Tag: Artitudes Design

If It’s Not Hell Yes, It’s Hell No!

Lorrie Morgan

Lorrie Morgan is the Owner and President of Red Hot Copy. She is considered an industry trailblazer in the world of emotional response copywriting and marketing, especially when it comes to selling to women. She founded her first company, Red Hot Copy, in 1999 so she could work anywhere, raise her family, and make a good living. Her highest values are family, freedom, and fun.

After studying closely with many communications legends, Lorrie takes established marketing formulas and adds her own feminine spin to increase conversion. She currently lives in Arizona on a 13-acre horse ranch with her partner. When not working on copy or mentoring other business owners, she is usually living out her big value fantasies by riding her horses, raising chickens, or shooting competitively.

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Here’s a glimpse of what you’ll learn: 

  • What made Lorrie Morgan start a copywriting business, and what went right in the business?
  • Lorrie explains what The She Factor is and talks about the most creative copywriting project she has worked on
  • How men are hardwired to protect and dominate while women are hardwired to build communities and connection
  • What Lorrie loves about coaching others and owning a horse ranch in Arizona
  • The best piece of advice Lorrie has received from a mentor and her advice to a woman looking to rise in her career
  • Lorrie’s superpower and how to get in touch with her

In this episode…

One of the most common challenges women face in both their professional and personal lives is knowing when to say ‘Yes’ and when to say ‘No.’ They often put the needs of others before their own, and in the process, they end up forfeiting their own desires.

It is therefore important for every woman to identify and know where her priorities lie. You need to learn how to say ‘Yes’ only to the things that actually matter, and you have to be very protective of your time and take control of your life. You should never force yourself to tolerate things that don’t make you happy. If it’s not lighting your fire, you don’t have room for magic to happen!

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Lorrie Morgan, the Owner and President of Red Hot Copy, to talk about communication crafted for women versus men. Lorrie also shares her copywriting background, her coaching work, and talks about her horse ranch. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Be Big and Be Seen

Hope Zvara

From yoga instructor to trucking fitness authority, for 20 years, Hope Zvara has helped change thousands of lives using her easy, step-by-step lifestyle strategies and solutions. As the CEO of Mother Trucker Yoga, Hope’s mission is to help one million drivers change lanes in their health and fitness by 2031. While everyone else is focused on exercise, Hope shows drivers how to add more movement into their day in small, bite-sized pieces. Picked up by Love’s Travel Stops & Country Stores nationwide during a global pandemic, she created Stiff Mother Trucker Pain Relief Cream to help drivers reduce pain fast. She believes that it’s the small, simple changes that lead to big results. Catch Hope on Season nine of the PBS show Start Up where she shares her story, programs, and unique approach to movement and driver lifestyle so that you can feel good again.

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Here’s a glimpse of what you’ll learn: 

  • How Hope Zvara started doing yoga and why she decided to focus on long haul truck drivers
  • What went right for Hope when she started Mother Trucker Yoga?
  • Hope explains what Mother Trucker Yoga does
  • How the idea for Stiff Mother Trucker Pain Relief Cream came about
  • Why Hope has been creating new products and expanding her business
  • Hope’s new app — and her thoughts on the value of delayed gratification
  • Hope talks about her new book, Trucking Yoga: Simple Fitness for the Long Haul
  • The most impactful piece of advice Hope has ever received
  • Hope talks about her superpower and shares her contact details

In this episode…

Although every woman is gifted, talented, and has what it takes to do great things and create a lot of value, we are often faced with imposter syndrome. We don’t believe in ourselves as much as we should, and this affects our lives and the decisions we make.

From her many years of experience running a yoga business and creating different programs, Hope Zvara had to deal with imposter syndrome — which eventually stifled business growth. She, however, decided to be brave and made a decision to change. She wanted to be big and be seen so that she could help more people rise and improve their lives.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Hope Zvara, the CEO of Mother Trucker Yoga, to talk about creating value in a niche market. Hope also talks about the lessons she learned over the years running a yoga business, her new app and book, and the art of delayed gratification. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Forge Your Own Way

Shenandoah Davis is the Co-founder and CEO of Adventure Nannies, a nationwide domestic staffing agency that has been helping progressive families find nannies, private educators, and newborn care specialists since 2012. Shenandoah grew up attached to the piano. Being homeschooled, she would spend each day racing through her lessons so she could have time to practice for as long as possible. After graduating from the University of Northern Colorado with a degree in opera performance, she packed up and moved to Seattle to pursue the music and art scene.

