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Artitudes Design

Engaging the Generations

July 27, 2023 by Andrea Heuston

Anna Liotta is the CEO of Resultance, Inc., which helps organizations develop strategies for optimal employee engagement across generations. As a hall of fame keynote speaker and consultant, she helps her clients and audiences acquire, engage, and retain clients, talent, and customers. With over 20 years of experience in intergenerational communication and leadership, Anna is the author of Unlocking Generational CODES®, which details extensive research in generational studies.

Anna Liotta
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Here’s a glimpse of what you’ll learn:

  • How having 18 siblings shaped Anna Liotta’s journey as a speaker and strategic advisor
  • What are generational codes, and how do they influence leadership styles?
  • Anna talks about intergenerational communication and work ethic
  • The pandemic’s impact on later generations
  • Anna’s transition into strategic advising — and how she helps organizations integrate generations

In this episode…

Leadership styles are determined substantially by generational differences which shape hiring and communication approaches. This can create conflict between leaders and their teams, decreasing retention rates. Inclusive leadership requires aligning management forms with each generation’s ethos. How can you identify and fulfill generational preferences?

According to intergenerational scholar Anna Liotta, each generation is impacted by its cultural events, stigmas, and morals, creating standards that govern actions. For instance, baby boomers lack a defined work-life balance and remain loyal to one company, whereas Generation X focuses on honing transferable skills. Conversely, Millennials showcase their talents by building experiences, and Generation Z prides themselves on social and cultural influence. As a leader, you must uplevel each generational employee’s skills by embracing their unique codes.

In this episode of the Lead Like a Woman Show, Anna Liotta, the CEO of Resultance, Inc., joins Andrea Heuston for a conversation about intergenerational engagement. Anna shares insights on the pandemic’s impact on younger generations, her entry into generational research, and how generational codes influence leadership styles.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Artitudes Design
  • Lead Like a Woman SpeakHer
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Anna Liotta
  • Anna Liotta on LinkedIn
  • Resultance, Inc.
  • Unlocking Generational CODES: Understanding What Makes the Generations Tick and What Ticks Them OFF by Anna Liotta

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Check out their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Andrea Heuston, Anna Liotta, Artitudes Design, Lead Like a Woman Show, Resultance Inc

Embrace Your Weaknesses

July 20, 2023 by Andrea Heuston

Lisa Rehurek is the Founder and CEO of The RFP Success Company, which helps mid-market businesses obtain more state government and private sector RFPs. She is also the President and CEO of Rehurricane Enterprises, a certified Women Business Enterprise (WBENC) supporting large organizations in their state government contracts. With over 26 years of RFP (request for proposal) experience, Lisa leads speaking engagements, training sessions, and workshops on the subject.

Lisa Rehurek
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Here’s a glimpse of what you’ll learn:

  • Lisa Rehurek’s inspiration for founding The RFP Success Company
  • The value of RFPs and how to secure them
  • How niching down and branding helped Lisa build a flourishing business
  • Tips for drafting a personalized RFP
  • Lisa shares key takeaways from her books and their target audiences
  • What was the genesis of The RFP Success Show?
  • How to create a personal leadership brand

In this episode…

When in leadership positions, women often compare themselves to others and place unrealistic expectations on themselves. Inspiring leaders are authentic, vulnerable, and confident. So how can you show up as your genuine self to create a positive influence?

According to bestselling author, speaker, and RFP authority Lisa Rehurek, the first step in developing a personal leadership brand is to discover your identity, voice, and destiny. This includes possessing the confidence to display fallibility and weakness. When drafting and securing RFPs (request for proposal), self-assurance is paramount in connecting with your audience and establishing trust. 

Tune in to this episode of the Lead Like a Woman Show as Andrea Heuston invites Lisa Rehurek, the Founder and CEO of The RFP Success Company, to speak about cultivating self-assurance to secure RFPs. Lisa explains the value of RFPs in business recognition, how to draft a personalized RFP, and how she built a thriving company by branding and niching down.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Lisa Rehurek
  • Lisa Rehurek on LinkedIn | Instagram
  • The RFP Success Company
  • The RFP Success Show
  • The RFP Success Book by Lisa Rehurek
  • The Martini Mindset: 52 Truths for Crafting a Big Vision Business That Reflects You, Your Passion, and Your Unique Pizazz! by Lisa Rehurek
  • Dare To Be Influential: Maximizing Your Positive Influence While Still Being True To You by Lisa Rehurek

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Check out their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Lead Like a Woman Show, Lisa Rehurek, The RFP Success Company

Invest in Yourself!

