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Artitudes Design

Pay it Forward

April 14, 2022 by Andrea Heuston

Stephanie Camarillo

Stephanie Camarillo is the President of Entrepreneurs’ Organization (EO), Idaho. She sits on a global subcommittee for membership and serves on the Leadership Council for the National Federation of Independent Businesses. Stephanie started her career working in international business and academia. She had an “aha moment” one day and realized she was building programs in large organizations and could probably do the same on her own as an entrepreneur. With a dream of financial and time freedom in her mind and heart, she and her husband bought a residential cleaning business 15 years ago. Since then, it’s been an unexpected journey. She has learned that success often requires overcoming personal blocks. In order to be a better leader, she had to face and recover from decades of abuse as a child.

On the other side, Stephanie now knows that the secret is learning to live in a place of responsibility and in the present moment. Her 40 employees — most of them single moms with troubles much greater than hers — have shown her the way. She wants to share her journey with other entrepreneurs to help them see how their business can become a vehicle for personal and social change (and make money). She is currently writing a book called SHINE: How Empowered Employees Can Transform Your Workforce, and recently graduated from EO’s Global Speakers Academy (GSA). Stephanie and her family love to travel, and she is working toward expanding her business to different countries.

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Here’s a glimpse of what you’ll learn: 

  • Stephanie Camarillo’s reasons for buying a business and becoming an entrepreneur
  • What went right when Stephanie started her business?
  • Stephanie explains why she loves being a servant leader and how it has helped her business
  • What inspired Stephanie to heal her past and grow?
  • The strategies Stephanie uses to work herself out of her business
  • Stephanie shares her little metal box story and talks about her upcoming book and speaking goals
  • The best piece of advice Stephanie has received from a mentor and her advice to women on believing themselves
  • Stephanie’s superpower and how to get in touch with her

In this episode…

Are you aware that empowering your employees is one of the best things you can do for your business? It can help motivate them, increase their productivity, and give them hope for the future.

This is what Stephanie Camarillo did in her residential cleaning business. She concentrated on empowering her employees to become better people, giving them a sense of purpose, and guiding them to work independently. She hired brilliant employees, and over the years, worked on honing their leadership skills. This has enabled her to step away from the business’ daily operations and focus on other aspects of her life.

Stephanie Camarillo, the President of Entrepreneurs’ Organization, Idaho, joins Andrea Heuston in this episode of the Lead Like A Woman Show to talk about her business and her inspiration to empower employees. Stephanie also talks about servant leadership, her strategies for working herself out of her business, and the importance of paying it forward. Stay tuned.

Resources Mentioned in this episode

  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Stephanie Camarillo’s website
  • Stephanie Camarillo’s email: stephanie@mollymaididaho.com
  • Entrepreneurs’ Organization (EO)
  • EO’s Global Speakers Academy (GSA)
  • The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Entrepreneurs Organization Idaho, Lead Like a Woman Show, Stephanie Camarillo

Prepare to Power Through

April 7, 2022 by Andrea Heuston

Alexis Krisay

Alexis Krisay and Melissa DiGianfilippo are the Co-founders of Serendipit Consulting, a full-service creative and PR agency. Alexis has an extensive background in online and offline strategic marketing operations and has developed her innate talent and flex for all things marketing. After more than 15 years in a fast-paced, ever-changing industry, Alexis has adopted a deep understanding of what makes people, brands, and organizations tick. She is the President of Marketing at Serendipit Consulting, known for her out-of-the-box thinking and contribution to fresh ideas. She has helped dozens of clients across a wide range of industries, effectively identifying market opportunities and pairing them with strategic and impactful results-driven marketing. 

Melissa DiGianfilippo

Melissa DiGianfilippo is the President of Public Relations at Serendipit Consulting, where she leads all of the agency clients’ PR and communications efforts. She leads a highly skilled team to help clients achieve their goals. Under Melissa’s direction, Serendipit’s clients have achieved millions of dollars in positive press coverage across international, national, and local media outlets, including CNN, Nancy Grace, Entrepreneur magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post, along with broadcast and print outlets in all US markets. 

