Artitudes Design

Uncontainable Growth

May 16, 2024 by Andrea Heuston

Ali Cudby is the Founder and CEO of Alignmint Growth Strategies, a consultancy transforming businesses through intentional customer experiences. As the author of the best-selling book Keep Your Customers, she specializes in customer experience and loyalty, employing a unique four-step method that she crafted from her extensive background in corporate planning, strategic marketing, and customer relations. Ali’s experience includes pivotal roles at the New York Times, Golf Digest, and Animal Planet TV network.

Here’s a glimpse of what you’ll learn:

[03:56] How Ali Cudby’s experience at the New York Times influenced her business philosophy
[09:37] The impact of making employees and customers feel valued and engaged
[11:56] Alignmint Growth Strategies’ unique brand mantra
[14:31] How adapting to AI can be a game-changer for contemporary businesses
[17:59] Practical steps to crafting customer retention strategies that eliminate churn
[22:06] The importance of aligning your company to serve customers effectively
[34:51] Advice for women leaders to embrace relationship-oriented leadership for long-term success

In this episode…

With one fundamental shift in your business approach, you can make a meaningful impact on your team and customers. Could crafting more intentional customer experiences be the key to explosive growth?

Ali Cudby, a customer experience maven, emphasizes developing retention strategies that make the customer feel seen, heard, and valued. This involves making small but powerful shifts in your communication and service-delivery tactics, which fosters customer and employee loyalty. You can enhance satisfaction by communicating service benefits from the customer’s perspective and developing a clear and consistent process for customer engagement.

In this episode of the Lead Like a Woman Show, Andrea Heuston welcomes Ali Cudby, the Founder and CEO of Alignmint Growth Strategies, for a discussion about crafting superior customer experiences. Ali talks about the “mint method,” her company’s unconventional name origins, and the importance of data in aligning your organization’s strategies.

Resources Mentioned in this episode

Quotable Moments:

“When you make people feel seen, heard, and valued, that’s when you create long-term loyalty and customer retention.” – Ali Cudby
“AI becomes so powerful as it takes away the barriers to keeping information up to date and engaging with the customer more effectively.” – Ali Cudby
“Empathy is not just a soft skill, it’s a business strategy that underpins uncontainable growth.” – Ali Cudby
“The bullseye is about defining who we are for our customers, not just for ourselves.” – Ali Cudby
“Women leaders, listen to your relationship-oriented instincts; they hold the key to successful business outcomes.” – Ali Cudby

Action Steps:

1. Develop a clear and consistent process for customer engagement.

It ensures every employee understands how to make customers feel valued, fostering loyalty and retention.

2. Create a customer-centric mantra for your business.

It keeps the focus on customer experiences, driving decisions that enhance their satisfaction and loyalty.

3. Utilize AI tools to keep customer communication relevant and updated.

AI streamlines updating processes, making it easier to maintain fresh and engaging content for customers.

4. Communicate benefits from the customer’s perspective.

Doing so enhances empathy and relationship-building, leading to more effective customer interactions.

5. Foster an internal culture that prioritizes valuing employees.

When employees feel valued, they are more engaged and likely to deliver higher-quality customer service.

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

You Are the One You’ve Been Waiting For!

May 9, 2024 by Andrea Heuston

Jess Weems Thibault is the VP of Growth at HireEducation, an organization dedicated to growing executive, sales, marketing, and product teams in the education sector. With an MBA from the University of Wisconsin and a solid background in secondary science education, Jess bridges the gap between teaching and ed tech. She has over a decade of experience in various nonprofit settings, including passion-driven involvement in middle school education.

Jess’s diverse career spans from being a self-employed artist to an energetic marketer, using her deep belief in human potential to shape the future of education and talent development.

Here’s a glimpse of what you’ll learn:

[3:30] How Jess Weems Thibault’s background as a teacher influenced her career in EdTech
[6:13] The role that creativity and structure play in Jess’s approach to education and technology
[10:32] How ed tech can transform teaching experience and student learning
[13:59] The significance of flexibility and support in the professional growth of women
[19:07] Why middle school education holds a special place for Jess
[25:51] The driving force behind Jess’s enthusiasm and passion
[30:04] The importance of believing that everything we need is already within ourselves

In this episode…

Ever felt like you’re waiting for someone or something to unlock your next step in life? What if the keys to your boldest moves and successes were always within you, just waiting to be realized?

Jess Weems Thibault, an educator turned growth marketer, explores her dual approach to making informed decisions that resonate with both the creative and analytical sides of problem-solving. Jess emphasizes the importance of believing in human potential and using our innate abilities to navigate the path of innovation and change. Reflecting on how her passion for maximizing human potential translates into her current role, Jess highlights the power of balancing your gut instinct with data for an enriched decision-making process.

