Author: Andrea Heuston

[Women of EO Series] Ready Aim Fire

Dr. Cortney Baker is an award-winning entrepreneur, host of The Women in Business podcast, TEDx speaker, and a nationally-recognized authority on women’s leadership. She’s been featured on Fox News, Forbes, iHeartRadio, and Huffington Post, among other publications. As a leadership expert, mentor, business coach to female entrepreneurs and mother of three, she is passionate about empowering women to close the gender gap through the power of entrepreneurship.

Dr. Cortney Baker is also the author of the best selling book The 10 Dos and Don’ts for Business Leadership: Lessons to Lead Effectively and her most recent book Unlimited: Conquering the Myth of the Glass Ceiling. She was named the 2016-2017 Texas Businesswoman of the Year and the top 100 in HealthCare in America. She’s the Founder and CEO of KidsCare Home Health, a multi-million dollar healthcare organization with 11 locations across Texas, Colorado and Idaho. She holds a Doctor of Education (Ed.D.) in Organizational Leadership from Pepperdine University, where she concentrated her studies on understanding and advancing women to the highest levels of leadership.

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Here’s a glimpse of what you’ll learn: 

  • Dr. Cortney Baker recalls her entrepreneurship journey and how it led to the founding of KidsCare Home Health
  • Why Dr. Baker decided to start a podcast and go into mentorship
  • Dr. Baker explains how women are holding other women back
  • Dr. Baker shares the before and afters of her life and how she fought her way through them
  • Dr. Baker talks about being a TEDx speaker and becoming a painter
  • What most people don’t know about Dr. Baker and her vision behind the Scaling Society community
  • Dr. Baker reveals a big mistake she made in business and what she is most curious about right now
  • Dr. Baker’s advice to fellow women entrepreneurs and leaders
  • Dr. Baker explains why she thinks that her superpower is her capacity to speak the truth in love
  • How to get in touch with Dr. Cortney Baker

In this episode…

When a young lady approached Dr. Cortney Baker after an event and asked Dr. Baker to be her mentor, she readily agreed because she is a big advocate of women supporting other women. Dr. Baker mentored the young lady who ended up achieving much success in her career and eventually starting her own business. And so being an award-winning entrepreneur and leader, Dr. Baker decided to take up coaching to be able to help other women in their entrepreneurship and leadership roles. 

In this week’s episode of the Lead Like a Woman Show, Andrea Heuston talks with Dr. Cortney Baker about the importance of women mentoring and supporting each other, the before and afters in Dr. Baker’s life, and why women don’t need to have it all to be happy and successful. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[10KSB] Make Your Soul Sing

Chanda Mills Crutcher

Pastor Chanda Mills Crutcher is the President and CEO of the American Senior Assistance Program, Inc. (ASAP). She began her career as a certified nursing assistant in Louisiana and continued working in nursing homes to help pay her way through college. In 2004, she founded the American Senior Assistance Program whose primary focus is to provide services to the aging disabled adults and children in regards to transitioning and finishing well.

In 2014, Chanda became an ordained minister. In 2018 founded the Legacy Center, which helps aging adults continue to live life with independent purpose and provides comprehensive support for caregivers. Not only is the Legacy Center the first facility of its kind in the state of Alabama, but Chanda is the first certified geriatric care manager in the state.

With over 25 years of professional experience in the geriatric care industry, Chanda shows no signs of slowing down. As a wife and mother of seven children and three grandchildren, she’s always up for a challenge. She currently serves on the Governor’s task force for Alzheimer’s and health literacy, and is an executive council member with AARP, an advocate for seniors and their caregivers. Chanda shares her expertise with thousands annually from the White House to rural communities all over the world.