July 13, 2023 by Andrea Heuston

Keri Murphy is the Founder and CEO of Inspired Living, a company that helps entrepreneurs build an influential brand through video messaging. The company’s proprietary “IT Factor” program is the most sought-after on-camera training in the US and has been featured in news segments like CNN and ABC.

As an international speaker, media and branding expert, and business growth mentor, Keri has over 20 years of experience and has been on camera for over three decades. She hosts the Inspired Living TV web series, where she inspires and educates entrepreneurs on building a seven-figure brand.

Keri Murphy
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Here’s a glimpse of what you’ll learn:

  • Keri Murphy’s catalyst for founding Inspired Living
  • How developing a niche benefited Inspired Living
  • Fundamental lessons about on-camera branding
  • What is the Brilliant event, and how can women entrepreneurs join?
  • Tips for leveraging video to build a brand and grow your business
  • Keri imparts advice to her younger self

In this episode…

When delivering speeches on camera, women entrepreneurs often put themselves under pressure to be perfect, causing them to feel insecure about their image. How can you overcome your doubts to amplify your voice and impact?

After decades of on-camera appearances, video marketing and branding expert Keri Murphy discovered video messaging isn’t a personal endeavor. Instead, these speaking engagements should inspire, empower, and educate others to take action. When speaking on camera, Keri advises separating yourself from the campaign to identify your ideal audience and create, market, and monetize a message.

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she invites Keri Murphy, the Founder and CEO of Inspired Living, to speak about creating and growing a brand through video. Keri talks about the Brilliant event and how women can join, why she developed a niche for her business, and the importance of investing in yourself.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: Andrea@leadlikeawoman.biz
  • Artitudes Design
  • Lead Like a Woman SpeakHer
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Keri Murphy on LinkedIn
  • Inspired Living
  • Inspired Living on Instagram
  • Brilliant Event 2023
  • The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer. 

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership. 

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities. 

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

This episode is also brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Inspired Living, Keri Murphy, Lead Like a Woman Show

Building the Plane While Flying

July 6, 2023 by Andrea Heuston

Brea Starmer is the Founder and CEO of Lions & Tigers, an award-winning professional staffing and workforce solutions partner. As a model of workplace flexibility and equity, Lions & Tigers was recognized as Microsoft’s Diverse-Owned Supplier of the Year and Puget Sound Business Journal’s Best Workplaces in Washington. Brea advises on numerous boards, including Women in Cloud and WECAN (Women Executive Channel Advisory Network). As an advocate for systemic work evolution, she speaks and coaches on workforce design, flexibility, and the future of work.

Brea Starmer
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Here’s a glimpse of what you’ll learn:

  • Brea Starmer’s impetus for Lions & Tigers
  • How Brea nurtured high-impact professionals to build a brand, culture, and community
  • The value of independent work
  • Brea talks about her efforts to advocate for integrated work environments
  • Cultivating workplace value in a fluctuating labor market
  • How does Lions & Tigers support women in the workplace?

In this episode…

In today’s unpredictable labor market, large corporations resort to laying off some full-time executives. Additionally, many women desire flexible, autonomous work environments allowing them to balance multiple roles simultaneously. How can you comply with these demands while maintaining your company’s bottom line?

As an advocate for independent and unified workspaces, Brea Starmer helps women and other underrepresented groups discover their ideal styles by dismantling the stigma surrounding unconventional work. She encourages businesses to establish a culture operating system that motivates employees to operate at their highest caliber. This necessitates leveraging agency partnerships to outsource diverse talent and align them with meaningful work that suits their skills and promotes career development, innovation, and retention.

In today’s episode of the Lead Like a Woman Show, Brea Starmer, the Founder and CEO of Lions & Tigers, joins Andrea Heuston for a conversation about independent and blended workplaces. Brea explains how she nurtures high-performing professionals to foster unity, how she advocates for independent and integrated work environments, and how Lions & Tigers supports women and BIPOC individuals in the workplace.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@artitudes.com
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Brea Starmer on LinkedIn
  • Lions & Tigers
  • Avoiding the All-Or-Nothing Workplace: Enabling People to Operate at Their Highest and Best Use by Brea Starmer
  • “5 Reasons Why Women Make Outstanding Leaders” by Entrepreneur’s Organization (EO)

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Brea Starmer, Lead Like a Woman Show, Lions & Tigers

Your Self-Worth Is Your Network

June 29, 2023 by Andrea Heuston

Sara Drury is a business coach and consultant for six and seven-figure coaches, consultants, creatives, and spiritually-minded entrepreneurs. As a self-proclaimed mystic business mentor, she helps industry experts scale their businesses, break barriers, and boost income. After noticing a discrepancy between self-image and success, Sara developed the proprietary Business Magik Method, a five-step framework for exponential business growth.

