Author: Andrea Heuston

[Women of Wine] It’s Not About What We’re Handed, But How We Handle It

Stacy Lill is the Co-founder and CEO of Cashmere Partners, focusing her efforts on corporate networking, marketing and strategic partnerships. She provides strategic consulting in wine industry education and development for many wineries. In 2007, she founded O Wines, which she sold to Chateau Ste Michelle Winery. After the sale of O Wines, Stacy founded the Opportunity for Success Scholarship Program which funds educational college scholarships for deserving young women. To date, they have awarded 71 full scholarships.

Stacy’s career includes 25 years of sales and marketing experience for numerous Fortune 500 companies including Ernst and Young. She has received many honors including the Women’s University Club Businesswoman of the Year, Soroptimist Award for Outstanding Community Service, Women for Wine Sense National Rising Star Award, Seattle Magazine’s Community Service Award, and the Puget Sound Business Journal Woman of Influence Award. She is highly regarded for her philanthropic efforts and is known as a community leader in both business and philanthropy. 

Stacy is a graduate of University of Washington, a member of the International Women’s Forum, and most recently became a founding member of the Puget Sound Business Journal’s Leadership Trust. Ensuring young women have an opportunity for quality education is a pillar in Stacy’s legacy.

Recently, Stacy and her husband, Greg, recently co-founded Lill Family Wines as another brand in their wine portfolio.

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Here’s a glimpse of what you’ll learn: 

  • Stacy Lill talks about how she started in the wine industry 25 years ago.
  • Stacy explains how the O Wines brand led to a scholarship program for women.
  • How students can find and apply for the Opportunity for Success Scholarship Program.
  • Stacy discusses the motivation behind Lill Family Wines and Cashmere Partners.
  • How Stacy chooses who to serve in her philanthropy work.
  • Benefits of having mentors and some of the best advice Stacy has received from her mentors.
  • Stacy’s advice to other women who are interested in working in the wine industry.
  • Stacy shares her curiosity on what the future looks like for families, businesses, and industries.
  • Why Stacy’s superpower is connecting people.

In this episode…

Wine is a delicious and wonderful way of bringing people together. It’s capable of connecting people from different walks of life and different industries, and allows them to enjoy something good together. The wine industry is also an incredibly inclusive industry, allowing both men and women to contribute to its growth through their individual knowledge and skill sets.

While it is a fun industry to be a part of, it is not for the faint of heart. It takes determination and a lot of collaboration, and it often challenges people to go beyond their known limits. But once you learn the ropes and fully immerse yourself in all the things it has to offer–both the good and the bad–it’s not impossible to find success. Of course, it all really depends on how you handle the cards that you’re dealt with.

In this week’s episode of the Lead Like a Woman Show, Andrea Heuston interviews Stacy Lill, the Co-founder and CEO of Cashmere Partners, about entrepreneurship, marketing, and wine. Tune in as they discuss Stacy’s career in the wine industry and the new brands that she has recently launched with her husband, the scholarship program she offers for college kids, and her best tips for success in the wine industry.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO Series] Focus on Kicking Ass

Aimee Carpenter

Aimee Carpenter is the CEO and Owner of SolTerra Solar, a Seattle-based solar energy contractor. She leads a team of 25 people to bring solar design and installation services to homeowners and business owners across Washington State, and her leadership has helped grow the company to over 2000 installed solar customers. She’s been an entrepreneur in the construction industry since 2004 and is passionate about using her entrepreneurial expertise for the greater good.

Outside of her work at SolTerra Solar, Aimee serves on the board of the Seattle chapter of the Entrepreneurs’ Organisation and the Advisory Board of NEDDIE. She is a big sister with Big Brothers Big Sisters of Puget Sound and coaches incarcerated entrepreneurs through Defy Ventures.

