Andrea Heuston

You Don’t Get to Quit

October 22, 2020 by Andrea Heuston

Sharelle Klaus is the Founder and CEO of DRY Soda Company. When she was searching for a sophisticated non-alcoholic beverage that wasn’t cloyingly sweet or made with artificial flavors, she realized that the ultra-competitive beverage market lacked one. She decided to make one and in 2005, she launched DRY Soda Company. Her brand has quickly become a disruptor in the sparkling beverage sector with its high end brand and deliciously surprising flavors like lavender, ginger and cucumber. DRY Soda is now sold in retail outlets across the country, including Safeway and Kroger, and can be found on the menu of many top restaurants and bars.

In her spare time, Sharelle likes to travel and find adventure. Road trips and international trips are her passion. She is also a doting grandmother, mother and a vocal supporter of entrepreneurship and women. She holds a Bachelor’s degree from Seattle Pacific University.

Here’s a glimpse of what you’ll learn:

Sharelle Klaus shares why she decided to start DRY Soda Company and what led to her success
Sharelle talks about the flavors they offer and how they came up with them
Why a national distributor referred to Sharelle as a relentless bitch
What it’s like to be a woman in her industry and how Sharelle elevates and helps fellow women entrepreneurs in the beverage industry
Why access is the most significant barrier women face in becoming leaders
Sharelle talks about her Airstream and her love for adventure and camping
The best piece of advice Sharelle has received from a mentor and her advice to a woman with an industry-disrupting business idea
Sharelle explains why her ability to see the good in anything is her superpower and where people can learn more about DRY Soda

In this episode…

For any woman starting out in entrepreneurship, it’s very important for her to have a vision. She must believe in it and be relentless as she moves towards it, and she needs to keep going in spite of all the obstacles and tears along the way.

Most women face different challenges in their journey of entrepreneurship and sometimes, it can get overwhelming. Sharelle believes that the best solution to overcome this is to not make quitting an option. She also highly advocates networking and being part of support or accountable groups, because from her own experience, these have been a tremendous source of help for her and her business.

Join Andrea Heuston in this episode of the Lead Like a Woman Show as she talks with Sharelle Klaus, Founder and CEO of DRY Soda Company, about her success story as a woman in the beverage industry. They also discuss the benefits of building your network, the challenges Sharelle faced in growing her company, the sexist men she encountered along the way, and her love for adventure. Stay tuned.

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This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Aim High

October 15, 2020 by Andrea Heuston

Dana Manciagli is an author and the President of Job Search Masterclass, the leading job search workshop with instruction, templates, and tools that job seekers need to apply and interview with confidence, that will make them irresistible to employers and land a great job in record time. She has been a corporate executive for more than 30 years and has leveraged her employee hiring and management experience into that of an author, trainer, private career coach, and online curriculum expert. She has had a remarkable career in global sales and marketing roles in Fortune 500 corporations.

Retired from over a decade’s tenure at Microsoft as worldwide sales general manager, Dana has also previously worked for Kodak as VP of worldwide marketing and climbed the corporate career ladder through Sea-Land, Avery Dennison, and IBM. Named a top “Women of Influence” in Seattle, she lives and works in Puget Sound where she serves on the Worldwide Board of Junior Achievement. She is also a breast cancer conqueror and received her MBA at the Thunderbird School of Global Management in Arizona.

Here’s a glimpse of what you’ll learn:

What inspired Dana Manciagli to go out on her own and write the book Cut the Crap, Get a Job
Why Dana started the Job Search Master Class curriculum
The ideal clients for Job Search Masterclass and how Dana finds new clients
The B2B aspect of Job Search Master Class
The most challenging part of Dana’s job and what she loves most about it
Dana shares her experience with battling cancer alongside her twin sister and what she learned from the experience
Dana talks about her passion for sharing information, helping others, and making the right choices
Dana discusses the value of being resilient, her advice to fellow women and why her superpower is optimism
How to get in touch with Dana Manciagli

In this episode…

Most people understand resilience as bouncing back to who you were before, but for Dana Manciagli, it means learning and not settling with being a mere victim. This means being sensitive to other people, making the right choices, and being courageous enough to say “no”.

However, women often inhibit their own success and allow their stories to get in their way. They fear being ambitious, asking for an increase, and aiming higher. All of these limiting thoughts hinder women’s progress and prevent them from having a remarkable career.

In this week’s episode of Lead Like A Woman, Andrea Heuston is joined by Dana Manciagli, President of Job Search Masterclass, to talk about being resilient, aiming higher, and how she helps job candidates score the best jobs through her masterclass. Dana also shares how she battled breast cancer alongside her twin sister and how she came up with her masterclass curriculum. Stay tuned.