In this episode of the Lead Like a Woman Show, Andrea Heuston hosts Jess Weems Thibault, the VP of Growth at HireEducation, to discuss the power of informed decisions. Jess highlights the importance of ‘internal resources,’ such as self-belief and the combination of analytical and creative strengths, in pushing the boundaries of what’s possible.

Resources Mentioned in this episode

Quotable Moments:

“Humans are fascinating creatures, like, we have so much more capacity than we give ourselves credit for.”
“Good marketing should help people, right? It just helps them see the need that they have or know how to fix a need that they have.”
“There’s an energy in every conversation you have that has the potential to impact something else or be a connection later on.”
“I’ve always been obsessed with maximizing human potential.”
“You are the one you’ve been waiting for, everything you need or want is already within you.”

Action Steps:

1. Embrace a multi-disciplinary approach: Integrating various fields like education, marketing, and technology can spark innovation in your career.

This embraces the diversity of skills and knowledge, empowering leaders to tackle problems from different angles, as demonstrated by Jess.

2. Combine intuition with data in decision-making: Allow your gut feelings to guide you but back them up with factual data.

Balancing intuition and empirical evidence can lead to decisions that are both innovative and grounded, thus more likely to succeed.

3. Build, launch, and empower: Develop your ideas and give them life, but also empower others to take the reins.

Leverage personal leadership to initiate change, but foster a culture of ownership and innovation among team members for sustained growth.

4. Cultivate your unique superpower: Identify and harness your unique blend of skills and passions.

Recognizing and utilizing one’s distinctive capabilities can lead to more authentic and impactful leadership, as revealed by Jess’s left-brain right-brain synergy.

5. Maximize human potential: Seek to bring out the best in yourself and others by fostering environments of growth and learning.

Encouraging the development of potential in others can have a ripple effect, leading to a more engaged and productive workforce.

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

The Connector’s Advantage

May 2, 2024 by Andrea Heuston

Michelle Tillis Lederman is the Founder and CEO of Executive Essentials, a training company that provides communication and leadership programs and executive coaching services. She is an accomplished speaker, trainer, coach, and the author of four books, including The Connector’s Advantage.

As a former NYU professor, financial executive, and recovering CPA, Forbes named Michelle as one of the top 25 Professional Networking Professionals. She inspires individuals and organizations in the government, academia, Fortune 500, and nonprofit spaces to build relationships and get results.

Here’s a glimpse of what you’ll learn:

What led Michelle Tillis Lederman to write The Connector’s Advantage?
Cultivating mindsets to grow your influence and impact
Michelle defines a connector and shares how to become one
The 11 laws of likeability
Why Michelle wrote her early books
What is the Connected Leader Club?

In this episode…

Connecting and networking are crucial for personal and professional development. Anyone can be a connected leader. So how can you scale your influence and impact?

Versatile leader and networking professional Michelle Tillis Lederman has identified the core mindsets you must adopt to become an actionable leader. One approach involves cultivating a generous spirit by identifying ways to help others and maintaining curiosity about their situations. Connectors also prioritize relationships in each interaction and possess a keen sense of self-awareness. By being likable through authenticity, positive energy, and a confident self-image, you can empower those around you.

In this episode of The Lead Like a Woman Show, Andrea Heuston invites Michelle Tillis Lederman, the Founder and CEO of Executive Essentials, to speak about becoming a powerful connector. Michelle explains the qualities of a connector, her impetus to write her books, and how to join the Connected Leader Club.

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Choose Excellence and Success Will Follow

April 25, 2024 by Andrea Heuston

Carolyn Ward, MD is the Director of Clinical Strategy and Head of Product Marketing at Particle Health. With over eight years of experience in the health sector and a background as chief resident at Rutgers Robert Wood Johnson Medical School, she leads the charge in shaping clinical product roadmaps and represents the voice of providers and patients in the development process. At Particle Health, Carolyn’s mission is to revolutionize healthcare access and patient outcomes through innovative, data-driven solutions, transforming how patient information is shared across the medical landscape.