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Here’s a glimpse of what you’ll learn: 

  • Why Chanda Mills Crutcher decided to start the American Senior Assistance Program (ASAP)
  • Chanda talks about her recent outreach program where she distributed 60,000 pounds of food to her community
  • What inspired Chanda to become an ordained Minister
  • How the idea for The Legacy Center came about and how it works
  • Chanda talks about her elder advocacy work within the government
  • What Chanda loves most about the work she does and what drives her on a daily basis
  • What most people don’t know about Chanda
  • Chanda talks about a big mistake she made and what she learned from it
  • How the COVID-19 pandemic made people become more aware of their health
  • Why it’s important for women can be true to themselves and believe in themselves
  • The best piece of advice Chanda has received from a mentor and her advice to other women looking to make an impact in their lives
  • Chanda explains why her superpower is her authentic engagement with people

In this episode…

While working for a large long-term care provider, Chanda Mills Crutcher was disappointed by the gap in services that were offered to older and disabled adults. She later resigned and started the American Senior Assistance Program (ASAP) through which she now provides transformational life opportunities for the elderly. 

In addition, Chanda’s great desire to help other people has driven her to be of service to her community. She recently distributed over 60,000 pounds of food in her community as her way of helping out in the midst of the current COVID-19 health crisis

In this episode of Lead Like a Woman Show, Andrea Heuston interviews Chanda Mills Crutcher, President and CEO of the American Senior Assistance Program about her advocacy work and her commitment to providing quality care for the elderly and disabled adults. Chanda discusses why she founded the American Senior Assistance Program and the Legacy Center, her decisions to become an ordained Minister, and why women should believe in themselves. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women Presidents Organization Series] Make it yours!

Zoey Mann is a fourth generation jeweler and President of Fox’s Seattle. She graduated from Whitman college with a Degree in Theater and Elementary Education and joined the family business full time after earning her Degree in 2003. After working in Fox’s Seattle for 10 years, Zoey took over as the majority shareholder and President in 2013. She’s a member of Seattle Executives Association, and the Women Presidents’ Organization. She was also on the board of the Seattle Children’s Theatre for 14 years.

On a personal note, Zoey and her husband, Jordan, have three kids aged 3 to 11. She has been through a lot in the last few years, having battled BRCA1 genetic mutation after finding out that she was a carrier of the gene when she was 36 and her youngest was only nine months old. She had a preventative oophorectomy and hysterectomy four months later, and a radical breast reduction after a year. In March 2020, she had a preventative double mastectomy with her husband by her side. When she woke up, guests were no longer allowed and non essential surgeries were cancelled as an effect of the COVID-19 pandemic.

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Here’s a glimpse of what you’ll learn:

  • Zoey Mann talks about in the family jewelry business and what she has done in the last 7 years to advance the company
  • What Zoey has been doing to stay connected to her clients during the coronavirus pandemic
  • Why they created an e-commerce website for Fox’s Seattle
  • How Zoey has pivoted Fox’s Seattle in the face of the pandemic and how they have been supporting their employees and community
  • What Zoey wishes she knew when she took over Fox’s Seattle
  • Zoey explains why she’s curious to know if school will open this Fall about and what it’s like working from home
  • Zoey opens up about a mistake she made in her business and the lessons she learned from it
  • Why Zoey’s dad has been her biggest mentor and the best piece of advice she has ever received
  • Zoey talks about being a BRCA1 gene carrier and how overcoming adversities related to the gene has helped her personally and professionally
  • Zoey’s superpower and her advice to other business people

In this episode…

Oftentimes, when people inherit or take over the leadership mantle in their family’s businesses, they tend to do what the leaders before them did as opposed to creating their own course. Zoey Mann made the same mistake during her early days in their family business, Fox’s Seattle, until she realized that they were in a bad place business-wise. It was then that she decided to pivot and make several changes which turned out to be very much in their favor.

Zoey currently works with a number of designers and jewelers who ensures that she supplies top quality products to her clients. After taking over the leadership of the company, she not only moved the business to a new location but she has also changed its business model, leading it to the growth and expansion that it currently enjoys.