Shenandoah has toured four continents as a singer, songwriter, and DIY musician performing in listening spaces and art galleries before taking a position at a large restaurant group in Seattle as a brand manager. She then joined Adventure Nannies as their COO in 2016. She serves on the board of several nonprofits and is committed to advancing the careers and dreams of women entrepreneurs through the realm of equitable domestic staffing in the US.

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Here’s a glimpse of what you’ll learn: 

  • How Shenandoah Davis transitioned from music to joining a domestic staffing agency
  • What led to Shenandoah and Adventure Nannies’ success?
  • Why many women sacrifice for their businesses
  • What music means to Shenandoah and how she uses it to tap into emotions
  • Shenandoah explains how she benefited from being homeschooled
  • Shenandoah’s thoughts on the recent changes at Adventure Nannies
  • How Shenandoah leads like a woman, the most impactful piece of advice she has ever received, and her advice to women getting started in business
  • Shenandoah’s superpower and where to learn more about Adventure Nannies

In this episode…

Being a successful female leader does not mean that you have to lead like someone else — or like a man. You only need to forge your own way. Every woman is different, and there is value in redefining what it means to lead like a woman.

You don’t have to stress yourself with a boss babe mentality, dress and act like a man, or have a big voice. However, by being authentic, you can be powerful and empower others as a leader. And if something doesn’t work, learn from it and grow.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Shenandoah Davis, the Co-founder and CEO of Adventure Nannies, to talk about leading a business like a woman, experiencing success, and the power of music. They also talk about recent changes at Adventure Nannies and the value of being an authentic and empowered female leader. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Take Imperfect Action!

Renée Marino

Renée Marino is a Professional Communication Coach named by Yahoo Finance as one of the “Top 10 Communication Coaches to Follow in 2021.” She helps people create genuine connections in their life and business by balancing new school technology with old school simplicity. Renée was recently the Co-host of Tony Robbins’ and Dean Graziosi’s first-ever virtual world summit, and she has signed a book deal with Morgan James to publish her first nonfiction book called Becoming a Master Communicator, which will be available in stores on January 25, 2022.

A graduate of Wagner College with a degree in theater speech, Renée has spoken, performed, and been interviewed on thousands of live and virtual stages. She teaches a live workshop called “Connecting on Camera,” which guides people to be their most confident, real selves on camera. She is also a stage and screen actress and was the female lead role, Mary Delgado, in the film Jersey Boys directed by Clint Eastwood, which is currently on Netflix. She has mastered countless Broadway roles over the years, including roles in Pretty Woman, West Side Story, Jersey Boys, Chaplin, Wonderland, and more.

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Here’s a glimpse of what you’ll learn: 

  • Why Renée Marino became a communication coach and wrote a book about communication
  • Renée shares a synopsis of her book, Becoming a Master Communicator, and talks about the shortcomings of technology and online meetings
  • Renée explains why she became a speaker coach and talks about the value of being authentic
  • The most impactful piece of advice Renée has received from a mentor
  • How Renée’s background and acting career shaped her current perspective
  • Renée talks about her superpower and shares her contact details

In this episode…

Are you aware that imperfection is human? Are you also aware that it is a beautiful thing that should be embraced by everyone?

We are all imperfect in nature and can never be perfect in everything we do. Renée Marino knows the value of being your authentic self and advises people to stop striving for perfection. She believes in taking imperfect action regardless of any fear, doubt, or concerns one may have. You don’t always have to feel confident before taking action. The more you do it, the more confident you will become.

Renée Marino, a Professional Communication Coach, is Andrea Heuston’s guest in this episode of the Lead Like A Woman Show where she talks about the value of good communication and embracing imperfection. Renée also discusses her acting career, becoming a speaker coach, and her new book, Becoming a Master Communicator. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Ready? Aim! Shoot!