Sara Drury
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Here’s a glimpse of what you’ll learn:

  • Sara Drury’s epiphany and how she branded herself the mystic business mentor
  • The impact of self-worth on personal and professional growth
  • How Sara’s initial shortcomings led to her self-discovery
  • Sara talks about her exclusive strategy for helping women boost productivity
  • Advice for rectifying detrimental behaviors
  • Sara shares words of wisdom from Carl Jung

In this episode…

Historically, women have been taught to be compliant and modest, causing them to internalize limiting behaviors leading to a low sense of self-worth. How can you implement small, manageable shifts to regain control of your personal and professional life?

Spiritual business coach Sara Drury affirms that your self-worth is your net worth. Many self-doubting beliefs and their accompanying behaviors become subconscious patterns and habits, so you must maintain keen self-awareness to subvert them. Every action has a motivation, so by identifying its purpose, you can shift your mindset. Sara utilizes hypnosis to help businesswomen tap into their subconscious minds to develop conscious goals. 

Mystic business mentor Sara Drury is Andrea Heuston’s guest in this episode of the Lead Like a Woman Show. Together, they discuss how to cultivate a greater sense of self-worth and confidence. Sara also talks about her epiphany and self-discovery, how to rectify detrimental behaviors, and the link between self-worth and success.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@artitudes.com
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Sara Drury’s Website | LinkedIn | Instagram
  • Dream Lovers Podcast
  • Kristopher Kluver on LinkedIn
  • Life On Your Terms

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Business Coach, Business Magik Method, Lead Like a Woman Show, Sara Drury

[The Men Who Support the Women] Give Each Other Grace

June 22, 2023 by Andrea Heuston

Eric Samdahl is the Co-founder and CTO of ZADASI, which provides women entrepreneurs and leaders the tools for personal and professional success. As a fractional CEO and COO, he has years of experience in various business disciplines and has been involved in M&A deals with companies from $200,000 to over $12 million. Eric is also an international speaker on leveraging intuition in business.

Eric Samdahl
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Here’s a glimpse of what you’ll learn:

  • Eric Samdahl explains his drive to pursue entrepreneurship
  • How Eric co-founded ZADASI — and the company’s legacy
  • The importance of funding for women-owned businesses
  • ZADASI’s process for accelerating women’s success
  • What is the intuition effect?
  • Eric talks about his book, It’s Not Just a Journal or Adult Coloring Book

In this episode…

Studies show that only 2.3% of VC funds are distributed to women-owned businesses. Yet companies with women leaders accrue additional customers and revenue. How can you encourage and advance women entrepreneurs in their positions?

Women entrepreneurs aren’t often aligned with traditional notions of qualifying startups. Consequently, they conform to limiting beliefs about their abilities and retract their efforts without seeking help. As an advocate for women in business, Eric Samdahl encourages women to identify possibilities in various areas, including business, family, and community, and harness their intuition to develop creative ideas that dismantle conventional barriers.

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she chats with Eric Samdahl, ZADASI’s Co-founder and CEO, about empowering women to make a difference in business. Eric talks about the intuition effect, his process for advancing women’s success, and ZADASI’s legacy.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@artitudes.com
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Eric Samdahl on LinkedIn
  • ZADASI
  • It’s Not Just a Journal or Adult Coloring Book by Eric Samdahl
  • Entrepreneurs’ Organization
  • EOS (Entrepreneurial Operating System)
  • Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters
  • Traction: Get a Grip on Your Business by Gino Wickman
  • Meditation for Fidgety Skeptics: A 10% Happier How-to Book by Dan Harris and Jeff Warren
  • “5 Reasons Why Women Make Outstanding Leaders” by Entrepreneurs’ Organization

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Eric Samdahl, Lead Like a Woman Show, ZADASI

See, Study, and Support

June 15, 2023 by Andrea Heuston

Anika S. Jones is the Lead Consultant at Holistic Fluency Consulting, a comprehensive education consulting firm. As the community curator, she supports educators, individuals, and organizations in defining, developing, and demonstrating community through holistic strategies and restorative practices. Before Holistic Fluency, Anika was the PD Facilitator at Everman ISD and an Assessment Developer at Lancaster ISD.

