Put on Your Rose-Colored Glasses

Cherri Prince

Cherri Prince is the Executive Vice President, Head of Client Growth at Seed Strategy. Since 1990, she has been the strategic brains behind building some of the most successful brands that market to women. She has been awarded 5 Effie awards, the only award in the ad industry based on marketing effectiveness. In 1998, Cherri co-founded an agency with Leo Burnett designed to unlock new insights into women. In this capacity, she honed unique strategies to challenge how marketers think about specific female relevant topics including beauty, motherhood, and aging. Her expertise landed her a consulting role with the creators of the 2000 hit movie What Women Want starring Mel Gibson and Helen Hunt.

In 2016, Cherri joined Seed Strategy, a brand growth acceleration firm that marries creativity and business strategy to grow client business from startups to Fortune 500 firms. She created the SheQ™ Test which is the company’s insight and growth initiative to empower clients with insights and strategies to grow their businesses with women.

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Here’s a glimpse of what you’ll learn: 

  • Cherri Prince shares what she loves the most about her work 
  • How Cherri helped Korean mothers change their purchasing decisions
  • How to ask better questions and get better answers when doing research
  • Cherri explains how most brands ignore women’s purchasing power and fail to produce products ideal for women 
  • Cherri talks about the role she played in the movie What Women Want
  • Why Seed Strategy’s Leading Ladies networking event was started and how it has evolved during the COVID-19 pandemic
  • Cherri talks about a project that didn’t go right and what she learned from the experience
  • Cherri shares how her mom inspired her to focus on working with women
  • The best piece of advice Cherri has received from a mentor and her advice to younger women on how they can use their voice for good
  • Cherri explains why being an optimist is her superpower

In this episode…

Cherri Prince believes that everything in life happens for a reason. Growing up, she didn’t see it that way. But as an adult, she has come to appreciate the wisdom behind the words that her mother shared with her early in her life.

In life, there are many things that you’ll encounter that may seem like amazing opportunities. But things don’t always go as planned and there is always that risk for disappointments to happen. But when things don’t go right, what do you do? Especially in terms of your career and your business, how do you turn an upside down situation right side up?

Cherri Prince, Executive Vice President of Seed Strategy is Andrea Heuston’s guest in this week’s episode of the Lead Like a Woman Show. Cherri shares her marketing expertise with Andrea, why she loves working with and focusing on women in her career, and why it’s important to learn to pivot during challenging times. She also talks about Seed Strategy’s Leading Ladies Networking Event and how her mother has inspired her to do her work the way that she does. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Your Network is Your Net Worth

Adi Klevit

Adi Klevit is the leader and visionary behind Business Success Consulting Group. Her 25 years of knowledge and experience as a trained industrial engineer, management consultant, and business executive gives her a unique understanding of the challenges that businesses face. She utilizes her practical know-how and wisdom to successfully help organizations and companies of any size to dramatically improve their efficiency and performance.

By leveraging her ability to understand business processes and people, drawing on her high-caliber skills, and utilizing her knowledge and experience on vital areas of personnel management, finance and operations, Adi can help virtually any business owner to achieve their goals and bring order to their lives.

When she isn’t busy running the Business Success Consulting Group or directly working with clients, Adi enjoys spending time with her husband and son, volunteering in the community, traveling, being outdoors and cooking healthy food.

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Here’s a glimpse of what you’ll learn: 

  • Adi Klevit talks about her inspiration for starting her own firm, what led to its success, and why she decided to start a new chapter in Bend, Oregon
  • How Adi empowers business owners to scale their company and how she decides on who to work with
  • How having systems and processes in place can help business owners avoid being dependent on key employees
  • Adi shares how she addresses problems in her company and what she has learned from them
  • The most important characteristic of a good leader and the most significant barrier for women when it comes to good leadership
  • Adi explains why your network is your net worth
  • The mentors Adi has had and the best piece of advice she has received from them
  • Why Adi is a firm believer of mentorship and her advice to fellow women leaders and business owners
  • How Adi uses YouTube to learn and improve her skills
  • Adi shares why her superpower is bringing order to chaos

In this episode…

Adi Klevit is a successful woman who surrounds herself with people who trust and believe in her. She believes in the power of networking and building connections because she recognizes how powerful these can be in different aspects of your life, particularly in business.

Adi is also a firm believer of having a support group, especially for female leaders. She explains that it’s important to have a group of people who knows what you’re doing and can offer you support when you need it. This, along with continued learning through books and mentors, can help spell you become the kind of leader that you want to become.

In this episode of the Lead Like a Woman Show, Adi Klevit, the Co-owner of Business Success Consulting Group, joins Andrea Heuston to talk about the benefits of networking and how your network can potentially determine your net worth. Adi also discusses how she helps fellow women leaders in scaling their businesses, why having systems and processes in place is good for any business, and what it takes to become a good leader. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

What Lights You Up?

Stephanie Sims

Stephanie Sims is a capital strategist, startup advisor, and the Founder of Finance-Ability, where she helps founders build economic stories that make dollars and cents. After nearly a decade in investment banking and having worked with the likes of Goldman, Lehman and CSFB on over $5 billion of transactions, Stephanie rode the high tech startup rollercoaster in Europe, complete with angels, venture capitalists, and the coveted exit to a publicly traded company.

