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Andrea Heuston

Always Ask For Help

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Marsha Ralls

Marsha Ralls is the Founder and CEO of The Phoenix Wellness Retreat, which fosters personal inspiration, growth, and life transformation. She has been a servant leader and member of the Entrepreneurs’ Organization (EO) for nearly 25 years where she founded MyEO Women (formerly Women of EO). Marsha has been recognized by multiple organizations for entrepreneurship and community service. She was named “National Woman of the Year” by the Leukemia and Lymphoma Society, “Entrepreneur of the Year” by the Network for Teaching Entrepreneurship, and “Enterprising Woman of the Year” by Enterprising Women.

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Here’s a glimpse of what you’ll learn: 

  • Marsha Ralls shares her career trajectory from the arts to health and wellness
  • Marsha’s momentous successes and challenges in founding The Phoenix Wellness Retreat
  • What are the Phoenix Fire and Phoenix Rising programs?
  • Marsha explains her impetus for MyEO Women and its focus on female entrepreneurship
  • Advice for female leaders — and Marsha’s cherished mentor

In this episode…

As a female entrepreneur, do you feel discouraged by the lack of available opportunities and support? Women in business and other nontraditional roles are often unrecognized for their accomplishments. Where can you gain empowerment to realize your potential?

Wellness and leadership advocate Marsha Ralls believes that women possess diverse skills and perspectives vital to business, leadership boards, and communities. Accordingly, she has created a space to foster female entrepreneurship and leadership through authenticity, transformation, and communal support. There’s no shame in asking for help, so Marsha suggests seeking an experienced mentor to help you overcome doubts and gain respect.

In this episode of the Lead Like a Woman Show, the Founder and CEO of The Phoenix Wellness Retreat, Marsha Ralls, joins Andrea Heuston to discuss how she encourages and advocates for women leaders. Marsha talks about her involvement in the arts and health and wellness spaces, the impetus for MyEO Women, and her business retreat programs.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Kindness Is Key

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Christy Pretzinger

Christy Pretzinger is the Owner and CEO of WriterGirl, a company that creates content and strategy for hospitals and healthcare organizations across the US. Christy went from freelancing to owning her own agency, uncovering a passion for creating an environment where people can thrive. As a lifelong learner, she believes personal growth leads to professional growth.

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Here’s a glimpse of what you’ll learn: 

  • What prompted Christy Pretzinger to develop WriterGirl?
  • How Christy built a business on kindness — and how it became a sales strategy
  • Cultivating a diverse writing team
  • Christy describes her cultural balance sheet
  • Why personal growth is crucial for a strong company culture
  • How to lead like yourself

In this episode…

Historically, men have dominated the business landscape with a fixed leadership style that suppresses creativity and growth. But the contemporary workforce demands personal development opportunities and culturally rich organizations. How can you develop a personalized leadership style to create the business you desire?

Business success is often measured on a balance sheet by its assets, liabilities, and equities. But Christy Pretzinger has established a proprietary cultural balance sheet that assesses human capital instead of numbers. She builds and leads a team based on the soft skills inherent in women leaders — empathy, relationship building, and communication — to foster personal growth. By managing your business with intentional values, you can have a greater impact on your bottom line.

WriterGirl’s Owner and CEO, Christy Pretzinger, joins Andrea Heuston in today’s episode of the Lead Like a Woman Show to discuss leading with kindness. Christy also explains the connection between personal growth and company culture, how she cultivates a diverse writing team, and how to lead like you.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Walking Each Other Home

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Franziska Gonder

Franziska Gonder is a Somatic Leadership Coach and Founder of Leadership That Heals The World and Bravespace. She has experience advising startups, VC investors, and Fortune 500 companies on operations, culture, HR, and leadership. For 15 years, Franziska has combined entrepreneurial problem-solving, collaborative technology, and human-centered design to help individuals and teams discover and achieve their potential. Her work has been featured in Forbes, TheNextWeb, Philanthropy, and HuffPost. After losing her father in 2013, Franziska began leading with belonging, safety, and dignity — and now she helps others do the same.

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Here’s a glimpse of what you’ll learn: 

  • Franziska Gonder shares her motivation for transitioning into somatic leadership
  • What is neuro-linguistic programming (NLP), and how can you utilize it?
  • Franziska’s interpretation of “up and to the right”
  • Franziska talks about her podcast, Leadership that Heals the World
  • Merging radical self-inquiry with somatic intelligence to create a brave space
  • How being a boy mom influences Franziska’s coaching style — and advice that’s impacted her

In this episode…

Traditional Western cultures glamorize the hustling lifestyle, where entrepreneurs and leaders work continuously while disregarding their emotions. But childhood and other traumas shape leadership styles greatly. Today’s guest empowers entrepreneurs to create a healthy balance between work and life while cultivating impactful leadership.