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Here’s a glimpse of what you’ll learn: 

  • Melissa DiGianfilippo and Alexis Krisay’s journey to entrepreneurship
  • What led to the success of Serendipit Consulting and what the business partners did to differentiate themselves from other agencies
  • Why Alexis and Melissa started a business during a recession and their experiences working in a male-dominated industry 
  • The most impactful piece of advice Alexis and Melissa have received from their mentors and their advice for women looking to work in a male-dominated industry
  • Alexis and Melissa talk about their superpowers and share their contact details

In this episode…

For many women, starting and building a business in a male-dominated industry can be very challenging. They may face intimidation and be treated in an unacceptable manner. So what can women do to be on a level playing field with men?

Having started a consulting agency at a young age, Alexis Krisay and Melissa DiGianfilippo found themselves in such situations. But through confidence and belief in themselves, they pushed through those challenges. They kept going, stayed true to their mission, and went for their dreams. Now, they’re here to share their strategies and empower women across the globe. 

Alexis Krisay and Melissa DiGianfilippo, the Co-founders of Serendipit Consulting, join Andrea Heuston in this episode of the Lead Like A Woman Show to talk about their entrepreneurial journey in a male-dominated industry. They also talk about their ideal clients, why they started a business during a recession, and their advice to women looking to work in an industry traditionally led by men. Stay tuned.

Resources Mentioned in this episode

  • Artitudes Design
  • Serendipit Consulting
  • Alexis Krisay on LinkedIn | Instagram
  • Melissa DiGianfilippo on LinkedIn | Instagram
  • Will it Stick? podcast
  • Will it Stick? podcast on Instagram
  • EOS Worldwide

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Alexis Krisay, Andrea Heuston, Artitudes Design, Lead Like a Woman Show, Melissa DiGianfilippo, Serendipit Consulting

Your Best Looks Different Every Day

March 24, 2022 by Andrea Heuston

Caity Cronkhite

Caity Cronkhite is the CEO and Founder of Good Words LLC, a technical communications consulting firm based in Seattle, Washington and remotely around the globe. Good Words was created to help produce, edit, and deliver communications content for organizations, from startups to Fortune 500 companies. The goal is to intersect both technology and communication to relay complex, specialized information to any audience.

Caity was born and raised on a farm in rural Indiana before leaving her prairie roots to attend Carnegie Mellon University. After college, she moved west to start her career as a technical writer and eventually, an entrepreneur. Caity is passionate about using her personal and professional experience to uplift others, which includes advocating for rural policy change, advocating for increased labor and wage protections for freelance workers, and creating a company that empowers its employees with meaningful career opportunities, no matter where they live.

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Here’s a glimpse of what you’ll learn: 

  • Why Caity Cronkhite left technical writing to start her freelance writing career
  • How Caity turned her freelance writing into a business
  • What went right in Caity’s company?
  • Caity’s struggles in her career coming from a small, remote town
  • How bagpipes led Caity to Carnegie Mellon and, ultimately, Good Words LLC
  • Good Words’ efforts to bridge a gap between writers and the new world of freelancing
  • Advice Caity would give to those starting their own business or freelancing career

In this episode…

How can you carve your own career path? What does it take to become a trailblazer and turn your passion into a business?

Coming from a small town, Caity Cronkhite faced many struggles in the journey to build her career. Looking for new jobs out of college was repetitive, and Caity was searching for something new and exciting. That’s when she decided to step into freelancing, which led her to start a business, continue growing, and achieve her dreams.

