Kate Pozeznik is the Founder and CEO of Quirk, a personal branding and career consulting firm that helps accelerate women executives’ careers. She works with mid-six- to seven-figure executives to showcase their unique professional qualities during career transitions. Kate’s clients include executives and leaders at Google, Amazon, Meta, and other notable organizations. She has been featured in articles on Buzzfeed, AARP, and Upworthy.
Here’s a glimpse of what you’ll learn:
- [6:27] How Kate Pozeznik turned her side gig in resume writing into a full-fledged career consultancy
- [11:42] Kate’s desire to help C-suite executives communicate their value proposition
- [16:40] Why Kate began working with women executives
- [18:43] The importance of establishing a personal brand
- [22:20] Developing resilience to manage challenges and embrace risks
- [28:55] Advice for taking calculated risks
In this episode...
Sometimes, C-suite executives seem to have it all in their careers. However, many of them — especially women — have become stagnant in their journeys, longing for more fulfilling opportunities. How can personal branding, resiliency, and risk-taking elevate your career?
Having struggled with networking, gaining confidence in her skills, and achieving fulfillment, Kate Pozeznik understands the frustration of identifying an ideal career path. She encourages high-salaried women to develop a personal brand representing their values, mission, and purpose. This unlocks professional opportunities that align with your career goals. Kate also advises taking small, calculated risks to develop resilience to challenges and build confidence.
Join Andrea Heuston in this episode of the Lead Like a Woman Show as she interviews Kate Pozeznik, the Founder and CEO of Quirk, about embracing risks and creating an impactful personal brand. Kate shares how she helps women define personal success, how she turned her side gig into a career opportunity, and how C-suite executives can communicate their value propositions.
Resources Mentioned in this episode:
Quotable Moments:
- “We all have a unique version of success. There’s no one size fits all.”
- “Don’t take things personally. When something didn’t go my way, I had to develop a growth mindset.”
- “Taking calculated risks, even when there’s a chance of failing, always opens the door for learning.”
- “You’ve got to take a risk, and you’ve got to be willing to show up.”
- “Reflect back, and… take time to look back and reflect on how far you have come.”
Action Steps:
- Reflect on your personal mission and align your career goals accordingly: This encourages intentional decision-making and ensures your professional pursuits resonate with your values.
- Cultivate a growth mindset and be resilient in the face of adversity: Opening yourself to learning from setbacks contributes to personal development and career progression.
- Take calculated risks in both personal and professional realms: Kate emphasizes that risk-taking is essential for discovering opportunities and cultivating self-trust.
- Invest in developing your personal brand as a key to career advancement: A strong personal brand builds credibility and can influence your career positively.
- Step out of your comfort zone through solo activities like travel or dining: These experiences can enhance self-confidence and translate into assertiveness in professional scenarios.
Sponsor for this episode…
This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.
They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.
To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.