Podcast

You Cannot Sit on Two Toilet Seats at the Same Time

November 18, 2021 by Andrea Heuston

Sari Davidson is the Owner, Founder, and CEO of BooginHead. What she built in her kitchen in 2005 has grown into a globally distributed brand of stylish baby essentials trusted by parents around the world to keep their babies safe, comforted, and soothed. With innovation and drive, BooginHead has claimed and maintained its space in the hyper-competitive juvenile market industry next to giants such as Munchkin, Newbie, and Dr. Brown’s.

Sari and the company have been recognized as Puget Sound Business Journal’s Fastest-Growing Business and as a 2020 Innovator of the Year, Fortune’s Most Powerful Woman Entrepreneur, Babble’s Top 50 Mompreneurs, and as a Finalist for The Nellie Cashman Award. Sari has been featured on HuffPost, The Wall Street Journal, LadyBossBlogger, Medium, Inc., and 425 Business Magazine as their powerhouse entrepreneur who is changing the business landscape in Washington state.

Here’s a glimpse of what you’ll learn:

What inspired Sari Davidson to leave Microsoft and go into entrepreneurship?
Sari explains what BooginHead means and how she grew the business organically
The company’s first product and the people that helped with product manufacturing
How Sari juggles a professional career with motherhood
Sari talks about her hiring ability, the most impactful piece of advice she has received, and her advice to fellow women looking to do something new
Sari’s superpower and how to get in touch with her

In this episode…

If you are an entrepreneur and have been struggling to work on two or more business ideas at the same time, then you are sitting on two toilet seats at the same time. When you do that, you fail to give each idea the attention it needs and cannot complete it to your best ability.

Most entrepreneurs tend to work on many business ideas at once — and this can have a negative effect on their efforts. Sari Davidson found herself doing this while simultaneously working at Microsoft and managing a growing business. After some time, she realized that she had to let go of one to put her whole heart in the other.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Sari Davidson, the Owner, Founder, and CEO of BooginHead, to talk about managing life and a growing business. Sari explains the process of starting her own business, how working full time at Microsoft helped her to bootstrap the business, and how she juggles a professional career with motherhood. Stay tuned.

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This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Don’t Look For a Blueprint

November 11, 2021 by Andrea Heuston

Tracy Deforge is the Founder and CEO of The Players’ Impact, a venture platform for professional athletes. As an attorney by training, an entrepreneur in spirit, and an executive leader through experience, Tracy’s career has focused in the sports industry on startup companies, technology offerings, and pioneering business initiatives.

Tracy has been starting, growing, and selling companies for over 20 years. After earning her J.D. at Seton Hall University, she worked for the National Hockey League and then Major League Baseball Advanced Media, and was a Partner in the first of its kind venture investment firm focused on companies that intersect sports, technology, and media entertainment. She has two children, is a six-time marathon finisher, a secondary black belt in Tae Kwon Do, and a 2018 Haymakers for Hope fighter.

Here’s a glimpse of what you’ll learn:

Tracy Deforge’s reasons for founding The Players’ Impact and what she loves about her work
What went right for Tracy when she started The Players’ Impact?
How Tracy supports athletes through her program
Tracy’s role as a board member of the USA Team Handball and how she empowers women as the Chair of the Board of Advisors for the National Women’s Soccer League Players Association (NWSLPA)
How Tracy leads like a woman — and the most impactful piece of advice she has ever received
Tracy’s advice for a woman looking to do something new in her life
Tracy talks about Women in Sports and Events (WISE), her superpower, and contact details

In this episode…

When women are empowered, happy, and rise to positions of power, families end up happier and companies become more successful. For Tracy Deforge, leading like a woman means leading in a way that lifts up others. You have to create your own path — think outside the box and don’t look for a blueprint.

One of the best pieces of advice Tracy has received is to never let a bad minute mean a bad life. To live a good life, you have to define yourself and not base your journey on a blueprint or some bad moments. You have to get back up and make a decision to create a more meaningful and valuable life for yourself.

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Tracy Deforge, the Founder and CEO of The Players’ Impact, about her work in supporting athletes through her organization. Tracy explains why she founded The Players’ Impact and talks about how she empowers others as a board member of the USA Team Handball and the National Women’s Soccer League Players Association. Plus, Tracy shares how we can all take action to spark change. Stay tuned.