Stephanie has educated and mentored hundreds of entrepreneurs across three continents and has helped her clients raise over $30 million dollars in early stage capital. She is frequently asked to judge startup competitions and to speak about venture capital, angel investment and alternative sources of funding.

Stephanie is also the host of the “What’s Your Ask Podcast‘, where she talks to investors and entrepreneurs about the different ways they’ve asked and been asked for money, references, introductions, and more.

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Here’s a glimpse of what you’ll learn: 

  • Stephanie Sims explains why she started Finance-Ability and how she helps small businesses with their finances, getting funding, and telling their stories
  • Stephanie recalls her entrepreneurial journey and shares some of the projects she is currently working on
  • Current shifts in women founders seeking venture capital funding and how the COVID-19 pandemic has aided that
  • Stephanie’s advice to women who are looking for venture capital funding
  • Why Stephanie wrote Funding Your Business Without Selling Your Soul and who her target audience was
  • Stephanie talks about the difference between owning her own firm versus working for a large investment company
  • What Stephanie loves about her work and why she’s excited about her business being an investment opportunity for others
  • Stephanie discusses the importance of taking the next step in your plan and her advice to women who are struggling to do just that
  • Stephanie explains why her superpower is being the finder of lost things

In this episode…

Without a doubt, the COVID-19 pandemic has had a big impact on many people’s lives, especially on women in business. They’ve been forced to work from home and juggle business with motherhood. However, these circumstances could provide a good opportunity for women to figure out what their businesses actually need.

At this time of limited movements and interactions, it is important for women entrepreneurs to take advantage of the situation, sit down and get clear on what you want. You need to remember what got you excited about your work in the early days of your business and find out what gives you joy right now. This way, it will be easier to figure out what works well for you and use that to improve both your personal and professional life.

Stephanie Sims, the Founder of Finance-Ability, is Andrea Heuston’s guest in this week’s episode of the Lead Like a Woman Show where she shares her expertise on entrepreneurial finance and venture funding. She also talks about her own entrepreneurial journey that led to the founding of Finance-Ability and her work with organizations that serve startup founders. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of Wine] Find Your Ally

Faith Koen

Faith Koen has been in the procurement profession for over 20 years across multiple industries. She is currently the Procurement Manager for Ste. Michelle Wine Estates and she is responsible for overseeing the procurement team and supporting the wineries and facilities that are located in Washington, California, and Oregon. Faith joined the Women of Wine (WoW) Employee Resource Group within Ste. Michelle in 2015 and she currently serves as the Chair of the organization. During her tenure with WoW, she has embraced the opportunity to collaborate and learn from other amazing women in the organization, which has allowed her to grow as a leader and more importantly, a supporter.

Christina Starr

Christina Starr is a communications and public relations professional with 17 years of experience working with luxury brands from hospitality to tourism and wine. Currently, she’s the Senior Communications Manager for Ste. Michelle Wine Estates’ luxury and imported wine portfolio. She oversees the communications in the U.S. for Champagne and Villa Maria in New Zealand, along with several other domestic and important wine brands. She is also the Vice Chair of Ste. Michelle’s Women of Wine (WoW), which supports events and programming to support professional development, collaboration and knowledge sharing within St. Michelle. Christina holds a level two certification from the Wine and Spirits Education Trust and is currently pursuing her level three certification.

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Here’s a glimpse of what you’ll learn: 

  • How Christina Starr and Faith Koen began their careers in the wine industry.
  • How Ste. Michelle Wine Estates’ sustainability goals translate to Faith’s work in procurement and Christina’s work in communication.
  • What changes did Ste. Michelle go through in order to address and serve different customer demographics?
  • How has the wine industry evolved to become more inclusive of women?
  • Faith and Christina talk about the Women of Wine Employee Resource Group in Ste. Michelle and how it has changed through the years.
  • The concept of enoughness and how women can deal with imposter syndrome.
  • Faith and Christina’s advice to women who are held back by fear and those who feel like they are not enough.
  • Faith and Christina talk about their superpowers and share how people can get in touch with them.

In this episode…

Unlike men, most women avoid taking some actions because they feel that they do not know enough about certain subjects for them to make a move. They are unable to recognize themselves as leaders or experts in their fields and they often forget that even being a successful business owner is a continuous learning process that everyone goes through. This failure to see their own achievements and skills as enough puts a limit on them and the things that they can do, and these all stem from one thing: fear.

Fear is a real thing but instead of embracing it and facing it head on, many women allow it to take over their lives. This reaction to fear prevents them from moving forward and learning from potential experiences that can elevate them and propel them towards success. So what can women do to help cope with their own fears and how can they get over their own limiting beliefs and imposter syndrome in order to unlock opportunities in their career and in their life?

Join Andrea Heuston in this episode of the Lead Like a Woman Show as she interviews Faith Koen and Christina Starr of Ste. Michelle Wine Estates to talk about women in the wine industry and how they can assuage their own fears and realize that they are enough. They will also be discussing their company’s sustainability goals, what the Women of Wine Employee Resource Group in Ste. Michelle is all about, and how the wine industry has evolved through the years to be more inclusive of women. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.