You never give a talk/presentation/speech for you. Rather, if you want the audience to benefit from your content, you must shift the focus from you, the presenter, to your audience where it needs to be.
You know you need to ask who is in the audience and why they are there. But what do you need to know to effectively connect with them?
Who!
Demographics refers to the qualities of a specific group of people such as:
- Age
- Gender
- Socioeconomic Status.
- Education Level
- Family Status
- Race
- Occupation
- Geographic Location
Psychographics refers to the study and classification of people according to their attitudes, aspirations, values, and fears:
- Social Status
- Interests (health & fitness, travel, fishing, hobbies, etc.)
- Opinions (religion, politics)
- Lifestyle (DINK = Double Income No Kids, etc.)
- Habits (do they exercise? Are they vegetarian?)
- Personality Types (Type A or B, Meyers-Briggs, DISC profile, etc.)
- Attitudes