Franziska Gonder advocates for a sense of belonging, safety, and dignity. These feelings can become disrupted due to physical, emotional, or mental stressors, consequently putting the nervous system into overdrive and compromising your leadership. Through a combination of neuro-linguistic programming, self-inquiry, and somatic coaching, Franziska helps leaders reflect on their traumas and take accountability for their actions. When you give yourself grace, you can support others in their journeys.

In this episode of the Lead Like a Woman Show, Andrea Heuston chats with Franziska Gonder, Somatic Leadership Coach and Founder of Leadership That Heals The World and Bravespace, about leading with compassion and accountability. Franziska also discusses why she transitioned into somatic leadership, how to utilize neuro-linguistic programming, and the negative influence of “up and to the right” mindsets.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[The Men Who Support the Women] Follow Up & Never Give Up!

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Christian Schiller

Christian Schiller is the Managing Director of Cascadia Capital, an independent middle market investment bank serving both private and public growth companies. He is also an active participant and leader in the family business segment across the US, working proactively with family business leaders to facilitate various strategic initiatives. With over 26 years of investment banking experience, Christian has closed more than 150 transactions, including buy and sell-side M&A, equity, and debt financing in various industries.

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Here’s a glimpse of what you’ll learn: 

  • Christian Schiller talks about his catalyst for supporting family businesses
  • How Christian’s mother — one of the first female investment bankers — influences his career
  • Family business as the leading driver of economic growth
  • Noteworthy investment trends in women-owned companies
  • Tips for women seeking business funding: find a mentor
  • The most impactful advice Christian has received — and his future travel plans
  • How to encourage inclusive leadership

In this episode…

Studies reveal that investments in women-owned businesses declined from 2.3% in 2021 to 1.6% in 2022. This is because many women either don’t understand how to access funding or aren’t made aware of available options. How can you raise capital and establish yourself as a woman entrepreneur?

Christian Schiller believes in the power of mentorship and relationship-building. Women who want to fund their startups or sell their established businesses should consult with others who have accomplished those endeavors. The key to achieving any business goal is collaborating with your team and embracing diverse perspectives by remaining curious and humble.

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she interviews Cascadia Capital’s Managing Director, Christian Schiller, about obtaining funding for women-owned and led businesses. Christian also talks about family business as a driver for economic growth, investment trends in women-owned companies, and how to promote inclusive leadership.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Perfect Is Boring!

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Laura Barnard

Laura Barnard is the Founder and Partner at BREAKTHRU Brands, a brand-building agency empowering women leaders to create personal and professional brands that break barriers. With two decades of experience in marketing and branding, she focuses her agency on building brands and guiding over 100 leaders to take action. Laura has led strategy for global brands such as HARIBO, Werther’s, and Skittles and has contributed to advisory boards for emerging startups, including PWRFWD and Fork Food Lab.

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Here’s a glimpse of what you’ll learn: 

  • Laura Barnard talks about her transition from the corporate world to creating BREAKTHRU Brands
  • Laura’s revolutionary moments in founding BREAKTHRU Brands
  • How Laura’s background as a basketball captain influences her leadership style
  • What is the B.O.L.D. leadership approach?
  • Creating limitless possibilities in a limiting world
  • The importance of female leadership in today’s society
  • Advice for building a personal brand

In this episode…

Studies show that women leaders facilitate innovation and drive measurable business results. Yet women are continuously denied leadership roles and struggle to receive equal opportunities, which suppresses confidence and determination. How can you discover your leadership style and enable boundless possibilities for other women?

Typically, vulnerability is perceived as a weakness. But Laura Barnard says that women who exhibit this trait foster meaningful connections and confidence by demonstrating that perfection is overvalued and restrictive. Laura has developed the B.O.L.D. leadership approach to inspire emerging leaders to make an impact. The framework involves displaying bravery, being outspoken in your efforts, communicating your message and ideas with intention, and differentiating yourself from the crowd.

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she hosts Laura Barnard, the Founder and Partner at BREAKTHRU Brands, to talk about building influential leaders. Laura explains the importance of female leadership in today’s society, advice for creating a personal brand, and how to establish opportunities in a limiting world.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[The Men Who Support the Women] Keep Rocking the Boat

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Steve Crandall

Steve Crandall is the CEO of ProMotion Holdings Global, a leading national provider of communications consulting and content technology solutions. As CEO, he has overseen the organization’s growth from its founding to one of the largest LGBTQ-owned businesses in the Pacific Northwest. As a serial entrepreneur, strategic thinker, and community activist, Steve’s award-winning creative work has appeared on local and national news. He serves on numerous nonprofit boards and was named the Greater Seattle Business Association’s “Business Man of the Year” in 2005.

