Podcast – Page 17 – Lead Like A Woman

Apr-01-2021 Andrea Heuston Podcast, Andrea Heuston, Beyond20, Erika Flora, Lead Like a Woman Show,

Ladies, Take a Seat at the Table!

Erika Flora is the Co-founder and CEO of Beyond20, a woman and minority-owned small business services firm focused on transformative IT service management solutions. She has always had a passion for improving how companies manage workflows, deliver products, and serve customers. Erika specializes in many services throughout the IT industry, including digital strategy consulting, training, cybersecurity, program and project management, and software development.

In addition to having over 20 years of IT and project management experience, Erika is also an avid blogger and speaker who champions expanding the opportunities for women and minorities in technology. She lives in Washington, DC, has a background in microbiology, and enjoys biking, reading, sailing, and performing improv comedy when she’s not at work.

Here’s a glimpse of what you’ll learn:

What inspired Erika Flora to start Beyond20, and what led to its success?
Erika’s experience working with her husband and how they came up with their company’s name
The value of storytelling for brands
Erika talks about her new book and explains how providing training services positively impacted her company
The leadership and communication skills that Erika gained from volunteering and joining an improv group
How Erika supports women in the IT industry
Erika talks about the best lessons she’s received from mentors and shares her advice for women working in male-dominated fields
Erika’s superpower and contact details

In this episode…

Despite all the current hype around diversity and inclusion, many women still don’t take an active role in going for what they want, especially for those who work in male-dominated fields. Therefore, many leadership positions end up going to men even when there are women who are equally qualified, skilled, and talented.

After working in two predominantly male fields, entrepreneur Erika Flora advises women to speak up and embrace new opportunities as they come along. According to Erika, women deserve a seat at the table as much as the men they work with—so don’t be afraid to pull up a chair. She also encourages women to embrace their curiosity and accumulate as much knowledge as they can.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Erika Flora, the Co-founder and CEO of Beyond20, to talk about supporting women in IT and giving back. Erika shares what it was like starting a company with her husband, how providing training services affected her business’s growth, and why storytelling is important for your brand. Plus, she offers up her tips for women working in male-dominated occupations. Stay tuned!

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Mar-25-2021 Andrea Heuston Podcast, Alice Tang, Andrea Heuston, BPG Wealth Management, Lead Like a Woman Show, Oregon,

You’ve Got This!

Alice Tang is a Partner and Vice President at BPG Wealth Management, a full-service, multi-generational financial planning firm in Oregon. As a top female producer in the financial industry and a sought-after speaker, Alice has formed her business and success by focusing on creating and deepening relationships one connection at a time. Alice realized that relationships are the key to success by watching her father build a business out of his humble beginnings in Hong Kong.

Alice was the first in her family to earn a college degree when she graduated from the University of London, where she met her husband. She emigrated to the US without a network, family, or community and started a career in financial advising. When it became clear that the time-tested methods for running a business weren’t scalable, Alice created her own system. She now helps other professionals catapult their success and networks through her no-nonsense approach to developing connections.

Here’s a glimpse of what you’ll learn:

Alice Tang talks about moving to the US, her struggles, and how she got a green card
How Alice got into the financial services sector and what led to her success
Alice talks about making cold calls, what she learned about referrals, and how to build a better business through networking
How Alice got into professional speaking and why it’s helped build her network
What Alice plans to write about in her upcoming book
Alice talks about a challenging moment she experienced on stage and how she handled it
Why Alice is focusing on clarity this year
The best piece of advice Alice has received from a mentor and her advice for other women
Alice’s superpower and contact details

In this episode…

Life can sometimes be challenging. And no matter how much you might wish things were different, reality perseveres. However, you can still make the best of a bad situation. By accepting what you can’t change, you’ll be able to refocus your energy where it’s needed.

When Alice Tang moved to the US with her husband, adapting to the new environment was difficult. She couldn’t work, didn’t have a safety net, and could feel the tension building at home. Instead of giving up, Alice sought out solutions. Eventually, she changed her visa status, went back to school, and started a new career. Instead of allowing her circumstances to hold her back, she used them to push herself forward.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Alice Tang, a Partner and Vice President at BPG Wealth Management, to talk about the value of networking and building a business through good relationships. Alice shares her experience of starting over after immigrating to the US, how she got into professional speaking, and her advice to women wishing to jump-start their lives.

