over 13 modalities, including cognitive behavioral therapy, somatic processing, and trauma work.

Thais Gibson
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Here’s a glimpse of what you’ll learn:

  • Thais Gibson’s inspiration for founding The Personal Development School
  • How Thais began studying attachment theories
  • What are the four major attachment styles?
  • Reconciling childhood attachments: how to heal
  • The impact of attachment styles in the workplace
  • Thais talks about her book Attachment Theory
  • Client success stories: reconditioning the subconscious mind

In this episode…

Childhood trauma and experiences become embedded in the subconscious mind, dictating relationships and work styles. This belief is known as the attachment theory, which focuses on emotional connections formed in early childhood. What are the various attachment styles, and how can you identify and heal them?

Professional counselor, teacher, and theoretical researcher Thais Gibson has discovered four main attachment styles. The securely attached style is characterized by healthy emotional expression and balanced relationships, whereas anxious, preoccupied individuals experienced inconsistent emotional attention in their formative years, leading to people-pleasing tendencies and poor boundaries in adulthood. Similarly, dismissive and fearful-avoidant people internalize volatility and struggle with workplace communication and relationships. Reconciling these styles involves subconscious reprogramming through repetition and memory.

In this episode of the Lead Like a Woman Show, Andrea Heuston invites Thais Gibson, the Founder of The Personal Development School, to speak about attachment styles in the workplace. Thais talks about her research on attachment theory, how to recondition the subconscious mind, and her impetus for founding The Personal Development School.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Thais Gibson on LinkedIn
  • The Personal Development School: Website | YouTube
  • Attachment Theory: A Guide to Strengthening the Relationships in Your Life by Thais Gibson

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Lead Like a Woman Show, Lead Like a Woman SpeakHer, Thais Gibson, The Personal Development School

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Podcast
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Lead Like A Woman

  • A podcast by Andrea Heuston
  • Contact: info@leadlikeawoman.biz
  • © Copyright 2023 – Lead Like A Woman

Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.