Month: April 2021

Book Launch! Stronger on the Other Side

Andrea Heuston

Andrea Heuston is the CEO and Creative Principal of Artitudes Design, an award-winning creative agency. She has over 20 years of experience in the design industry and has won several awards such as the Puget Sound Business Journal’s 40 under 40, the Annual Enterprising Women of the Year Awards for Enterprising Women Magazine, Cambridge Who’s Who, and the Key4Women Achieve Award.

Andrea holds a degree in Communications and Design from the University of Washington. She is a speaker, author, and a volunteer who helps plan, purchase, prepare, and serve meals for the members of The Matt Talbot Center. Andrea is also the host of the Lead Like a Woman Show where she features top women leaders in order to share their inspirational stories on life and leadership.

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Here’s a glimpse of what you’ll learn: 

  • Dr. Kristin Kahle reads the forward that she wrote for Andrea Heuston’s new book
  • Andrea’s reasons for writing Stronger on the Other Side: The Power to Choose
  • Andrea talks about her favorite stories from the book, the hardest chapter she had to write, and the quotes she chose to include
  • The things Andrea would tell a young woman about her new book and the lessons it contains
  • What Andrea hopes to teach her readers from the exercises at the end of each chapter
  • Andrea’s experience of writing the new book
  • Where you can find Andrea’s new book

In this episode…

Andrea Heuston recently launched her new book, Stronger on the Other Side: The Power to Choose. For Andrea, the process of writing the book was both a challenging and very fulfilling undertaking. She had to relive some of the most painful events from her past like dealing with the loss of a loved one, losing her house to fire, the challenges of infertility, and rebuilding her life after being in a coma. However, Andrea was also able to relive the positive lessons she took from those experiences and turn them into something she could share.

With the book, Andrea hopes to teach other women about the power to choose. No one can control everything that happens to them, but we all have the power to decide how to react to our circumstances. Andrea’s book helps people learn how to harness the power of their past experiences to come out stronger on the other side. For Andrea, it’s about learning how to create beauty out of life’s scars.

In this week’s episode of the Lead Like A Woman Show, host Andrea Heuston is interviewed by Dr. Kristin Kahle, the CEO and Founder of NavigateHCR, about her new book, Stronger on the Other Side: The Power to Choose. Andrea shares her reasons for writing the book, her favorite quotes and stories from the book, and why women should read it. Stay tuned!

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Trust Your Inner GPS

Deirdre Breakenridge

Deirdre Breakenridge is an author, entrepreneur, and CEO of Pure Performance Communications. As a 30-year veteran in PR, marketing, and branding, she has worked with senior leaders at many Fortune 500 companies. She is a career-long storyteller and strategist helping brands and professionals to ignite more energy around their communication, lead pressing media conversations, and grow influence in the market. Deirdre has been working with leaders for decades to create award-winning PR and marketing programs and building relationships based on loyalty and advocacy.

Deirdre is also the author of seven business books sharing stories and advice to navigate changing consumer behavior and an evolving media landscape. Her most recent book, Answers for Ethical Marketers, was released in April 2021. Her other book, Answers for Modern Communicators, was recently named by BookAuthority as one of the “100 Best Storytelling Books of All Time.” As an international speaker, Deirdre shares her research and career journey in PR, marketing, branding, and social media communications. She has been blogging at PR Strategies for over 10 years and is also the host of the Women Worldwide podcast, which is in its sixth year with nearly two million downloads.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Deirdre Breakenridge to start her own business?
  • Deirdre describes what’s led to her success with building businesses in the PR and marketing space 
  • Where the idea for the FEEL model came from and how it’s impacted Deirdre’s life and business
  • Deirdre talks about her new book, her writing journey, and the children’s book she wrote with her husband
  • The projects Deirdre is currently working on and how she’s using the FEEL model to help her clients
  • What resiliency means for Deirdre and how she leads like a woman
  • Deirdre shares her thoughts on trusting yourself, facing your fears, and connecting with an audience
  • The best piece of advice Deirdre has received from a mentor
  • Deirdre talks about her superpower and shares her contact details

In this episode…

Finding the way to your destination is important, but so is the journey you take to get there. For matters that fall outside of simple navigation, how do you determine the best way forward? And, if you find yourself in a leadership role, how can you be sure that you’re staying true to yourself as you lead others?

For Deirdre Breakenridge, leading like a woman means embracing who you are, believing in yourself, and using that as a gift to lead others. She suggests that if you take the time to listen to your inner GPS and learn to trust it, it will guide you to new opportunities. Deirdre also recommends having well-defined values so that your inner GPS can guide you on ethical matters as well.

In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Deirdre Breakenridge, the CEO of Pure Performance Communications, about the need for women to trust in their inner GPS. Deirdre also talks about building her business, dealing with a family tragedy, and writing several books. Plus, Deirdre explains why the FEEL model that she created is helping leaders and brands form better relationships.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

You Can’t Please Everyone, Nor Should You Try

Lisa L. Meredith

Lisa L. Meredith is the Regional Director at ProVisors, an invitation-only community of over 6,600 experienced advisors that’s been around for more than 30 years. At ProVisors, Lisa’s role is to support connections, seek prospective candidates, and lead groups of experienced business owners and advisors by functioning as a resource and guide in leadership development.

Lisa is a creative problem solver who can drive revenue growth, consult on conflict resolution, improve organizational morale, and provide hands-on training in developing negotiation skills and cultivating strategic business partnerships. She is accomplished in the areas of management, marketing, team building, and communication.