Resources Mentioned in this episode

Artitudes Design
Alice Tang on LinkedIn
Alice Tang’s website
Alice Tang’s email: alice@askalicetang.com
BPG Wealth Management

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Mar-18-2021 Andrea Heuston Podcast, Andrea Heuston, Florida, Giannell Title, Lead Like a Woman Show, Mayor of Oakland Park, PeytonBolin,

[Women of EO] You Are Not Your Story

Jane F. Bolin is the Mayor of Oakland Park, Florida, and serves as the global Governance Chair for the Entrepreneurs’ Organization. She is also the Founding Partner and Chief Marketing Officer of the real estate law firm, PeytonBolin, as well as the Co-founder of Giannell Title. Jane has earned numerous accolades for her work and was named to the South Florida Business Journal “40 Under 40” list. She is deeply involved in the community and serves on many boards and committees that are dedicated to making the world a better place for all.

Jane has a B.A. in Political Science from Radford University, a Master of Sports Management from the United States Sports Academy, and a J.D. from St. Thomas University School of Law. A true renaissance woman, Jane is also a published author, a renowned speaker, and the host of the podcast, Association Nation. Before this, she played linebacker for the Women’s Professional Football League and has worked as a culinary producer for both MasterChef and Top Chef.

Here’s a glimpse of what you’ll learn:

Jane F. Bolin shares her journey into politics and explains how being mayor differs from running a company
Jane talks about learning how to make bold business moves through the EO Accelerator program
How being a linebacker in the Women’s Professional Football League taught Jane to create her own path
What Jane learned while working as a culinary producer on MasterChef and Top Chef
The new opportunities for civic engagement in a divided country
Why you are not your story
The biggest challenge Jane has had to overcome and what she took from it
Jane’s advice to women who are at a turning point in their lives

In this episode…

Leading doesn’t always mean calling the shots. In fact, a good leader regularly changes roles. So, how do you know if it’s time to take charge or if it’s best to hold back and pivot in a different direction?

According to Jane F. Bolin, the first step is getting to know yourself. She suggests that it’s easier to embrace change if you’re not struggling to fit your goals and interests into an inauthentic narrative. And, once you know who you are and what you want, the second step is giving it to yourself—whether that means more time with family or a new path for your career. As Jane says, the more you’re aligned with yourself, the more everything else will fall into place.

In this week’s episode of the Lead Like A Woman Show, Andrea Heuston interviews Jane F. Bolin, the Founding Partner and Chief Marketing Officer of PeytonBolin and the Mayor of Oakland Park, Florida, about her role as a leader in politics and business. Together, they discuss the EO Accelerator program, the importance of civic engagement, and the value of stepping outside of your story. Plus, Jane shares lessons from her days in the Women’s Professional Football League and her stint in Hollywood.

Resources Mentioned in this episode

Artitudes Design
Jane F. Bolin
Jane F. Bolin on LinkedIn
Jane F. Bolin’s email: janefbolin@me.com
Jane F. Bolin’s phone number: 954-588-9282
PeytonBolin
Giannell Title
Civics In Seconds
Association Nation Podcast
The City of Oakland Park, Florida
Entrepreneurs’ Organization (EO)
EO Accelerator program
Mauri Peyton on LinkedIn

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Mar-11-2021 Andrea Heuston Podcast, Andrea Heuston, Lead Like a Woman Show, Sejal Lakhani-Bhatt, TechWerxe,

Headtrash

Sejal Lakhani-Bhatt is the CEO of TechWerxe, a leading IT company working to bridge the gap between quality and affordability with customized solutions for small to medium-sized businesses. After graduating from the University of Buffalo with a degree in legal studies, Sejal began her career working for major global banking institutions in the regulatory and compliance divisions, as well as on the trading floor. For 12 years, she traveled around the world, working for leading financial firms in Japan, London, Hong Kong, and Singapore.

In 2012, she left the banking industry to join TechWerxe, an IT company founded by her husband in 2008. In 2014, Sejal took over the operations, sales, and marketing of TechWerxe and became CEO while her husband focused on its IT services. Under her leadership, TechWerxe earned recognition as a top 100 MSSPs (Managed Security Service Providers), top 500 MSPs (Managed Service Providers), and received numerous other industry awards.

In March of 2019, Sejal’s husband suddenly passed away from a heart attack at age 39. Committed to upholding their company mission, she spent months dissecting all aspects of TechWerxe to analyze knowledge gaps and determine the changes needed to move the company forward. She spent the past year and a half restructuring TechWerxe to preserve her and her husband’s long-term goals for the company. As a result, TechWerxe did not lose a single client during the transition period. Sejal is devoted to her two young boys and committed to showing them the strength women can have in the face of adversity.