Do you have a woman in your life who inspires or empowers you? In this episode of the Lead like a Woman Show, Andrea Heuston talks to Caity Cronkhite, Founder and CEO of Good Words LLC. Caity discusses leaving her career to start freelancing and, ultimately, create her business. She explains how each day looks different and sometimes you can only do so much — because your best looks different every single day. You don’t want to miss this inspiring story!

Resources Mentioned in this episode

  • Artitudes Design
  • Caity Cronkhite on LinkedIn
  • Email Caity Cronkhite: ccronkhite@goodwordswriting.com
  • Good Words LLC
  • Good Words LLC on LinkedIn

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Caity Cronkhite, Good Words LLC, Lead Like a Woman Show

Making Decisions From Your Head Or Your Heart

March 17, 2022 by Andrea Heuston

Peggy O'Flaherty

Peggy O’Flaherty is an accomplished entrepreneur, author, and community-centric business leader with over 30 years of experience managing and growing female-founded and mission-driven businesses and organizations. Her work has been featured in Forbes, Startup Hustle, Business Insider, Women’s Wear Daily, Modern Retail, and more. In her current venture as the Co-founder and Chief Community Officer of Mavely, Peggy has merged her experience in consumer engagement, fundraising, sales, and account management with data-driven and growth-oriented functional solutions.

In 2017, Peggy co-authored the book Living Your Calling vs. Chasing Your Craving, a reflection and guide dedicated to high-performing women who are seeking to find the balance between their personal ambitions, families, and spirituality. Through detailed exercises, Peggy helps readers discover the joy and harmony that often seems unattainable in running a successful business while raising a family. She often reminds other women to learn the difference between when you make decisions from your head and when you need to use your heart. She is an Illinois native and lives in Downers Grove, Illinois. She holds a BA in government and business from DePaul University and is the proud mother of five children.

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Here’s a glimpse of what you’ll learn: 

  • What drives Peggy O’Flaherty’s desire to help other businesses and women succeed?
  • What went right for Peggy as she built her businesses?
  • Peggy explains why she started Mavely and how she chooses who to work with
  • Why Peggy started Creating Space, why she co-authored Living Your Calling vs. Chasing Your Craving, and her reasons for creating the OneParish app
  • How Peggy leads like a woman
  • The best piece of advice Peggy has received from a mentor and her advice to women looking to build a great brand
  • Peggy talks about her superpower and shares her contact details

In this episode…

When building a company, it is important for business owners to take note of their data and key performance indicators. These factors demonstrate how the business is performing and can help identify new opportunities in the industry.

For Peggy O’Flaherty, it is also crucial for business owners to know when to use their hearts and when to use their heads when making a decision. This has helped her build a great brand and make better decisions in both her professional and personal life.

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Peggy O’Flaherty, the Co-founder and Chief Community Officer of Mavely, about her work in helping women build their businesses and balance work with their personal lives. They also discuss how women struggle with imposter syndrome and talk about living an intentional life.

Resources Mentioned in this episode

  • Artitudes Design
  • Mavely
  • Peggy O’Flaherty on LinkedIn
  • Peggy O’Flaherty on Instagram
  • Living Your Calling vs. Chasing Your Craving: Running a Self-Owned Business by Peggy O’Flaherty and Whitney Pimentel
  • OneParish
  • Libby & Co.
  • What Happened to You?: Conversations on Trauma, Resilience, and Healing by Oprah Winfrey and Bruce D. Perry
  • Entrepreneurial Operating System (EOS)

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Lead Like a Woman Show, Mavely, Peggy O'Flaherty

[100th Episode] Looking Back on Inspirational Lessons From Powerful Women

March 3, 2022 by Andrea Heuston

Andrea Heuston

Andrea Heuston is the CEO and Creative Principal of Artitudes Design, an award-winning creative agency. She has over 20 years of experience in the design industry and has won several awards such as the Puget Sound Business Journal’s 40 under 40, the Annual Enterprising Women of the Year Awards for Enterprising Women Magazine, Cambridge Who’s Who, and the Key4Women Achieve Award.

