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Andrea Heuston

Hit the Ground Running!

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Aimee Schuster is the CEO of Bandwidth Strategy, which offers fractional C-suite and consulting solutions to growing B2B organizations. As a skilled COO and CMO, she has over 20 years of experience coaching marketing departments on lead generation and brand awareness. Aimee is also the Founder and Co-chair of Women Influence Chicago, an organization cultivating women leaders in enterprise, startup, and nonprofit technology companies.
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Here’s a glimpse of what you’ll learn:

  • Aimee Schuster shares her inspiration for creating Bandwidth Strategy and her early success
  • What is fractional integration?
  • Key considerations for sourcing fractional versus full-time talent
  • How Bandwidth Strategy helps corporations acquire fractional integrators
  • The dangers of remote and hybrid work for Gen Z women
  • Advice for building social capital as a woman

In this episode…

As remote and hybrid work become mainstream, many Gen Z women lack the experience of working in an office. This hinders opportunities to form working relationships with colleagues. If you work remotely, how can you build your social capital?

For fractional integrator Aimee Schuster, working in an office has allowed her to network with peers to foster meaningful relationships and advance her career. If you’re looking to shift career paths for flexibility, consider fractional integration, which allows you to execute projects for an organization on a case-by-case basis. However, this position requires a robust support network and outreach efforts to sustain social capital. Aimee advises joining networking and industry groups and following up with potential connections by providing value.

In today’s episode of the Lead Like a Woman Show, join Andrea Heuston as she welcomes Aimee Schuster, the CEO of Bandwidth Strategy, who talks about the benefits of fractional integration and the impacts of remote work on young women. Aimee explains when to source fractional versus full-time talent, how to build social capital, and her early entrepreneurial successes.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Embracing the Feminine and the Masculine

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Monica Yates is the CEO of Monica Yates Health, where she helps women tap into their core feminine desires and live their dream lives. As a trauma healer and feminine-masculine embodiment coach, she utilizes embodiment, subconscious reprogramming, somatic work, and other modalities to help women break their trauma cycles. Monica is also the host of the Feminine As F*ck Podcast and has been featured in Vogue, Glamour, and other fashion magazines.
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Here’s a glimpse of what you’ll learn:

  • What led Monica Yates to become a trauma and embodiment coach?
  • Monica’s successes in founding Monica Yates Health
  • How to integrate masculine and feminine energy to manage a business
  • Advice for assessing your needs as a woman
  • Finding fulfillment in your job and allocating your energy
  • Monica talks about her upcoming book

In this episode…

Through long-standing beliefs and embedded traumas, women are programmed to either fear masculinity or reject femininity in favor of it. In a business environment, this manifests as a lack of structure, leading to burnout. How can you reconcile these identities to tap into your full potential?

After battling health issues and negative experiences with men, Monica Yates began subconsciously behaving like a man to thrive in the corporate world. Yet people need feminine energy to experience happiness, love, and pleasure and masculine energy to feel safe and strong. So Monica discovered that by integrating both masculine and feminine identities, you can cultivate harmony in your work. Monica also advises evaluating your needs and listening to your body.

In this episode of the Lead Like a Woman Show, Andrea Heuston sits down with Monica Yates, the CEO of Monica Yates Health, to delve into the connection between masculinity and femininity. Monica also discusses the importance of finding fulfillment in your job and allocating your energy, her upcoming book on the feminist movement, and how women can assess their needs.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Getting Unstuck

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Erin Pheil is the Founder of The MindFix Group, a coaching company delivering programs to help entrepreneurs eliminate the mental roadblocks hindering them in their journeys. As an entrepreneur, she founded and managed an award-winning and nationally ranked web agency, where she worked with clients, including world-renowned philosophers and Fortune 500 companies. Erin’s work has been featured in books, magazines, podcasts, and webinars. She also delivers keynote speeches, workshops, retreats, and presentations on human behavior and rapid transformation.

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Here’s a glimpse of what you’ll learn:

  • Erin Pheil’s catalyst for launching The MindFix Group
  • How to eliminate negative thoughts and combat self sabotage
  • What is rapid transformation?
  • Erin talks about The MindFix Group’s programs
  • The three root causes of negativity
  • Tips for overcoming stagnant beliefs

In this episode…

Countless women battle anxiety, depression, low self-esteem, and imposter syndrome. They manage their symptoms through talk therapy, visiting doctors, and consuming drugs and alcohol, but these methods don’t address the source of the issues. How can you dislodge toxic thoughts and transform your mindset?

