Invest in Yourself!

Keri Murphy is the Founder and CEO of Inspired Living, a company that helps entrepreneurs build an influential brand through video messaging. The company’s proprietary “IT Factor” program is the most sought-after on-camera training in the US and has been featured in news segments like CNN and ABC.

As an international speaker, media and branding expert, and business growth mentor, Keri has over 20 years of experience and has been on camera for over three decades. She hosts the Inspired Living TV web series, where she inspires and educates entrepreneurs on building a seven-figure brand.

Keri Murphy
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Here’s a glimpse of what you’ll learn:

  • Keri Murphy’s catalyst for founding Inspired Living
  • How developing a niche benefited Inspired Living
  • Fundamental lessons about on-camera branding
  • What is the Brilliant event, and how can women entrepreneurs join?
  • Tips for leveraging video to build a brand and grow your business
  • Keri imparts advice to her younger self

In this episode…

When delivering speeches on camera, women entrepreneurs often put themselves under pressure to be perfect, causing them to feel insecure about their image. How can you overcome your doubts to amplify your voice and impact?

After decades of on-camera appearances, video marketing and branding expert Keri Murphy discovered video messaging isn’t a personal endeavor. Instead, these speaking engagements should inspire, empower, and educate others to take action. When speaking on camera, Keri advises separating yourself from the campaign to identify your ideal audience and create, market, and monetize a message.

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she invites Keri Murphy, the Founder and CEO of Inspired Living, to speak about creating and growing a brand through video. Keri talks about the Brilliant event and how women can join, why she developed a niche for her business, and the importance of investing in yourself.

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership. 

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities. 

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

This episode is also brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Building the Plane While Flying

Brea Starmer is the Founder and CEO of Lions & Tigers, an award-winning professional staffing and workforce solutions partner. As a model of workplace flexibility and equity, Lions & Tigers was recognized as Microsoft’s Diverse-Owned Supplier of the Year and Puget Sound Business Journal’s Best Workplaces in Washington. Brea advises on numerous boards, including Women in Cloud and WECAN (Women Executive Channel Advisory Network). As an advocate for systemic work evolution, she speaks and coaches on workforce design, flexibility, and the future of work.

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Here’s a glimpse of what you’ll learn:

  • Brea Starmer’s impetus for Lions & Tigers
  • How Brea nurtured high-impact professionals to build a brand, culture, and community
  • The value of independent work
  • Brea talks about her efforts to advocate for integrated work environments
  • Cultivating workplace value in a fluctuating labor market
  • How does Lions & Tigers support women in the workplace?

In this episode…

In today’s unpredictable labor market, large corporations resort to laying off some full-time executives. Additionally, many women desire flexible, autonomous work environments allowing them to balance multiple roles simultaneously. How can you comply with these demands while maintaining your company’s bottom line?

As an advocate for independent and unified workspaces, Brea Starmer helps women and other underrepresented groups discover their ideal styles by dismantling the stigma surrounding unconventional work. She encourages businesses to establish a culture operating system that motivates employees to operate at their highest caliber. This necessitates leveraging agency partnerships to outsource diverse talent and align them with meaningful work that suits their skills and promotes career development, innovation, and retention.

In today’s episode of the Lead Like a Woman Show, Brea Starmer, the Founder and CEO of Lions & Tigers, joins Andrea Heuston for a conversation about independent and blended workplaces. Brea explains how she nurtures high-performing professionals to foster unity, how she advocates for independent and integrated work environments, and how Lions & Tigers supports women and BIPOC individuals in the workplace.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Your Self-Worth Is Your Network

Sara Drury is a business coach and consultant for six and seven-figure coaches, consultants, creatives, and spiritually-minded entrepreneurs. As a self-proclaimed mystic business mentor, she helps industry experts scale their businesses, break barriers, and boost income. After noticing a discrepancy between self-image and success, Sara developed the proprietary Business Magik Method, a five-step framework for exponential business growth.

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Here’s a glimpse of what you’ll learn:

  • Sara Drury’s epiphany and how she branded herself the mystic business mentor
  • The impact of self-worth on personal and professional growth
  • How Sara’s initial shortcomings led to her self-discovery
  • Sara talks about her exclusive strategy for helping women boost productivity
  • Advice for rectifying detrimental behaviors
  • Sara shares words of wisdom from Carl Jung

In this episode…

Historically, women have been taught to be compliant and modest, causing them to internalize limiting behaviors leading to a low sense of self-worth. How can you implement small, manageable shifts to regain control of your personal and professional life?