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Show Up Boldly

November 4, 2021 by Andrea Heuston

Trish Blackwell is a confidence coach and the Founder of The College of Confidence. She is an expert at empowering people to get past self-doubt, overcome self-limiting beliefs, and perform at their highest levels. She is a confidence coach to Olympic athletes, Ironman champions, CEOs, high-achieving entrepreneurs, and cultural influencers.

Trish is an author, wife, mom, surfer, snowboarder, runner, and Ironman triathlete. She is also the host of The Confidence Podcast, a top-rated podcast for self-improvement. She has been featured by TLC, Entrepreneur, and Elite Daily as one of the top confidence coaches in the world. She specializes in helping high achievers think with more power, clarity, and belief.

Here’s a glimpse of what you’ll learn:

Trish Blackwell talks about her struggles with perfectionism and what inspired her to start podcasting and coaching
What went right for Trish when she started podcasting and developing apps?
The importance of embracing failure
How Trish deals with imposter syndrome and coaches her clients out of it
Why you should stop caring what others think about you
The most challenging part of Trish’s work as a confidence coach
Trish talks about The Confidence Podcast, The College of Confidence, and the most impactful piece of advice she has received from a mentor
What Trish is currently curious about and her advice to women on being brave
Trish’s superpower and where to learn more about her

In this episode…

Having self-doubt is part of being human, and failing to embrace this is the reason why many people suffer from imposter syndrome. Overthinking causes these feelings which, in the long term, drive people to perfectionism — and this can take a toll on their happiness. Overthinking amplifies your self-doubt and makes it louder than your beliefs, and you end up sidelining yourself and losing your self-confidence.

As a confidence coach, Trish Blackwell gets to work with many women who struggle with their confidence. She helps them see that their value lies in who they are and not what they do. She advises them to be brave and avoid trying to be perfect. Trish also believes in the power of embracing failure, disappointments, and being vulnerable. No one knows everything, and life is about learning from your mistakes and showing up.

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Trish Blackwell, a Confidence Coach and the Founder of The College of Confidence, about how she helps women build confidence, achieve their life’s purpose, and live boldly. Trish also talks about The College of Confidence, the importance of failure and not caring what others think, and how she deals with imposter syndrome. Stay tuned.

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Take Off Your Hero Cape

October 28, 2021 by Andrea Heuston

Marina Byezhanova is a Soviet-born, Ukraine-raised, and Canada-based entrepreneur, whose goal is to scale the reach of people’s voices. Growing up, she experienced what it was like to not have a voice. Her life’s mission is to inspire people to own their narrative.

As Co-founder of a personal branding agency called Brand of a Leader, Marina has been quoted and referenced in publications such as Inc., Forbes, Fast Company, Success Magazine, Wall Street Journal, and The Financial Post. She has spoken to audiences of entrepreneurs and business executives in North America, Asia, Europe, and the Middle East. Marina is a proud member of Entrepreneurs’ Organization (EO) and is presently the Canadian Social Media Expert serving on the regional board of directors.

Here’s a glimpse of what you’ll learn:

How Marina Byezhanova’s companies help people find their voice and stand out
Why Marina founded Pronexia, InfluenceHR, and Brand of a Leader
What went right for Marina when she started her companies
How Andrea Heuston has been building her business around her ‘why’
Marina explains what focusing on radical authenticity means to her
What drives Marina to help entrepreneurs stand out through personal branding?
Marina explains how she migrated to Canada and how she leads like a woman
The most impactful piece of advice Marina has received from a mentor and her advice to women trying to find their voice
Marina’s superpower and contact details

In this episode…

Marina Byezhanova, a serial entrepreneur, lives her life and builds her businesses centered around authenticity. She believes in the power of being yourself, being unique, and accepting who you are. However, this was not always the case.

When Marina moved to Canada from Ukraine, she wanted to fit in with the young people in her new environment. She changed her lifestyle, way of dressing, and even her hairstyle just to fit in. However, she later realized that she was unique — and fitting in was not as important as she thought. Marina went on to start and build three companies and always ensured that she focused on authenticity, the companies’ culture, and core values, even if at times she lost clients because of that.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Marina Byezhanova, the Co-founder of Brand of a Leader, to discuss the importance of being an authentic leader. They also talk about the importance of building a business around a culture, being guided by core values, and why entrepreneurs should understand their ‘why’ for going into business.

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It’s Easier Than It Looks

October 21, 2021 by Andrea Heuston

Jennifer Rotner is the Founder and CEO of Elite Creative and its companies, Elite Editing and Elite Authors. Elite is a woman-owned, full-service content and publishing services firm that offers editorial, writing, and creative support for companies of all sizes, from small businesses and nonprofit organizations to Fortune 500 companies, as well as for independent authors at every stage of the publishing journey. Elite has a team of more than 225 people worldwide, including both full-time staff and freelance writers and editors who have all worked remotely since the business began.