Here’s a glimpse of what you’ll learn:

Sejal Lakhani-Bhatt’s background in the legal and financial sector
Sejal explains the origins of TechWerxe, her transition into the company, and her experience working with her husband
What led to the success of TechWerxe?
How Sejal managed her business and personal life after the death of her husband
What Sejal is currently focusing on and how the pandemic has impacted her business
What most people don’t know about Sejal Lakhani-Bhatt
How Sejal leads like a woman, and her advice to women just starting their careers
Sejal talks about her superpower and shares her contact details

In this episode…

While grieving the loss of her husband, one of the best pieces of advice Sejal Lakhani-Bhatt received from a friend was, “Every decision you make will be the right decision.” It was a difficult time, and she wasn’t sure if her choices were right for her family and business. Her friend’s words helped her realize that she could always change things later if she didn’t like how something turned out.

Through her experience working in different companies and industries, Sejal learned the importance of not making excuses and the value of trusting herself. She advises women not to stress about doing everything perfectly the first time because it’s okay to make mistakes and learn from them. The idea is to get as much done as possible and to keep refining it. Sejal also encourages women to ask for what they want without fear of rejection because she believes that you get what you ask for and what you go for.

In this week’s episode of the Lead Like A Woman Show, Sejal Lakhani-Bhatt, the CEO of TechWerxe, is interviewed by host Andrea Heuston about how she leads like a woman professionally and personally. Sejal also talks about the importance of women taking care of themselves, taking charge of their lives, and embracing their imperfections. Plus, Sejal reveals how to tackle the trash in your head. Stay tuned!

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Mar-04-2021 Andrea Heuston Podcast, Almira Bardai, Andrea Heuston, Jive PR + Digital, Lead Like a Woman Show,

There’s No Such Thing as No

Almira Bardai is a seasoned senior communications professional with over 20 years of experience creating powerful narratives for domestic and global brands. As a thought leader on PR industry issues, Almira is a frequent commentator in the media and is an actively-sought out speaker on both PR and entrepreneurial topics. With an enviable network of influencers and a storied career, Almira’s expertise lies in developing strategic communications and social media plans focused on brand experiences, building brand awareness, and user engagement. She’s delivered results-driven campaigns for the likes of Granville Island Brewing, Flight Centre, Nike, Best Buy, Future Shop, Molson, and TELUS.

Almira co-founded and was Co-CEO of Jive PR + Digital, one of Canada’s top boutique PR and social media agencies. After launching her career as a PR consultant at one of Canada’s leading PR agencies, Wilcox Group, she spent many years working abroad as head of global PR at Cobra Beer, one of the UK’s fastest-growing beer brands. She’s also practiced corporate public relations and communications in both Australia and South Africa. Almira is active as an entrepreneur, consultant, mentor, and board director in organizations such as Brands For Better, Aga Khan Foundation Canada, Entrepreneurs’ Organization, and Habitat for Humanity Greater Vancouver.

Here’s a glimpse of what you’ll learn:

What inspired Almira Bardai and her business partner to start Jive PR + Digital and what led to the company’s success
Why Almira decided to exit her business and what she is currently focusing on
Almira shares details about a mistake she made in her business and the lessons she learned from it
How Almira helps support fellow women entrepreneurs and her advice for women who are just starting out
The best piece of advice Almira has received from a mentor
Almira talks about her reasons for going to Australia and South Africa and what she does to live with gratitude every day
Almira’s superpower and contact details

In this episode…

As a woman in business and leadership, you create your future. Almira Bardai believes that women need to be intentional about their time, their actions, and the breaks they take so they can continually build toward their future. After living and working abroad and finding it difficult to land a job upon returning to Canada, Almira knew that she had to do something for herself. So she started her own agency with a friend.

Almira advises women who are starting their careers to be flexible and to always say yes. They should volunteer for extra work and give more of their time whenever they can. She encourages them to say yes to new opportunities that come their way because that’s how they’ll get noticed.

In this week’s episode of the Lead Like A Woman Show, Andrea Heuston is joined by Almira Bardai, a thought leadership and communications consultant, to discuss Almira’s work supporting women entrepreneurs and her experience living and working in different countries. She also talks about being a member of Entrepreneurs’ Organization and living with gratitude every day.

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Feb-25-2021 Andrea Heuston Podcast, Andrea Heuston, Hello, Lead Like a Woman Show, Michelle Venorsky,

Don’t Be an A*hole!

