Lead Like A Woman

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Andrea Heuston

Trust Yourself

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Michelle Aronson is the Owner and Principal of Physics at Work, a leadership and organizational development company supporting high-growth organizations to build more effective workforces. As a former HR executive, certified coach, and business school professor, Michelle merges evidence-based research, brain-based learning, and fun to improve the workplace. She is also the host of the True Stories at Work podcast, featuring human resource experts sharing valuable lessons and workplace stories.

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Here’s a glimpse of what you’ll learn:

  • Michelle Aronson talks about her transition from healthcare to founding Physics at Work
  • How divine timing and a supportive network led to Physics at Work’s growth
  • The role of leadership in creating a robust culture
  • Michelle shares how True Stories at Work fosters transparency through storytelling
  • Challenging the rules: how Michelle altered her workplace’s values
  • How can leaders serve a higher purpose?
  • Michelle’s most impactful advice from her mentor — and her tips for women struggling to identify their purpose

In this episode…

Culture is the essence of any valuable business. A thriving company culture requires empathetic leaders to mentor and encourage team members. How can you become a purposeful leader and cultivate a synergetic company?

HR executive and workplace coach Michelle Aronson says that leaders are the creators of culture. These professionals must construct values and make intentional decisions that align with those principles. In hopes of modifying her workplace’s values, Michelle approached multiple executives before assuming the leadership responsibility to modernize them. Executing an ethical purpose requires defying traditional rules to accommodate innovation.

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she invites Michelle Aronson, the Owner and Principal of Physics at work, to speak about fostering a robust company culture through impactful leadership. Michelle shares advice for women to find their purpose, how she altered her workplace’s values, and how leaders can serve a greater purpose.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

You Do You

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Jeanette Nyden is a contract negotiations expert, lawyer, and professor. Since 2003, she has been helping buy and sell-side professionals master the contracting lifecycle, from drafting and negotiating to contract management. Her legal expertise spans over 25 years, during which she established herself as an authority in the contracts and bankruptcy niche.

As an Adjunct Professor at Seattle University, Jeanette teaches negotiation courses to undergraduate and graduate students in the business school. She is also the co-author of The Contract Professional’s Playbook, Getting to We, The Vested Outsourcing Manual, and Negotiation Rules.

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Here’s a glimpse of what you’ll learn:

  • How Jeanette Nyden became a contract negotiation expert
  • What led to the success of Jeanette’s business?
  • Jeanette talks about teaching negotiation and creating The Contract Professional’s Playbook
  • The value of being agile
  • The RFX Response Mastery program for sales professionals
  • How Jeanette leads like a woman
  • The best piece of advice Jeanette has received from a mentor
  • How Jeanette uses her superpower to empower others

In this episode…

Carving out your path to success can be a challenge if you constantly compare yourself to others. You have your own journey to make, so it is essential to give yourself permission to be you.

Jeanette Nyden, an experienced lawyer and contract negotiations expert, advises people to embrace who they are. Be authentic, confident, and take the necessary steps to improve your skills. You don’t have to change to be like someone else. As Jeanette explains, “You need to understand your why.” Find a purpose, and step in to fill a gap.

In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by Jeanette Nyden, a contract negotiation expert, to talk about negotiation tactics and Jeanette’s work in empowering others. They also discuss how the pandemic impacted businesses, the value of being agile, and Jeanette’s books and upcoming programs.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[The Men Who Support the Women] Put Your Own Oxygen Mask on First

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Keith Roberts is an entrepreneur, author, keynote speaker, and the Founder of OAKJournal, which provides curated tools to set and achieve goals. With more than 20 years of experience as an inspiring leader, he delivers powerful stories and practical strategies to help people overcome obstacles and reach their dreams. Keith is the former Founder and Creative Director of Zenman, a web development agency taking a Buddhist approach to client relationships.

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Here’s a glimpse of what you’ll learn:

  • Keith Roberts talks about Zenman’s origin and his entrepreneurial history
  • Keith explains Zenman’s Buddhist culture and business model
  • What is “who luck”?
  • How Keith uplifts women in their roles
  • Creating leadership opportunities for women in EO (Entrepreneurs’ Organization)
  • The impetus for OAKJournal and how it encourages entrepreneurs to regain control of their lives
  • Keith shares his “why”

In this episode…

Women bring unique perspectives to any endeavor, making them exceptional leaders. Yet leadership groups like Entrepreneurs’ Organization lack women executives. How can you support women in their roles and embrace their opinions to fuel your company?

Rather than intentionally acquiring women to fill executive positions, entrepreneur Keith Roberts hires the most qualified talent for specific roles. When hiring for senior management, Keith identified and nurtured a female employee’s strengths and promoted her within the organization. As a result, this woman supported Keith by helping him prioritize and delegate his time.