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Here’s a glimpse of what you’ll learn: 

  • What prompted Aimee Carpenter to get into the solar industry and work at SolTerra.
  • Aimee shares how she revamped the sales and operations at SolTerra and how she became the company’s owner and CEO.
  • Aimee’s struggle with imposter syndrome and how she thrives in a male-dominated industry.
  • Why it’s important for leaders to have a plan and be confident despite their own limiting beliefs.
  • What’s next for SolTerra Solar?
  • Aimee talks about her nonprofit activities and why she’s passionate about supporting them.
  • Aimee explains why accountability and a no-excuses attitude are the best pieces of advice that she received from her mentors.
  • Aimee’s advice to women about managing their internal dialogue and why it’s good to look for mentors.
  • Why  Aimee’s superpower is instilling confidence in other people.

In this episode…

When Aimee Carpenter took over a solar company and became its owner and CEO, she struggled with imposter syndrome and felt that she wasn’t good enough to run the company. She even avoided making any new changes because she was scared of making bad decisions. But over the years, she has learned to believe in herself and take control and ownership of the business.

Many women face the same challenges when they take up leadership positions because of the limiting beliefs they have about themselves. They hinder their own growth and this greatly impacts their work and business. So how do they overcome this so that they can become the best version of themselves?

Aimee Carpenter, the CEO and Owner of SolTerra Solar, joins Andrea Heuston in this week’s episode of the Lead Like a Woman Show where they talk about Aimee’s struggles with imposter syndrome and how she got over her own limiting beliefs to successfully grow SolTerra Solar into what it is today. Aimee also discusses how she thrives in a male-dominated industry, the lessons she learned about being a better leader, and why she puts such high value on accountability and a no-excuses attitude. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[10KSB] Don’t Wait, Just Do!

Cole Banks is the Founder of Sisters Traveling Solo where she helps drive the travel culture for sisters with unmatched global travel experiences. Her passion for traveling, solo experiences, and wanting to help other sisters led to the creation of Sisters Traveling Solo. The idea was sparked after Cole read an online post discouraging black women from traveling solo. As a woman of color, the post disturbed Cole who frequently travels the world solo–and she knew she was not alone. The Sisters Traveling Solo Facebook page is a community of over 70,000 women from all over the world, and there, they get to share experiences, travelling tips, and enjoy diverse thoughts and engagements.

In 2018, Cole left her corporate job at the Coca-Cola company to focus on Sisters Travelling Solo full time. Now her office can be anywhere she wants as she continues connecting, empowering, inspiring, and supporting sisters.

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Here’s a glimpse of what you’ll learn: 

  • The moment Cole Banks realized she had to be a trailblazer for women of color who love to travel and her decision to leave her corporate job and focus on Sisters Traveling Solo.
  • The most interesting place Cole has ever traveled to and her favorite place to visit.
  • How women’s personal interactions on Cole’s Facebook group have created a community.
  • Cole explains how the COVID-19 pandemic has impacted her business and community.
  • Cole talks about her master course for starting a travel brand and her Our Experience Africa brand for couples.
  • How the travel industry has been changing to become more inclusive of women and solo trips.
  • Cole talks about things that may go wrong on a travel trip and how she fixes it, and the importance of shared experiences and creating connections.
  • How Cole helps women travel responsibly and empower women-owned local businesses in Africa.
  • What Cole loves most about her job and how she manages travel experiences for all types of women.
  • Cole shares her advice to women afraid to travel solo or looking to go into the travel industry.
  • Why Cole’s superpower is execution and when their next conference will be

In this episode…

In many life situations, it is common practice to seek advice from others before taking up any activity, whether personal or professional. There are people with more skills, expertise, or experience than you and their advice can help propel you forward and guarantee the success of whatever it is that you want to engage in.

But there are certain instances in life where it’s totally okay to go out on your own without seeking other people’s opinions. Cole Banks advises fellow women not to wait too long to take the necessary steps when it comes to doing something that they’re truly passionate about. The perfect timing to travel or start a business is never later–it’s right now.

Tune in to this week’s episode of the Lead Like a Woman Show as Andrea Heuston talks with Sisters Traveling Solo Founder and CEO, Cole Banks, about why women should travel solo and the value of having a support community. Cole explains why she founded Sisters Traveling Solo, what it’s been like to see her company and community grow, how the travel industry has evolved to accommodate women and solo travelers, and how she encourages women to put themselves out there through her brand.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO Series] More Lives than a Cat

Fran Biderman-Gross is the Founder and CEO of Advantages, an award-winning New York-based end-to-end communications agency. She is also the co-author of the book, How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit, which she wrote with Don Scales. She is also the creator of the groundbreaking 3 Keys Workshops.