Michelle Venorsky is the Founder of Hello, an engagement agency that helps build relationships between brands and consumers. Michelle, a mother of two, has over 20 years of hybrid PR & social marketing experience, mainly focusing on moms, consumer product goods, and housewares.

Prior to founding Hello, Michelle launched the social media marketing practice at Rosetta Publicis, which was one of the top five digital agencies globally. Before Rosetta Publicis, she spent 10 years at Marcus Thomas in the PR group and launched that agency’s social media practice. Michelle once authored the largest food blog in Ohio. She is also a freelance writer for Forbes Travel, an accredited member of PRSA (Public Relations Society of America), and a fellow for The Society for New Communications Research.

Here’s a glimpse of what you’ll learn:

Michelle Venorsky’s inspiration to start her own business
What has led to the success of Hello?
Michelle explains her company’s culture and how she supports her employees
The projects Michelle is currently working on
Michelle describes how she’s learning to manage her faults to avoid repeating past mistakes
How Michelle leads like a woman, the best piece of advice she received from a mentor, and her advice to fellow women
Michelle talks about getting into food blogging, turning it into a business, and how that experience has influenced her life
Michelle’s superpower and her contact details

In this episode…

Is there something you have always wanted to do but are scared to take the first step? What’s holding you back? Are you afraid of failing?

The fear of failure holds back many women from doing things they want. However, according to Michelle Venorsky, failure is part of the road to success. In her own company, Michelle admits that she hasn’t always known what she’s doing and advocates for transparency and honesty when dealing with employees and clients. She advises fellow women not to be afraid to take chances and to seek help from other women—including herself. If you don’t try, you’ll never know.

Michelle Venorsky, the Founder of Hello, is Andrea Heuston’s guest in this week’s episode of the Lead Like A Woman Show. Together, they discuss the intersection of running a business and attending to the needs of employees, clients, and family. Michelle also talks about her company’s culture, some of the big clients she works with, and her experience being a food blogger.

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Feb-18-2021 Andrea Heuston Podcast, Andrea Heuston, Lead Like a Woman Show, SheBird, Sheila Attari,

Get Comfortable Being Uncomfortable

Sheila Attari is the Founder and CEO of SheBird. With the company’s creation, Sheila utilizes her strategic and brand-building skills to solve issues women face when getting dressed. After two-plus years in product development, SheBird launched in October 2019. Their goal is to make women happy by freeing them from their uncomfortable bras by designing wardrobe essentials with built-in bra layers.

Sheila gained substantial experience growing world-class brands and developing and launching new products in the beauty, health, and home cleaning categories. She spent the majority of her career in consumer products brand management, advertising, and new product development roles. She has worked with multimillion-dollar companies such as Procter & Gamble; SC Johnson; and Foote, Cone & Belding. Sheila holds an MBA from the University of Chicago Booth School of Business and a BA in Logistics, Materials, and Supply Chain Management from Michigan State University. Now, she’s on a mission to help women free the girls.

Here’s a glimpse of what you’ll learn:

What inspired Sheila Attari to start SheBird and the type of clothing her company sells
The ideal customers for SheBird
Sheila talks about her entrepreneurial background and her decision to go into consulting and apparel
Why Sheila introduced sleepwear into her line of products and the new products she plans to create
What Sheila loves most about her work
Sheila talks about a mistake she made in her career and what she learned from it
The best piece of advice Sheila has received from a mentor and her advice to fellow women entrepreneurs and leaders
The difference between entrepreneurs and non-entrepreneurs
Sheila talks about her superpower and shares her contact details

In this episode…

When you wear comfortable clothes, you will be more productive in your work and feel more confident in yourself. Confidence is essential in every woman’s life—personally and professionally. In life, you have to identify what you need and take the steps necessary to get it.

The same case applies in business. If you feel the desire to go into entrepreneurship or start your own business, you should go for it. You’ll face a number of challenges along the way, but you have to believe in yourself and your abilities.

In this week’s episode of the Lead Like A Woman Show, Andrea Heuston is joined by Sheila Attari, the Founder and CEO of SheBird, to talk about Sheila’s journey from consulting work to creating and running a women’s clothing company. They discuss the common reasons women have for going braless, the benefits of getting comfortable being uncomfortable, and the difference between entrepreneurs and non-entrepreneurs.