Spiritual business coach Sara Drury affirms that your self-worth is your net worth. Many self-doubting beliefs and their accompanying behaviors become subconscious patterns and habits, so you must maintain keen self-awareness to subvert them. Every action has a motivation, so by identifying its purpose, you can shift your mindset. Sara utilizes hypnosis to help businesswomen tap into their subconscious minds to develop conscious goals. 

Mystic business mentor Sara Drury is Andrea Heuston’s guest in this episode of the Lead Like a Woman Show. Together, they discuss how to cultivate a greater sense of self-worth and confidence. Sara also talks about her epiphany and self-discovery, how to rectify detrimental behaviors, and the link between self-worth and success.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[The Men Who Support the Women] Give Each Other Grace

Eric Samdahl is the Co-founder and CTO of ZADASI, which provides women entrepreneurs and leaders the tools for personal and professional success. As a fractional CEO and COO, he has years of experience in various business disciplines and has been involved in M&A deals with companies from $200,000 to over $12 million. Eric is also an international speaker on leveraging intuition in business.

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Here’s a glimpse of what you’ll learn:

  • Eric Samdahl explains his drive to pursue entrepreneurship
  • How Eric co-founded ZADASI — and the company’s legacy
  • The importance of funding for women-owned businesses
  • ZADASI’s process for accelerating women’s success
  • What is the intuition effect?
  • Eric talks about his book, It’s Not Just a Journal or Adult Coloring Book

In this episode…

Studies show that only 2.3% of VC funds are distributed to women-owned businesses. Yet companies with women leaders accrue additional customers and revenue. How can you encourage and advance women entrepreneurs in their positions?

Women entrepreneurs aren’t often aligned with traditional notions of qualifying startups. Consequently, they conform to limiting beliefs about their abilities and retract their efforts without seeking help. As an advocate for women in business, Eric Samdahl encourages women to identify possibilities in various areas, including business, family, and community, and harness their intuition to develop creative ideas that dismantle conventional barriers.

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she chats with Eric Samdahl, ZADASI’s Co-founder and CEO, about empowering women to make a difference in business. Eric talks about the intuition effect, his process for advancing women’s success, and ZADASI’s legacy.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

See, Study, and Support

Anika S. Jones is the Lead Consultant at Holistic Fluency Consulting, a comprehensive education consulting firm. As the community curator, she supports educators, individuals, and organizations in defining, developing, and demonstrating community through holistic strategies and restorative practices. Before Holistic Fluency, Anika was the PD Facilitator at Everman ISD and an Assessment Developer at Lancaster ISD.

Anika S. Jones
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Here’s a glimpse of what you’ll learn:

  • Anika S. Jones’ evolution from a public school educator to founding Holistic Fluency Consulting
  • The value of relationships to Holistic Fluency’s success
  • Anika talks about her development courses for adolescents
  • How do you adapt your communication style to various audiences?
  • Cultivating community through soft skills
  • Advice for women to hone their communication skills

In this episode…

Sometimes, people are promoted based on their individual contributions rather than their abilities to lead a team. Consequently, they may struggle to adapt to management roles, viewing the position as a competition rather than a collaborative opportunity. How can you shift your mindset to elevate your communication style and amplify your influence?

According to community consultant Anika S. Jones, leadership is more than just high performance. As a leader, you must refine your soft skills to duplicate positive outcomes throughout your team. If you lack effective communication skills, Anika advises developing self-awareness to learn about and hone your strengths and weaknesses. She harnesses the power of relationships to boost engagement and cultivate robust teams.

On this episode of the Lead Like a Woman Show, Andrea Heuston welcomes Anika S. Jones, the Lead Consultant at Holistic Fluency Consulting, who shares her communication and community-building approaches to leadership. Anika also discusses how relationships have influenced Holistic Fluency’s success, her development courses for adolescents and parents, and how women can improve their communication skills.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO] Your Softness Makes You Stronger

Christina Harbridge is a behaviorist, keynote speaker, and the CEO of Allegory, Inc., a behavioral leverage company partnering with organizations and their leaders to amplify their abilities to work with and through others. She has partnered with neurobiologists, behavioral and data scientists, physicians, and artists to apply rigor to behavioral data. As an artist and storyteller, Christina served on the founding board of Emerge America and as chair of the Global Leadership Conference. She is the author of Swayed, which covers deliberate and nuanced storytelling methods.

