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Artitudes Design

Keep Daring Greatly

October 26, 2023 by Andrea Heuston

Renata Merino is a motivational speaker, investor, founder, and women’s advocate. As a Latina serial entrepreneur, she launched three startup businesses that focused on doubling bottom lines, investing in others, and building for the future. With 25 years of experience as an operator and investment banker, Renata is an investor and leader in the venture capitalist community.

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Here’s a glimpse of what you’ll learn:

  • Renata Merino’s entrance into the startup space — and how she began empowering women
  • The phenomenon of women launching businesses during motherhood
  • How younger generations have subverted traditional gender roles
  • Renata talks about growing up in a self-made, entrepreneurial family
  • Abolishing generational and cultural patterns
  • How did Renata become a venture capitalist without adequate funds?
  • Renata previews her book about overcoming adversity

In this episode…

As of the 2020s, 1,800 startups have been launched daily. Most of the founders are Latin women who have developed creative methods of supporting their families while raising their children. Yet women-owned startups are historically underfunded, so how can you support these businesses?

As millennials and Gen Zs become parents, they have equalized the power structures between men and women by working and completing household tasks jointly. As a venture capitalist investing in female founders, Renata Merino says this gender role shift should apply to the corporate world, allowing women to establish credibility in a male-dominated space. By creating educational and career opportunities for women through adequate funding, you can break deeply embedded societal patterns.

In today’s episode of the Lead Like a Woman Show, serial entrepreneur and investor Renata Merino joins Andrea Heuston to discuss how women can pave their way through male-dominated systems. Renata talks about growing up in an entrepreneurial household, how she became an investor in women-owned startups, and the rise of women launching businesses during motherhood.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Renata Merino: Website | LinkedIn
  • “Breaking Generational Patterns” with Renata Merino on TEDx
  • Stiletto Network: Inside the Women’s Power Circles That Are Changing the Face of Business by Pamela Ryckman

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Lead Like a Woman Show, Renata Merino, serial entrepreneur

Let’s Shatter It!

October 19, 2023 by Andrea Heuston

Sarah Walton is the Founder of Sarah Walton Coaching, where she helps women build thriving businesses through sales and abundance strategies. As a business coach, keynote speaker, and sales expert, she has been featured on The Today Show and speaks at national conferences. Sarah spent her 15-year corporate career in New York City, where she managed a P&L worth hundreds of millions of dollars and mentored dozens of women.

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Here’s a glimpse of what you’ll learn:

  • Sarah Walton talks about being multi-passionate
  • The importance of self-honesty and acceptance when starting a business
  • Sarah’s experience growing up in an impoverished family — and her desire to become a dancer
  • How to monetize your passion
  • What is the Abundance Academy?
  • Advice for creating abundance and making an impact

In this episode…

Women are notorious for assuming too many responsibilities, leading to rigid decision-making. This creates the belief that women must choose between making money or pursuing their passions. How can you abolish this ideology and profit from meaningful work?

Executive coach and motivational speaker Sarah Walton was raised in poverty and believed she couldn’t support her family and attain happiness simultaneously. After shifting her mindset, Sarah realized she could fill a gap in the market with innovative business ideas. When launching a company to fulfill your passion, you must achieve self-acceptance and maintain honesty to discover and monetize your strengths.

Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she sits down with Sarah Walton, the Founder of Sarah Walton Coaching, to discuss attaining self-acceptance to profit from your passion. Sarah shares advice for maximizing your impact, her desire to become a dancer, and her multi-passionate personality.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Sarah Walton Coaching
  • Sarah Walton on LinkedIn | YouTube
  • Abundance Academy
  • Sales Mastermind
  • Game on Girlfriend Podcast

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Lead Like a Woman Show, Sarah Walton, Sarah Walton Coaching

Hit the Ground Running!

