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Artitudes Design

Fear & Opportunity

March 28, 2024 by Andrea Heuston

Laura Xiao is the Founder and CEO of Henné Organics, a company that creates quality beauty products from organic ingredients. Since founding Henné Organics in 2015, Laura’s mission has been to infuse modern minimalism into the beauty industry. Her Scandinavian-inspired approach revolutionizes standard lip and skin care products, offering something truly extraordinary. Prior to establishing Henné Organics, Laura co-founded Stockholm Hardcore, a web development firm renowned for its emphasis on customization.

Laura Xiao
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Here’s a glimpse of what you’ll learn:

  • The value of work-life balance to avoid burnout
  • What is “mom guilt”, and how do you overcome it?
  • How Laura Xiao established herself as an entrepreneur
  • Laura‘s methodical approach to starting Henné Organics
  • What went right when Laura started Henné Organics?
  • Laura’s most valuable tips for handling stress

In this episode…

Work-life balance is essential for maintaining overall well-being and productivity. For instance, juggling family responsibilities while pursuing career ambitions often requires careful prioritization and boundary-setting. How can we strike a healthy balance between our professional and personal lives for long-term fulfillment and success?

Two-time founder, Laura Xiao explores the intersection of work-life balance, overcoming ‘mom guilt,’ and entrepreneurial success. Prioritizing self-care and setting clear boundaries can help us to better harmonize our professional and personal obligations. Similarly, embracing a methodical approach to entrepreneurship can foster resilience and strategic growth. Laura also stresses the importance of being open to reinventing ourselves along the way in our pursuit of happiness and success. Remember, success isn’t just about achieving goals; it’s also about maintaining our well-being along the way.

In this episode of the Lead Like a Woman Show, Andrea Heuston hosts Laura Xiao, the Founder and CEO of Henné Organics, to explore her journey to become a successful entrepreneur. Laura discusses the value of work-life balance, her strategic approach to establishing her business, and her top tips for handling stress.

Resources Mentioned in this episode

  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz 
  • Andrea Heuston on LinkedIn
  • Lead Like A Woman SpeakHer
  • Lead Like A Woman Speaks
  • Laura Xiao on LinkedIn
  • Henné Organics
  • How to Stop Feeling Like Sh*t: 14 Habits that Are Holding You Back from Happiness by Andrea Owen

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Henné Organics, Laura Xiao, Lead Like a Woman Show, Lead Like a Woman SpeakHer

It’s Not About the Numbers, It’s About the People

March 21, 2024 by Andrea Heuston

Kathy Svetina is the Founder of Newcastle Finance, a company that offers fractional CFO services to women-owned businesses. Kathy helps small businesses with $3 million and above in annual revenue maintain financial health and sustainability. With extensive experience in senior-level financial planning and analysis for Fortune 500 companies, she has firsthand knowledge of how big corporations use financial information to drive their businesses forward. Now, Kathy dedicates herself to showing small businesses how they can leverage similar strategies to create thriving companies. Additionally, she has hosted the Help! My Business is Growing podcast for nearly 14 years.

Kathy Svetina
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Here’s a glimpse of what you’ll learn:

  • What motivated Kathy Svetina to create New Castle Finance?
  • Top things that went right when Kathy started New Castle Finance
  • Why Kathy focuses on helping women-owned businesses
  • Using FP&A to maximize your business’ ROI
  • What is a fractional CFO?
  • Understanding why you need help when your business is growing
  • What is the Financial Health Check?
  • The role of data in scrappy financial practices

In this episode…

Financial planning is essential for the success and sustainability of small businesses, providing a roadmap for achieving their financial goals. Through meticulous budgeting and forecasting, small businesses can anticipate challenges and seize opportunities with confidence. But how can they ensure their financial strategies adapt to the ever-changing business landscape?

Fractional CFO Kathy Svetina explores how women-owned small businesses can achieve financial sustainability. She highlights a common pitfall among small businesses, particularly those led by women, where they only focus on minimizing taxes rather than holistic financial planning. Kathy emphasizes the significance of embracing a broader perspective on finance beyond mere tax planning. This entails prioritizing future financial planning and analysis (FP&A), which is crucial for the long-term success and sustainable growth of SMEs.

In this episode of the Lead Like a Woman Show, Andrea Heuston hosts Kathy Svetina, Fractional CFO and Founder of Newcastle Finance, to talk about scrappy financial practices. Kathy discusses how she started New Castle Finance, why she focuses on women-owned businesses, and how to maximize your ROI with FP&A.