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Here’s a glimpse of what you’ll learn:

  • Christina Harbridge’s impetus for pursuing entrepreneurship
  • Christina shares how she transformed the debt-collecting process to foster a culture of humanity
  • How Christina founded Allegory to enhance relationship-building
  • The power of authentic vulnerability 
  • What value has Christina obtained from EO (Entrepreneurs’ Organization)?
  • How Swayed teaches storytelling techniques based on physiology
  • Christina talks about her passion to advocate for women in politics

In this episode…

In leadership positions, men often extinguish or appropriate women’s ideas and characteristics. Consequently, women leaders become subdued, withholding their struggles and hiding parts of themselves that make them unique. How can you exhibit your authenticity to promote self-acceptance and build healthy relationships?

Traditional capitalist cultures suppress nuanced communication, reducing honest storytelling to an ingenuine marketing strategy. Behaviorist and master storyteller Christina Harbridge says synthetic communication is not viable and advocates for transparency and authentic vulnerability instead. This involves embracing your imperfections and strengths to gain the confidence to advocate for yourself and others. 

Andrea Heuston joins Christina Harbridge, CEO of Allegory, Inc., in today’s episode of the Lead Like a Woman Show to talk about displaying authenticity and leading with strength. Christina shares how she fostered a culture of humanity through her debt-collection business, her passion for encouraging women to run for government positions, and the power of authentic vulnerability.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Trust Yourself

Michelle Aronson is the Owner and Principal of Physics at Work, a leadership and organizational development company supporting high-growth organizations to build more effective workforces. As a former HR executive, certified coach, and business school professor, Michelle merges evidence-based research, brain-based learning, and fun to improve the workplace. She is also the host of the True Stories at Work podcast, featuring human resource experts sharing valuable lessons and workplace stories.

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Here’s a glimpse of what you’ll learn:

  • Michelle Aronson talks about her transition from healthcare to founding Physics at Work
  • How divine timing and a supportive network led to Physics at Work’s growth
  • The role of leadership in creating a robust culture
  • Michelle shares how True Stories at Work fosters transparency through storytelling
  • Challenging the rules: how Michelle altered her workplace’s values
  • How can leaders serve a higher purpose?
  • Michelle’s most impactful advice from her mentor — and her tips for women struggling to identify their purpose

In this episode…

Culture is the essence of any valuable business. A thriving company culture requires empathetic leaders to mentor and encourage team members. How can you become a purposeful leader and cultivate a synergetic company?

HR executive and workplace coach Michelle Aronson says that leaders are the creators of culture. These professionals must construct values and make intentional decisions that align with those principles. In hopes of modifying her workplace’s values, Michelle approached multiple executives before assuming the leadership responsibility to modernize them. Executing an ethical purpose requires defying traditional rules to accommodate innovation.

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she invites Michelle Aronson, the Owner and Principal of Physics at work, to speak about fostering a robust company culture through impactful leadership. Michelle shares advice for women to find their purpose, how she altered her workplace’s values, and how leaders can serve a greater purpose.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

You Do You

Jeanette Nyden is a contract negotiations expert, lawyer, and professor. Since 2003, she has been helping buy and sell-side professionals master the contracting lifecycle, from drafting and negotiating to contract management. Her legal expertise spans over 25 years, during which she established herself as an authority in the contracts and bankruptcy niche.

As an Adjunct Professor at Seattle University, Jeanette teaches negotiation courses to undergraduate and graduate students in the business school. She is also the co-author of The Contract Professional’s Playbook, Getting to We, The Vested Outsourcing Manual, and Negotiation Rules.

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Here’s a glimpse of what you’ll learn:

  • How Jeanette Nyden became a contract negotiation expert
  • What led to the success of Jeanette’s business?
  • Jeanette talks about teaching negotiation and creating The Contract Professional’s Playbook
  • The value of being agile
  • The RFX Response Mastery program for sales professionals
  • How Jeanette leads like a woman
  • The best piece of advice Jeanette has received from a mentor
  • How Jeanette uses her superpower to empower others

In this episode…

Carving out your path to success can be a challenge if you constantly compare yourself to others. You have your own journey to make, so it is essential to give yourself permission to be you.

