It’s Not About the Numbers, It’s About the People

Kathy Svetina is the Founder of Newcastle Finance, a company that offers fractional CFO services to women-owned businesses. Kathy helps small businesses with $3 million and above in annual revenue maintain financial health and sustainability. With extensive experience in senior-level financial planning and analysis for Fortune 500 companies, she has firsthand knowledge of how big corporations use financial information to drive their businesses forward. Now, Kathy dedicates herself to showing small businesses how they can leverage similar strategies to create thriving companies. Additionally, she has hosted the Help! My Business is Growing podcast for nearly 14 years.

Kathy Svetina
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Here’s a glimpse of what you’ll learn:

  • What motivated Kathy Svetina to create New Castle Finance?
  • Top things that went right when Kathy started New Castle Finance
  • Why Kathy focuses on helping women-owned businesses
  • Using FP&A to maximize your business’ ROI
  • What is a fractional CFO?
  • Understanding why you need help when your business is growing
  • What is the Financial Health Check?
  • The role of data in scrappy financial practices

In this episode…

Financial planning is essential for the success and sustainability of small businesses, providing a roadmap for achieving their financial goals. Through meticulous budgeting and forecasting, small businesses can anticipate challenges and seize opportunities with confidence. But how can they ensure their financial strategies adapt to the ever-changing business landscape?

Fractional CFO Kathy Svetina explores how women-owned small businesses can achieve financial sustainability. She highlights a common pitfall among small businesses, particularly those led by women, where they only focus on minimizing taxes rather than holistic financial planning. Kathy emphasizes the significance of embracing a broader perspective on finance beyond mere tax planning. This entails prioritizing future financial planning and analysis (FP&A), which is crucial for the long-term success and sustainable growth of SMEs.

In this episode of the Lead Like a Woman Show, Andrea Heuston hosts Kathy Svetina, Fractional CFO and Founder of Newcastle Finance, to talk about scrappy financial practices. Kathy discusses how she started New Castle Finance, why she focuses on women-owned businesses, and how to maximize your ROI with FP&A.

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