October 12, 2023 by Andrea Heuston

Aimee Schuster is the CEO of Bandwidth Strategy, which offers fractional C-suite and consulting solutions to growing B2B organizations. As a skilled COO and CMO, she has over 20 years of experience coaching marketing departments on lead generation and brand awareness. Aimee is also the Founder and Co-chair of Women Influence Chicago, an organization cultivating women leaders in enterprise, startup, and nonprofit technology companies.
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Here’s a glimpse of what you’ll learn:

  • Aimee Schuster shares her inspiration for creating Bandwidth Strategy and her early success
  • What is fractional integration?
  • Key considerations for sourcing fractional versus full-time talent
  • How Bandwidth Strategy helps corporations acquire fractional integrators
  • The dangers of remote and hybrid work for Gen Z women
  • Advice for building social capital as a woman

In this episode…

As remote and hybrid work become mainstream, many Gen Z women lack the experience of working in an office. This hinders opportunities to form working relationships with colleagues. If you work remotely, how can you build your social capital?

For fractional integrator Aimee Schuster, working in an office has allowed her to network with peers to foster meaningful relationships and advance her career. If you’re looking to shift career paths for flexibility, consider fractional integration, which allows you to execute projects for an organization on a case-by-case basis. However, this position requires a robust support network and outreach efforts to sustain social capital. Aimee advises joining networking and industry groups and following up with potential connections by providing value.

In today’s episode of the Lead Like a Woman Show, join Andrea Heuston as she welcomes Aimee Schuster, the CEO of Bandwidth Strategy, who talks about the benefits of fractional integration and the impacts of remote work on young women. Aimee explains when to source fractional versus full-time talent, how to build social capital, and her early entrepreneurial successes.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Aimee Schuster on LinkedIn
  • Bandwidth Strategy
  • “What Gen Z women risk losing because of remote and hybrid work” by Aimee Schuster

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Aimee Schuster, Andrea Heuston, Artitudes Design, Bandwidth Strategy, Lead Like a Woman Show

Embracing the Feminine and the Masculine

October 5, 2023 by Andrea Heuston

Monica Yates is the CEO of Monica Yates Health, where she helps women tap into their core feminine desires and live their dream lives. As a trauma healer and feminine-masculine embodiment coach, she utilizes embodiment, subconscious reprogramming, somatic work, and other modalities to help women break their trauma cycles. Monica is also the host of the Feminine As F*ck Podcast and has been featured in Vogue, Glamour, and other fashion magazines.
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Here’s a glimpse of what you’ll learn:

  • What led Monica Yates to become a trauma and embodiment coach?
  • Monica’s successes in founding Monica Yates Health
  • How to integrate masculine and feminine energy to manage a business
  • Advice for assessing your needs as a woman
  • Finding fulfillment in your job and allocating your energy
  • Monica talks about her upcoming book

In this episode…

Through long-standing beliefs and embedded traumas, women are programmed to either fear masculinity or reject femininity in favor of it. In a business environment, this manifests as a lack of structure, leading to burnout. How can you reconcile these identities to tap into your full potential?

After battling health issues and negative experiences with men, Monica Yates began subconsciously behaving like a man to thrive in the corporate world. Yet people need feminine energy to experience happiness, love, and pleasure and masculine energy to feel safe and strong. So Monica discovered that by integrating both masculine and feminine identities, you can cultivate harmony in your work. Monica also advises evaluating your needs and listening to your body.

In this episode of the Lead Like a Woman Show, Andrea Heuston sits down with Monica Yates, the CEO of Monica Yates Health, to delve into the connection between masculinity and femininity. Monica also discusses the importance of finding fulfillment in your job and allocating your energy, her upcoming book on the feminist movement, and how women can assess their needs.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Monica Yates on LinkedIn | Instagram
  • Monica Yates Health
  • Feminine as F*ck podcast
  • “How To Lead Like a Woman” by Monica Yates
  • “5 Reasons Why Women Make Outstanding Leaders” by Entrepreneurs’ Organization

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Lead Like a Woman Show, Monica Yates, Monica Yates Health

Getting Unstuck

September 28, 2023 by Andrea Heuston

Erin Pheil is the Founder of The MindFix Group, a coaching company delivering programs to help entrepreneurs eliminate the mental roadblocks hindering them in their journeys. As an entrepreneur, she founded and managed an award-winning and nationally ranked web agency, where she worked with clients, including world-renowned philosophers and Fortune 500 companies. Erin’s work has been featured in books, magazines, podcasts, and webinars. She also delivers keynote speeches, workshops, retreats, and presentations on human behavior and rapid transformation.