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Feb-11-2021 Andrea Heuston Podcast, Andrea Heuston, Lead Like a Woman Show, mental wellness expert, Oksana Esberard, SattvaMe,

[Women of EO Series] Turning Flight Into Flow

Oksana Esberard is a mental wellness expert, mindfulness and meditation trainer, international speaker, and best selling author. She is the Founder of SattvaMe, a global virtual training organization that’s focused on stress management, productivity, and wellness for employees, business leaders, and entrepreneurs. Utilizing her extensive practice and multicultural background, Oksana leads online corporate programs and in-person training in small businesses and Inc 500 companies around the world. She has worked with companies like Microsoft, Sandler’s Training, BuzzFeed, YPO, EO, Petra Coach, and New Horizons Computer Learning Centers.

After overcoming her struggles with severe anxiety and suicidal thoughts, Oksana shares her story in her best selling book, Next Level You. She is also a member of EO’s Accelerator Program which helps businesses grow through learning and networking.

Here’s a glimpse of what you’ll learn:

What inspired Oksana Esberard to build a business about managing stress and anxiety and how she came up with its name, SattvaMe
Oksana shares her travel adventures and how they helped her to start her business
Who are the ideal clients for SattvaMe?
Oksana’s advice to someone starting a mindfulness practice
What inspired Oksana to write her book, Next Level You
Oksana discusses the crisis of femininity in business and why it’s crucial that women have fun and be present as they build and grow their businesses
Oksana talks about a big mistake she made in business and what she learned from the experience
The best pieces of advice Oksana has received from her mentors and her advice to women on building a business while trying to maintain her femininity
Oksana explains why she considers being an interpreter and or a bridge for people to be her superpower

In this episode…

Like other women, Oksana Esberard used to believe that success and stress came as a package deal, that you can’t be successful without having gone through a seemingly insurmountable amount of stress. But she learned through vast travel experiences that you can be productive and successful without sacrificing your mental wellbeing. She says that it is possible to work towards your goals and enjoy the material and financial fruits of your labor while being happy with your choices, your interactions with people, and the decisions that you’re making.

Oksana advises women to use their feminine power in their businesses to create an energy flow that creates less resistance in everything they do. This will open them up to more business opportunities, attract the right people, and find the best solutions to issues. She also encourages women to go with the flow, express gratitude, and be kind to themselves in every way possible.

In this week’s episode of the Lead Like A Woman Show, Andrea Heuston is joined by Oksana Esberard, a mental wellness expert, to find out how women can use their femine power and energy to build better business. Oksana talks about her inspiration to write her book, Next Level You, her journey to founding SattvaMe, and how she helps her clients improve productivity and handle stress. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Feb-04-2021 Andrea Heuston Podcast, Andrea Heuston, Collective Hearts, Lead Like a Woman Show, Lisa Rueff,

All You Need is Love

Lisa Rueff is the Founder and CEO of Collective Hearts. She is a multi-faceted community leader, inspirational speaker, wellness expert, jewelry designer, Sparked board game creator, and entrepreneur. She created Collective Hearts to connect, inspire and amplify love in the world. As the Founder and Chief Love Warrior Lisa Rueff knows what it means to love with purpose, and she is on a heart-based mission to spread kindness and generosity worldwide from leading international humanitarian trips to raising millions of dollars for women and children. And from her heart jewelry designs to signature workshops, retreats and talks, Lisa inspires collective hearts worldwide.

Lisa is also a Co-founder of The Jacmel Children’s Center which offers love, a home, education, and a better future for the orphans in Jacmel, Haiti. She also served as the Executive Director of the Do It For The Love Foundation which was founded by musician Michael Franti and his wife, ER nurse, Sara Agah Franti to grant live concert music wishes to people living with life-threatening illnesses, children with severe challenges, and wounded veterans, including those diagnosed with PTSD.

Here’s a glimpse of what you’ll learn:

Lisa Rueff talks about her humanitarian work in Haiti and her journey towards founding Collective Hearts
What Lisa loves about following her heart and leading like a woman
Lisa shares what the Do It For The Love Foundation was about and how the idea for the board game, Sparked, came about
Lisa talks about creating her love necklace jewelry and how they benefit a children’s home in Haiti
How Lisa’s necklaces got to be worn by the Founder of the Black Lives Matter Movement and Michelle Obama
The mentors Lisa has had and the most impactful pieces of advice she has received from them
Lisa’s advice to women on doing heart-based things
Lisa explains how the word namaste relates to her superpower

In this episode…

Lisa Rueff loves people. And her love for humanity and her desire to continuously be able to help others led her to Haiti to help victims of the 2010 earthquake that ravaged through the country. She was inspired by the people’s spirit and perseverance, and she wanted to do more for them. This paved the way for her to help fundraise and start a children’s home and later started a jewelry business whose proceeds help support the children’s home.