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Hope is Not a Strategy

October 8, 2020 by Andrea Heuston

Suzette Patterson is the Founder of STAR-Performance Group, an authorized Sandler Training Center in Frisco, Texas. Suzette spent over 20 years in software sales and implementation before starting her Sandler business. She sold directly to physician practices and also built and managed teams for the largest GE Healthcare value-added reseller in the country. What she learned from all of those years of selling is that most companies do a great job of product and service training but they underestimate the value of having a sales process and developing their leadership teams.

Suzette blends her own experience with the internationally proven training and evaluation tools from Sandler Training to teach a unique brand of sales and leadership training as well as personal development. She has been instrumental in helping successful companies develop management sales and prospecting strategies. When she isn’t working with clients, she enjoys spending time with friends and family, riding motorcycles with her husband, and reading nonfiction books at the rate of one per month.

Here’s a glimpse of what you’ll learn:

What inspired Suzette Patterson to start her own business
What is Sandler Training and how does its methodology work?
The kind of clients Suzette trains at her sales program and the biggest challenge that comes with her work
Suzette shares why she reads one non-fiction book every month and her top book recommendations
The value of setting SMART goals and using vision and accomplishment boards
Suzette discusses what she’s curious about today and the value of failure in success
Suzette talks about best piece of advice she has received and her own advice to fellow women leaders
Suzette talks about being called the Chief Encouragement Officer and why it’s her superpower

In this episode…

Every business starts with the goal of driving sales and making a profit. These are considered as one of the pillars of a budding new enterprise because without them, no business can continue to operate.

However, business owners often struggle with how they can make their people push boundaries and amp up their game. This is something that the team at Sandler Training’s STAR-Performance Group helps companies with. They help reinforce sales knowledge to business people, their sales teams and individual sales professionals. They do this by training them in sales management, leadership, and proven strategies that will help scale their business operations.

Suzette Patterson, Founder of STAR-Performance Group, joins Andrea Heuston in this week’s episode of Lead Like A Woman to talk about effective sales strategies to grow a business. They also discuss the history of Sandler Training, the types of clients Suzette works with, and the importance of setting SMART goals. Stay tuned.

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You Never Get Awesome by Being Average

October 1, 2020 by Andrea Heuston

Georgia Green is the Founder and CEO of BEU Revolution which she created with the hopes of sparking a revolution – a movement where people and companies are empowered to thrive. Georgia is the author of leadership curriculum, The Broken Business Model, and she is also a speaker, trusted organizational development advisor, and executive consultant. She is passionate about creating collaborative, strengths-based cultures, and mobilizing teams from inspiration to action.

After solo hiking from Mexico to Canada on a quest to help people overcome fears, Georgia has inspired thousands of people to live their best lives. While walking over 2,000 miles and living in the wilderness for over five months, she wrote the curriculum used to found BEU with the vision to inspire, empower, and ignite others. BEU provides a number of proprietary tools to support organizational development and employee engagement, including MotivIQ, a software platform used to help uncover individual motivators for high achievement and support an organization’s ability to engage and retain top talent.

Here’s a glimpse of what you’ll learn:

Georgia Green talks about what inspired her to change her career and why she went hiking over 2000 miles
How Georgia came up with the 7 elements of life
Georgia talks about her jump from working in accounting to organizational development and leadership coaching
How Georgia’s mindset during the hike led to the creation of BEU Revolution
How to deal with life when things don’t go as planned
What Georgia learned from taking the long hike and how that has translated to her business
Why some leaders avoid creating and being open to change
The best piece of advice Georgia has received from her mentors and her advice to fellow women leaders
Georgia explains why love and influence are her superpower and what her new book will be about
How to get in touch with Georgia Green and BEU Revolution

In this episode…

When it comes to leadership, some leaders avoid making major changes in their organizations. Oftentimes it’s because they allow their fears to hold them back from doing something that could potentially take their business to the next level. And one of these is being afraid of having their ideas or proposals rejected by their employees or fellow leaders in the organization.

However, great leadership requires a person who is willing to go above and beyond, and act even when there is uncertainty. Being a leader requires courage and facing one’s fears. And there is no way that you can’t become an awesome leader if you are set on staying average and doing what everyone else is doing.