Erin Pheil
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Here’s a glimpse of what you’ll learn:

  • Erin Pheil’s catalyst for launching The MindFix Group
  • How to eliminate negative thoughts and combat self sabotage
  • What is rapid transformation?
  • Erin talks about The MindFix Group’s programs
  • The three root causes of negativity
  • Tips for overcoming stagnant beliefs

In this episode…

Countless women battle anxiety, depression, low self-esteem, and imposter syndrome. They manage their symptoms through talk therapy, visiting doctors, and consuming drugs and alcohol, but these methods don’t address the source of the issues. How can you dislodge toxic thoughts and transform your mindset?

After struggling with chronic pain and deep-seated anxiety and depression, Erin Pheil discovered a way to thwart negative thoughts before they start. She identifies the three origins of mental stress as harmful beliefs, unprocessed memories from the past, and stagnant identities. Eliminating negativity involves correlating the pattern to its source and extracting it to shift your mindset.

On this episode of the Lead Like a Woman Show, Andrea Heuston hosts Erin Pheil, the Founder of The MindFix Group, who shares her transformational journey to eradicating toxic thoughts. Erin talks about the concept of rapid transformation, the programs she offers, and how to overcome stagnation.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Erin Pheil on LinkedIn | Facebook
  • The MindFix Group
  • “[The Men Who Support the Women] Put Your Own Oxygen Mask on First” with Keith Roberts on the Lead Like a Woman Show

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Erin Pheil, Lead Like a Woman Show, The MindFix Group

You Are Powerful Beyond Measure

September 21, 2023 by Andrea Heuston

Bethany Inez is a Life Coach at Splendor, where she helps people reconnect with their authentic selves and unlock their true potential. As an intuitive guide and healthy living expert, she encourages people to release fear and connect to love. Having spent 20 years owning hair salons and serving as a stylist, Bethany became immersed in the human experience and dedicated herself to life coaching.

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Here’s a glimpse of what you’ll learn:

  • Bethany Inez’s drive to carve an entrepreneurial path
  • How — and why — Bethany began coaching women
  • What is the Habit Hub?
  • The four steps of manifestation
  • Unlocking the connection between the mind and body
  • How mindset influences success in women’s lives
  • Strategies for cultivating a positive mindset

In this episode…

Many women sell themselves short and don’t always recognize their full potential. If you’re struggling to propel your personal or professional life forward, tune in to hear insights on self-transformation.

As a hairstylist turned transformative life coach, Bethany Inez discerns two distinct parts within the mind: your ego and your true self. The ego overpowers your authentic self, so reconciling these components requires developing positive affirmation habits that merge the conscious with the unconscious mind. With countless women trapped in an endless cycle of subconscious negativity, Bethany says to relinquish the fear associated with transformation to elevate yourself to a higher position.

Join Andrea Heuston in this episode of the Lead Like a Woman Show as she interviews Bethany Inez, a Life Coach at Splendor, about acknowledging your full power. Bethany shares the four steps of manifestation, the impact of mindset on success, and how to cultivate a positive mindset.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Lead Like a Woman SpeakHer
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Bethany Inez on LinkedIn
  • Splendor: Website | Instagram
  • The Supreme Splendor podcast
  • The Map of Consciousness Explained: A Proven Energy Scale to Actualize Your Ultimate Potential by David R. Hawkins M.D., Ph.D.

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Bethany Inez, Lead Like a Woman Show, Splendor

Listen Better!

September 14, 2023 by Andrea Heuston

Jane Hanson is the Founder and CEO of HHH Productions, LLC, a consultancy helping clients elevate their speaking engagements. As an Emmy award-winning television journalist and media coach, she has spent over 30 years teaching people to enhance their communication skills. Jane has hosted programs on cable channels and private satellite broadcasts and has participated in events, including the New York Emmys, Toys for Tots, and Race for the Cure. She has been an anchor and correspondent for NBC New York Live.

Jane Hanson
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Here’s a glimpse of what you’ll learn:

  • What led Jane Hanson to launch HHH Productions?
  • The nuances of media communications — and how to position your message effectively
  • Key advancements in the public speaking industry
  • How has partisanship impacted the media industry?
  • Jane’s approach to empowering women
  • Advice for improving communication

In this episode…

Research shows that 78.8% of people fear public speaking more than death. This is especially true for women who view themselves as 30% less capable than their peers. How can you gain the confidence to elevate your speaking and communication skills?