Resources Mentioned in this episode

  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Andrea Heuston on LinkedIn
  • Lead Like A Woman SpeakHer
  • Kathy Svetina on LinkedIn
  • New Castle Finance
  • Help! My Business is Growing podcast
  • It’s Not About The Money podcast
  • Equinox Business Law
  • The E-myth Revisited by Michael E. Gerber

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Kathy Svetina, Lead Like a Woman Show, Lead Like a Woman SpeakHer, Newcastle Finance

I Keep Going

March 14, 2024 by Andrea Heuston

Carla Fowler, MD PhD is the Founder and Managing Director of THAXA Executive Coaching, Inc., a boutique executive coaching firm that leverages the best ideas from performance science to help global leaders. Graduating magna cum laude from Brown University and holding both an MD and a PhD from the University of Washington, Carla’s journey showcases her multidisciplinary expertise and unwavering commitment to excellence. As an angel investor with a focus on med tech and biotech, she has built a diverse portfolio of over a dozen investments. Additionally, Carla engages in social impact initiatives with organizations such as Social Venture Partners, Seattle Rotary Club, Washington Women’s Foundation, Alliance of Angels, and the Keiretsu Forum.

Carla Fowler MD PhD
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Here’s a glimpse of what you’ll learn:

  • Why Carla Fowler pursued executive coaching
  • How to repurpose your skills and capabilities
  • Carla’s approach to entrepreneurship
  • What went right when Carla started THAXA?
  • Understanding performance science
  • Carla’s top three performance science principles
  • How to build a good day with mindset
  • What is personal power and how can you harness it?

In this episode…

Performance science shows us how combining different skills can lead to amazing results. Whether in sports, business, or everyday life, we can achieve incredible results when we combine skills like creativity, strategy, and communication. How can you tap into the diversity of talents around you and within you to open doors to fresh opportunities and transformative breakthroughs?

Executive coach Carla Fowler believes that embracing diverse interests and skills, coupled with strategic focus and resilience, can lead to transformative career opportunities and personal growth. She emphasizes principles like brutal focus, relishing uncertainty, self-awareness, adaptability, and confidence in navigating career transitions as keys to personal power. To find what truly makes you happy in life, you must deviate sometimes from traditional career trajectories and empower yourself to pursue your passions.

In this episode of the Lead Like a Woman Show, Andrea Heuston sits down with Carla Fowler, MD PhD, the Founder and Managing Director of THAXA Executive Coaching, Inc., to talk about performance science and how it can help us in our daily lives. Carla discusses repurposing your skills and capabilities, her top three performance science principles, and how to harness personal power in our lives.

Resources Mentioned in this episode

  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Andrea Heuston on LinkedIn
  • Lead Like A Woman SpeakHer
  • Carla Fowler on LinkedIn
  • THAXA

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Carla Fowler MD PhD, Lead Like a Woman Show, Lead Like a Woman SpeakHer, THAXA Executive Coaching Inc

Your Message Matters

March 7, 2024 by Andrea Heuston

Julie Fry is the CEO and Founder of Your Expert Guest, a podcast booking agency specializing in connecting service providers and impact-driven leaders with top-ranked podcast shows. Before Your Expert Guest, Julie was the CEO of Business Among Moms (BAM), where she provided visibility and education for mom-owned small businesses. Prior to BAM, she spent 11 years as the National Account Manager for canine hardware company Chuckit. Passionate about the power of meaningful conversations, Julie aims to help experts and business owners leverage podcast guesting as a tool for increasing visibility, brand awareness, and lead generation.

Julie Fry
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Here’s a glimpse of what you’ll learn:

  • How Julie Fry created Your Expert Guest
  • Top things that went right when Julie started Your Expert Guest
  • Why having a community matters when starting a business
  • Who should consider being a guest on a podcast?
  • Tracking ROI back to podcast appearances
  • How Julie bought, developed, and sold Business Among Moms
  • When do you need a CPA for your business?

In this episode…

Feeling stuck in your career despite having a clear vision for your future? You might be yearning to break free from the confines of corporate life and pursue your entrepreneurial dreams. But how do you navigate this transition while ensuring you gain the exposure needed to thrive in your new venture?

Podcast matchmaker Julie Fry shares her remarkable journey from corporate America to entrepreneurship. With over 2300 interviews booked for clients and a keen focus on tracking business growth through podcast appearances, Julie unveils the power of podcasting as a tool for thought leadership and audience engagement. To be an effective podcast guest, you must showcase your expertise and connect with the audience by understanding your audience and building a relationship with the host.