Jennifer has won several business awards including the Stevie Award for Best Website and the Daily Record’s Most Admired CEO Award. In 2021, Elite made the Inc. 5000 List of the Fastest Growing Companies in the US. Jennifer lives in Baltimore, Maryland with her husband, son, and 18 chickens.

Here’s a glimpse of what you’ll learn:

What inspired Jennifer Rotner to start Elite Editing and how being fully remote led to the growth of the company
The most obscure fact about New York City
What went right when Jennifer created Elite Editing during a recession and how losing a big client impacted her business
How Elite Authors was started and how Elite Creative made it to the Inc. 5000 list
How Jennifer helps authors through Elite Editing and Elite Authors
Jennifer talks about the most impactful piece of advice she has received from a mentor
What Jennifer is currently focused on — and her advice to women looking to start something on their own
Jennifer talks about her superpower and shares her contact details

In this episode…

How resilient are you as a business owner or leader? How patient and persistent are you in growing and scaling your business, despite all the challenges you face?

In order to create sustainable growth for your business, those are some of the key skills you need. You cannot afford to give up when hard times hit. Jennifer Rotner believes in the power of having a supportive community that will hold your hand and offer advice whenever you feel overwhelmed. You should also think about the long-term growth of your business and avoid concentrating on quick wins that tend to be short-lived. Your future, the future of your business, and the future of your team depend on it.

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Jennifer Rotner, the Founder and CEO of Elite Creative, about how being resilient and patient can help you create value from tragedy. Jennifer shares the story behind the founding of her two businesses and explains how she grew them to make it to the Inc. 5000 list. She also talks about helping authors with editing and the benefits of being part of a community. Stay tuned.

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I Dare You to Tell Me I Can’t

October 14, 2021 by Andrea Heuston

Tracey Warren is a Community and Engagement Specialist and the Founder and CEO of InSpark Coworking, a collaborative workspace for entrepreneurs, freelancers, and remote workers. She is known as the connection queen and shows women entrepreneurs how to create amazing content that can help build a thriving community with ease.

Tracey is also an author, truth-teller, community creator, and authentic speaker. She is a bold example of how authenticity and vulnerability can be a huge asset for entrepreneurs who want to build community. Whatever trail she blazes and every journey she travels, including her recent victory over breast cancer, she shows up fully as herself. She wants you to know that you can too.

Here’s a glimpse of what you’ll learn:

What inspired Tracey Warren to create InSpark, a co-working space
The types of people InSpark serves and the solutions they provide
Why Tracey created Ignite Your Champions and the women she works with
Tracey explains what went right for her when she started her businesses and talks about the gift of being imperfect
Tracey discusses her journey of beating breast cancer and writing the book, Ignite Your Champions
The value of having a positive mentality and understanding yourself
The most impactful piece of advice Tracey has ever received
What Tracey is currently curious about, her superpower, and contact details

In this episode…

For someone who has built successful businesses, Tracey Warren knows that it is okay not to care what other people think. She also knows how important it is to understand yourself and the people you serve.

However, this does not come easily for most people — especially women. They fail to realize that being leaders sometimes requires them to make independent decisions without worrying about what others say or think. It is perfectly okay not to agree with everybody. Tracey advises women to give themselves permission not to care what other people think and to be comfortable with who they are.

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Tracey Warren, the Founder and CEO of InSpark Coworking, to talk about building an engaging community and creating value your way. Tracey also talks about her Ignite Your Champions business, her new book, and her experience battling breast cancer. Stay tuned.

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They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

YOU Have the Answer

October 7, 2021 by Andrea Heuston

Olga Sagan is the Owner of the nationally renowned bakery, Piroshky Piroshky. Founded in Seattle’s historic Pike Place Market, Piroshky Piroshky has offered handcrafted pies to loyal fans since 1992. An immigrant from Russia when she was 16, Olga arrived in America and faced many challenges overcoming language barriers and learning to navigate what it means to be a woman in a leadership role — something that was not encouraged in her home country.

In 2006, Olga became part owner of Piroshky Piroshky and took complete ownership in 2017. Under her leadership, the bakery has grown to four locations and a food truck, teamed up with iconic Northwest businesses such as Field Roast, Uli’s Famous Sausage, Tillamook, and Double R Ranch, and introduced a vegan line. Passionate about leadership, she got her SHRM Certification in 2018 and was picked by Puget Sound Business Journal as a “small business hero” in 2019. She was also chosen by the SBA as the 2020 “Washington Small Business Owner of the Year.” In 2020, she started Catch22Market, a free website aggregator that helps small businesses take their customers back.