Fran leads her clients on an invaluable journey of brand discovery that reveals their personal and organization’s 3 keys: Purpose, Values, and Story. Since its inception, she has used her proprietary ‘3 Keys’ approach to help propel the enduring success of hundreds of companies–including her own. Her workshops, lectures, and keynotes draw on more than two decades of marketing and branding expertise to inspire audiences and provide leaders actionable lessons that any organization can implement to bring any vision closer to becoming reality.

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Here’s a glimpse of what you’ll learn: 

  • What prompted Fran Biderman-Gross to start her company, Advantages, 28 years ago.
  • Fran talks about losing her husband and how her business was affected by the 9/11 crisis.
  • Andrea shares what it was like to start her own business, Artitudes Design.
  • Fran talks about meeting Simon Sinek and how the encounter impacted her life.
  • Fran talks about taking part in a logo competition and working with Don Scales and co-writing the book, ‘3 Keys to Unlock Purpose and Profit‘.
  • Fran’s advice to fellow women in the business world.
  • Fran explains why her internal belief and taking risks are her superpowers.
  • How to get in touch with Fran Biderman-Gross.

In this episode…

At 33 year old, Fran Biderman-Gross found herself a widow with 2 young kids after losing her husband to cancer. And to top that all off, the 9/11 tragedy struck two months later, making her lose about 60% of their business. She fell into depression but realized early on that she had to be strong and fight her way through the biggest storm of her life. She decided to downsize her team and work with what she had and start rebuilding her brand.

These tragedies and other life events forced Fran to be resilient and find strength within herself. She turned inwards and held on to her belief in herself and in what she can do, and she learned to make bold decisions that left a positive impact on whoever she touches. She also built on her belief on what others can do and decided to take risks in the process of building things back up from the ground.

In this week’s episode of the Lead Like a Woman Show, Andrea Heuston interviews Fran Biderman-Gross, Founder and CEO of Advantages, about her entrepreneurial journey and rising through the biggest and hardest challenges that she faced in life. Fran also talks about meeting and working with Simon Sinek, writing a book with Don Scales, and her 3 keys to living a purposeful and profitable life.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO Series] There’s Comfort in Discomfort

Cherry Lao

Cherry Lao is the Co-founder and Creative Director of Citizen Best, an international brand marketing agency with offices in San Francisco, Los Angeles, and Bangkok. She draws design inspiration from different cultures, traditions and everyday beauty. Since moving from Bangkok to California, she sees imagery, colors, storytelling, graphics, and symbols as a way to understand cultural differences and bring nuance and clarity to communication.

Cherry is a collaborator first and foremost. She creates inspiring solutions and guides clients through every step of the creative process, providing the necessary rationale for all design elements and strategies. Whether she is directing a photo shoot, developing a fresh concept or offering art direction to existing designs, she believes her role as a creative leader is about elevating the team, not the individual. Outside of work, Cherry can be found with a local dance community, immersing herself in another form of self-expression. She is also involved in entrepreneurial organizations and encouraging diversity in business leadership.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Cherry Lao to start her own design agency business and how she went about expanding it to 3 different locations.
  • Cherry talks about working virtually and the types of clients she works with at Citizen Best
  • The role curiosity and diversity have played in Cherry’s life.
  • Cherry’s work as Diversity and Inclusion Chair at Entrepreneurs’ Organization and Women of EO Chair for the San Francisco chapter.
  • The questions that Cherry constantly asks herself and her team.
  • Why starting the creative process with a blank page is the most challenging part of Cherry’s job at Citizen Best and why she loves being able to bring a vision to life
  • Cherry talks about a big mistake she made in her career and what she learned from it.
  • Cherry’s advice to other women on moving outside their comfort zones.
  • Cherry explains why her superpower is being good at understanding ideas and how people can get in touch with her.

