December 2020 – Lead Like A Woman

Just Ask!

Jenna Lange is the Founder and CEO of Lange International. She specializes in high stakes communications and is a key partner for executives and their teams on how to make the most out of short but critical communication moments. Jenna has been transforming people into great communicators for over 15 years through her work with executives from the world’s leading brands. In addition to working with the C-suite, she also coaches sales teams on how to pitch to win key accounts, and takes the stage for keynotes. Her experience crosses countries, industries, and communication challenges.

Jenna is fluent in Spanish and Portuguese and has delivered keynote presentations to global teams throughout Europe, Latin America, and Asia. Jenna’s book, Please Don’t Picture Them Naked, takes readers on a humorous tour of public speaking do’s and don’ts. When she’s not working, you can find her running, eating, biking, skiing, or relaxing with her husband and two children.

Here’s a glimpse of what you’ll learn:

Jenna Lange shares how her climb up Mt. Kilimanjaro led her to take the leap and start her own business 16 years ago
The types of clients that Jenna works with and how she helps them in their businesses.
Jenna explains how she helps people handle tough conversations and how she leads like a woman at Lange International.
How can women represent themselves in order to be the leaders of their lives?
Jenna discusses the role of core values and boundaries in her company, and why she’s curious about how the old and new world will come together for future generations.
Jenna talks about her mentors and the best piece of advice she has received from them.
Jenna discusses why fellow women leaders should not be afraid to ask for her things and why her superpower is infusing people with confidence.

In this episode…

Unlike men, most women fail to advance in their careers and leadership roles because they are often afraid to ask for the things they need to move forward in their profession. They fear asking for referrals, asking for that promotion they’ve been working hard for, and asking for advice from the people who can guide them in their careers.

Jenna Lange encourages women to work on their confidence and be ready to ask for things when the opportunity arises. She helps them network and communicate better, and she also encourages them to explore their world, be curious, be open minded, avoid judging themselves or other women, and get better at encouraging and advocating for other women.

But why is she so passionate about this and how does she apply this to her own life and business?

In this episode of the Lead Like a Woman Show, Andrea Heuston talks to Jenna Lange, Founder and CEO of Lange International, about entrepreneurship and creating your own success. Jenna explains why women leaders should not always say ‘Yes’ to everyone and everything, why they should advocate for fellow women, and how she leads like a woman in her business which she started 16 years ago. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Dec-24-2020 Andrea Heuston Podcast, Andrea Heuston, Lead Like a Woman Show, Nancie McDonnell Ruder, Noetic Consultants,

[Women Presidents’ Organization] Find Your Authentic Voice

Nancie McDonnell Ruder is the owner of Noetic Consultants, a marketing consulting firm providing consumer research, brand strategy, marketing process and training expertise to BtoB and BtoC firms. Nancie has more than 25 years of marketing experience. She began her career at the Leo Burnett Company before starting Noetic Consultants in 2002. The word ‘noetic’ is related to one’s intellect and thinking. Nancie chose this name for the company because it reflects her team’s commitment to helping clients strategically think through their challenges, so that together, they can take the actions necessary to get the best possible outcomes.

Noetic Consultants’ clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic, and Discovery Inc, amongst others. Nancie also serves as an adjunct professor at Georgetown University, and is the creator of the Noetic Art and Science Assessment.

Here’s a glimpse of what you’ll learn:

Nancie McDonnell Ruder shares how she started Noetic Consulting 18 years ago and what led to the company’s success.
Nancie talks about her brand building framework and explains how she finds clients for her consultancy.
What Nancie’s ‘brand health diagnostic’ tool is and how it benefits her clients.
Nancie explains why she decided to use the word ‘Noetic’ for her brand and why she wrote the book Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science
Nancie recalls a pitfall or mistake she made in her business and what she learned from it.
What’s the most challenging part of Nancie’s job and what does she love most about it?
How to lead like a woman when working with high end brands.
Nancie’s advice for women who are struggling to find their voice and be heard.
Nancie explains why superpower is perseverance.

In this episode…

According to Nancie McDonnell Ruder, a woman does not have to talk loudly when working with men in order to be heard or to establish herself as a good leader. A woman can effectively lead in her own unique and feminine way because leading doesn’t have to involve dominating a conversation or being masculine. It’s all about attitude and knowing how to inspire people to do what needs to be done.

Being a good leader involves collaborating well with other people and not being afraid to express who you are, most especially your feminine side. Although you should be assertive and express your opinions where necessary, what’s most important is you finding your authentic voice which can be and will be heard by those around you. You don’t have to be the loudest person in the room for you to be heard–you just have to be the one that makes the most sense and offers the best options for people to choose from. And the only way that you can do this is by defining who you are living by this standard everyday.