In this episode of the Lead Like a Woman Show, Andrea Heuston sits down with Julie Fry, the CEO and Founder of Your Expert Guest, to discuss how to ensure your message matters as a podcast guest. Julie talks about how she created Your Expert Guest, who should consider being a podcast guest, and tracking the ROI of your podcast appearances.

Resources Mentioned in this episode

  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Andrea Heuston on LinkedIn
  • Lead Like A Woman SpeakHer
  • Julie Fry on LinkedIn
  • Your Expert Guest
  • Business Among Moms
  • Chuckit
  • Seattle Money Coach
  • Mikelann Valterra on LinkedIn

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Julie Fry, Lead Like a Woman Show, Lead Like a Woman SpeakHer, Your Expert Guest

Rise Above the Money Fog

February 29, 2024 by Andrea Heuston

Mikelann Valterra is a money coach, writer, speaker and leader in the personal finance space. Over the past 20 years, she’s worked with individuals to manage their cash flow more effectively. Mikelann has been quoted in numerous publications, appeared on dozens of radio shows, appeared on television spots, and written for Forbes and Credit.com. She is also an accredited financial counselor (AFC®).

Mikelann Valterra
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Here’s a glimpse of what you’ll learn:

  • Mikelann Valterra’s new book — Rise Above The Money Fog
  • What does “money fog” mean?
  • How to get out of the “money fog”
  • Understanding your money personality
  • Handling big life transitions
  • How do men versus women handle financial pressure?
  • Why you should discuss money with your family

In this episode…

Many people remain stressed about money even if they make a good income. If that sounds like you, then it might mean that you’re in a “money fog”. So how can you develop a good relationship with money?

Financial coach Mikelann Valterra explores how to effectively manage your money by improving your relationship with money. A lot of us grow up with no idea of how to handle money because it’s not openly discussed in many families. As a result, we may develop unhealthy, paranoid money personalities. However, Mikelann asserts that talking to your kids about money can help them to develop healthy financial habits that will pay off in their futures.

In this episode of the Lead Like a Woman Show, Andrea Heuston hosts money coach Mikelann Valterra to discuss how to rise above the “money fog”. She talks about her new book and the meaning of “money fog”, how men and women differ in financial stress management, and three key questions to keep you out of a “money fog”.

Resources Mentioned in this episode

  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Andrea Heuston on LinkedIn
  • Lead Like A Woman SpeakHer
  • Mikelann Valterra on LinkedIn
  • Seattle Money Coach
  • Rise Above The Money Fog by Mikelann Valterra

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Lead Like a Woman Show, Lead Like a Woman SpeakHer, Mikelann Valterra, Money Coach, Rise Above The Money Fog

Just Watch Me

February 22, 2024 by Andrea Heuston

Dr. Michelle Jorgensen is the Founder of Total Care Academy, which teaches dentists to provide health-based dental care, and Living Well with Dr. Michelle, where she offers guidance for healthy living and natural health care. As a Functional Integrative Dentist (DDS) and a Board Certified Traditional Naturopath (BCTN), she founded Total Care Dental and Wellness to combine dental and overall health to heal chronic diseases. Dr. Michelle started the Living Well Foundation, a nonprofit providing organic, locally grown food and teaching communities how to grow their own food.

Dr. Michelle Jorgensen
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Here’s a glimpse of what you’ll learn:

  • Dr. Michelle Jorgensen’s impetus for founding Living Well with Dr. Michelle
  • How Dr. Michelle educates her patients on transforming their health
  • What does it mean to live well?
  • The significance of self-sufficient living
  • The Living Well Foundation’s mission
  • Dr. Michelle talks about her journey into entrepreneurship

In this episode…

Research shows that 50-60% of people haven’t reached an ideal level of happiness. They often reference guides on attaining happiness, not recognizing that it’s a subjective state of mind differing between individuals and cultures. What actionable steps can you take to achieve happiness and general well-being?

After developing mercury poisoning from exposure to metal cavity fillings, naturopathic dentist Dr. Michelle Jorgensen was ready to sell her practice. However, discovering the power of homegrown foods and holistic care led her to a life of health, wellness, and satisfaction. Dr. Michelle maintains that fear, negativity, and scarcity are harmful and limiting environments. Through self-sufficient living, you can gain the skills and abilities to care for yourself, creating security and vigor. 

