Yes, You Can

Audrey Darrow

Audrey Darrow is the Founder and CEO of Earth Source Organics, which produces Righteously Raw Chocolate bars. A survivor of breast cancer, Audrey experienced firsthand the debilitating effects of chemotherapy, radical surgeries, and long-term radiation. On her journey to recovery, she was overwhelmed by the expense of the nutritious foods she needed to help her heal. To afford those foods, Audrey took a job at a local health food store. While her body was still dealing with all the negative effects of the treatment, she worked long hours at a painful — and often emotionally draining — job just to be able to eat healthy. This led her to create her first chocolate product in 2007, and Righteously Raw Chocolate and Earth Source Organics began to come to light.

Audrey began the journey of creating and building a manufacturing facility for her organic, raw chocolate line and a co-packing business to help other small businesses get their dreams off the ground. Three months after launching Righteously Raw Chocolate, the most horrific event in Audrey’s life happened when her beautiful daughter, Jaymie Rose Darrow, passed away suddenly from a drowning accident. Audrey knew that Jaymie was still very much a part of her vision, and so together in spirit, Jaymie helped her mom follow her dream.

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Here’s a glimpse of what you’ll learn: 

  • Audrey Darrow talks about her award-winning sandwich shop, Le Deli, in San Diego
  • How battling breast cancer led to the creation of Audrey’s first product: a food bar
  • The value of eating healthy food as an alternative form of medicine
  • How the life and death of Jaymie Rose has impacted Audrey’s business
  • What has led to the success of Earth Source Organics?
  • Audrey talks about a pitfall she has faced in her business and what she learned from it 
  • The product line for Earth Source Organics and where to purchase them
  • Audrey’s superpower and contact details

In this episode…

Every entrepreneur gets excited about starting a new business, despite all the possible challenges they are likely to face in their entrepreneurial journey. There are times when you will hit walls and need to go back to the drawing board. However, in order to grow and scale as an entrepreneur, you must believe in yourself and your businesses.

Growing a successful business involves making the right decisions. Entrepreneurs must be confident, courageous, and believe in themselves, even if other people don’t acknowledge their ideas. Audrey Darrow advises entrepreneurs to never allow anyone to define their identity. They should instead believe in their intelligence, their capabilities, and their ideas.

In this episode of the Lead Like A Woman Show, Audrey Darrow, the Founder and CEO of Earth Source Organics, joins Andrea Heuston to talk about her entrepreneurial journey and what she has learned about believing in herself. Audrey also explains how her daughter helped market her young business, what she learned about hiring the right people for her business, and how her hardships have driven her to pursue fulfilling opportunities.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Examine Your Mindset

Dr. Pamela Ellis

Dr. Pamela Ellis is the Founder and Chief Executive Officer of Compass Education Strategies and Compass College Advisory Center. Known as “The Education Doctor,” she is an award-winning educator and best-selling author of What to Know Before They Go. She has visited over 450 college campuses to help teens find a college that feels like home and partner with parents to avoid overpaying.

After earning her BA at Stanford, Dr. Ellis earned an MBA at Dartmouth then received a Ph.D. from the Stanford School of Education. Over the past five years, 95% of her students have been admitted to their top choice colleges and received an average of $75,000 in scholarships.

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Here’s a glimpse of what you’ll learn: 

  • What drove Dr. Pamela Ellis to start helping students through Compass Education Strategies?
  • Dr. Ellis talks about getting a Ph.D., starting her first business, and how the “access, thrive, graduate” mantra came about
  • Why Dr. Ellis is referred to as “The Education Doctor” and her reasons for writing What to Know Before They Go
  • Dr. Ellis talks about her content around delegating, how to balance life roles without feeling guilty, and shares ideas women can use to practice self-care
  • What Dr. Ellis is currently focused on — and what led to her success with Compass Education Strategies and College Advisory Center
  • The value of having and showing gratitude
  • What Dr. Ellis loves most about her work
  • The most impactful piece of advice Dr. Ellis has received from a mentor and her advice to women struggling with guilt
  • Dr. Ellis talks about her superpower and shares her contact details

In this episode…

Mindset is a very powerful tool that every human can utilize. It has the ability to influence people’s lives either positively or negatively based on what it’s fed by the owner. For this reason, women in business and leadership positions should never overlook the power of their mindset. Instead, examine it and change your thoughts for a better life.

In addition, it is important that women understand the value of taking care of themselves. Oftentimes the guilt around balancing life roles comes from the failure to take care of oneself. Women often concentrate on their spouses, kids, and other family members, and in the process overlook their own wellbeing. This often leads to resentment, guilt — and in severe cases — bitterness. So, what are some actionable tips to help you take care of yourself, your family, and cultivate a positive mindset?

Dr. Pamela Ellis, the Founder and Chief Executive Officer of Compass Education Strategies and Compass College Advisory Center, joins Andrea Heuston in this episode of the Lead Like A Woman Show where she talks about the need for examining one’s mindset and practicing self-care. She also talks about the importance of showing gratitude and following the path towards your passion. Stay tuned to hear all of Dr. Ellis’s strategies!