In this episode…

In business, many women tend to fear doing things outside their comfort zones because of their innate fear of making mistakes. They stress over the decisions they need to make and this often limits their opportunities and chances for great success. They fail to see mistakes as a way of learning from them.

Challenges are inevitable and leaders have to find the right solutions to tackle them. It would be helpful for them to surround themselves with people who will offer them support, inspire them, and share their expertise; people who will help them uncover great ideas and possibilities for their business. But more importantly, women need to learn to explore their curiosity and find comfort in discomfort because this will lead them to new discoveries about themselves and will open doors that they probably never even thought to consider before.

In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by Cherry Lao, Co-founder and Creative Director of Citizen Best, to talk about the importance of women being curious and believing in themselves. Cherry shares her background in design, explains what she learned from her parents’ business and determination to succeed, the questions she often asks herself and her team, and the role curiosity and diversity has played in her life.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO Series] Move Fast!

Andrea Herrera

Andrea Herrera is the Founder and President of Amazing Edibles Catering, an award-winning catering company that fosters relationship building at ground breaking events. She has served over a million meals in Chicago in the past 25 years and her personal mission is to foster connection to create community. Andrea is also the founder and president of Boxperience, a business that delivers an amazing invitation to a shared experience over food and drink in a customized gift box.

Andrea is a proud global leader in the Entrepreneurs’ Organization, a global organization with 15,000 members. She has also served on the boards of Cornell College, Global Citizenship Experience Lab High School, A Children’s Place, and she is currently Chair of the Board of Rivendell Theatre Ensemble, a theater dedicated to advancing the lives of women through theatre.

Andrea has been profiled in Hispanic Living Magazine, CNN Money, MSNBC, Chicago Tribune, Today’s Chicago Woman, and in the book From Risk to Reward, profiling her entrepreneurial journey.

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Here’s a glimpse of what you’ll learn: 

  • Why Andrea Herrera decided to start a catering company and how she grew it to become one of the biggest catering companies in Chicago.
  • Andrea Herrera talks about pivoting her business to create Boxperience 
  • How being in the Entrepreneurs’ Organization (EO) has helped Andrea Herrera’s business.
  • Why the business pivots in light of the COVID-19 pandemic is crucial for small businesses.
  • Andrea Herrera talks about the places she loves to travel to and shares an interesting story from her catering work.
  • Why Andrea Herrera is most curious about what the next 6 to 12 months will be like for everyone.
  • Andrea Herrera’s advice to fellow women entrepreneurs and people looking to pivot their businesses.
  • Andrea Herrera explains why connecting people is her superpower.
  • How to get in touch with Andrea Herrera.

In this episode…

In the current health crisis the world is going through, many entrepreneurs and company executives have seen their leadership put to the test. A lot of them have found creative ways to pivot their services and product offerings as the pandemic continues to progress. And while this is a testament of grit and determination to succeed against the odds, it also comes with a new set of challenges.

According to Andrea Herrera, one of the best decisions people looking to start new businesses or to pivot existing ones should do is to act fast. The world is moving quickly and no one cannot afford to sit back for months before taking action and committing to a decision. She also says that asking for help from trusted advisors can make the decision making process a lot easier.

In this week’s episode of the Lead Like a Woman Show, Andrea Heuston talks with Andrea Herrera, Founder and President of Amazing Edibles Catering, about how she pivoted her business and why it was one of the best decisions she has made. Andrea Herrera also shares the benefits of being a member of the Entrepreneurs’ Organization (EO) and Women of EO, what she learned from catering for Oprah Winfrey, and her advice to fellow entrepreneurs who want to start a business or pivot an existing one. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO Series] [Women of Wine Series] Get in the Room!

Alexi Cashen is the CEO–or as she prefers to be known, the Chief Executive Optimist–for Elenteny Imports, a fast growing wine business. The company is dedicated to helping its partners grow in the wine, beer, and spirits industry.