In this episode of Lead Like a Woman, Andrea Heuston is joined by Zoey Mann from Fox’s Seattle to talk about jewelry and conquering adversity. They’ll be discussing the changes Zoey brought about in their family business, how the coronavirus pandemic has impacted the company, and how they’re supporting their employees and community today. She also shares her experience of overcoming BRCA1 gene mutation and how this has affected her personally and professionally. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[10KSB] Check Yourself Before You Wreck Yourself

Jaci Russo is a brand strategist, author, podcast and radio host, and the co-founder & CEO of brandRUSSO, a strategic branding agency. Jaci began her career in Hollywood as a Junior Talent Agent at Creative Artists Agency working with clients such as Helen Hunt, David Letterman and Gwyneth Paltrow. After that, she worked as the Executive Assistant to Chairman and CEO Barry Diller, adding strategic value to his many companies including the Home Shopping Network and Ticketmaster.

Jaci has years of experience in branding and marketing on a national level and is a sought-after speaker on the topics of branding and social media. She has four children and is married to Michael Russo, co-founder and Creative Director of the agency they launched together in 2001.

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Here’s a glimpse of what you’ll learn:

  • Why Jaci Russo and her husband, Michael, started brandRUSSO
  • Jaci explains what Razor BrandingTM refers to and what makes brandRUSSO different from other branding agencies?
  • Jaci shares what it’s like to work with her husband and the biggest challenges that comes with her line of work
  • Jaci talks about how she got to work in Hollywood as a Junior Talent Agent
  • Jaci talks about Barry Diller and what it was like working as his Executive Assistant 
  • Why Jaci decided to join the Goldsman Sachs program and get a PCM certification
  • The benefits of having an abundance mentality as opposed to a scarcity mentality
  • The mentors Jaci has had over the years and the best piece of advice she has received
  • Jaci’s advice to women starting out in their careers and those looking to make changes in their careers
  • Jaci explains why her superpower is enthusiasm and how it has helped in her business

In this episode…

To be a successful entrepreneur, you have to be a lifelong learner and be willing to do more in order to grow. The mindset you have as your business grows is crucial because your beliefs and the way you think serves as either the nudge you need to push boundaries or the wall that limits you from moving forward. 

Jaci Russo loves change and the uncomfortability that comes with it. Her daily mantra is ‘check yourself before you wreck yourself’ and she believes that it is only through suffering and being uncomfortable that one can open up space for self-improvement. 

Join Andrea Heuston in this episode of Lead Like a Woman Show as she talks with Jaci Russo, Co-founder of brandRUSSO, about creative branding and the importance of having an abundance mentality. Jaci also shares why she and her husband, Michael Russo, started their own branding agency, what sets their agency apart from other players in the industry, what it’s like to work in Hollywood, and how your mindset can be the key that sets you up for success. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Fail Forward

Catherine Crosslin is the owner and CEO of Instar Performance, an internationally recognized personal and organizational development company. Catherine is an internationally respected leadership and organizational cultural consultant, executive coach, master facilitator and keynote speaker. Her engaging and interactive facilitation and coaching techniques help clients challenge and overcome deeply held beliefs and habits that inhibit growth, achievement and success. 

Prior to founding Instar Performance, Catherine dedicated 15 years to Gordon Graham & Co. Inc,where she led and developed for businesses in prison.

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Here’s a glimpse of what you’ll learn: 

  • Catherine Crosslin discusses what it’s like running a leadership and organizational culture consultancy
  • How the automotive and sports industries tackle cultural issues, and how Catherine helps them stand out
  • Catherine talks about the similarity in human desire despite cultural influences
  • Catherine talks about working in male dominated fields and how she helps other women in the industry
  • How women can become more effective leaders and why it’s important for men and women to advocate for each other
  • Why having an abundance mentality is critical in uncertain times 
  • Catherine recalls her athletic career in highschool and college, why she started coaching, and what she learned in the process
  • Why Catherine believes women should fail forward and why young emerging leaders need leadership training and coaching 
  • Catherine shares the best pieces of advice she has received and how they helped her in her career

In this episode…

As more women take on leadership positions in companies and in different industries, the expectation to match men in order to achieve success can become overbearing. This is particularly true for male-dominated industries where the demand for women to behave just like men can be overwhelming .

