
The Harder You Work, the Luckier You Get!

Cindy Spodek Dickey is the Principal Navigator and Founder of 47 Degrees North Marketing, an agency offering entrepreneurial consulting services and integrated marketing expertise. In addition to being certified as a woman-owned business by the Washington State Office of Minority and Women’s Business Enterprises (OMWBE), 47North Marketing is recognized by the Women’s Business Enterprise National Council (WBENC). Cindy is proficient in executive-level marketing, communications, and creative ideation for businesses. Her experience spans more than 20 years, working with Disney, Microsoft, Roambee, Radarworks, Zumobi, and numerous others.
Here’s a glimpse of what you’ll learn:
- What enabled Cindy Spodek Dickey to start her marketing firm?
- Cindy’s background at Disney and Microsoft
- The lessons and networking opportunities that led to 47 Degrees North Marketing
- How luck is created and maximized
- Working with and learning from successful teams
- Why you should start your side gig now
- Cindy’s best pieces of advice from her mentors
In this episode…
It sometimes seems the one element keeping your business from success is luck. While good fortune can feel entirely up to chance, there are ways to prepare for and secure opportunities. Hard work, when combined with transparency, networking, and a reliable team, can create openings where none existed before.
Cindy Spodek Dickey navigates her long and fruitful career with this mindset — from her long stints with Fortune 500 companies to leading a team of expert marketers. She took those lessons and applied them to new ventures, creating a successful marketing agency in the process. Now Cindy opens up about some of her greatest insights.
In this episode of Lead Like a Woman Show, Andrea Heuston speaks with Cindy Spodek Dickey, the Principal Navigator and Founder of 47 Degrees North Marketing, about creating opportunities and finding success. Cindy provides insights on her extensive experience in the marketing and media space and some of the best lessons she learned along the way. They also touch on starting a side gig, supporting other women, the beginnings of the agency, and learning from successful teams.
Resources Mentioned in this episode
- Artitudes Design
- Stronger on the Other Side: The Power to Choose by Andrea Heuston
- Andrea Heuston on LinkedIn
- Andrea Heuston’s email: andrea@artitudes.com
- Cindy Spodek Dickey on LinkedIn
- 47 Degrees North Marketing
Sponsor for this episode…
This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.
They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.
To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.
Meet People Where They’re At

Michela Hundrup is the President of ProMotion Holdings Global, a leading national provider of communications consulting and content technology solutions. After graduating from college, Michela joined ProMotion Holdings as a Marketing Intern before becoming a manager. Over the past 13 years, Michela has managed an acquisition — including transitioning operations, streamlining workflows, and employee onboarding — and navigated the evolving business environment, creating organizational growth.
Here’s a glimpse of what you’ll learn:
- How having a supportive CEO has advanced Michela Hundrup’s career and leadership
- Michela shares how she created a female executive team — and its influence on the company
- Michela’s experience as a marketing intern
- The impact of motherhood on leadership
- How does female leadership promote flexibility?
- Tips to advocate for yourself
In this episode…
Traditional and antiquated leadership involves micromanaging employees to produce a desired result. But this style hampers business growth, so leaders must embrace new voices and ideas to develop innovative solutions. How can you meet employees where they are and provide them the freedom to develop and thrive?
After starting as a marketing intern, Michela Hundrup advanced her role through supportive leadership, employing her skills to solve problems independently. This allowed her to cultivate a female-led executive team and nurture personal and professional development among next-generation leaders. With transparent communication, receptivity to fresh perspectives, and flexibility, you can establish a robust team of growth-minded individuals.
Andrea Heuston sits down with the President of ProMotion Holdings Global, Michela Hundrup, on this episode of the Lead Like a Woman Show, to talk about facilitating adaptable leadership. Michela opens up about motherhood’s impact on leadership, how she created a female executive team, and how female leadership promotes flexibility.
Resources Mentioned in this episode
- Andrea Heuston on LinkedIn
- Andrea Heuston’s email: andrea@artitudes.com
- Artitudes Design
- Stronger on the Other Side: The Power to Choose by Andrea Heuston
- Michela Hundrup on LinkedIn
- ProMotion Holdings Global
- “[The Men Who Support the Women] Keep Rocking the Boat” with Steve Crandall on the Lead Like a Woman Show
- Steve Crandall on LinkedIn
- Ice Age
Sponsor for this episode…
This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.
They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.
To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.