Andrea holds a degree in communications and design from the University of Washington. She is a speaker, author, and a volunteer who helps plan, purchase, prepare, and serve meals for the members of The Matt Talbot Center. Andrea is also the host of the Lead Like a Woman Show where she features top women leaders in order to share their inspirational stories on life and leadership.

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Here’s a glimpse of what you’ll learn: 

  • Andrea Heuston talks about her interview with Jean Thompson and Dr. Kristin Kahle
  • What Andrea learned from her interviews with Jasmine Donovan, Catherine Crosslin, and Gillian Muessig
  • Why do women in leadership return a higher ROI?
  • How to make your soul sing with Pastor Chanda Mills Crutcher
  • Timeless lessons from Cole Banks, Andrea Herrera, and Jenna Lange
  • Andrea talks about her interviews with Sharelle Klaus, Lisa Rueff, and Stephanie Sims
  • Tips for supporting women in the wine industry from Faith Koen and Christina Starr
  • The importance of trusting your inner GPS
  • What Andrea learned from talking with the Mayor of Oakland Park, Florida and the CEO of TechWerxe
  • Andrea’s interviews with Ironman athlete Suzie Yorke, football star Adrienne Smith, wine expert Deborah Brenner, and yoga instructor Hope Zvara
  • Andrea’s books — and the major life experiences that have influenced her life

In this episode…

Andrea Heuston has had the privilege of interviewing many smart women on her podcast, the Lead Like A Woman Show. These have included top business leaders, philanthropists, and political leaders. She has also talked to female Ironman athletes, football stars, yoga instructors, as well as women in the wine industry.

Over the course of the podcast, Andrea has unearthed different perspectives about starting and running a successful business and leading like a woman. She has also seen how important it is for women to build resiliency in both their personal and professional lives.

On this 100th episode of the Lead Like A Woman Show, Andrea Heuston is joined by Dr. Jeremy Weisz, the Co-founder of Rise25, to talk about the key lessons she learned from some of her podcast guests. They also talk about the importance of pivoting, supporting women in the male-dominated wine industry, and explain why women in leadership often return a higher ROI. Stay tuned.

Resources Mentioned in this episode

  • Artitudes Design
  • Andrea Heuston’s website
  • Andrea Heuston on LinkedIn
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • “House Burned Down: 4 Life-Altering Events That Have Tested Andrea Heuston’s Resiliency”
  • Rise25
  • Dr. Jeremy Weisz on LinkedIn
  • “[Women of EO Series] Be Decisive” with Jean Thompson
  • “[Women of EO Series] The Power of NO” with Dr. Kristin Kahle
  • “[Women Presidents’ Organization Series] The journey back to Hamburgers” with Jasmine Donovan
  • “Fail Forward” with Catherine Crosslin
  • “Listen, Lurk, and Learn” with Gillian Muessig
  • “[10KSB] Make Your Soul Sing” with Pastor Chanda Mills Crutcher
  • “[10KSB] Don’t Wait, Just Do!” with Cole Banks
  • “[Women of EO Series] Move Fast!” with Andrea Herrera
  • “Just Ask!” with Jenna Lange
  • “You Don’t Get to Quit” with Sharelle Klaus
  • “All You Need is Love” with Lisa Rueff 
  • “What Lights You Up?” with Stephanie Sims
  • “[Women of Wine] Find Your Ally” with Faith Koen and Christina Starr
  • “Trust Your Inner GPS” with Deirdre Breakenridge
  • “[Women of EO] You Are Not Your Story” with Jane F. Bolin
  • “Headtrash” with Sejal Lakhani-Bhatt
  • “Just Start” with Suzie Yorke
  • “[Women of EO] You are Equipped” with Adrienne Smith
  • “[Women of Wine] You Can’t Drive a Car Looking in the Rearview Mirror” with Deborah Brenner
  • “Be Big and Be Seen” with Hope Zvara

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Dr. Jeremy Weisz, Lead Like a Woman Show, Rise25

[Women of EO] You Have to Show Up!