Nancie McDonnell Ruder, Founder of Noetic Consultants, is Andrea Heuston’s guest in this week’s episode of the Lead Like a Woman Show where she explains why women leaders should find their own authentic voice in order to become good and successful leaders. Nancie shares her own experience as a woman leader among men and how she started company. She also talks about her brand building framework, and how her brand health diagnostic tool can help her clients. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Dec-17-2020 Andrea Heuston Podcast, Andrea Heuston, Cashmere Partners, Lead Like a Woman Show, Lill Family Wines, Stacy Lill,

[Women of Wine] It’s Not About What We’re Handed, But How We Handle It

Stacy Lill is the Co-founder and CEO of Cashmere Partners, focusing her efforts on corporate networking, marketing and strategic partnerships. She provides strategic consulting in wine industry education and development for many wineries. In 2007, she founded O Wines, which she sold to Chateau Ste Michelle Winery. After the sale of O Wines, Stacy founded the Opportunity for Success Scholarship Program which funds educational college scholarships for deserving young women. To date, they have awarded 71 full scholarships.

Stacy’s career includes 25 years of sales and marketing experience for numerous Fortune 500 companies including Ernst and Young. She has received many honors including the Women’s University Club Businesswoman of the Year, Soroptimist Award for Outstanding Community Service, Women for Wine Sense National Rising Star Award, Seattle Magazine’s Community Service Award, and the Puget Sound Business Journal Woman of Influence Award. She is highly regarded for her philanthropic efforts and is known as a community leader in both business and philanthropy.

Stacy is a graduate of University of Washington, a member of the International Women’s Forum, and most recently became a founding member of the Puget Sound Business Journal’s Leadership Trust. Ensuring young women have an opportunity for quality education is a pillar in Stacy’s legacy.

Recently, Stacy and her husband, Greg, recently co-founded Lill Family Wines as another brand in their wine portfolio.

Here’s a glimpse of what you’ll learn:

Stacy Lill talks about how she started in the wine industry 25 years ago.
Stacy explains how the O Wines brand led to a scholarship program for women.
How students can find and apply for the Opportunity for Success Scholarship Program.
Stacy discusses the motivation behind Lill Family Wines and Cashmere Partners.
How Stacy chooses who to serve in her philanthropy work.
Benefits of having mentors and some of the best advice Stacy has received from her mentors.
Stacy’s advice to other women who are interested in working in the wine industry.
Stacy shares her curiosity on what the future looks like for families, businesses, and industries.
Why Stacy’s superpower is connecting people.

In this episode…

Wine is a delicious and wonderful way of bringing people together. It’s capable of connecting people from different walks of life and different industries, and allows them to enjoy something good together. The wine industry is also an incredibly inclusive industry, allowing both men and women to contribute to its growth through their individual knowledge and skill sets.

While it is a fun industry to be a part of, it is not for the faint of heart. It takes determination and a lot of collaboration, and it often challenges people to go beyond their known limits. But once you learn the ropes and fully immerse yourself in all the things it has to offer–both the good and the bad–it’s not impossible to find success. Of course, it all really depends on how you handle the cards that you’re dealt with.

In this week’s episode of the Lead Like a Woman Show, Andrea Heuston interviews Stacy Lill, the Co-founder and CEO of Cashmere Partners, about entrepreneurship, marketing, and wine. Tune in as they discuss Stacy’s career in the wine industry and the new brands that she has recently launched with her husband, the scholarship program she offers for college kids, and her best tips for success in the wine industry.

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Dec-10-2020 Andrea Heuston Podcast, Aimee Carpenter, Andrea Heuston, Lead Like a Woman Show, SolTerra Solar,

[Women of EO Series] Focus on Kicking Ass

Aimee Carpenter is the CEO and Owner of SolTerra Solar, a Seattle-based solar energy contractor. She leads a team of 25 people to bring solar design and installation services to homeowners and business owners across Washington State, and her leadership has helped grow the company to over 2000 installed solar customers. She’s been an entrepreneur in the construction industry since 2004 and is passionate about using her entrepreneurial expertise for the greater good.

Outside of her work at SolTerra Solar, Aimee serves on the board of the Seattle chapter of the Entrepreneurs’ Organisation and the Advisory Board of NEDDIE. She is a big sister with Big Brothers Big Sisters of Puget Sound and coaches incarcerated entrepreneurs through Defy Ventures.

