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Andrea Heuston

[10KSB] Check Yourself Before You Wreck Yourself

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Jaci Russo is a brand strategist, author, podcast and radio host, and the co-founder & CEO of brandRUSSO, a strategic branding agency. Jaci began her career in Hollywood as a Junior Talent Agent at Creative Artists Agency working with clients such as Helen Hunt, David Letterman and Gwyneth Paltrow. After that, she worked as the Executive Assistant to Chairman and CEO Barry Diller, adding strategic value to his many companies including the Home Shopping Network and Ticketmaster.

Jaci has years of experience in branding and marketing on a national level and is a sought-after speaker on the topics of branding and social media. She has four children and is married to Michael Russo, co-founder and Creative Director of the agency they launched together in 2001.

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Here’s a glimpse of what you’ll learn:

  • Why Jaci Russo and her husband, Michael, started brandRUSSO
  • Jaci explains what Razor BrandingTM refers to and what makes brandRUSSO different from other branding agencies?
  • Jaci shares what it’s like to work with her husband and the biggest challenges that comes with her line of work
  • Jaci talks about how she got to work in Hollywood as a Junior Talent Agent
  • Jaci talks about Barry Diller and what it was like working as his Executive Assistant 
  • Why Jaci decided to join the Goldsman Sachs program and get a PCM certification
  • The benefits of having an abundance mentality as opposed to a scarcity mentality
  • The mentors Jaci has had over the years and the best piece of advice she has received
  • Jaci’s advice to women starting out in their careers and those looking to make changes in their careers
  • Jaci explains why her superpower is enthusiasm and how it has helped in her business

In this episode…

To be a successful entrepreneur, you have to be a lifelong learner and be willing to do more in order to grow. The mindset you have as your business grows is crucial because your beliefs and the way you think serves as either the nudge you need to push boundaries or the wall that limits you from moving forward. 

Jaci Russo loves change and the uncomfortability that comes with it. Her daily mantra is ‘check yourself before you wreck yourself’ and she believes that it is only through suffering and being uncomfortable that one can open up space for self-improvement. 

Join Andrea Heuston in this episode of Lead Like a Woman Show as she talks with Jaci Russo, Co-founder of brandRUSSO, about creative branding and the importance of having an abundance mentality. Jaci also shares why she and her husband, Michael Russo, started their own branding agency, what sets their agency apart from other players in the industry, what it’s like to work in Hollywood, and how your mindset can be the key that sets you up for success. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO Series] Practical & Tactical Tips to persuade, communicate and just show up in this crazy online world

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Jasmine Donovan

Andrea Heuston is the CEO and Creative Principal of Artitudes Design, an award-winning creative agency. She has over 20 years of experience in the design industry and has won several awards such as the Puget Sound Business Journal’s 40 under 40, the Annual Enterprising Women of the Year Awards for Enterprising Women Magazine, Cambridge Who’s Who, and the Key4Women Achieve Award. 

Andrea holds a degree in Communications and Design from the University of Washington. She is a speaker, author, and a volunteer who helps plan, purchase, prepare, and serve meals for the members of The Matt Talbot Center. Andrea is also the host of the Lead Like a Woman Show where she features top women leaders in order to share their inspirational stories on life and leadership.

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Here’s a glimpse of what you’ll learn: 

  • The common challenges associated with working from home
  • How to create value for yourself and for others in the current virtual environment
  • Online meeting fails and the importance of defining your online persona and avoiding distractions
  • Best tips for Zoom backgrounds, lighting, and adjusting audio settings
  • What to do to make sure you are heard and your ideas are taken seriously during an online meeting
  • The need for empathy, flexibility, and patience in online communications
  • Tips on properly balancing time between family and work when working from home
  • Ann Nordquist from Wilcox and Flegel talks about her job at the oil company and how she manages working from home
  • Jamie talks about the working environment at Schwabe, WIlliamson and Wyatt 
  • Emily Greenwald from Historical Research Associates shares her experience working from home
  • Dina Horton shares tactics and challenges from the transportation, ports, and maritime group
  • Kelsey shares best practices and struggles from the technology breakout group
  • Erin from the healthcare and life sciences breakout group shares how the group was dealing with quarantine
  • What Stephanie learned from the real estate and construction breakout group stays connected
  • Samantha shares how the professional and tech services sector breakout group have been doing social video calls and maintaining cultural connection
  • Amy discusses the tips she got from the natural resources and agriculture breakout group
  • What members of the manufacturing breakout group are grateful for and what they’re doing to stay connected
  • Andrea’s advice on other practical and tactical things people can do with technology

In this episode…

For the last couple of months, the world has seen a lot of sudden and unexpected changes in people’s lives as a result of the COVID-19 pandemic. This crazy and uncertain time has cost people their employment, their health, and have essentially forced them to pivot from their usual routines so abruptly. One of the most common pivots done by many companies who remain operational is shifting their workforce from working in the office to working from home.