Lisa Liguori

Lisa Liguori is an entrepreneur and the Owner of Liguori Management. She runs the venture capital firm in San Diego and her favorite roles are social investor and philanthropist. Although she loves to travel, home is her happy place because it is where she can be close to family and never miss a Sunday dinner.

Lisa’s hobbies are piloting and playing tennis. She believes her calling is running the Advice Column Podcast, where she shares life experiences from others to remind us that we aren’t alone and to help accelerate our own personal growth.

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Here’s a glimpse of what you’ll learn: 

  • Lisa Liguori talks about running a venture capital firm in San Diego and the firm’s transition from being a direct mail business
  • Lisa’s favorite job at Liguori Management and how she got into philanthropy work
  • Lisa explains why she started the Advice Column Podcast, why she created the Ski Monkey gadget, and her reasons for starting Happiness Adventure
  • Andrea Heuston talks about her personal mission statement and purpose in life
  • What went right for Liguori Management as it transitioned to a VC firm?
  • Lisa’s mentors and the most impactful piece of advice she has ever received
  • Lisa’s advice for women looking to do something new
  • Lisa talks about her superpower and shares her contact details

In this episode…

Decision making is part of being a business owner and leader. You have to sit down, evaluate what you have at hand, and decide on the next steps to take. However, if you keep waiting for the best time to make a move, you may be disappointed.

As a business owner or leader, it is important to grab any good opportunities you see without fear. Take the shot and iterate whenever necessary, because if you fear making a move, then you will never learn anything new. Be ready to learn from your mistakes and failures, and know that everything does not always have to be perfect.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Lisa Liguori, an entrepreneur, philanthropist, and podcast host, to talk about running a venture capital firm and investing in yourself. Lisa also explains her reasons for starting the Advice Column Podcast and the Happiness Adventure and talks about the Ski Monkey gadget. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women Presidents’ Organization] The Space Between

Mary Jane Pioli

Mary Jane Pioli is the President of MJ Pioli and Company, a firm that provides executive coaching, business strategy, peer advisory, and facilitation services. As an executive coach, peer group advisory leader, and business development strategist, Mary Jane is passionate about developing conscious leaders who are happier and more effective in their organizational roles and in their lives. She collaborates with leaders to help them become more intentional about their goals and strategies and find the best ways to inspire others and implement programs, products, and services for success.

Mary Jane is currently the Co-leader of the Seattle and Bellevue Chapters of the Women Presidents’ Organization (WPO), a Group Leader for the peer advisory group CEO Connect, and an executive coach to managers, directors, C-suite executives, teams, and professional service firm partners. She has enjoyed running her business for the past several years after earning a coaching certification degree and spending the first 15 plus years of her career in the corporate environment. She left the country and traveled for a year through Southeast Asia, Australia, and New Zealand, harnessing her type A personality, which allowed her a successful re-entry into the world of business and motherhood.

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Here’s a glimpse of what you’ll learn: 

  • How Mary Jane Pioli started her own coaching business and what led to her success
  • Mary Jane’s work to create happier and more effective leaders
  • The value of focusing on the positive versus the negative during coaching
  • How Mary Jane empowers leaders to improve through peer advisory groups
  • How Mary Jane leads like a woman and how the leadership lessons she has learned have impacted her parenting
  • The most challenging part of Mary Jane’s work — and her experience taking classes in basic keelboat sailing and coastal cruising
  • The most impactful piece of advice Mary Jane has received from a mentor
  • Mary Jane talks about her superpower and shares her contact details

In this episode…

To become a better leader, it is important that you learn how to listen, be present, and speak up. This is what Mary Jane Pioli learned from one of her mentors while working in the corporate world. 

You don’t always have to solve every problem on your own, and it is important that you learn how to take a break and relax. Creating a space between allows you to stop worrying and know that the most important thing is taking the first step when you don’t know what the future holds. It helps you work on yourself, avoid burnout, live a happier life, and become a better leader. It helps you learn how to be

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Mary Jane Pioli, the President of MJ Pioli and Company, about executive coaching and helping leaders become happier and more efficient. They also talk about toxic positivity, empowering and serving other leaders, and how Mary Jane leads like a woman. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

You Cannot Sit on Two Toilet Seats at the Same Time

Sari Davidson

Sari Davidson is the Owner, Founder, and CEO of BooginHead. What she built in her kitchen in 2005 has grown into a globally distributed brand of stylish baby essentials trusted by parents around the world to keep their babies safe, comforted, and soothed. With innovation and drive, BooginHead has claimed and maintained its space in the hyper-competitive juvenile market industry next to giants such as Munchkin, Newbie, and Dr. Brown’s.