Entrepreneur, keynote speaker, and Founder of OAKJournal, Keith Roberts, joins Andrea Heuston in this episode of the Lead Like a Woman Show to discuss fostering female leaders. Keith explains how he empowers women in their roles, his “why,” and the definition of “who luck.”

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

 

The Harder You Work, the Luckier You Get!

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Cindy Spodek Dickey

Cindy Spodek Dickey is the Principal Navigator and Founder of 47 Degrees North Marketing, an agency offering entrepreneurial consulting services and integrated marketing expertise. In addition to being certified as a woman-owned business by the Washington State Office of Minority and Women’s Business Enterprises (OMWBE), 47North Marketing is recognized by the Women’s Business Enterprise National Council (WBENC). Cindy is proficient in executive-level marketing, communications, and creative ideation for businesses. Her experience spans more than 20 years, working with Disney, Microsoft, Roambee, Radarworks, Zumobi, and numerous others.

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Here’s a glimpse of what you’ll learn: 

  • What enabled Cindy Spodek Dickey to start her marketing firm?
  • Cindy’s background at Disney and Microsoft
  • The lessons and networking opportunities that led to 47 Degrees North Marketing
  • How luck is created and maximized
  • Working with and learning from successful teams
  • Why you should start your side gig now
  • Cindy’s best pieces of advice from her mentors

In this episode…

It sometimes seems the one element keeping your business from success is luck. While good fortune can feel entirely up to chance, there are ways to prepare for and secure opportunities. Hard work, when combined with transparency, networking, and a reliable team, can create openings where none existed before.

Cindy Spodek Dickey navigates her long and fruitful career with this mindset — from her long stints with Fortune 500 companies to leading a team of expert marketers. She took those lessons and applied them to new ventures, creating a successful marketing agency in the process. Now Cindy opens up about some of her greatest insights.

In this episode of Lead Like a Woman Show, Andrea Heuston speaks with Cindy Spodek Dickey, the Principal Navigator and Founder of 47 Degrees North Marketing, about creating opportunities and finding success. Cindy provides insights on her extensive experience in the marketing and media space and some of the best lessons she learned along the way. They also touch on starting a side gig, supporting other women, the beginnings of the agency, and learning from successful teams.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Meet People Where They’re At

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Michela Hundrup

Michela Hundrup is the President of ProMotion Holdings Global, a leading national provider of communications consulting and content technology solutions. After graduating from college, Michela joined ProMotion Holdings as a Marketing Intern before becoming a manager. Over the past 13 years, Michela has managed an acquisition — including transitioning operations, streamlining workflows, and employee onboarding — and navigated the evolving business environment, creating organizational growth.

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Here’s a glimpse of what you’ll learn: 

  • How having a supportive CEO has advanced Michela Hundrup’s career and leadership
  • Michela shares how she created a female executive team — and its influence on the company
  • Michela’s experience as a marketing intern
  • The impact of motherhood on leadership
  • How does female leadership promote flexibility?
  • Tips to advocate for yourself

In this episode…

Traditional and antiquated leadership involves micromanaging employees to produce a desired result. But this style hampers business growth, so leaders must embrace new voices and ideas to develop innovative solutions. How can you meet employees where they are and provide them the freedom to develop and thrive?

After starting as a marketing intern, Michela Hundrup advanced her role through supportive leadership, employing her skills to solve problems independently. This allowed her to cultivate a female-led executive team and nurture personal and professional development among next-generation leaders. With transparent communication, receptivity to fresh perspectives, and flexibility, you can establish a robust team of growth-minded individuals.

Andrea Heuston sits down with the President of ProMotion Holdings Global, Michela Hundrup, on this episode of the Lead Like a Woman Show, to talk about facilitating adaptable leadership. Michela opens up about motherhood’s impact on leadership, how she created a female executive team, and how female leadership promotes flexibility.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Amplify Your Voice

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Simone Morris

Simone Morris is the CEO of Simone Morris Enterprises, LLC, a certified minority and women-owned business providing leadership solutions. She is also an inclusive leadership expert, executive career coach, author, and professional speaker. Simone consults with organizations on addressing cultural concerns, coaches leaders on managing diverse perspectives, and helps women regain their confidence to advance their careers.

As an interactive keynote speaker, Simone leads discussions to support diversity and inclusion agendas and talent management strategies. She has received numerous awards and recognition for her work, including “Female Solo Entrepreneur of the Year” in 2020 and the “Women Business Enterprises Who Rock” award in 2019.