On this episode of Lead Like A Woman Show, Andrea Heuston talks with Georgia Green, Founder and CEO of BEU Revolution, about what it takes to become a great and awesome leader. Georgia also talks about going on a 2,000 mile hike from Mexico to Canada alone, what inspired her to start the BEU Revolution, and she also shares her advice to fellow women leaders. Stay tuned.

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Don’t Wait!

September 24, 2020 by Andrea Heuston

Sarah Nichols is an attorney who has more than 20 years of experience in HR employment law. She is the founder of Nichols Law P.C. where she represents individuals who experience discrimination and retaliation at work and helps them with wage and hour claims. She assists employees in negotiating their exits from their employers and she is a tough and conscientious advocate for her clients. Sarah believes that having experience on both sides makes her a better attorney.

Sarah is passionate about different cultures in the workplace and in closing the pay gap. She is also involved in the community through her work with Youth Speaks, an educational non-profit empowering youth through the spoken word. A percentage of her firm’s profits is donated to Equal Rights Advocates every year as she believes the work that organization does is essential to closing the wage gap.

Sarah is also the host of The Women’s Advocate podcast where she discusses how women can negotiate and support each other to close the wage gap.

Here’s a glimpse of what you’ll learn:

Sarah Nichols’ career background and how she ended up starting her own law firm
The difference between running one’s own firm versus working in a bigger law firm
What has driven Sarah’s success in her law firm and the types of cases she handles
What inspired a 12-year old Sarah Nichols to become a lawyer and move to the US?
The focus of Sarah Nichols’ podcast, The Women’s Advocate
The most challenging part of Sarah’s job and what she loves most about it
Sarah talks about a big mistake she did and what she learned from it
Sarah talks about mentors, the best piece of advice she has received from them, and her advice to fellow women leaders and entrepreneurs
Sarah explains why her passion is her superpower

In this episode…

When someone is looking to go into business or is considering taking up a new leadership position, most people tend to wait too long because they want to feel that they’re ready before taking the plunge. The thing is, there is never a “perfect time” to take that leap because all you really need is to have courage.

In every situation or circumstance, there is always a decision to be made. And if that decision can be made quicker, it can help propel people forward to where they want and need to go. Staying focused on your story and your path are also crucial in making your success into a reality. It is also important to be focused and own your story and path.

Sarah Nichols, Founder of Nichols Law P.C., is Andrea Heuston’s guest in this week’s episode of Lead Like a Woman, where she talks about the importance of women taking the leap in their careers and not waiting for the perfect time. Sarah shares details about her career history and why she decided to move to the US from Australia and start her own law firm, what drives her success, and she also shares her advice for women leaders and entrepreneurs. Stay tuned.

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[10KSB] Climb the Mountain to Jump off the Cliff

September 17, 2020 by Andrea Heuston

Wendy Pease is the President of Rapport International, a translation, interpretation, and language services company that eliminates spoken and written language barriers in 200+ languages. Prior to this, she served in corporate senior management positions in international marketing and business development. She has an MBA from Dartmouth College and a BA in Foreign Service from Penn State.

Wendy is a frequent speaker and writer on language, culture, marketing, HR, entrepreneurship, and exporting. She has lived in Mexico, Taiwan, and the Philippines, and is enthusiastic about languages, culture and communications. Her lifetime passion is to connect people, especially when it leads to friendship and productive business relationships.

Here’s a glimpse of what you’ll learn:

How Wendy Pease ended up at Rapport International and what has changed in the languages and localization industry over the years
What Rapport International does and what Wendy did to help the company grow
How Wendy has created a culture around work-life balance and working virtually for the company
The available opportunities for global businesses in the USand the benefits of understanding different cultures and languages
Wendy talks about a big pitfall or mistake she made in her business and what she learned from it
The most challenging part of Wendy’s job and what she loves most about her work
Wendy’s mentors and her advice to fellow women leaders
Wendy talks about her superpower and the superpower she wishes she had
How to get in touch with Wendy Pease

In this episode…

For a number of women, the decision to take a major risk in business or leadership can be scary. It is similar to climbing a mountain before taking a big jumpoff of a cliff.

It is for this very reason that leaders need to come prepared for anything. They need to set goals, create a strategic plan, and build a support community around them that can help them achieve success. Once all the necessary preparations have been put in place, getting to the goal will be a piece of cake.

Tune in to this episode of Lead Like a Woman Show as Andrea Heuston talks to Wendy Pease, President of Rapport International, about the benefits of having a strong culture and connection when running an organization. They also discuss the services provided by Wendy’s company, how she built her company’s culture, and the steps to take before taking a big jump in leadership.