Sari and the company have been recognized as Puget Sound Business Journal’s Fastest-Growing Business and as a 2020 Innovator of the Year, Fortune’s Most Powerful Woman Entrepreneur, Babble’s Top 50 Mompreneurs, and as a Finalist for The Nellie Cashman Award. Sari has been featured on HuffPost, The Wall Street Journal, LadyBossBlogger, Medium, Inc., and 425 Business Magazine as their powerhouse entrepreneur who is changing the business landscape in Washington state.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Sari Davidson to leave Microsoft and go into entrepreneurship?
  • Sari explains what BooginHead means and how she grew the business organically
  • The company’s first product and the people that helped with product manufacturing
  • How Sari juggles a professional career with motherhood
  • Sari talks about her hiring ability, the most impactful piece of advice she has received, and her advice to fellow women looking to do something new
  • Sari’s superpower and how to get in touch with her

In this episode…

If you are an entrepreneur and have been struggling to work on two or more business ideas at the same time, then you are sitting on two toilet seats at the same time. When you do that, you fail to give each idea the attention it needs and cannot complete it to your best ability.

Most entrepreneurs tend to work on many business ideas at once — and this can have a negative effect on their efforts. Sari Davidson found herself doing this while simultaneously working at Microsoft and managing a growing business. After some time, she realized that she had to let go of one to put her whole heart in the other.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Sari Davidson, the Owner, Founder, and CEO of BooginHead, to talk about managing life and a growing business. Sari explains the process of starting her own business, how working full time at Microsoft helped her to bootstrap the business, and how she juggles a professional career with motherhood. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Don’t Look For a Blueprint

Tracy Deforge

Tracy Deforge is the Founder and CEO of The Players’ Impact, a venture platform for professional athletes. As an attorney by training, an entrepreneur in spirit, and an executive leader through experience, Tracy’s career has focused in the sports industry on startup companies, technology offerings, and pioneering business initiatives.

Tracy has been starting, growing, and selling companies for over 20 years. After earning her J.D. at Seton Hall University, she worked for the National Hockey League and then Major League Baseball Advanced Media, and was a Partner in the first of its kind venture investment firm focused on companies that intersect sports, technology, and media entertainment. She has two children, is a six-time marathon finisher, a secondary black belt in Tae Kwon Do, and a 2018 Haymakers for Hope fighter.

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Here’s a glimpse of what you’ll learn: 

  • Tracy Deforge’s reasons for founding The Players’ Impact and what she loves about her work
  • What went right for Tracy when she started The Players’ Impact?
  • How Tracy supports athletes through her program
  • Tracy’s role as a board member of the USA Team Handball and how she empowers women as the Chair of the Board of Advisors for the National Women’s Soccer League Players Association (NWSLPA)
  • How Tracy leads like a woman — and the most impactful piece of advice she has ever received
  • Tracy’s advice for a woman looking to do something new in her life
  • Tracy talks about Women in Sports and Events (WISE), her superpower, and contact details

In this episode…

When women are empowered, happy, and rise to positions of power, families end up happier and companies become more successful. For Tracy Deforge, leading like a woman means leading in a way that lifts up others. You have to create your own path — think outside the box and don’t look for a blueprint.

One of the best pieces of advice Tracy has received is to never let a bad minute mean a bad life. To live a good life, you have to define yourself and not base your journey on a blueprint or some bad moments. You have to get back up and make a decision to create a more meaningful and valuable life for yourself.

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Tracy Deforge, the Founder and CEO of The Players’ Impact, about her work in supporting athletes through her organization. Tracy explains why she founded The Players’ Impact and talks about how she empowers others as a board member of the USA Team Handball and the National Women’s Soccer League Players Association. Plus, Tracy shares how we can all take action to spark change. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Show Up Boldly

Trish Blackwell

Trish Blackwell is a confidence coach and the Founder of The College of Confidence. She is an expert at empowering people to get past self-doubt, overcome self-limiting beliefs, and perform at their highest levels. She is a confidence coach to Olympic athletes, Ironman champions, CEOs, high-achieving entrepreneurs, and cultural influencers.