Here’s a glimpse of what you’ll learn:

[3:31] Carolyn Ward, MD shares the inspirations behind her journey into medicine and health tech
[5:47] The challenges patients and providers currently face with sharing medical records
[8:06] Carolyn discusses the need for a cohesive patient data system for better healthcare outcomes
[9:55] How Carolyn’s move to Particle Health allowed her to play a pivotal product-facing role
[12:35] The concept of patient encounter alerting and mapping for predictive healthcare
[15:57] The significant role AI plays in healthcare’s future in managing patient data and trends
[18:20] Why innovation is critical to advancing healthcare practices

In this episode…

Have you ever been frustrated filling out endless forms at a doctor’s office, wondering why your current healthcare provider can’t access your medical history? Isn’t it ironic that despite how advanced medical treatments have become, patient data management seems stuck in the past? What if there’s a way to change that?

Carolyn Ward, MD, a dedicated physician and health tech innovator, introduces us to the revolutionary world of medical data integration. She discusses her path from the halls of Rutgers, delving into medicine, and eventually finding her true passion in the dynamic field of health tech. Particle Health stands as her current platform, where she strives to dismantle the fragmented healthcare system by promoting the unification of patient data for personalized care. Carolyn emphasizes the potential of AI in understanding and predicting individual health outcomes, and how innovation is key in reshaping the relationship between patients and providers.

In this episode of the Lead Like a Woman Show, host Andrea Heuston sits down with Carolyn Ward, MD, the Director of Clinical Strategy and Head of Product Marketing at Particle Health, to talk about leveraging data to transform patient care. Carolyn showcases the power of unified data, the possibilities of AI, and the importance of innovation in the medical field, exploring a future where technology and human touch seamlessly enhance patient outcomes.

Resources Mentioned in this episode

Quotable Moments:

“Chase excellence, not success because if you chase excellence, success will follow.”
“Being a physician is one of those few jobs where you can really go to sleep every night, knowing that you actually made a difference in somebody’s life.”
“The future of healthcare lies in our ability to create a cohesive narrative from the data generated throughout a patient’s journey.”
“The healthcare system is so fragmented that we expect patients to be the vehicle of transfer for their data.”
“AI has the potential to simulate the human body in a way that personalizes treatment and propels healthcare into a new era of precision medicine.”

Action Steps:

1. Foster a curiosity-driven approach in your professional endeavors to unlock innovative solutions.

Curiosity leads to unexpected connections and collaborations that fuel innovation, addressing complex challenges as discussed in the episode.

2. Embrace a holistic view of healthcare, integrating Eastern and Western practices.

This approach can enrich patient care and lead to more comprehensive treatment strategies, as indicated by the convergence trends mentioned by Carolyn.

3. Advocate for and support advancements in healthcare technology.

Embracing tech-driven healthcare changes, such as AI and data integration, can lead to improved patient outcomes, which align with Carolyn’s mission.

4. Leverage personal health data to inform and improve your health journey.

Actively managing and understanding personal health data can lead to more personalized care, mirroring the predictive models Carolyn highlighted.

5. Prioritize transparent communication between patients and healthcare providers.

Improving communication can reduce data fragmentation and improve the quality of care, tackling one of the main concerns raised by Carolyn in the episode.

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Don’t Limit Yourself

April 18, 2024 by Andrea Heuston

Sherry Shannon-Vanstone is the Founder of Profound Impact Corporation, aiming to connect individuals for great causes and improve data, AI, and analytics solutions. A mathematician, cryptographer, philanthropist, and serial entrepreneur with successful startups in Silicon Valley and the Toronto-Waterloo Corridor, she has a rich background in system security and technological innovation. Sherry champions women in STEM and strives to influence a culture of inclusivity and empowerment.

As a business leader and advocate for female entrepreneurship, she co-founded Women Funding Women to amplify women-led ventures. Sherry holds both a Master of Science degree in Mathematics and an honorary doctorate for her work promoting girls and women to study and pursue a career in STEM.

Here’s a glimpse of what you’ll learn:

[5:44] Sherry Shannon-Vanstone’s journey from cryptologic work with the US government to entrepreneurship
[10:15] The importance of being risk-aware rather than risk-averse
[11:29] Sherry highlights the significance of cultural competence in global leadership.
[13:30] How culture, inclusivity, and diversity shape leadership and success in startups
[17:57] Sherry shares the concept and mission of Women Funding Women
[30:20] The value of seeking advice on career and personal growth from experienced mentors
[35:08] Sherry discusses pushing beyond failure with a mindset of persistence and resilience

In this episode…

Have you questioned whether taking risks and stepping into the unknown would bring you to where you wanted to be? Is it possible to bridge the gap between fulfilling one’s potential and overcoming societal expectations?

Sherry Shannon-Vanstone, a crusader for female empowerment, tackles these issues head-on. With an illustrious background in cryptology and a fearless leap into entrepreneurship, Sherry’s story is nothing short of inspiration, as she highlights the challenges and triumphs of being a woman in male-dominated fields such as tech and government, as well as the journey to fostering a culture of inclusivity and achieving successful startup ventures.

