Kamila Gornia is the Founder, CEO, and Business Coach at Heart Behind Hustle, where she helps small businesses, personal brands, coaches, and course creators build, grow, and scale their companies. She is also the CEO and Corporate Trainer at Accelerated Impact Online, which helps corporate teams improve the productivity, systems, and results of their online marketing campaigns. Since 2014, Kamila has assisted over 25,000 entrepreneurs, contributing to more than $2 million in revenue. Her expertise has been featured in Forbes, Entrepreneur, Inc., and The Huffington Post.
Here’s a glimpse of what you’ll learn:
- [2:46] How Kamila Gornia transitioned from side hustles to building Heart Behind Hustle
- [8:38] Kamila’s early experience with online marketing at age 12
- [13:28] The psychology of sales and how consumer behavior has shifted
- [16:17] How specificity and transparency in marketing help break through the noise
- [19:19] Kamila shares her approach to sales
- [21:19] What is Evergreen Icon™, and how does it help coaches and course creators?
- [24:51] Managing mindset and overcoming imposter syndrome as a coach
In this episode...
When launching an online business, the constant demand for sales calls, social media engagement, and client outreach can be overwhelming. How can business owners create a sustainable, scalable model that generates revenue?
Business coach Kamila Gornia has built automated, evergreen sales systems that free up entrepreneurs’ time while increasing revenue. She emphasizes shifting from an employee mindset to a CEO mindset, focusing on transparent sales psychology, and leveraging automation to attract the right clients. Kamila advises entrepreneurs to refine their messaging, clearly communicate their unique approach, and implement systems that allow their business to run smoothly without constant manual input.
In this week’s episode of the Lead Like a Woman Show, Andrea Heuston interviews Kamila Gornia, the Founder, CEO, and Business Coach at Heart Behind Hustle, about launching an online coaching business. Kamila discusses her proprietary approach to sales, how coaches can overcome imposter syndrome, and her early experience with online marketing at 12 years old.
Resources Mentioned in this episode:
- Andrea Heuston on LinkedIn
- Andrea’s email: andrea@leadlikeawoman.biz
- Artitudes Design
- Stronger on the Other Side: The Power to Choose by Andrea Heuston
- Kamila Gornia on LinkedIn
- Heart Behind Hustle: Website | Instagram | YouTube
Quotable Moments:
- “I needed to stop thinking like an employee and start thinking about what I get to create.”
- “The more specific you can get, the more believable your offer becomes.”
- “My job in my marketing is not to teach them the details; it’s to enroll their perspective.”
- “Instead of chasing clients, I let my marketing attract the right people who already resonate.”
- “If you’re not willing to be uncomfortable, you’re not growing; you’re just hanging out.”
Action Steps:
- Shift from an employee mindset to a CEO mindset: Viewing yourself as a business owner rather than just a service provider allows for greater strategic decision-making. This shift enables entrepreneurs to focus on long-term growth rather than day-to-day survival.
- Use transparent messaging to build trust: Clearly outlining what your offer includes and how you achieve results reduces skepticism among potential clients. When people understand the approach upfront, they are more likely to engage and stay committed.
- Leverage automation for marketing and sales: Setting up automated sales funnels and lead generation through ads ensures consistent revenue without constant manual effort. This frees up time for business owners to focus on higher-impact activities like content creation and client experience.
- Position yourself as a thought leader: Sharing insights and perspectives through content — whether on social media, podcasts, or emails — establishes credibility. When people resonate with your way of thinking, they are more likely to seek out your offers.
- Get comfortable with discomfort: Growth happens when entrepreneurs take calculated risks and challenge themselves beyond their comfort zones. Pushing for expansion and new opportunities continually ensures long-term success and prevents stagnation.
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