Alexi is a self proclaimed type A, detail-oriented entrepreneur, and loves dominating in alcohol logistics. She is a board member of the San Francisco chapter of Entrepreneurs’ Organization, and she is also a business coach, host of The Alexi Cashen Podcast, and a mom.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Alexi Cashen to go into the wine and spirits business.
  • Alexi shares what it’s like working as a leader in a male dominated industry.
  • Alexi talks about Elenteny Imports and their company culture and ideal clients, and the regulations around the wine industry.
  • Why Alexi calls herself a Chief Executive Optimist.
  • What Alexi loves about being a coach at the Entrepreneurs’ Organization Accelerator and her podcast, The Alexi Cashen Podcast.
  • Alexi discusses what she has learned from a big mistake she made in her business and her advice to women who are just starting their careers or pivoting in their roles.
  • Alexi talks about what she is most curious about right now and her superpower.
  • Where to learn more and get in touch with Alexi Cashen.

In this episode…

When Alexi Cashen and her business partner started their wine logistics business, she didn’t take an active role in handling the company’s finances. Over time, she realized that she needed to improve her relationship with money and the financial aspect of her business. Now, she thinks of money as a form of self care and that taking an active participation in her company’s finances is the best thing she can do.

Alexi also advocates for herself and her work as opposed to waiting for others to advocate for her. Why? Because she believes that no one can evangelize her business better than she can.

In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by Alexi Cashen, CEO of Elenteny Imports, to talk about the world of wine and how to push past the unexpected and move towards the greatness that lies ahead. They also discuss the importance of women taking an active role in their finances, the benefits of having a podcast, and what it’s like to have a leadership role in a male dominated industry. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

The Procurement Whisperer

Therese Jardine

Therese Jardine is the Principal and Founder of Strategic Event Procurement. She takes the pain out of procurement and provides thought leadership to the event industry. She has over 30 years of business experience and 15 years experience in managing the procurement strategy for Microsoft’s event portfolio. She has deep expertise in event procurement strategy with a keen focus on strategic meetings management, contract negotiations, payment solutions, and supplier engagement.

Therese helps event organizers develop sound procurement strategies and helps leading event agencies navigate their clients’ procurement process. She cares about helping her clients succeed and understands that solutions must fit within the cultural framework of each organization.

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Here’s a glimpse of what you’ll learn: 

  • Therese Jardine talks about her reasons for starting her own business and her ideal clients.
  • Therese discusses the common procurement process used in large companies.
  • The most challenging part of Therese’s job, what she had to learn to grow her business, and what she loves most about her work.
  • Therese explains what resiliency means to her.
  • Therese’s thoughts on the future of the live events industry and the right presentation styles for a live virtual event.
  • Therese talks about some big mistakes she made in her career and the lessons she learned from them.
  • Therese shares her advice to fellow women who are starting out in their careers or are in the process of reinventing themselves.
  • Therese talks about her superpowers and how people can get in touch with her.

In this episode…

Many people desire to go out and start their own businesses, but a common challenge that they face is having to run and manage everything on their own. From accounting to marketing, procurement, demand generation, and hiring, business owners need to juggle the different responsibilities that come with turning a start-up into an empire.

Therese Jardine faced this challenge when she started her own procurement business. She is an expert procurement specialist but when it came time for her to run her own business, she realized that there was more to it than she expected. But instead of bowing down to the pressure, she held her ground, showed resilience, and learned every aspect of running her business.

Tune in to this episode of the Lead Like a Woman Show as Andrea Heuston interviews Therese Jardine, Principal and Founder of Strategic Event Procurement, about her work in procurement and how she grew her own business after leaving Microsoft. Therese also shares details about the challenges she faced along the way, her insights on the future of live events, her top tips for engaging with procurement before an event, and the lessons she learned that helped bring her to where she is today.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

You Don’t Get to Quit

Sharelle Klaus

Sharelle Klaus is the Founder and CEO of DRY Soda Company. When she was searching for a sophisticated non-alcoholic beverage that wasn’t cloyingly sweet or made with artificial flavors, she realized that the ultra-competitive beverage market lacked one. She decided to make one and in 2005, she launched DRY Soda Company. Her brand has quickly become a disruptor in the sparkling beverage sector with its high end brand and deliciously surprising flavors like lavender, ginger and cucumber. DRY Soda is now sold in retail outlets across the country, including Safeway and Kroger, and can be found on the menu of many top restaurants and bars.