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Fall 7 Times, Get Up 8

September 10, 2020 by Andrea Heuston

Stephanie Dalfonzo is an integrative hypnotist, coach, and speaker. She has spent over 20 years researching simple ways to calm stress, anxiety and fear. She has authored a very timely book called Goodbye Anxiety, Hello Freedom: How to Build Resilience and Overcome Anxiety.

Stephanie helps women heal and find freedom from the past, reclaim their lives, and create the life they deserve with ease and joy. Her journey has taken her through several career transitions from being a celebrity radio DJ to the proprietor of a successful hypnosis practice for 10 years, and ultimately, becoming an anxiety expert.

Here’s a glimpse of what you’ll learn:

What led Stephanie Dalfonzo to hypnotism and her success in helping other people
Stephanie talks about her book, Goodbye Anxiety, Hello Freedom: How to Build Resilience and Overcome Anxiety
How Stephanie has been preparing for this time in history, her Resilience in Challenging Times webinar, and how she is using her work for the common good
Stephanie shares her experience as a celebrity DJ and why she left the radio career to become a coach
Stephanie explains why she considers her lack of business training as her biggest mistake and what she learned from it
How gratitude and being positive can shift things for you
Stephanie discusses the importance of digging for the personal script in each person’s life
Why it’s important for women to have a mentor and why Stephanie considers her ability to connect with people and elevate them to their freedom point as her superpower

In this episode…

No one ever goes through life unscathed. People are bound to make mistakes and failures at some point in their lives but what separates successful people from the not–so-successful ones is their determination to rise up, learn from their mistakes, and try again. People who find success have learned that the only way to live life is to move forward.

And more often than not, women have a tendency to beat themselves up after experiencing failure. They are often inclined to judge themselves harshly and this leads to unhappiness and unproductivity and this is something that Stephanie hopes to remedy and turn around so that instead of becoming miserable, they end up as the best version of themselves.

Andrea Heuston is joined by Stephanie Dalfonzo, a hypnotist and coach, on this episode of Lead Like a Woman Show to talk about the power of hypnosis and being kind to oneself. Stephanie also discusses her book and how she’s preparing for her webinar, how she shifted her career from being a celebrity radio DJ to a coach, why it’s important to be kind to yourself, and the value of asking “What’s right right now?” Stay tuned.

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[Women Presidents Organization] A Lack of Reality is Never Your Friend

September 3, 2020 by Andrea Heuston

Sue Peterson is a Managing Director of Client Management at Cornerstone Advisors. She has more than 30 years of experience in the financial industry, helping high-net-worth individuals and families achieve their financial goals. Over the course of her career, she has developed expertise in helping widows and divorcees, women business owners, and couples approaching retirement. She enjoys helping clients plan their financial future while shaping the legacy they will leave to their heirs and community.

Sue’s dedication to serving others reaches beyond her role at Cornerstone. She also offers her expertise to a variety of other charitable organizations and nonprofits such as the YWCA.

Here’s a glimpse of what you’ll learn:

Sue Peterson discusses how the financial services industry has changed over the years
How Sue got into the finance industry and why she is passionate about helping women achieve financial freedom
Why money is often considered as taboo in family discussions and how this negatively affects people in adulthood
How Sue leads like a woman through the power of influence and doing what she’s good at
Sue shares the inspirational women she looks up to and why she encourages everyone to look up The Criteria for Success by Charles Bernard
Why Sue is passionate about giving back to the community and how she puts it in practice
Sue’s financial advice to women who have reached their tipping point but don’t know where to go for help
Why Sue’s superpower is her ability to hear a problem and see the sequential steps on how to solve it
Where to learn more and connect with Sue Peterson

In this episode…

In some households, the subject of money or finances is often considered a taboo. This means that a lot of people grow up having zero knowledge on how to address financial issues properly which often leads to problems with debt and financial insecurity. And while this is a pervasive problem among adults in general, the circumstances become even more problematic for women who are either divorced or widowed.

This is where Sue Peterson comes in. Thanks to her more than 30 years of experience in the financial services sector, she is able to help women gain a foothold on their financial challenges and come out triumphant. She is a strong advocate for women to make better financial decisions, to save up, and achieve financial freedom no matter what situation they may be in.

Join Andrea Heuston in this episode of Lead Like a Woman Show as she interviews Sue Peterson, the Managing Director of Client Management at Cornerstone Advisors, about her work in providing financial guidance to women and high-net-worth individuals and families. Sue also talks about how she leads like a woman, why she’s passionate about giving back to the community, and she shares her top financial advice to women who have reached their tripping. Stay tuned.

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Andrea Heuston

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Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.