Here’s a glimpse of what you’ll learn:

What prompted Aimee Carpenter to get into the solar industry and work at SolTerra.
Aimee shares how she revamped the sales and operations at SolTerra and how she became the company’s owner and CEO.
Aimee’s struggle with imposter syndrome and how she thrives in a male-dominated industry.
Why it’s important for leaders to have a plan and be confident despite their own limiting beliefs.
What’s next for SolTerra Solar?
Aimee talks about her nonprofit activities and why she’s passionate about supporting them.
Aimee explains why accountability and a no-excuses attitude are the best pieces of advice that she received from her mentors.
Aimee’s advice to women about managing their internal dialogue and why it’s good to look for mentors.
Why Aimee’s superpower is instilling confidence in other people.

In this episode…

When Aimee Carpenter took over a solar company and became its owner and CEO, she struggled with imposter syndrome and felt that she wasn’t good enough to run the company. She even avoided making any new changes because she was scared of making bad decisions. But over the years, she has learned to believe in herself and take control and ownership of the business.

Many women face the same challenges when they take up leadership positions because of the limiting beliefs they have about themselves. They hinder their own growth and this greatly impacts their work and business. So how do they overcome this so that they can become the best version of themselves?

Aimee Carpenter, the CEO and Owner of SolTerra Solar, joins Andrea Heuston in this week’s episode of the Lead Like a Woman Show where they talk about Aimee’s struggles with imposter syndrome and how she got over her own limiting beliefs to successfully grow SolTerra Solar into what it is today. Aimee also discusses how she thrives in a male-dominated industry, the lessons she learned about being a better leader, and why she puts such high value on accountability and a no-excuses attitude. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Dec-03-2020 Andrea Heuston Podcast, Andrea Heuston, Cole Banks, Lead Like a Woman Show, Sisters Traveling Solo,

[10KSB] Don’t Wait, Just Do!

Cole Banks is the Founder of Sisters Traveling Solo where she helps drive the travel culture for sisters with unmatched global travel experiences. Her passion for traveling, solo experiences, and wanting to help other sisters led to the creation of Sisters Traveling Solo. The idea was sparked after Cole read an online post discouraging black women from traveling solo. As a woman of color, the post disturbed Cole who frequently travels the world solo–and she knew she was not alone. The Sisters Traveling Solo Facebook page is a community of over 70,000 women from all over the world, and there, they get to share experiences, travelling tips, and enjoy diverse thoughts and engagements.

In 2018, Cole left her corporate job at the Coca-Cola company to focus on Sisters Travelling Solo full time. Now her office can be anywhere she wants as she continues connecting, empowering, inspiring, and supporting sisters.

Here’s a glimpse of what you’ll learn:

The moment Cole Banks realized she had to be a trailblazer for women of color who love to travel and her decision to leave her corporate job and focus on Sisters Traveling Solo.
The most interesting place Cole has ever traveled to and her favorite place to visit.
How women’s personal interactions on Cole’s Facebook group have created a community.
Cole explains how the COVID-19 pandemic has impacted her business and community.
Cole talks about her master course for starting a travel brand and her Our Experience Africa brand for couples.
How the travel industry has been changing to become more inclusive of women and solo trips.
Cole talks about things that may go wrong on a travel trip and how she fixes it, and the importance of shared experiences and creating connections.
How Cole helps women travel responsibly and empower women-owned local businesses in Africa.
What Cole loves most about her job and how she manages travel experiences for all types of women.
Cole shares her advice to women afraid to travel solo or looking to go into the travel industry.
Why Cole’s superpower is execution and when their next conference will be

In this episode…

In many life situations, it is common practice to seek advice from others before taking up any activity, whether personal or professional. There are people with more skills, expertise, or experience than you and their advice can help propel you forward and guarantee the success of whatever it is that you want to engage in.

But there are certain instances in life where it’s totally okay to go out on your own without seeking other people’s opinions. Cole Banks advises fellow women not to wait too long to take the necessary steps when it comes to doing something that they’re truly passionate about. The perfect timing to travel or start a business is never later–it’s right now.

Tune in to this week’s episode of the Lead Like a Woman Show as Andrea Heuston talks with Sisters Traveling Solo Founder and CEO, Cole Banks, about why women should travel solo and the value of having a support community. Cole explains why she founded Sisters Traveling Solo, what it’s been like to see her company and community grow, how the travel industry has evolved to accommodate women and solo travelers, and how she encourages women to put themselves out there through her brand.

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Lead Like A Woman

Lead Like A Woman

Just Ask!

Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

[Women Presidents’ Organization] Find Your Authentic Voice

Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

[Women of Wine] It’s Not About What We’re Handed, But How We Handle It

Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

[Women of EO Series] Focus on Kicking Ass

Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

[10KSB] Don’t Wait, Just Do!

Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

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Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.