However, not everyone is conversant with working virtually, and taking part in online meetings has proved to be a challenge for many. In addition, balancing work and family time for women has proven to be another challenge.

In this episode, Andrea Heuston shares a recording of a webinar she did with a group of 200 women from different industries. In this webinar, they share the best tips for working from home, preparing and effectively taking part in online meetings, and the importance of empathy, patience, and communication when working remotely from your team. They also discuss solutions to the challenges they’re facing and how they’re staying connected to their work colleagues and family during quarantine. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Check out their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

In a Coma for 19 Days – 4 Life Altering Events That Have Tested Her Resiliency

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Andrea Heuston is the CEO and Creative Principal of Artitudes Design, an award-winning creative agency. She has over 20 years experience in the design industry and has won several awards including Puget Sound Business Journal’s 40 under 40, the Annual Enterprising Women of the Year Awards for Enterprising Women Magazine, Cambridge Who’s Who, Key4Women Achieve Award, and more.

Andrea holds a degree in Communications and Design from the University of Washington. Apart from being an entrepreneur, Andrea is a speaker, author, and a volunteer who helps plan, purchase, prepare, and serve meals for the members of The Matt Talbot Center.

Andrea is also the host of the Lead Like a Woman Show

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Here’s a glimpse of what you’ll learn: 

  • Andrea Heuston talks about how she ended up on a coma for 19 days
  • What is a lap band surgery, why Andrea decided to do it, and the positive results she observed post-surgery
  • Andrea recalls what happened during and after her surgery and how her husband sought get her treated 
  • Andrea talks about being put under medically-induced coma and her eventual recovery
  • The medical expenses the family incurred because of a rejected insurance claim before Obamacare
  • Andrea shares her realizations about the role of her family and friends in her recovery process and the lessons she learned
  • The need for a sense of resiliency, non-victim mentality, and optimism in life

In this episode…

Twelve years ago, Andrea decided to have a lap band surgery because she was unhappy with her body weight and wanted to get to her ideal body weight. What she didn’t know was that the positive results she experienced post surgery would be short-lived and that it would instead turn into a series of events that would require her to be placed under a medically-induced coma.

It was an experience that opened up her eyes to the importance of family and friends in a patient’s recovery process, and it also made her realize a few things about herself that she believes other people should be aware of as well.

In this episode of the Lead Like a Woman Show, Andrea gets interviewed by Dr. Jeremy Weisz of Rise25 in her own show about how her experiences as a coma patient impacted not just her life but the lives of the people she was closest to. Tune in as she talks about why she decided to get surgery,being diagnosed with Acute Respiratory Distress Syndrome (ARDS), being in a coma for 19 days, and the lessons learned from her experience.

Resources Mentioned in this Episode:

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

 

House Burned Down: 4 Life-Altering Events That Have Tested Andrea Heuston’s Resiliency

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Andrea Heuston
Andrea Heuston is the CEO and Creative Principal of Artitudes Design, an award-winning creative agency. She has over 20 years of experience in the design industry and has won several awards such as the Puget Sound Business Journal’s 40 under 40, the Annual Enterprising Women of the Year Awards for Enterprising Women Magazine, Cambridge Who’s Who, and the Key4Women Achieve Award. 

Andrea holds a degree in Communications and Design from the University of Washington. She is a speaker, author, and a volunteer who helps plan, purchase, prepare, and serve meals for the members of The Matt Talbot Center. Andrea is also the host of the Lead Like a Woman Show where she features top women leaders in order to share their inspirational stories on life and leadership.

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Here’s a glimpse of what you’ll learn: 

  • Andrea recalls how her house burned down and how family and friends helped Andrea after the tragedy
  • Why Andrea loves staying at her now renovated house
  • Andrea’s realizations and learnings from that experience
  • The best thing that came out of that experience for Andrea
  • Where to learn more about Andrea Heuston

In this episode…

Every August, Andrea Heuston and her family had made it a tradition to go on vacation at their family’s beach house. Five years ago, the trip took an unexpected turn as the house they loved burned down.

Andrea and her two sons found themselves in a burning house on a cold night and had to save themselves from the fire. What seemed like a small flame ended up consuming the entire house, but instead of this experience dampening Andrea’s spirits, it led her to realize things about herself that she had somewhat forgotten about.

In this episode of the Lead Like a Woman Show, Andrea Heuston gets interviewed by Dr. Jeremy Weisz of Rise25 about one of four life-altering events that happened to her. Tune in as she recalls the eventful night where she saw her house burning down, how family and friends stepped up to help them, and find out her biggest takeaways from one of the most heartbreaking moments in her life.

Resources Mentioned in this Episode:

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitude Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.