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she sits down with Dr. Michelle Jorgensen, the Founder of Living Well with Dr. Michelle, to discuss the importance of maximizing your health and well-being. Dr. Michelle shares her definition of living well, her journey into entrepreneurship, and how she helps patients transform their health.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Dr. Michelle Jorgensen on LinkedIn
  • Living Well with Dr. Michelle: Website | Instagram | YouTube | Facebook

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Dr. Michelle Jorgensen, Lead Like a Woman Show, Lead Like a Woman SpeakHer, Living Well with Dr. Michelle, Total Care Academy

Stop Struggling, You’re There!

February 15, 2024 by Andrea Heuston

Merrie H. Reagan is a former educational tutor, small business owner, and writer. She is the author of Life Flashes, a memoir, diary, and biography recounting spiritual recovery from illness, unemployment, and broken relationships. Beyond her professional endeavors, Merrie enjoys reading, ballroom dancing, singing, homemaking, and yard work.

Merrie H. Reagan
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Here’s a glimpse of what you’ll learn:

  • Merrie H. Reagan’s writing and journaling inspirations
  • The importance of writing with an audience in mind
  • Transitioning out of a victim mindset
  • How Merrie merges global events with personal reflections
  • What is the role of spirituality in personal endeavors?
  • Tips for overcoming self-limiting thoughts and behaviors

In this episode…

Are you constantly dragged down by hardships in your personal or professional life? How can you stop struggling and relinquish your victim mindset to gain spiritual freedom?

After grappling with mental illness and emotional turmoil, Merrie H. Reagan began writing to experience a spiritual journey. She maintains that viewing yourself as a victim leads to self-entitlement and a lack of confidence. Instead, accepting and embracing the conflict lets you recognize divine energy and experience gratitude for life’s beauty. Merrie also emphasizes the importance of engaging in activities you enjoy rather than living by others’ expectations.

In today’s episode of the Lead Like a Woman Show, Andrea Heuston welcomes Merrie H. Reagan, the author of Life Flashes, to discuss her spiritual journey. Merrie explains the importance of writing for an audience, how she merged global events with personal reflections, and her creative inspirations.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Merrie H. Reagan
  • Life Flashes: A Memoir by Merrie H. Reagan

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Lead Like a Woman Show, Lead Like a Woman SpeakHer, Life Flashes, Merrie H. Reagan

Creating a Life of Joy

February 8, 2024 by Andrea Heuston

April Roberts is the Founder of the Vixen Gathering, a coaching program and community for Gex X female entrepreneurs looking to scale to seven figures while enjoying life. As a keynote speaker, podcast host, and high-performing coach, she has helped guide hundreds of women’s transformations. April has been coaching entrepreneurs for 15 years through her financial practice and the Vixen Gathering.

April Roberts
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Here’s a glimpse of what you’ll learn:

  • What led April Roberts to launch Vixen Gathering?
  • The importance of defining personal core values and goals
  • April shares why she coaches Gen X women
  • How to transition from masculinity to femininity
  • Managing time, energy, and confidence to attain freedom
  • An overview of The Vixen Voice podcast
  • Advice for misguided Gen X women

In this episode…

Many Gen X women have reached a turning point where they’ve achieved their career goals and started a family. This sense of finality can cause them to lose direction and feel unfulfilled. How can you achieve personal satisfaction to reignite your passions?

Having grown tired of living for others, self-established coach April Roberts discovered how to live her best life while juggling other responsibilities. She maintains that women face burnout when exerting their masculine energies in both personal and professional endeavors. Instead, women must channel feminine attributes to identify a work-life balance and attain optimal happiness. This often requires structuring your calendar around your energy by scheduling time for relaxation and enjoyment.

In this episode of the Lead Like a Woman Show, Andrea Heuston sits down with April Roberts, the Founder of Vixen Gathering, to talk about finding enjoyment in your personal and professional life. April gives an overview of her podcast, explains how to transition from masculine to feminine attributes, and shares the importance of defining your personal values and goals.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • April Roberts on LinkedIn
  • Vixen Gathering: Website | LinkedIn | Facebook | Instagram
  • The Vixen Voice Podcast
  • “5 Reasons Why Women Make Outstanding Leaders” by Entrepreneurs’ Organization
  • Alison Armstrong

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, April Roberts, Artitudes Design, Lead Like a Woman Show, Lead Like a Woman SpeakHer, The Vixen Voice, Vixen Gathering

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Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.

Podcast
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Lead Like A Woman

  • A podcast by Andrea Heuston
  • Contact: info@leadlikeawoman.biz
  • © Copyright 2023 – Lead Like A Woman

Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.