But according to Catherine Crosslin, that shouldn’t be the case. Women can be more effective at work and they can achieve more if they stay true to who they are. By embracing their own uniqueness and working with who they intrinsically are, they will be able to accomplish more things. If things don’t go as planned, the best option is to fail forward and to continue pushing on. By treating their failures as learning experiences and mistakes as stepping stones for pivotal beginnings, women can open more doors of opportunities for themselves.

Join Andrea Heuston in this episode of Lead Like a Woman Show as she interviews Catherine Crosslin of Instar Performance about women in leadership and organizational culture. Join the conversation as Catherine talks about her experience and lessons learned while working in male-dominated fields, how women can be better leaders, what it means to fail forward, and the benefits of having an abundance mentality. Stay tuned.

Resources Mentioned in this Episode:

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO Series] Be Decisive

Jean ThompsonJean Thompson is the Owner and CEO of Seattle Chocolate Company, makers of the Seattle chocolate and jcoco fine chocolate brands. She has been running Seattle Chocolate for almost 18 years and has grown it from the ruins it was in after the Nisqually Earthquake in 2001 to the successful company that it is today. 

A native New Englander, Jean graduated from Bates College before embarking on a career in high tech. Prior to taking over the mantle in Seattle Chocolate Company, she was actively raising her two children in Bellevue, Washington and devoting her free time to nonprofit work. She had previously worked at Microsoft as a Corporate Communications Manager.

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Here’s a glimpse of what you’ll learn: 

  • Jean Thompson talks about shifting from tech to chocolate, why she loves working at Seattle Chocolate, and how they’re adjusting to the pandemic
  • Jean talks about the changes in Seattle Chocolate since she took over and how she came up with their social cause branding
  • Jean talks about the ingredients she uses and the process of making their chocolate
  • What most people don’t know about Jean and what she wishes she knew when she started working in Seattle Chocolate 
  • Why businesses are personal for women and why having a quality business doesn’t equate to a fast-growing company
  • Jean gives her thoughts on the COVID-19 pandemic and what can be learned from it
  • Why being decisive is the best advice Jean has received, why it’s her business superpower, and the value of trusting experts
  • Jean’s tips on how to run a small company and what makes someone a good leader
  • Why lack of self confidence stops women from leading and how they can overcome it

In this episode…

With no experience in the chocolate industry, Jean Thompson found herself taking leadership of a small chocolate company in Seattle. She was the majority shareholder with a 95% stake after the Nisqually Earthquake of 2001, and it was her love for chocolate, her determination, and her willingness to learn and adapt which drove her desire to turn the company fortunes around. 

18 years later, Jean has learned a lot from running the chocolate company and she has evolved her company to have a social branding that impacts and touches many lives.

Andrea Heuston’s featured guest in this episode of the Lead Like a Woman Show is Jean Thompson, the woman behind Seattle Chocolate. Tune in as they talk about Jean’s transition from the tech industry to the chocolate industry, her shift from being a stay-at-home mum to becoming the owner of a chocolate company, the struggles and challenges women face in creating and leading companies, and why her decisiveness is her undeniable business superpower.

Resources Mentioned in this Episode:

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO Series] The Power of NO

Dr. Kristin Kahle
Dr. Kristin Kahle, aka Dr. K, is the CEO and Founder of NavigateHCR, a full-service Affordable Care Act (ACA) and compliance technology company. In 2014 and 2015, she was awarded the “Most Influential Woman in Benefits” by Employee Benefit Advisor. More recently, Dr. K was nominated for the San Diego Business Journal Top Tech Award 2019, for the technology developed by NHCR. 

Highlighting her experience as a serial entrepreneur, speaker, coach, and mentor, Dr. K has published ‘NOtivation: Use the Power of NO to Make Your First Million Dollars‘, a transparent and honest guide to how she used the power of no to make her first and second and third million. 