February 24, 2022 by Andrea Heuston

Daisy Jing is the Founder and CEO of Banish, a natural skincare line targeted in treating acne scars. Daisy suffered acne all of her life, and traditionally prescribed treatments didn’t work for her. She studied pre-med and dermatology at Duke University and while there, she started her YouTube channel reviewing skincare products. Through her vulnerability and story of her skincare journey, the YouTube channel garnered over 70 million views. She started formulating her own products to help her skin, and before long, her audience wanted to buy whatever it was she was using. And so Banish was born.

Today, Banish is a multimillion-dollar business and its products are sold all over the world. Daisy is a TEDx speaker, Inc. 500 entrepreneur, Forbes 30 Under 30 entrepreneur, and most importantly, mom to a daughter and a Labradoodle. In her free time, Daisy loves fitness and teaches lagree pilates.

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Here’s a glimpse of what you’ll learn: 

  • Daisy Jing’s journey to launch Banish and how she comes up with new products
  • What went right for Daisy when she started her business?
  • Daisy discusses her TEDx talk “A Tragedy Called Perfection” and shares her tips for dealing with imposter syndrome
  • How Daisy leads like a woman and balances motherhood with her career
  • The most impactful piece of advice Daisy has received
  • Daisy’s superpower and how to get in touch with her

In this episode…

Despite all the pressure women face as entrepreneurs, business leaders, and mothers, it’s very important for them to be authentic and show up as their best selves. This may not be easy, but from experience, Daisy Jing knows just how valuable it is.

While struggling to find a solution for her acne, Daisy created a YouTube channel where she shared her journey and struggles. She did this honestly and authentically and ended up amassing a big audience that was going through the same problems. When she started creating her own products to treat her acne, this audience asked for the products, eventually leading to the launch of Daisy’s skincare brand.

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Daisy Jing, the Founder and CEO of Banish, about how she built her natural skincare business authentically. They also discuss Daisy’s TEDx talk, share tips for dealing with imposter syndrome, and talk about the value of being your true self when building a brand. Stay tuned.

Resources Mentioned in this episode

  • Artitudes Design
  • Banish
  • Banish on Instagram
  • Daisy Jing on LinkedIn | YouTube | Instagram
  • “A Tragedy Called Perfection” by Daisy Jing

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Banish, Daisy Jing, Lead Like a Woman Show

Trust That the World Has a Lot in Store for You!

February 17, 2022 by Andrea Heuston

Mori Taheripour

Mori Taheripour is a negotiation expert, globally recognized and highly sought-after speaker, and award-winning educator. She has worked with some of the most iconic sports leagues and Fortune 100 corporations over the past 20 years. She also teaches negotiation and dispute resolution at the Wharton School of the University of Pennsylvania and is a seven-time recipient of awards for excellence in teaching.

Mori’s work has been featured in top business publications and media outlets including ESPN, Forbes, Inc., and NPR. She is also a contributor to sports discussions on SiriusXM’s Wharton Business Daily. Some of her current and past clients include the Goldman Sachs Foundation, Major League Baseball, National Basketball Players Association, National Football League, the Timberland company, United Parcel Service, Wasserman, Wells Fargo, and the White House Fellows Program. In March of 2020, Mori’s first book, Bring Yourself: How to Harness the Power of Connection to Negotiate Fearlessly was published by Penguin Random House.

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Here’s a glimpse of what you’ll learn: 

  • Mori Taheripour explains why she created MT Global Strategies
  • What Mori teaches about negotiation — and what went right for her when she started MT Global Strategies
  • Why women need to honor themselves and do what makes them happy
  • How running a healthcare consulting firm prepared Mori for her current role
  • Mori talks about teaching negotiation to people in the sports world and her journey writing a book
  • The value of trusting and taking advantage of new opportunities
  • Mori talks about her superpower, her contact details, and her advice on embracing chaos and uncertainty

In this episode…

In the course of building a business or becoming a leader, women often receive advice from others who have gone through the same experiences as them. However, most women aren’t aware of their great qualities and don’t realize that others see these great qualities as well.