Listen to this episode of the Lead Like a Woman Show, as host Andrea Heuston sits down with Sherry Shannon-Vanstone, the Founder of Profound Impact Corporation and Co-Founder of Women Funding Women, Inc., to talk about leveling the playing field for women in tech and entrepreneurship. They delve into Sherry’s commitment to supporting women-led ventures and how she carved a significant path for herself and future generations of women leaders in STEM.

Resources Mentioned in this episode

Artitudes Design
Women Owned offer
Stronger on the Other Side: The Power to Choose by Andrea Heuston
Andrea Heuston’s email: andrea@leadlikeawoman.biz
Andrea Heuston on LinkedIn
Lead Like A Woman SpeakHer
Lead Like A Woman Speaks
Sherry Shannon-Vanstone on LinkedIn
Sherry Shannon-Vantsone’s email: Shannon@ProfoundImpact.com
Profound Impact
Women Funding Women Inc. (WFW) on LinkedIn
Lara Zink on LinkedIn
Dr. Deborah Rosati on LinkedIn
Perimeter Institute
Emmy Noether Council
Lisa Rueff on LinkedIn
“All You Need Is Love” with Lisa Rueff on the Lead Like a Woman Show
Collective Hearts

Quotable Moments:

“Leading like a woman is not just saying, I don’t understand the risk. I think you have to be risk aware.”
“We need to understand and respect other people’s perspectives, and bring a culture of inclusivity and diversity.”
“Be persistent because as you said, we’re gonna fail. And get back up and put one foot in front of the other and keep moving forward.”
“Don’t limit yourself and be broader with your foundation, and then that can take you anywhere and everywhere.”
“One advice that I was given and this applies to whether you’re studying or whether in work is learn how to pick your battles.”

Action Steps:

1. Embrace risk awareness – Understanding and evaluating risks is crucial for making strategic decisions and pursuing entrepreneurial success.

Being risk aware encourages a balanced approach to challenges, enabling you to weigh options and make informed choices as Sherry Shannon-Vanstone demonstrated in her career transitions.

2. Seek out mentorship – Reaching out to experienced professionals can provide guidance and accelerate your learning curve.

Sherry’s success story highlights the positive impact of seeking advice and how mentorship can help navigate professional paths, especially in fields like STEM.

3. Build a culture of inclusivity – Champion diversity and respect in your workplace and venture to foster an environment where everyone feels valued.

Sherry’s experience shows that a supportive culture not only improves morale but also inspires innovation and retains talent.

4. Support women-led initiatives – Actively participate in or create platforms that empower women entrepreneurs to access resources and opportunities.

Inspired by Women Funding Women, Inc., such initiatives can drastically alter the business landscape by increasing female representation in areas like angel investing.

5. Encourage education in STEM – Advocate for relevant science and math educational programs that engage young women and open career opportunities.

Consistent with Sherry’s initiative to teach teachers STEM curricula, such advocacy ensures that future generations are better equipped to contribute significantly to evolving sectors.

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Be Your Own Advocate

April 11, 2024 by Andrea Heuston

Chrissy McGarry is the Chief Operating Officer at Second Front, a company that streamlines software delivery. With over 12 years of experience amplifying brands such as Red Bull and Salesforce, Chrissy thrives on challenges, leveraging her expertise to navigate the unknown with confidence. Her journey underscores the belief that anyone, regardless of their background, can carve out a prosperous path in their chosen industry—provided they possess the courage to challenge conventions, expand their networks, and remain lifelong learners. Driven by an unwavering commitment to understanding the ‘why,’ Chrissy empowers individuals, particularly women and ‘working moms,’ to embrace their ambitions fearlessly.

Here’s a glimpse of what you’ll learn:

What led Chrissy McGarry into defense tech?
How Chrissy uses her talents to create value in the corporate world
Chrissy explains how she got started in sales
Fostering an inclusive culture in a male-dominated field
What is the “Gather” metaverse tool?
How Chrissy guides women to realize their potential and power

In this episode…

Leveraging your strengths as a woman in the workplace is about embracing your unique perspective and skillset. These strengths can translate into powerful assets, fostering collaboration, clear communication, and a results-oriented approach. But how can you best translate these strengths into action in your specific role?