Dr. K holds a Doctor of Business Administration (DBA) from Argosy University, an MBA from the University of Phoenix, and a Bachelor of Business Administration from Pine Manor College.

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Here’s a glimpse of what you’ll learn: 

  • What motivated Dr. Kristin Kahle to write her book, ‘NOtivation: Use the Power of NO to Make Your First Million Dollars’
  • Dr. Kahle shares the story of her brother Jason got diagnosed with leukemia and how it impacted her life
  • How Dr. Kahle embraces her femininity, owns her power, and how she interacts working in a male dominated world
  • Dr. Kahle talks about her mission of protecting American businesses and helping female business owners
  • Dr. Kahle discusses her work as a coach, mentor, and why she empowers other women business owners 
  • What Dr. Kahle wishes she knew as she was starting out and her 3 tips for running a successful business
  • How Dr. Kahle helps her team manage their time and the skills she looks for when hiring someone
  • Why being given a chance stuck to Dr. Kahle and how it affects her until today
  • Dr. Kahle talks about her creative side, being an includer, and why women should get rid of negative thoughts
  • Kristin explains what a ‘double-double’ means

In this episode…

At the tender of 5, Dr. Kristin Kahle was a strong willed little girl who wanted to save her brother’s life by donating her bone marrow. Jason had been diagnosed with leukemia and tests showed that Kristin was the perfect match. 

However, her family was not too keen on her being a donor, but she persisted despite repeatedly being told “No”, and her persistence paid off. This experience led her to become more determined and her strong will enabled her to be a great basketball player in college and eventually, she went on to become a successful entrepreneur. She set up and sold 3 successful businesses and now, she coaches and mentors other women business owners on how to create their own success story.

In this episode of the Lead Like a Woman Show, Andrea Heuston gets to interview Dr. Kristin Kahle about the power of ‘NO. Listen in as they discuss Dr. Kahle’s reasons for writing a book, how being able to say “NO” can motivate you to succeed, how she has thrived in a male-dominated field, and why Dr. Kahle believes it is important for women to put a stopper on negative thoughts. Stay tuned.

Resources Mentioned in this Episode:

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitude Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

House Burned Down: 4 Life-Altering Events That Have Tested Andrea Heuston’s Resiliency

Andrea Heuston
Andrea Heuston is the CEO and Creative Principal of Artitudes Design, an award-winning creative agency. She has over 20 years of experience in the design industry and has won several awards such as the Puget Sound Business Journal’s 40 under 40, the Annual Enterprising Women of the Year Awards for Enterprising Women Magazine, Cambridge Who’s Who, and the Key4Women Achieve Award. 

Andrea holds a degree in Communications and Design from the University of Washington. She is a speaker, author, and a volunteer who helps plan, purchase, prepare, and serve meals for the members of The Matt Talbot Center. Andrea is also the host of the Lead Like a Woman Show where she features top women leaders in order to share their inspirational stories on life and leadership.

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Here’s a glimpse of what you’ll learn: 

  • Andrea recalls how her house burned down and how family and friends helped Andrea after the tragedy
  • Why Andrea loves staying at her now renovated house
  • Andrea’s realizations and learnings from that experience
  • The best thing that came out of that experience for Andrea
  • Where to learn more about Andrea Heuston

In this episode…

Every August, Andrea Heuston and her family had made it a tradition to go on vacation at their family’s beach house. Five years ago, the trip took an unexpected turn as the house they loved burned down.

Andrea and her two sons found themselves in a burning house on a cold night and had to save themselves from the fire. What seemed like a small flame ended up consuming the entire house, but instead of this experience dampening Andrea’s spirits, it led her to realize things about herself that she had somewhat forgotten about.

In this episode of the Lead Like a Woman Show, Andrea Heuston gets interviewed by Dr. Jeremy Weisz of Rise25 about one of four life-altering events that happened to her. Tune in as she recalls the eventful night where she saw her house burning down, how family and friends stepped up to help them, and find out her biggest takeaways from one of the most heartbreaking moments in her life.

Resources Mentioned in this Episode:

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitude Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.