Hope is Not a Strategy

Suzette Patterson is the Founder of STAR-Performance Group, an authorized Sandler Training Center in Frisco, Texas. Suzette spent over 20 years in software sales and implementation before starting her Sandler business. She sold directly to physician practices and also built and managed teams for the largest GE Healthcare value-added reseller in the country. What she learned from all of those years of selling is that most companies do a great job of product and service training but they underestimate the value of having a sales process and developing their leadership teams.

Suzette blends her own experience with the internationally proven training and evaluation tools from Sandler Training to teach a unique brand of sales and leadership training as well as personal development. She has been instrumental in helping successful companies develop management sales and prospecting strategies. When she isn’t working with clients, she enjoys spending time with friends and family, riding motorcycles with her husband, and reading nonfiction books at the rate of one per month.

Here’s a glimpse of what you’ll learn: 

• What inspired Suzette Patterson to start her own business
• What is Sandler Training and how does its methodology work?
• The kind of clients Suzette trains at her sales program and the biggest challenge that comes with her work
• Suzette shares why she reads one non-fiction book every month and her top book recommendations
• The value of setting SMART goals and using vision and accomplishment boards
• Suzette discusses what she’s curious about today and the value of failure in success
• Suzette talks about best piece of advice she has received and her own advice to fellow women leaders
• Suzette talks about being called the Chief Encouragement Officer and why it’s her superpower

In this episode…

Every business starts with the goal of driving sales and making a profit. These are considered as one of the pillars of a budding new enterprise because without them, no business can continue to operate.

However, business owners often struggle with how they can make their people push boundaries and amp up their game. This is something that the team at Sandler Training’s STAR-Performance Group helps companies with. They help reinforce sales knowledge to business people, their sales teams and individual sales professionals. They do this by training them in sales management, leadership, and proven strategies that will help scale their business operations.

Suzette Patterson, Founder of STAR-Performance Group, joins Andrea Heuston in this week’s episode of Lead Like A Woman to talk about effective sales strategies to grow a business. They also discuss the history of Sandler Training, the types of clients Suzette works with, and the importance of setting SMART goals. Stay tuned.

Resources Mentioned in this episode

• Artitudes Design
• STAR-Performance Group
• Suzette Patterson on LinkedIn
• Andrea Heuston’s interview with Jennifer Scott of HireEffect
• You Can’t Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute’s 7-Step System for Successful Selling by David H. Sandler and John Hayes
• Motivational Management The Sandler Way by Mike Crandall
• Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
• The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.