Anika S. Jones
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Here’s a glimpse of what you’ll learn:

  • Anika S. Jones’ evolution from a public school educator to founding Holistic Fluency Consulting
  • The value of relationships to Holistic Fluency’s success
  • Anika talks about her development courses for adolescents
  • How do you adapt your communication style to various audiences?
  • Cultivating community through soft skills
  • Advice for women to hone their communication skills

In this episode…

Sometimes, people are promoted based on their individual contributions rather than their abilities to lead a team. Consequently, they may struggle to adapt to management roles, viewing the position as a competition rather than a collaborative opportunity. How can you shift your mindset to elevate your communication style and amplify your influence?

According to community consultant Anika S. Jones, leadership is more than just high performance. As a leader, you must refine your soft skills to duplicate positive outcomes throughout your team. If you lack effective communication skills, Anika advises developing self-awareness to learn about and hone your strengths and weaknesses. She harnesses the power of relationships to boost engagement and cultivate robust teams.

On this episode of the Lead Like a Woman Show, Andrea Heuston welcomes Anika S. Jones, the Lead Consultant at Holistic Fluency Consulting, who shares her communication and community-building approaches to leadership. Anika also discusses how relationships have influenced Holistic Fluency’s success, her development courses for adolescents and parents, and how women can improve their communication skills.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@artitudes.com
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Anika S. Jones on LinkedIn
  • Holistic Fluency Consulting’s Website | Facebook | Instagram | TikTok

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Andrea Heuston, Anika S. Jones, Artitudes Design, Holistic Fluency Consulting, Lead Like a Woman Show

[Women of EO] Your Softness Makes You Stronger

June 8, 2023 by Andrea Heuston

Christina Harbridge is a behaviorist, keynote speaker, and the CEO of Allegory, Inc., a behavioral leverage company partnering with organizations and their leaders to amplify their abilities to work with and through others. She has partnered with neurobiologists, behavioral and data scientists, physicians, and artists to apply rigor to behavioral data. As an artist and storyteller, Christina served on the founding board of Emerge America and as chair of the Global Leadership Conference. She is the author of Swayed, which covers deliberate and nuanced storytelling methods.

Christina Harbridge
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Here’s a glimpse of what you’ll learn:

  • Christina Harbridge’s impetus for pursuing entrepreneurship
  • Christina shares how she transformed the debt-collecting process to foster a culture of humanity
  • How Christina founded Allegory to enhance relationship-building
  • The power of authentic vulnerability 
  • What value has Christina obtained from EO (Entrepreneurs’ Organization)?
  • How Swayed teaches storytelling techniques based on physiology
  • Christina talks about her passion to advocate for women in politics

In this episode…

In leadership positions, men often extinguish or appropriate women’s ideas and characteristics. Consequently, women leaders become subdued, withholding their struggles and hiding parts of themselves that make them unique. How can you exhibit your authenticity to promote self-acceptance and build healthy relationships?

Traditional capitalist cultures suppress nuanced communication, reducing honest storytelling to an ingenuine marketing strategy. Behaviorist and master storyteller Christina Harbridge says synthetic communication is not viable and advocates for transparency and authentic vulnerability instead. This involves embracing your imperfections and strengths to gain the confidence to advocate for yourself and others. 

Andrea Heuston joins Christina Harbridge, CEO of Allegory, Inc., in today’s episode of the Lead Like a Woman Show to talk about displaying authenticity and leading with strength. Christina shares how she fostered a culture of humanity through her debt-collection business, her passion for encouraging women to run for government positions, and the power of authentic vulnerability.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@artitudes.com 
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Lead Like a Woman: Tales From the Trenches by Andrea Heuston, et. al
  • Christina Harbridge ‘s Website |  LinkedIn | Instagram | Twitter
  • Allegory, Inc.
  • Emerge America
  • Swayed: How to Communicate for Impact by Christina Harbridge
  • Winnie Hart on LinkedIn
  • Brene Brown

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Allegory Inc, Andrea Heuston, Artitudes Design, Christina Harbridge, Lead Like a Woman Show

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Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.

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Lead Like A Woman

  • A podcast by Andrea Heuston
  • Contact: info@leadlikeawoman.biz
  • © Copyright 2023 – Lead Like A Woman

Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.