Just because you don’t see your value, doesn’t mean it doesn’t exist. Mori Taheripour advises women to trust in themselves and trust that the world has a lot in store for them. Fearlessly go after new opportunities as they arise, because they could lead to great success and achievements.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Mori Taheripour, a negotiation expert, to talk about negotiation skills and empowering women to become better. Mori also talks about the value of following the road less traveled, the mission of her book, and explains how negotiation helps in finding a person’s voice. Stay tuned.

Resources Mentioned in this episode

  • Artitudes Design
  • Stronger on the Other Side: The Power to Choose by Andrea Heuston
  • Mori Taheripour’s website
  • Mori Taheripour on LinkedIn | Twitter | Instagram
  • Bring Yourself: How to Harness the Power of Connection to Negotiate Fearlessly by Mori Taheripour

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Bring Yourself: How to Harness the Power of Connection to Negotiate Fearlessly, Lead Like a Woman Show, Mori Taheripour, Negotiation Expert

It’s the Little Steps Along the Way

February 10, 2022 by Andrea Heuston

Dr. Wenwen Ni

Dr. Wenwen Ni is an Assistant Professor at Sonoma State University. She has a Ph.D. in social psychology from UCLA, and her work broadly examines the experiences of underrepresented groups including women in leadership and college students from low socioeconomic status backgrounds. She focuses on how social and environmental cues can affect identity and feelings of belonging, particularly when members of underrepresented groups are interacting with majority group members. Dr. Ni was a Senior Project Manager with Artitudes Design before pursuing her doctorate at UCLA.

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Here’s a glimpse of what you’ll learn: 

  • Why Dr. Wenwen Ni decided to get a doctorate degree in social psychology
  • What went right for Dr. Ni as she pursued her dreams
  • How social and environmental cues affect identity and feelings of belonging for women leaders
  • How to normalize women in leadership roles
  • Dr. Ni’s thoughts on gender bias in the events industry
  • What factors play into the psychology of belonging?
  • Dr. Ni explains what she currently teaches, talks about the most impactful piece of advice she has received, and shares her advice to women with a desire to take up leadership roles
  • Dr. Ni’s superpower and how to get in touch with her

In this episode…

Did you know that there are many social, economic, and environmental factors that have a big impact on women leaders? These include social status, feedback from both male and fellow female leaders, and being surrounded by other female leaders in the workplace.

Dr. Wenwen Ni’s quest to understand the social psychology of underrepresented groups has helped her learn so much about how different psychological factors influence such groups in society. She encourages women leaders to have mentors and female role models to help guide them get to where they want to be.

In this episode of the Lead Like A Woman Show, Dr. Wenwen Ni, an Assistant Professor at Sonoma State University, joins Andrea Heuston to talk about the various psychological factors that affect women in leadership roles. Dr. Ni shares her thoughts on gender bias in the events industry, explains how social and environmental factors influence women in the workplace, and talks about the importance of taking small steps to reach your goals. Stay tuned.

Resources Mentioned in this episode

  • Artitudes Design
  • Dr. Wenwen Ni’s Profile
  • Dr. Wenwen Ni on LinkedIn
  • Dr. Wenwen Ni’s email: nih@sonoma.edu

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Filed Under: Podcast Tagged With: Andrea Heuston, Artitudes Design, Dr. Wenwen Ni, Lead Like a Woman Show, Sonoma State University

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Lead Like A Woman

  • A podcast by Andrea Heuston
  • Contact: info@leadlikeawoman.biz
  • © Copyright 2023 – Lead Like A Woman

Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.