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Here’s a glimpse of what you’ll learn: 

  • Lisa L. Meredith discusses what she loves about sales and describes the work she did at the Union League Club of Chicago 
  • Why Lisa joined ProVisors and how she’s been successful in her role there
  • How Lisa leads like a woman and what she learned from 2020
  • Why people need to focus on diversity, equity, and inclusion
  • What Lisa sees as women’s strengths and weaknesses in leadership 
  • Lisa shares something most people don’t know about her
  • Lisa talks about what she’s learned from her mentors and shares her advice to women looking to grow their careers
  • The mistakes Lisa made in her career and what they taught her
  • Why women should not compromise on their values
  • Lisa’s superpower and contact details

In this episode…

One of the most common mistakes many women make in careers and leadership roles is to try to please everyone. A desire for approval can dictate your decisions and negatively impact your personal and professional life. It can even lead to choices you’ll later come to regret.

Lisa L. Meredith’s advice to fellow women leaders, young and old, is to be brave and do everything with grace. She believes women can be bold without being aggressive and insists that women need to believe in themselves, be confident in their skills, and never compromise their values.

Lisa L. Meredith, a Regional Director at ProVisors, is Andrea Heuston’s guest in this episode of the Lead Like A Woman Show. Together, they discuss what it takes to lead as a woman without compromising what you believe in. Lisa also shares what she learned from 2020, how she has found success in her career, and why women shouldn’t try to please everyone. Stay tuned!

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO] Everyone Has a Journey

Jessica Moseley

Jessica Moseley is the Chief Executive Officer of iYellow Group, a conglomerate of organizations (TCS Interpreting, TCSAccess, and iYellow Captions) working to provide equitable access to people with disabilities. As a social entrepreneur and the CEO of iYellow Group, Jessica brings together her passion for people and stories as she endeavors to make access something that is available to everyone.

Jessica has been featured in Kiplinger, Forbes, Inc. Magazine, and SUCCESS Magazine. She’s also an active mentor and coach to hearing and deaf entrepreneurs and has been a judge for many pitch competitions. Jessica learned early on, as the daughter of deaf parents, about the realities of not having language access and the barriers that deaf individuals regularly have to navigate. These early life lessons not only shaped her communication methods but have also informed her outlook on life.

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Here’s a glimpse of what you’ll learn: 

  • How being brought up by deaf parents shaped Jessica Moseley’s life
  • Jessica describes the challenges involved in joining her family’s business and shares what she learned
  • How the iYellow Group evolved from a computer business and transitioned into offering interpretation services
  • Jessica explains what each company in the iYellow Group does
  • The value of providing everyone with easily accessible content
  • Jessica talks about her decision to adopt a deaf child and shares the transformative journey that followed
  • The best piece of advice Jessica received from a mentor and her advice for fellow women
  • Jessica’s superpower and contact details

In this episode…

One thing about life that you can’t deny is that everyone has a story to tell. Our various journeys shape everything from how we interpret our experiences to the types of lives we lead. And, those stories tend to impact other lives when we figure out how to share them.

For Jessica Moseley, being a leader isn’t about being the biggest or the best at something—it’s about being you. You have to learn how to be relatable, approachable, and honest in your endeavors. If you pursue your goals with authenticity and know what you have to offer the world, the difference you make in people’s lives will live in your story and theirs.

Jessica Moseley, the Chief Executive Officer of the iYellow Group, is Andrea Heuston’s guest in this episode of the Lead Like A Woman Show, where she shares her life’s journey and the lessons she learned along the way. Jessica describes how being brought up by deaf parents has shaped her experience and explains how she expanded her family’s computer-based business into several organizations that provide interpretation and assistive technology.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Ladies, Take a Seat at the Table!

Erika Flora

Erika Flora is the Co-founder and CEO of Beyond20, a woman and minority-owned small business services firm focused on transformative IT service management solutions. She has always had a passion for improving how companies manage workflows, deliver products, and serve customers. Erika specializes in many services throughout the IT industry, including digital strategy consulting, training, cybersecurity, program and project management, and software development.

In addition to having over 20 years of IT and project management experience, Erika is also an avid blogger and speaker who champions expanding the opportunities for women and minorities in technology. She lives in Washington, DC, has a background in microbiology, and enjoys biking, reading, sailing, and performing improv comedy when she’s not at work.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Erika Flora to start Beyond20, and what led to its success?
  • Erika’s experience working with her husband and how they came up with their company’s name 
  • The value of storytelling for brands
  • Erika talks about her new book and explains how providing training services positively impacted her company
  • The leadership and communication skills that Erika gained from volunteering and joining an improv group
  • How Erika supports women in the IT industry
  • Erika talks about the best lessons she’s received from mentors and shares her advice for women working in male-dominated fields
  • Erika’s superpower and contact details

In this episode…

Despite all the current hype around diversity and inclusion, many women still don’t take an active role in going for what they want, especially for those who work in male-dominated fields. Therefore, many leadership positions end up going to men even when there are women who are equally qualified, skilled, and talented.

After working in two predominantly male fields, entrepreneur Erika Flora advises women to speak up and embrace new opportunities as they come along. According to Erika, women deserve a seat at the table as much as the men they work with—so don’t be afraid to pull up a chair. She also encourages women to embrace their curiosity and accumulate as much knowledge as they can.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Erika Flora, the Co-founder and CEO of Beyond20, to talk about supporting women in IT and giving back. Erika shares what it was like starting a company with her husband, how providing training services affected her business’s growth, and why storytelling is important for your brand. Plus, she offers up her tips for women working in male-dominated occupations. Stay tuned!

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.