In her spare time, Sharelle likes to travel and find adventure. Road trips and international trips are her passion. She is also a doting grandmother, mother and a vocal supporter of entrepreneurship and women. She holds a Bachelor’s degree from Seattle Pacific University.

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Here’s a glimpse of what you’ll learn: 

  • Sharelle Klaus shares why she decided to start DRY Soda Company and what led to her success
  • Sharelle talks about the flavors they offer and how they came up with them
  • Why a national distributor referred to Sharelle as a relentless bitch
  • What it’s like to be a woman in her industry and how Sharelle elevates and helps fellow women entrepreneurs in the beverage industry
  • Why access is the most significant barrier women face in becoming leaders
  • Sharelle talks about her Airstream and her love for adventure and camping
  • The best piece of advice Sharelle has received from a mentor and her advice to a woman with an industry-disrupting business idea
  • Sharelle explains why her ability to see the good in anything is her superpower and where people can learn more about DRY Soda

In this episode…

For any woman starting out in entrepreneurship, it’s very important for her to have a vision. She must believe in it and be relentless as she moves towards it, and she needs to keep going in spite of all the obstacles and tears along the way.

Most women face different challenges in their journey of entrepreneurship and sometimes, it can get overwhelming. Sharelle believes that the best solution to overcome this is to not make quitting an option. She also highly advocates networking and being part of support or accountable groups, because from her own experience, these have been a tremendous source of help for her and her business.

Join Andrea Heuston in this episode of the Lead Like a Woman Show as she talks with Sharelle Klaus, Founder and CEO of DRY Soda Company, about her success story as a woman in the beverage industry. They also discuss the benefits of building your network, the challenges Sharelle faced in growing her company, the sexist men she encountered along the way, and her love for adventure. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Aim High

Dana Manciagli

Dana Manciagli is an author and the President of Job Search Masterclass, the leading job search workshop with instruction, templates, and tools that job seekers need to apply and interview with confidence, that will make them irresistible to employers and land a great job in record time. She has been a corporate executive for more than 30 years and has leveraged her employee hiring and management experience into that of an author, trainer, private career coach, and online curriculum expert. She has had a remarkable career in global sales and marketing roles in Fortune 500 corporations.

Retired from over a decade’s tenure at Microsoft as worldwide sales general manager, Dana has also previously worked for Kodak as VP of worldwide marketing and climbed the corporate career ladder through Sea-Land, Avery Dennison, and IBM. Named a top “Women of Influence” in Seattle, she lives and works in Puget Sound where she serves on the Worldwide Board of Junior Achievement. She is also a breast cancer conqueror and received her MBA at the Thunderbird School of Global Management in Arizona.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Dana Manciagli to go out on her own and write the book Cut the Crap, Get a Job
  • Why Dana started the Job Search Master Class curriculum
  • The ideal clients for Job Search Masterclass and how Dana finds new clients
  • The B2B aspect of Job Search Master Class
  • The most challenging part of Dana’s job and what she loves most about it
  • Dana shares her experience with battling cancer alongside her twin sister and what she learned from the experience
  • Dana talks about her passion for sharing information, helping others, and making the right choices
  • Dana discusses the value of being resilient, her advice to fellow women and why her superpower is optimism
  • How to get in touch with Dana Manciagli

In this episode…

Most people understand resilience as bouncing back to who you were before, but for Dana Manciagli, it means learning and not settling with being a mere victim. This means being sensitive to other people, making the right choices, and being courageous enough to say “no”.

However, women often inhibit their own success and allow their stories to get in their way. They fear being ambitious, asking for an increase, and aiming higher. All of these limiting thoughts hinder women’s progress and prevent them from having a remarkable career.

In this week’s episode of Lead Like A Woman, Andrea Heuston is joined by Dana Manciagli, President of Job Search Masterclass, to talk about being resilient, aiming higher, and how she helps job candidates score the best jobs through her masterclass. Dana also shares how she battled breast cancer alongside her twin sister and how she came up with her masterclass curriculum. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.