Michelle Arpin Begina is the Founder of MichelleAB, where she empowers professional women to gain financial freedom. She is also the Senior Partner and Managing Director at Snowden Lane Partners, an independent wealth advisory firm. As a Certified Financial Planner (CFP®) and Certified Investment Management Analyst (CIMA®), Michelle has over 20 years of experience in financial literacy.
Here’s a glimpse of what you’ll learn:
- [2:57] Michelle Arpin Begina shares why she wrote her book Be Good With Money
- [6:58] Michelle’s first experience with money as a child and the concept of “financial déjà vu”
- [17:21] How to recognize emotional money patterns to make informed financial decisions
- [20:05] What are “money-isms”?
- [24:46] Michelle shares inspirational quotes and advice
In this episode...
Women strive to maximize their careers, relationships, and health, but struggle to manage their finances. Despite having advisors and resources, many still feel insecure or avoidant around financial decisions. Why are conversations around money so uncomfortable, and how can women break this barrier?
According to financial advisor and therapist Michelle Arpin Begina, our earliest money experiences and unconscious emotional patterns shape our financial perspectives as adults. She explains the importance of identifying emotional triggers and embedded beliefs surrounding money that influence decision-making. Security, freedom, power, and love often drive financial behaviors, so Michelle encourages women to reflect on their first money conversations and explore how these narratives influence them.
In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Michelle Arpin Begina, Founder of MichelleAB, about how past experiences shape financial decisions. Michelle talks about financial déjà vu, the four emotional motivations behind money behavior, and the role of vulnerability in building financial confidence.
Resources Mentioned in this episode:
Quotable Moments:
- “At six, I was already tying my values to my money.”
- “The most important thing to know about your money is yourself.”
- “Flash points can become flashbacks later… I actually call it financial déjà vu.”
- “We attend to our money basically from four different motivations: security, freedom, power, and love.”
- “Because you told your story, I can now tell mine.”
Action Steps:
- Reflect on your earliest money conversations: Exploring childhood financial memories can uncover unconscious patterns that still shape adult decisions. Understanding where your money mindset originated is the first step toward making more intentional financial choices.
- Identify your emotional money drivers: Recognizing whether your decisions are rooted in love, security, freedom, or power helps guide healthier behavior. This awareness brings clarity when you’re faced with tough financial choices.
- Get curious when financial patterns repeat: Repeated financial missteps may be emotional flashbacks or “financial déjà vu.” By noticing these patterns, you can break the cycle and make more empowering decisions.
- Talk openly about money with those close to you: Conversations about money with partners, family, or colleagues can reduce shame and increase confidence. Openness builds understanding and strengthens financial relationships.
- Consider working with a financial therapist: If your financial behavior doesn’t align with your goals despite having a clear plan, deeper emotional support may be needed. A financial therapist can help address the root causes of these disconnects.
Sponsor for this episode…
This episode is brought to you by Lead Like a Woman, a podcast dedicated to empowering women to unlock their leadership potential and amplify their voices.
We’re excited to introduce our new newsletter, which brings you exclusive access to past podcast episodes, products and services from our incredible podcast guests, unique Lead Like a Woman merch, and valuable opportunities to help you grow and lead.
To sign up for our newsletter and stay connected, send an email to andrea@leadlikeawoman.biz, and we’ll get you on the list today.
And the easiest way to find us? Simply type #LeadLikeAWoman into your search bar.
Powered by Rise25 Podcast Production Company