Trish is an author, wife, mom, surfer, snowboarder, runner, and Ironman triathlete. She is also the host of The Confidence Podcast, a top-rated podcast for self-improvement. She has been featured by TLC, Entrepreneur, and Elite Daily as one of the top confidence coaches in the world. She specializes in helping high achievers think with more power, clarity, and belief.

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Here’s a glimpse of what you’ll learn: 

  • Trish Blackwell talks about her struggles with perfectionism and what inspired her to start podcasting and coaching
  • What went right for Trish when she started podcasting and developing apps?
  • The importance of embracing failure
  • How Trish deals with imposter syndrome and coaches her clients out of it
  • Why you should stop caring what others think about you
  • The most challenging part of Trish’s work as a confidence coach
  • Trish talks about The Confidence Podcast, The College of Confidence, and the most impactful piece of advice she has received from a mentor
  • What Trish is currently curious about and her advice to women on being brave
  • Trish’s superpower and where to learn more about her

In this episode…

Having self-doubt is part of being human, and failing to embrace this is the reason why many people suffer from imposter syndrome. Overthinking causes these feelings which, in the long term, drive people to perfectionism — and this can take a toll on their happiness. Overthinking amplifies your self-doubt and makes it louder than your beliefs, and you end up sidelining yourself and losing your self-confidence.

As a confidence coach, Trish Blackwell gets to work with many women who struggle with their confidence. She helps them see that their value lies in who they are and not what they do. She advises them to be brave and avoid trying to be perfect. Trish also believes in the power of embracing failure, disappointments, and being vulnerable. No one knows everything, and life is about learning from your mistakes and showing up.

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Trish Blackwell, a Confidence Coach and the Founder of The College of Confidence, about how she helps women build confidence, achieve their life’s purpose, and live boldly. Trish also talks about The College of Confidence, the importance of failure and not caring what others think, and how she deals with imposter syndrome. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Take Off Your Hero Cape

Marina Byezhanova

Marina Byezhanova is a Soviet-born, Ukraine-raised, and Canada-based entrepreneur, whose goal is to scale the reach of people’s voices. Growing up, she experienced what it was like to not have a voice. Her life’s mission is to inspire people to own their narrative.

As Co-founder of a personal branding agency called Brand of a Leader, Marina has been quoted and referenced in publications such as Inc., Forbes, Fast Company, Success Magazine, Wall Street Journal, and The Financial Post. She has spoken to audiences of entrepreneurs and business executives in North America, Asia, Europe, and the Middle East. Marina is a proud member of Entrepreneurs’ Organization (EO) and is presently the Canadian Social Media Expert serving on the regional board of directors.

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Here’s a glimpse of what you’ll learn: 

  • How Marina Byezhanova’s companies help people find their voice and stand out
  • Why Marina founded Pronexia, InfluenceHR, and Brand of a Leader
  • What went right for Marina when she started her companies
  • How Andrea Heuston has been building her business around her ‘why’
  • Marina explains what focusing on radical authenticity means to her
  • What drives Marina to help entrepreneurs stand out through personal branding?
  • Marina explains how she migrated to Canada and how she leads like a woman
  • The most impactful piece of advice Marina has received from a mentor and her advice to women trying to find their voice
  • Marina’s superpower and contact details

In this episode…

Marina Byezhanova, a serial entrepreneur, lives her life and builds her businesses centered around authenticity. She believes in the power of being yourself, being unique, and accepting who you are. However, this was not always the case.

When Marina moved to Canada from Ukraine, she wanted to fit in with the young people in her new environment. She changed her lifestyle, way of dressing, and even her hairstyle just to fit in. However, she later realized that she was unique — and fitting in was not as important as she thought. Marina went on to start and build three companies and always ensured that she focused on authenticity, the companies’ culture, and core values, even if at times she lost clients because of that.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Marina Byezhanova, the Co-founder of Brand of a Leader, to discuss the importance of being an authentic leader. They also talk about the importance of building a business around a culture, being guided by core values, and why entrepreneurs should understand their ‘why’ for going into business.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.