After struggling with chronic pain and deep-seated anxiety and depression, Erin Pheil discovered a way to thwart negative thoughts before they start. She identifies the three origins of mental stress as harmful beliefs, unprocessed memories from the past, and stagnant identities. Eliminating negativity involves correlating the pattern to its source and extracting it to shift your mindset.

On this episode of the Lead Like a Woman Show, Andrea Heuston hosts Erin Pheil, the Founder of The MindFix Group, who shares her transformational journey to eradicating toxic thoughts. Erin talks about the concept of rapid transformation, the programs she offers, and how to overcome stagnation.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

You Are Powerful Beyond Measure

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Bethany Inez is a Life Coach at Splendor, where she helps people reconnect with their authentic selves and unlock their true potential. As an intuitive guide and healthy living expert, she encourages people to release fear and connect to love. Having spent 20 years owning hair salons and serving as a stylist, Bethany became immersed in the human experience and dedicated herself to life coaching.

Bethany Inez
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Here’s a glimpse of what you’ll learn:

  • Bethany Inez’s drive to carve an entrepreneurial path
  • How — and why — Bethany began coaching women
  • What is the Habit Hub?
  • The four steps of manifestation
  • Unlocking the connection between the mind and body
  • How mindset influences success in women’s lives
  • Strategies for cultivating a positive mindset

In this episode…

Many women sell themselves short and don’t always recognize their full potential. If you’re struggling to propel your personal or professional life forward, tune in to hear insights on self-transformation.

As a hairstylist turned transformative life coach, Bethany Inez discerns two distinct parts within the mind: your ego and your true self. The ego overpowers your authentic self, so reconciling these components requires developing positive affirmation habits that merge the conscious with the unconscious mind. With countless women trapped in an endless cycle of subconscious negativity, Bethany says to relinquish the fear associated with transformation to elevate yourself to a higher position.

Join Andrea Heuston in this episode of the Lead Like a Woman Show as she interviews Bethany Inez, a Life Coach at Splendor, about acknowledging your full power. Bethany shares the four steps of manifestation, the impact of mindset on success, and how to cultivate a positive mindset.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Listen Better!

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Jane Hanson is the Founder and CEO of HHH Productions, LLC, a consultancy helping clients elevate their speaking engagements. As an Emmy award-winning television journalist and media coach, she has spent over 30 years teaching people to enhance their communication skills. Jane has hosted programs on cable channels and private satellite broadcasts and has participated in events, including the New York Emmys, Toys for Tots, and Race for the Cure. She has been an anchor and correspondent for NBC New York Live.

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Here’s a glimpse of what you’ll learn:

  • What led Jane Hanson to launch HHH Productions?
  • The nuances of media communications — and how to position your message effectively
  • Key advancements in the public speaking industry
  • How has partisanship impacted the media industry?
  • Jane’s approach to empowering women
  • Advice for improving communication

In this episode…

Research shows that 78.8% of people fear public speaking more than death. This is especially true for women who view themselves as 30% less capable than their peers. How can you gain the confidence to elevate your speaking and communication skills?

When breaking into the media industry for the first time, women had to be assertive and aggressive to compete with their male counterparts. But renowned media speaker Jane Hanson says that women can be authoritative and compassionate simultaneously. Approximately 80% of communication is nonverbal, and 38% relies on voice and tone. The key to confident communication is to hone your messaging by refining your body language, tone, and voice.

Join Andrea Heuston in this episode of the Lead Like a Woman Show as she chats with Jane Hanson, the Founder and CEO of HHH Productions, LLC, about becoming a confident female speaker and leader. Jane describes the nuances of media communications, evolving trends in public speaking, and how she empowers women in media.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Just Put Your Power Earrings on and You’ll Be Fine!

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Amy Prosenjak is the President and CEO of A to Z Wineworks, which was acquired by Ste. Michelle Wine Estates, where she serves as President of the company’s Oregon business unit. Under her leadership, A to Z Wineworks transitioned from an 80,000-case winery to one of Oregon’s largest wineries with the production of 400,000 cases. Amy is a member and the past chair of the Young Presidents’ Organization (YPO) Oregon chapter and works with numerous other organizations focused on education, outreach, and cultural diversity.