So why is Lisa so passionate about helping others and filling every project that she gets her hands on with love? Well, Lisa believes that when you follow your heart and do things that make others happy, more doors will open for you in the future. And women have a higher propensity to lead with love because they tend to be more tuned-in to their hearts in whatever it is that they’re working on, allowing them to have a kinder, more generous, more supportive, and more nurturing approach on their projects.

Lisa Rueff, Founder and CEO of Collective Hearts, is Andrea Heuston’s guest in this episode of the Lead Like a Woman Show. Tune in as Lisa talks about her humanitarian work in Haiti and how it led to the founding of a children’s home and jewelry business, how her jewelry pieces have made its way to top female leaders like Patrisse Cullors and Michelle Obama, and find out how doing things with love can make the world a better place.

Resources Mentioned in this episode

Collective Hearts
Collective Hearts’ 20% Discount code: LEAD
Lisa Rueff on LinkedIn
Lisa Rueff’s email: lisa@collectivehearts.co
Sparked Board Game
Jacmel Children’s Center
Random Acts
Do It For The Love Foundation
Michael Franti
Sara Agah Franti on LinkedIn
Black Lives Matter Movement
Patrisse Cullors
Kara Goldin on LinkedIn
Hint Water
Undaunted: Overcoming Doubts and Doubters by Kara Goldin
Artitudes Design
Rise25 Media

Sponsor for this episode…

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

Jan-28-2021 Andrea Heuston Podcast, Andrea Heuston, Cherri Prince, Lead Like a Woman Show, Seed Strategy,

Put on Your Rose-Colored Glasses

Cherri Prince is the Executive Vice President, Head of Client Growth at Seed Strategy. Since 1990, she has been the strategic brains behind building some of the most successful brands that market to women. She has been awarded 5 Effie awards, the only award in the ad industry based on marketing effectiveness. In 1998, Cherri co-founded an agency with Leo Burnett designed to unlock new insights into women. In this capacity, she honed unique strategies to challenge how marketers think about specific female relevant topics including beauty, motherhood, and aging. Her expertise landed her a consulting role with the creators of the 2000 hit movie What Women Want starring Mel Gibson and Helen Hunt.

In 2016, Cherri joined Seed Strategy, a brand growth acceleration firm that marries creativity and business strategy to grow client business from startups to Fortune 500 firms. She created the SheQ™ Test which is the company’s insight and growth initiative to empower clients with insights and strategies to grow their businesses with women.

Here’s a glimpse of what you’ll learn:

Cherri Prince shares what she loves the most about her work
How Cherri helped Korean mothers change their purchasing decisions
How to ask better questions and get better answers when doing research
Cherri explains how most brands ignore women’s purchasing power and fail to produce products ideal for women
Cherri talks about the role she played in the movie What Women Want
Why Seed Strategy’s Leading Ladies networking event was started and how it has evolved during the COVID-19 pandemic
Cherri talks about a project that didn’t go right and what she learned from the experience
Cherri shares how her mom inspired her to focus on working with women
The best piece of advice Cherri has received from a mentor and her advice to younger women on how they can use their voice for good
Cherri explains why being an optimist is her superpower

In this episode…

Cherri Prince believes that everything in life happens for a reason. Growing up, she didn’t see it that way. But as an adult, she has come to appreciate the wisdom behind the words that her mother shared with her early in her life.

In life, there are many things that you’ll encounter that may seem like amazing opportunities. But things don’t always go as planned and there is always that risk for disappointments to happen. But when things don’t go right, what do you do? Especially in terms of your career and your business, how do you turn an upside down situation right side up?

Cherri Prince, Executive Vice President of Seed Strategy is Andrea Heuston’s guest in this week’s episode of the Lead Like a Woman Show. Cherri shares her marketing expertise with Andrea, why she loves working with and focusing on women in her career, and why it’s important to learn to pivot during challenging times. She also talks about Seed Strategy’s Leading Ladies Networking Event and how her mother has inspired her to do her work the way that she does. Stay tuned.

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Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

Here’s a glimpse of what you’ll learn:

In this episode…

Resources Mentioned in this episode

Sponsor for this episode…

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Privacy Policy: Lead Like a Woman neither sells or shares any of your personal or contact information.