When breaking into the media industry for the first time, women had to be assertive and aggressive to compete with their male counterparts. But renowned media speaker Jane Hanson says that women can be authoritative and compassionate simultaneously. Approximately 80% of communication is nonverbal, and 38% relies on voice and tone. The key to confident communication is to hone your messaging by refining your body language, tone, and voice.

Join Andrea Heuston in this episode of the Lead Like a Woman Show as she chats with Jane Hanson, the Founder and CEO of HHH Productions, LLC, about becoming a confident female speaker and leader. Jane describes the nuances of media communications, evolving trends in public speaking, and how she empowers women in media.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Jane Hanson: Website | LinkedIn
  • Jane Hanson’s email: jane@janehanson.com
  • How to B a Video Star
  • The Myth Of The Nice Girl: Achieving a Career You Love Without Becoming a Person You Hate by Fran Hauser

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, HHH Productions LLC, Jane Hanson, Lead Like a Woman Show

Just Put Your Power Earrings on and You’ll Be Fine!

September 7, 2023 by Andrea Heuston

Amy Prosenjak is the President and CEO of A to Z Wineworks, which was acquired by Ste. Michelle Wine Estates, where she serves as President of the company’s Oregon business unit. Under her leadership, A to Z Wineworks transitioned from an 80,000-case winery to one of Oregon’s largest wineries with the production of 400,000 cases. Amy is a member and the past chair of the Young Presidents’ Organization (YPO) Oregon chapter and works with numerous other organizations focused on education, outreach, and cultural diversity.

Amy Prosenjak
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Here’s a glimpse of what you’ll learn:

  • Amy Prosenjak’s unconventional emergence into the wine industry
  • The advantages of embracing every opportunity
  • Amy talks about her leadership style
  • How Ste. Michelle Wine Estates operates as a female-led company
  • Achieving a B Corp certification to advance sustainability
  • Ste. Michelle’s impactful marketing and branding campaigns
  • Amy’s experience with imposter syndrome — and advice for overcoming it

In this episode…

Traditionally, women only apply for jobs when they meet at least 85% of the qualifications. How can you gain the confidence to take a leap and say “yes” to every opportunity?

After job searching on winejobs.com, Amy accepted a position at a winery, sold her sizable house, and moved across the country into a small condo. Her determination allowed her to work with a team of women leaders to build and franchise a renowned wine brand. Despite the accomplishments arising from Amy’s enthusiasm, female leadership involves various expectations and shifting roles, often causing imposter syndrome. Communal support and reinforcement are key to elevating women’s confidence and encouraging them to advance to the next level.

On today’s episode of the Lead Like a Woman Show, Andrea Heuston invites Amy Prosenjak, the President of Ste. Michelle Wine Estates, to talk about the value of a “yes and” attitude. Amy explains her leadership style, her experience with imposter syndrome, and how she facilitates female leadership in her role.

Resources Mentioned in this episode

  • Andrea Heuston on LinkedIn
  • Andrea Heuston’s email: andrea@leadlikeawoman.biz
  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Amy Prosenjak on LinkedIn
  • Ste. Michelle Wine Estates
  • A to Z Wineworks

Sponsor for this episode…

This episode is brought to you by Lead Like a Woman SpeakHer.

Lead Like a Woman SpeakHer is an online speakers resource dedicated to empowering women in leadership.

This subscription platform is designed to empower and equip women with the tools and resources they need to excel as speakers and influential leaders.

Its mission is to support women in harnessing their strengths, amplifying their voices, and making a lasting impact on their industries and communities.

To enroll in Lead Like a Woman SpeakHer, mention this episode by name and sign up on leadlikeawoman.biz/speakher

Filed Under: Podcast Tagged With: Amy Prosenjak, Andrea Heuston, Artitudes Design, Lead Like a Woman Show, Ste. Michelle Wine Estates

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Lead Like A Woman

  • A podcast by Andrea Heuston
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  • © Copyright 2023 – Lead Like A Woman

Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.

Podcast
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Lead Like A Woman

  • A podcast by Andrea Heuston
  • Contact: info@leadlikeawoman.biz
  • © Copyright 2023 – Lead Like A Woman

Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.