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Here’s a glimpse of what you’ll learn: 

  • Simone Morris’ transition from corporate America to launching a consultancy
  • How Simone persevered to achieve entrepreneurial success — and her joyous moments
  • Who are Simone’s ideal clients?
  • The Great Resignation, the talent war, and other social justice trends
  • Simone shares the purpose of her book and podcast The Power of Owning Your Career
  • Why inclusion in schools is critical
  • Advice for owning and amplifying your voice

In this episode…

Women are often relegated to secondary roles and made to follow directions instead of providing them. But as the business world becomes increasingly sophisticated, women leaders and entrepreneurs are rising up and carving a position for themselves. How can you own and amplify your voice to facilitate widespread, systemic change?

Leadership expert and inclusion advocate Simone Morris declares that your career is your responsibility. Instead of allowing others to govern your journey, you must disrupt traditional gender roles to live your purpose and make an impact. Yet making a bold assertion can be intimidating, so Simone says to give yourself grace and compassion while taking small steps to build authority by writing articles and appearing on podcasts.

Listen to this episode of the Lead Like a Woman Show as Andrea Heuston chats with Simone Morris, CEO of Simone Morris Enterprises, LLC, about uplifting yourself and your career. Simone also mentions the importance of inclusion in schools, the Great Resignation and other prominent social justice trends, and her book’s message.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Always Ask For Help

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Marsha Ralls

Marsha Ralls is the Founder and CEO of The Phoenix Wellness Retreat, which fosters personal inspiration, growth, and life transformation. She has been a servant leader and member of the Entrepreneurs’ Organization (EO) for nearly 25 years where she founded MyEO Women (formerly Women of EO). Marsha has been recognized by multiple organizations for entrepreneurship and community service. She was named “National Woman of the Year” by the Leukemia and Lymphoma Society, “Entrepreneur of the Year” by the Network for Teaching Entrepreneurship, and “Enterprising Woman of the Year” by Enterprising Women.

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Here’s a glimpse of what you’ll learn: 

  • Marsha Ralls shares her career trajectory from the arts to health and wellness
  • Marsha’s momentous successes and challenges in founding The Phoenix Wellness Retreat
  • What are the Phoenix Fire and Phoenix Rising programs?
  • Marsha explains her impetus for MyEO Women and its focus on female entrepreneurship
  • Advice for female leaders — and Marsha’s cherished mentor

In this episode…

As a female entrepreneur, do you feel discouraged by the lack of available opportunities and support? Women in business and other nontraditional roles are often unrecognized for their accomplishments. Where can you gain empowerment to realize your potential?

Wellness and leadership advocate Marsha Ralls believes that women possess diverse skills and perspectives vital to business, leadership boards, and communities. Accordingly, she has created a space to foster female entrepreneurship and leadership through authenticity, transformation, and communal support. There’s no shame in asking for help, so Marsha suggests seeking an experienced mentor to help you overcome doubts and gain respect.

In this episode of the Lead Like a Woman Show, the Founder and CEO of The Phoenix Wellness Retreat, Marsha Ralls, joins Andrea Heuston to discuss how she encourages and advocates for women leaders. Marsha talks about her involvement in the arts and health and wellness spaces, the impetus for MyEO Women, and her business retreat programs.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Kindness Is Key

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Christy Pretzinger

Christy Pretzinger is the Owner and CEO of WriterGirl, a company that creates content and strategy for hospitals and healthcare organizations across the US. Christy went from freelancing to owning her own agency, uncovering a passion for creating an environment where people can thrive. As a lifelong learner, she believes personal growth leads to professional growth.

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Here’s a glimpse of what you’ll learn: 

  • What prompted Christy Pretzinger to develop WriterGirl?
  • How Christy built a business on kindness — and how it became a sales strategy
  • Cultivating a diverse writing team
  • Christy describes her cultural balance sheet
  • Why personal growth is crucial for a strong company culture
  • How to lead like yourself

In this episode…

Historically, men have dominated the business landscape with a fixed leadership style that suppresses creativity and growth. But the contemporary workforce demands personal development opportunities and culturally rich organizations. How can you develop a personalized leadership style to create the business you desire?

Business success is often measured on a balance sheet by its assets, liabilities, and equities. But Christy Pretzinger has established a proprietary cultural balance sheet that assesses human capital instead of numbers. She builds and leads a team based on the soft skills inherent in women leaders — empathy, relationship building, and communication — to foster personal growth. By managing your business with intentional values, you can have a greater impact on your bottom line.

WriterGirl’s Owner and CEO, Christy Pretzinger, joins Andrea Heuston in today’s episode of the Lead Like a Woman Show to discuss leading with kindness. Christy also explains the connection between personal growth and company culture, how she cultivates a diverse writing team, and how to lead like you.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.