Mentor and sales expert Chrissy McGarry uses her non-military background for success in the defense industry. She has a diverse background in beverage sales and fitness instruction, in addition to her undergraduate degree in pastoral ministry and gender studies, which she leverages for her success. Highlighting the value of diverse thinking, she promotes the use of humor and confidence to navigate the male-dominated field. To manage remote teams, Chrissy recommends using virtual tools to help foster connections. She also emphasizes the value of self-reflection and routine to manage a busy schedule.

In this episode of the Lead Like a Woman Show, Andrea Heuston hosts Chrissy McGarry, the Chief Operating Officer of Second Front, to talk about using your strength as a woman in your industry and workplace. Chrissy discusses how she got into defense tech, creating value in the corporate world, and fostering inclusivity in a male-dominated field.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Go Fix It!

April 4, 2024 by Andrea Heuston

Tina Chamoun is the Owner and Operator of Terranean Herbs & Spices, a thriving food manufacturing business specializing in traditional Lebanese flavors. Tina is a dynamic Lebanese American businesswoman, attorney, former marketing director, blogger, and devoted mother of three. Through her company, she imports authentic Lebanese za’atar to Ohio, crafting and distributing premium products to American specialty and major retail stores. Beyond business, Tina is dedicated to giving back to her community through volunteer efforts and mentorship, particularly focusing on supporting and empowering the Arab American community.

Here’s a glimpse of what you’ll learn:

What motivated Tina Chamoun to establish Terranean Herbs & Spices?
Tina talks about the first product that she created for her business
How Tina eventually expanded her product line
What went right when Tina started Terranean Herbs & Spices?
Tina explains how her business is expanding into other states
The value of mentorship in business

In this episode…

Starting, developing, and expanding a business is akin to navigating uncharted waters in pursuit of untapped potential. It requires a blend of strategic planning, resilience, and adaptability to overcome challenges and seize opportunities along the way. How can you leverage your unique strengths and resources to chart a course toward sustainable growth and success in your entrepreneurial endeavors?

Lebanese American businesswoman Tina Chamoun emphasizes the importance of identifying gaps in the market and taking proactive steps to address them. This echoes the advice she received that propelled her journey: “If you’re complaining about a problem, fix it.” Tina’s approach involves meticulous planning, setting clear goals, and breaking them down into actionable steps. She encourages aspiring entrepreneurs, especially women, to outline their vision, prioritize tasks, and develop strategies to bring their ideas to fruition. To create meaningful change in the business landscape, embrace challenges as opportunities for innovation.

In this episode of the Lead Like a Woman Show, Andrea Heuston hosts Tina Chamoun, Owner and Operator of Terranean Herbs & Spices to talk about bringing your culture and heritage to the North American marketplace. Tina discusses establishing her business, expanding her product line, and the value of mentorship in business.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Fear & Opportunity

March 28, 2024 by Andrea Heuston

Laura Xiao is the Founder and CEO of Henné Organics, a company that creates quality beauty products from organic ingredients. Since founding Henné Organics in 2015, Laura’s mission has been to infuse modern minimalism into the beauty industry. Her Scandinavian-inspired approach revolutionizes standard lip and skin care products, offering something truly extraordinary. Prior to establishing Henné Organics, Laura co-founded Stockholm Hardcore, a web development firm renowned for its emphasis on customization.

Here’s a glimpse of what you’ll learn:

The value of work-life balance to avoid burnout
What is “mom guilt”, and how do you overcome it?
How Laura Xiao established herself as an entrepreneur
Laura‘s methodical approach to starting Henné Organics
What went right when Laura started Henné Organics?
Laura’s most valuable tips for handling stress

In this episode…

Work-life balance is essential for maintaining overall well-being and productivity. For instance, juggling family responsibilities while pursuing career ambitions often requires careful prioritization and boundary-setting. How can we strike a healthy balance between our professional and personal lives for long-term fulfillment and success?

Two-time founder, Laura Xiao explores the intersection of work-life balance, overcoming ‘mom guilt,’ and entrepreneurial success. Prioritizing self-care and setting clear boundaries can help us to better harmonize our professional and personal obligations. Similarly, embracing a methodical approach to entrepreneurship can foster resilience and strategic growth. Laura also stresses the importance of being open to reinventing ourselves along the way in our pursuit of happiness and success. Remember, success isn’t just about achieving goals; it’s also about maintaining our well-being along the way.

In this episode of the Lead Like a Woman Show, Andrea Heuston hosts Laura Xiao, the Founder and CEO of Henné Organics, to explore her journey to become a successful entrepreneur. Laura discusses the value of work-life balance, her strategic approach to establishing her business, and her top tips for handling stress.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Artitudes Design

Here’s a glimpse of what you’ll learn:

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Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.