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Here’s a glimpse of what you’ll learn: 

  • Steve Crandall discusses how female leadership has evolved since founding ProMotion Holdings
  • Steve’s journey to becoming a video court reporter
  • How Steve’s military upbringing has impacted his leadership style
  • Recognizing women’s skills in the workplace
  • The value of a women-led executive team to ProMotion Holdings’ culture
  • Advice for breaking the glass ceiling in a male-dominated work environment

In this episode…

Although women have gained some authority in the business world, male leaders continue to outrank their female counterparts in every sector. How can you inspire young women to pursue leadership roles while dismantling the barriers to gender equality?

As an advocate for workplace diversity, Steve Crandall believes that women play a crucial role in business decisions by bringing unique perspectives and insights to any undertaking. He has built an entirely women-led executive team that makes key decisions on equal pay and leave to facilitate widespread change. Steve encourages women to challenge the status quo and remain assertive and headstrong to obtain a leadership position.

CEO of ProMotion Holdings, Steve Crandall, joins Andrea Heuston in today’s episode of the Lead Like a Woman Show, to discuss the importance of a women-led team. Steve also talks about the evolution of female leadership, how to recognize women’s skills in the workplace, and advice for breaking the glass ceiling in a male-dominated workforce.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Synergy and Opportunity

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Allison DeLeone

Allison DeLeone is the President and CEO of The Production Network (TPN) + Evia, a production agency providing messaging strategies and comprehensive solutions for brands wanting to boost engagement with their audience. For over 25 years, Allison has supported events and exhibit productions for the largest brands on high-profile stages. Her current focus is on incorporating TPN in Web3 and the metaverse.

Hilary Laney

Hilary Laney is the Chief Revenue Officer at The Production Network + Evia. As an executive and team leader, Hilary’s passion is to build engaging and inclusive event experiences. Her efforts have helped Evia’s customers target their intended audiences and collect accurate data from its users.

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Here’s a glimpse of what you’ll learn: 

  • Allison DeLeone shares her journey from working as a sculptor in the museum industry to becoming the CEO of TPN
  • Hilary Laney’s experience purchasing Evia and changing the event industry
  • Staying agile and relevant when setbacks are ever-present
  • The future of TPN + Evia and the impetus of the merger
  • Allison’s unique contribution to the NFT space
  • Advice that has impacted Allison and Hilary

In this episode…

The event industry is complex and ever-changing. It can be challenging to maintain your influence if you don’t implement the proper strategies. To stay ahead of the competition, it’s critical to construct creative ideas and be vigilant of new opportunities.

Upon combining their forces, event industry powerhouses Allison DeLeone and Hilary Laney are raising the standards for creative production agencies. Their individual experiences have shown that they are capable of moving companies forward — even in trying times. Merging their companies has allowed the duo to expand their services for customers and create new opportunities for themselves, their team, and their customers.

In this episode of Lead Like a Woman Show, Andrea Heuston sits down with Allison DeLeone, the President and CEO of TPN + Evia, and Hilary Laney, TPN + Evia’s Chief Revenue Officer, to discuss the merger between the two companies and how it has introduced new opportunities. Allison and Hilary also talk about how the company has maintained its relevance and how they are innovating through NFTs.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Becoming a Change-Able Leader

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Dianna Anderson

Dianna Anderson, MCC is the Founder and CEO of Cylient, a firm that helps clients create a coaching culture that drives momentum for enterprise-wide change. Through Cylient, she has developed various workshops including Coaching in the Moment®, Feedback in the Moment®, and Untying the Knot®, which have enabled leaders to take a coaching approach to daily interactions.

Dianna is the co-author of Coaching that Counts, offering a compelling business case for individual coaching in organizations. She is also a Master Certified Coach (MCC) through the International Coach Federation.

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Here’s a glimpse of what you’ll learn: 

  • How Dianna Anderson began coaching professionals — and how she founded Cylient
  • Dianna talks about coaching as a lifestyle and Cylient’s coaching approaches
  • The power of safe and seen coaching cultures
  • What is change-able leadership?
  • Valuable tips for female leaders

In this episode…

Traditional leadership approaches often embody an authoritative model in which solutions are definitive and individuals receive criticism. Yet these methods are outdated and don’t align with modern workforces and cultures. So how can you evolve your leadership style to facilitate meaningful change?

Master Certified Coach Dianna Anderson has harnessed the change-able leadership concept. This style utilizes coaching as a way of life to help professionals learn, grow, and create connections. If you want to make a lasting impact, Dianna says to create spaces where individuals feel safe, seen, and heard to foster collaboration and solve shared challenges.

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she chats with Dianna Anderson, Founder and CEO of Cylient, about what it means to be a change-able leader. Dianna also talks about coaching as a lifestyle, the power of creating safe and seen spaces, and Cylient’s coaching process.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.