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women Presidents’ Organization Series] Bring It to Life

Lara Nikola

Lara Nikola is the Founder and President of Smart Sips Coffee, an exciting brand of unique flavored coffees, decaf, lattes, cappuccinos, and hot chocolate. She is an award-winning entrepreneur who has been featured on Good Morning America, where she swam with the sharks from Shark Tank. She has been interviewed on Fox and Friends, Money Magazine, and iHeartRadio. Lara was featured on the cover of NJBIZ and in ROI-NJ. Her products have been featured in US Weekly and Reader’s Digest.

Lara left her corporate advertising career eight years ago to start Smart Sips Coffee and has grown the company into a successful national brand. Her diverse marketing expertise helped her level the digital playing field and compete in the highly competitive coffee space. She created a niche building a brand based on creativity, innovation, and products that insert excitement into the daily coffee drinking routine. She is a member of the WPO, Women Presidents’ Organization, and a Women’s Business Enterprise National Council certified company. Through her exemplary leadership, exceptional community advocacy work, and sustainable competitive edge, Lara has received numerous outstanding accolades and recognition. She is a New Jersey native, wife, and mother of two.

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Here’s a glimpse of what you’ll learn: 

  • Lara Nikola talks about her drive to become an entrepreneur and start Smart Sips Coffee
  • Lara discusses working with her husband, her coffee flavors, the value of listening to customers, and what she is currently working on
  • How Lara leads like a woman — and how Women Presidents’ Organization (WPO) has impacted her life and business
  • The most impactful piece of advice Lara has received from a mentor
  • What is the most challenging part of growing and scaling a business?
  • Lara’s advice for young females going into entrepreneurship
  • What Lara loves most about her work and where to find her flavored coffee products
  • Lara talks about her superpower and shares her contact details

In this episode…

Building a new business can be very challenging for first-time women entrepreneurs, especially if they don’t have a supportive community of fellow business owners. Some people may not understand what the entrepreneur is trying to build and may even try to discourage them from pursuing their dreams.

Having gone through this same challenge and learning from experience, Lara Nikola empowers other women and helps provide the resources they need to build successful businesses. She advises and encourages them to keep moving forward despite all the obstacles they face in their entrepreneurial journey. She also encourages them to embrace failure, pivot when things hit a wall, and pay attention to what their customers say.

Lara Nikola, the Founder and President of Smart Sips Coffee, joins Andrea Heuston in this episode of the Lead Like A Woman Show, where she talks about building a flavored coffee brand and empowering women leaders. Lara also explains why she became an entrepreneur and talks about some of the challenges she has faced scaling her business. Stay tuned for more!

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Just Start

Suzie Yorke

Suzie Yorke is the Founder and CEO of Love Good Fats and is on a mission to bring healthy fats back. A mom, 11-time Ironman competitor, and yoga enthusiast, Suzie spent years adhering to a low-fat diet only to hit a wall in her mid-40s. After reading Nina Teicholz’s best-seller, The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet, she immediately shifted to a high-fat, low-carb diet and felt better right away. While she loved the benefits of her new lifestyle, she found it challenging to find convenient good-fat snacks. Seeing a gap in the marketplace and a huge opportunity to help others through food, she developed Love Good Fats, a company that produces high-fat, low-carb, and low-sugar products. Today, she leads the brand’s expansion as it quickly becomes one of the fastest-growing bar brands in North America.

As a 30 year veteran of the CPG industry, Suzie has worked at high-profile companies such as Procter and Gamble, PepsiCo, Kraft, Heinz, and Weight Watchers. Utilizing her accomplished marketing background, personal journey, and deep devotion and passion for health, Suzie is on a mission to spread the word that fat is back — and sugar is out. She has been recognized several times since launching Love Good Fats including the 2019 Mumpreneur Startup Award, 2019 WXN Top 100 BMO Entrepreneur Award, and 2020 RBC Canadian Women Entrepreneur Ones to Watch Award.

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Here’s a glimpse of what you’ll learn: 

  • What drove Suzie Yorke into the food industry?
  • How Suzie started taking part in Ironman athletics, marathons, and triathlons
  • How changing jobs affected Suzie’s health — and how changing her diet helped solve the problem
  • What led to the success of Love Good Fats, and what are the most popular products from the brand?
  • How winning many awards has impacted Love Good Fats
  • The most impactful piece of advice Suzie has received from a mentor
  • Suzie’s advice to women looking to go into entrepreneurship
  • Suzie talks about her superpower and shares her contact details

In this episode…

Starting and building a successful business is similar to athletics; you have to start by taking small, directed steps every day and improve as you go along. The most important thing? Just start!

A good entrepreneur does not hang on to her idea for a long time, hoping to start a business someday in the future. Instead, you should start by taking small but well-directed steps towards building the kind of business you dream of. According to Suzie Yorke, you can start by creating samples of the products you envision, and then start production in small batches. This will help you launch your business on a path toward success.

Suzie Yorke, the Founder and CEO of Love Good Fats, is Andrea Heuston’s guest in this episode of the Lead Like A Woman Show where she talks about entrepreneurship and building a health-conscious food brand. Suzie also talks about her passion for athletics, her company’s most popular products, and how her marketing background helped grow and scale the brand to over $100 million in three years. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.