Jeanette Nyden, an experienced lawyer and contract negotiations expert, advises people to embrace who they are. Be authentic, confident, and take the necessary steps to improve your skills. You don’t have to change to be like someone else. As Jeanette explains, “You need to understand your why.” Find a purpose, and step in to fill a gap.

In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by Jeanette Nyden, a contract negotiation expert, to talk about negotiation tactics and Jeanette’s work in empowering others. They also discuss how the pandemic impacted businesses, the value of being agile, and Jeanette’s books and upcoming programs.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[The Men Who Support the Women] Put Your Own Oxygen Mask on First

Keith Roberts is an entrepreneur, author, keynote speaker, and the Founder of OAKJournal, which provides curated tools to set and achieve goals. With more than 20 years of experience as an inspiring leader, he delivers powerful stories and practical strategies to help people overcome obstacles and reach their dreams. Keith is the former Founder and Creative Director of Zenman, a web development agency taking a Buddhist approach to client relationships.

Keith Roberts
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Here’s a glimpse of what you’ll learn:

  • Keith Roberts talks about Zenman’s origin and his entrepreneurial history
  • Keith explains Zenman’s Buddhist culture and business model
  • What is “who luck”?
  • How Keith uplifts women in their roles
  • Creating leadership opportunities for women in EO (Entrepreneurs’ Organization)
  • The impetus for OAKJournal and how it encourages entrepreneurs to regain control of their lives
  • Keith shares his “why”

In this episode…

Women bring unique perspectives to any endeavor, making them exceptional leaders. Yet leadership groups like Entrepreneurs’ Organization lack women executives. How can you support women in their roles and embrace their opinions to fuel your company?

Rather than intentionally acquiring women to fill executive positions, entrepreneur Keith Roberts hires the most qualified talent for specific roles. When hiring for senior management, Keith identified and nurtured a female employee’s strengths and promoted her within the organization. As a result, this woman supported Keith by helping him prioritize and delegate his time.

Entrepreneur, keynote speaker, and Founder of OAKJournal, Keith Roberts, joins Andrea Heuston in this episode of the Lead Like a Woman Show to discuss fostering female leaders. Keith explains how he empowers women in their roles, his “why,” and the definition of “who luck.”

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

 

The Harder You Work, the Luckier You Get!

Cindy Spodek Dickey

Cindy Spodek Dickey is the Principal Navigator and Founder of 47 Degrees North Marketing, an agency offering entrepreneurial consulting services and integrated marketing expertise. In addition to being certified as a woman-owned business by the Washington State Office of Minority and Women’s Business Enterprises (OMWBE), 47North Marketing is recognized by the Women’s Business Enterprise National Council (WBENC). Cindy is proficient in executive-level marketing, communications, and creative ideation for businesses. Her experience spans more than 20 years, working with Disney, Microsoft, Roambee, Radarworks, Zumobi, and numerous others.

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Here’s a glimpse of what you’ll learn: 

  • What enabled Cindy Spodek Dickey to start her marketing firm?
  • Cindy’s background at Disney and Microsoft
  • The lessons and networking opportunities that led to 47 Degrees North Marketing
  • How luck is created and maximized
  • Working with and learning from successful teams
  • Why you should start your side gig now
  • Cindy’s best pieces of advice from her mentors

In this episode…

It sometimes seems the one element keeping your business from success is luck. While good fortune can feel entirely up to chance, there are ways to prepare for and secure opportunities. Hard work, when combined with transparency, networking, and a reliable team, can create openings where none existed before.

Cindy Spodek Dickey navigates her long and fruitful career with this mindset — from her long stints with Fortune 500 companies to leading a team of expert marketers. She took those lessons and applied them to new ventures, creating a successful marketing agency in the process. Now Cindy opens up about some of her greatest insights.

In this episode of Lead Like a Woman Show, Andrea Heuston speaks with Cindy Spodek Dickey, the Principal Navigator and Founder of 47 Degrees North Marketing, about creating opportunities and finding success. Cindy provides insights on her extensive experience in the marketing and media space and some of the best lessons she learned along the way. They also touch on starting a side gig, supporting other women, the beginnings of the agency, and learning from successful teams.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.