Here’s a glimpse of what you’ll learn:

How Olga Sagan started working at Piroshky Piroshky and how she took ownership of the bakery chain
What Olga has learned about herself as a business owner
Piroshky Piroshky’s history, its locations, and how Olga immigrated to the US
How the COVID-19 pandemic led to the creation of Catch22Market — and how the app has grown
What went right for Olga when building her businesses?
Olga talks about some of her mentors and the best piece of advice she has received from them
What Olga is currently focused on and her advice to women struggling in business
Olga talks about her favorite food joints in Pike Place Market and explains the difference between piroshki and pierogi
Olga’s superpower and how to get in touch with her

In this episode…

Two of the most important character traits needed to build a thriving business are trust and transparency. Entrepreneurs need to be transparent about their products, businesses, and how they relate to other players in their industry. They also have to build trust with their customers and industry partners.

Olga Sagan’s desire for transparency led to the creation of Catch22Market, a website aggregator which helps put power back into small businesses. During the COVID-19 pandemic, she realized that many players in the food industry were losing a lot of business due to the shutdowns and were spending a lot of money working with third-party delivery apps to serve their customers. She, therefore, came up with the brilliant idea for Catch22Market that not only provides transparency but also helps build trust between businesses and their customers.

Olga Sagan, the Owner of Piroshky Piroshky, is Andrea Heuston’s guest in this episode of the Lead Like A Woman Show where she gets interviewed about her entrepreneurial journey and her desire to give power back to small business owners. Olga explains how she immigrated to the US, how she came to be the sole owner of Piroshky Piroshky, and how her website aggregator tool is helping businesses in the food industry thrive. Stay tuned.

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They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Finding the Side Door

September 30, 2021 by Andrea Heuston

Michelle Bomberger is the Founder, CEO, and Managing Attorney at Equinox Business Law Group. As a small business founder and entrepreneur, Michelle understands the emotional and practical aspects of owning and scaling a business, which makes her an effective guide for business leaders in evaluating risk and opportunity in their decision making. She received her MBA and law degrees from Northwestern University and undergraduate degree from the University of Notre Dame.

Michelle serves on the Board of Directors for Bellevue LifeSpring and Youth Theatre Northwest, serving youth and families in the community. She was honored by the Puget Sound Business Journal as one of its “40 Under 40” in 2012. In addition, she and Equinox Business Law Group were awarded the King County Executive’s Woman-Owned Small Business of the Year Award in 2013, along with being listed as one of Puget Sound’s 100 Fastest-Growing Private Companies in 2020.

Here’s a glimpse of what you’ll learn:

What inspired Michelle Bomberger to start Equinox Business Law Group
What has led to the success of Michelle’s business?
Michelle talks about her business model, how she adds value to her clients, and the types of businesses she serves
What drives Michelle to work with nonprofits — and how growing up in Panama impacted her life
Michelle’s experience being a guest co-host on The Shrimp Tank Podcast
The most impactful piece of advice Michelle has received from a mentor and her advice to women looking to create value for others
How Michelle leads like a woman, and how she and Andrea met
Michelle’s superpower and her contact details

In this episode…

If you are a new business owner, do you have a trusted person to go to for legal advice? If you are an established company, have you been investing in regular legal counsel? This is a very important aspect of running a business that many owners often neglect.

Having seen how many small business owners fail to seek legal advice when starting their organization, Michelle Bomberger was driven to become a small business consultant. She later created Equinox Business Law Group to provide legal services to such companies. She advises them to plan for their future, manage their businesses in a smart and strategic way, and pay attention to their people and organization in general.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Michelle Bomberger, the Founder, CEO, and Managing Attorney at Equinox Business Law Group, to talk about the value of receiving legal advice as you grow a business. Michelle also talks about her law firm’s business model, how she serves her clients, and she shares her experience being a guest co-host on The Shrimp Tank Podcast. Stay tuned.

Resources Mentioned in this episode

Artitudes Design
Equinox Business Law Group
Equinox Business Law Group on | YouTube | Twitter | Facebook
Michelle Bomberger on LinkedIn
Bellevue LifeSpring
Youth Theatre Northwest
The Shrimp Tank Podcast
EO Accelerator Program
Vistage

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Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.