Amy Prosenjak
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Here’s a glimpse of what you’ll learn:

  • Amy Prosenjak’s unconventional emergence into the wine industry
  • The advantages of embracing every opportunity
  • Amy talks about her leadership style
  • How Ste. Michelle Wine Estates operates as a female-led company
  • Achieving a B Corp certification to advance sustainability
  • Ste. Michelle’s impactful marketing and branding campaigns
  • Amy’s experience with imposter syndrome — and advice for overcoming it

In this episode…

Traditionally, women only apply for jobs when they meet at least 85% of the qualifications. How can you gain the confidence to take a leap and say “yes” to every opportunity?

After job searching on winejobs.com, Amy accepted a position at a winery, sold her sizable house, and moved across the country into a small condo. Her determination allowed her to work with a team of women leaders to build and franchise a renowned wine brand. Despite the accomplishments arising from Amy’s enthusiasm, female leadership involves various expectations and shifting roles, often causing imposter syndrome. Communal support and reinforcement are key to elevating women’s confidence and encouraging them to advance to the next level.

On today’s episode of the Lead Like a Woman Show, Andrea Heuston invites Amy Prosenjak, the President of Ste. Michelle Wine Estates, to talk about the value of a “yes and” attitude. Amy explains her leadership style, her experience with imposter syndrome, and how she facilitates female leadership in her role.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Avoid the Assholes

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Beth Knox is the President and CEO of Seattle Sports Commission, which attracts and hosts premier sports events in the Greater Seattle Region. With 35 years of event production experience, she has organized large-scale, special events as a producer and consultant in the sports and live entertainment industries. Beth has received numerous awards and recognitions, including the Puget Sound Business Journal Woman of Influence. Before Seattle Sports Commission, she held leadership roles in iconic event productions like the Special Olympics 2018 national competition.
Beth Knox
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Here’s a glimpse of what you’ll learn:

  • Breaking into traditionally male-dominated careers
  • Beth Knox discusses the challenges of balancing tradition and relevance in events.
  • Beth emphasizes embracing unexpected opportunities
  • The Seattle Sports Commission’s role in bringing world class events to the Seattle area.
  • The power of collaboration and uniting diverse communities.

In this episode…

Women face tremendous retaliation when breaking into male-dominated industries. This can lead to imposter syndrome and feelings of inadequacy. How can you break the glass ceiling and challenge the status quo?

As a trailblazing leader in sports and live entertainment, Beth Knox has broken gender barriers and cultivated strong community connections. Women often hold themselves to high standards and believe that others are more equipped for a particular role. Instead of reinforcing these negative ideas, Beth recommends trusting your skills and abilities to channel your energy into productive endeavors.

In this episode of the Lead Like a Woman Show, Andrea Heuston welcomes Beth Knox, the CEO of the Seattle Sports Commission, to talk about making history in male-dominated careers. Beth emphasizes embracing challenging opportunities, staying true to yourself, and creating a lasting legacy.

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Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Feeling Graceful in Life

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Kara McKeage is the CEO of Pepper’s Personal Assistants, which provides household outsourcing services to help career-driven mothers with errands. After working as an administrative assistant and sales support professional for 20 years while balancing motherhood, Kara founded Pepper’s Personal Assistants to allow busy mothers to focus on their careers. She is also a board member of Entrepreneurs’ Organization (EO).

Kara McKeage
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Here’s a glimpse of what you’ll learn:

  • How Kara McKeage started Pepper’s Personal Assistants
  • The learnings that jump-started the growth of Pepper’s Personal Assistant
  • What was the inspiration behind the name “Pepper”?
  • How Kara juggles being a mother and an entrepreneur
  • Understanding and destigmatizing the societal pressures of motherhood
  • Breaking the fear of failure when juggling motherhood and a career
  • Kara’s secrets to matching personal assistants with clients

In this episode…

Women are expected to embody two roles: motherhood and working professional. This duality places pressure on them to excel in both areas simultaneously, leading to guilt, shame, and feelings of failure. How can you abolish the stigma of working mothers?

Entrepreneur and career mother Kara McKeage emphasizes the value of outsourcing personal home assistants. These attendants perform household tasks like errands and chores to minimize workload and pressure. Through relationship-building and support, women learn that not every task has to be accomplished concurrently.

In this episode of the Lead Like a Woman Show, Kara McKeage, the CEO and Founder of Pepper’s Personal Assistants, joins Andrea Heuston for a conversation about balancing motherhood and work. Kara shares her experiences during the start of her business, how she hired the right people, and the impact her business has on working mothers.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher