Up Your Confidence Game

Nikki Rausch

Nikki Rausch is the Founder and CEO of Sales Maven, an organization dedicated to authentic selling. She is a sales strategist with over 25 years of experience selling to prestigious organizations like the Bill and Melinda Gates Foundation and NASA. Nikki’s unique ability to transform the misunderstood process of selling has helped her shatter sales records and receive top producer awards along the way. Entrepreneurs and small business owners hire her to show them how to sell successfully and authentically. As an engaging speaker, Nikki shares the secrets of her sales success through keynote speeches and business-changing workshops. Her robust Sales Maven society ignites game-changing outcomes for clients. Nikki is the author of three books and hosts the Sales Maven Podcast.

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Here’s a glimpse of what you’ll learn: 

  • Nikki Rausch talks about starting her company and what led to her success
  • The Sales Maven Podcast
  • How successful women sell
  • The difference between traditional and relationship selling
  • How Nikki uses speaking as a sales tool
  • Nikki talks about her books, tips for increasing your influence in client conversations, and steps to an effective sales conversation
  • The most impactful piece of advice Nikki has received from a mentor and her advice to women on selling
  • Nikki’s superpower and contact details

In this episode…

How can you create value through your sales process? Can you spot buying signals?

Your conversation with potential leads is critical in driving sales. According to Nikki Rausch, it is essential to understand your customer and the sales process. Additionally, you have to up your confidence level and believe in yourself and what you are selling. Nikki encourages women to be authentic, build relationships with clients, and invest in themselves.

In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Nikki Rausch, the Founder and CEO of Sales Maven, about creating value through sales. They also discuss the benefits of having a sales coach, how to use speaking as a sales tool, and the steps to an effective sales conversation.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

You Cannot Be What You Cannot See

Daniella Menachemson

Daniella Menachemson is the President of StyleNations, a custom furniture company. She is one of the industry’s leading custom furniture makers and environmental design experts. As an award-winning entrepreneur and leader, Daniella takes pride in her great strides in business and leadership. Her approach to design is now met with a hint of anticipation toward the digital age. She has observed changes in consumer demand over the past two decades, inspiring her to elevate her career and company to a new level.

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Here’s a glimpse of what you’ll learn: 

  • Daniella Menachemson’s journey to starting a custom furniture company
  • What went right for Daniella when she started her business?
  • Why Daniella moved from Australia to Dallas, Texas
  • Daniella talks about StyleNations’ products, her passion for the metaverse, and her story from Andrea Heuston’s new book
  • How Daniella empowers and supports women
  • The most impactful piece of advice Daniella has received from her mentors — and her advice to women feeling stuck
  • How StyleNations impacts local communities
  • Daniella’s superpower

In this episode…

What does it take to lead by example? How can you take control of your destiny?

To be an exceptional leader, you need to be audacious and empower others to become the best version of themselves. To do this, surround yourself with inspirational mentors to guide you in the right direction. According to Daniella Menachemson, being audacious is having the courage to step into the unknown. You have to be willing to undertake uncomfortable things that will eventually help you achieve your goals. Take bold, courageous steps and support the people around you.

In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Daniella Menachemson, the President of StyleNations, about her entrepreneurial journey. They also discuss Daniella’s passion for the metaverse, why she moved from Australia to Dallas, and how StyleNations impacts local communities.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

Fail Faster

DeLynne Ano

DeLynne Ano is the Founder of Runli, a business workflow automation app that simplifies business back-office workflows by automating the hand-off between employees and departments, thereby improving efficiency and reducing the margin of error. DeLynne has over 25 years of executive experience with Fortune 100 companies. Her mentoring of businesses has resulted in billions of dollars of client revenue growth in dozens of industries, from food, beverage, and packaging to entertainment and media. She started her consulting business, Scape Group, Inc., in 2010 where she helped her first client grow from $750,000 annually to $24 million. The growth came as a result of instituting processes and system design.

After more than three decades of working with corporate suppliers and business owners, DeLynne has come to realize that small businesses cultivate creativity and innovation. Today, she owns and leads Playbook Makers and Runli, automated business processes that allow business owners to focus their energy working on the business, rather than in the business. The organization is a result of her passion for leveling the playing field and providing the tools needed for small businesses to play big.

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Here’s a glimpse of what you’ll learn: 

  • DeLynne Ano explains why she started her business and what has led to its success
  • The Runli app and the benefits of implementing processes
  • Why DeLynne created Playbook Makers
  • DeLynne’s experience working with her sons
  • The most impactful piece of advice DeLynne has ever received
  • DeLynne’s advice on launching new ideas, her superpower, and how to get in touch with her

In this episode…

How can you use processes and automation to deliver your best work? What are the benefits of creating standardized workflows?

Systems and processes are essential for a business to run efficiently. They promote consistency, improve time management, and help reduce errors. To start, DeLynne Ano advises business owners to identify the work they do very well and surround themselves with people who are experts in the things they don’t do well. It is also important to hire and delegate work to smart people, get your business organized, and work with mentors.

In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by DeLynne Ano, the Founder of Runli, to discuss the benefits of automation and business processes. They also talk about DeLynne’s business workflow app, her experience working with her sons, and tips for running a successful business.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

The Power of Scarcity

Mindy Weinstein

Mindy Weinstein, PhD, is the Founder and CEO of Market MindShift, a boutique digital marketing firm in Scottsdale, Arizona. She is a digital marketing expert named one of the top women in the industry globally. Mindy has trained thousands of professionals from organizations of all sizes including Facebook, the Weather Channel, World Fuel Services, and Hampton Products, and she continues to write for various publications.

Mindy is also the author of The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. She has a PhD in general psychology with an emphasis on technology. She is also a Marketing Instructor at Grand Canyon University and the University of Denver, as well as a Program Leader at the Wharton School and Columbia Business School.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Mindy Weinstein to start Market MindShift?
  • How Mindy juggles teaching at various universities
  • Mindy talks about her new book and explains how scarcity impacts consumer behavior
  • How scarcity marketing and the fear of missing out impact the brain
  • The power of uniqueness, effects of age on scarcity, and the relationship between inflation and scarcity
  • The most impactful piece of advice Mindy has received
  • How to leverage urgency and demand
  • Mindy’s superpower and contacts details

In this episode…

Do you get overwhelmed by the fear of missing out on something? Do you struggle to make the right decisions when faced with scarcity?

Fear often has a big impact on our emotions and the decisions we make. The fear of losing something can be a big driving force when making buying decisions and is a tactic often used by marketers to drive sales. According to Mindy Weinstein, scarcity makes things more attractive and increases competition.

In this episode of the Lead Like a Woman Show, Andrea Heuston interviews Mindy Weinstein, the Founder and CEO of Market MindShift, about the power of scarcity. They discuss how scarcity marketing affects the brain, the relationship between inflation and scarcity, and the power of uniqueness.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.