Month: November 2020

[Women of EO Series] There’s Comfort in Discomfort

Cherry Lao

Cherry Lao is the Co-founder and Creative Director of Citizen Best, an international brand marketing agency with offices in San Francisco, Los Angeles, and Bangkok. She draws design inspiration from different cultures, traditions and everyday beauty. Since moving from Bangkok to California, she sees imagery, colors, storytelling, graphics, and symbols as a way to understand cultural differences and bring nuance and clarity to communication.

Cherry is a collaborator first and foremost. She creates inspiring solutions and guides clients through every step of the creative process, providing the necessary rationale for all design elements and strategies. Whether she is directing a photo shoot, developing a fresh concept or offering art direction to existing designs, she believes her role as a creative leader is about elevating the team, not the individual. Outside of work, Cherry can be found with a local dance community, immersing herself in another form of self-expression. She is also involved in entrepreneurial organizations and encouraging diversity in business leadership.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Cherry Lao to start her own design agency business and how she went about expanding it to 3 different locations.
  • Cherry talks about working virtually and the types of clients she works with at Citizen Best
  • The role curiosity and diversity have played in Cherry’s life.
  • Cherry’s work as Diversity and Inclusion Chair at Entrepreneurs’ Organization and Women of EO Chair for the San Francisco chapter.
  • The questions that Cherry constantly asks herself and her team.
  • Why starting the creative process with a blank page is the most challenging part of Cherry’s job at Citizen Best and why she loves being able to bring a vision to life
  • Cherry talks about a big mistake she made in her career and what she learned from it.
  • Cherry’s advice to other women on moving outside their comfort zones.
  • Cherry explains why her superpower is being good at understanding ideas and how people can get in touch with her.

In this episode…

In business, many women tend to fear doing things outside their comfort zones because of their innate fear of making mistakes. They stress over the decisions they need to make and this often limits their opportunities and chances for great success. They fail to see mistakes as a way of learning from them.

Challenges are inevitable and leaders have to find the right solutions to tackle them. It would be helpful for them to surround themselves with people who will offer them support, inspire them, and share their expertise; people who will help them uncover great ideas and possibilities for their business. But more importantly, women need to learn to explore their curiosity and find comfort in discomfort because this will lead them to new discoveries about themselves and will open doors that they probably never even thought to consider before.

In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by Cherry Lao, Co-founder and Creative Director of Citizen Best, to talk about the importance of women being curious and believing in themselves. Cherry shares her background in design, explains what she learned from her parents’ business and determination to succeed, the questions she often asks herself and her team, and the role curiosity and diversity has played in her life.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO Series] Move Fast!

Andrea Herrera

Andrea Herrera is the Founder and President of Amazing Edibles Catering, an award-winning catering company that fosters relationship building at ground breaking events. She has served over a million meals in Chicago in the past 25 years and her personal mission is to foster connection to create community. Andrea is also the founder and president of Boxperience, a business that delivers an amazing invitation to a shared experience over food and drink in a customized gift box.

Andrea is a proud global leader in the Entrepreneurs’ Organization, a global organization with 15,000 members. She has also served on the boards of Cornell College, Global Citizenship Experience Lab High School, A Children’s Place, and she is currently Chair of the Board of Rivendell Theatre Ensemble, a theater dedicated to advancing the lives of women through theatre.

Andrea has been profiled in Hispanic Living Magazine, CNN Money, MSNBC, Chicago Tribune, Today’s Chicago Woman, and in the book From Risk to Reward, profiling her entrepreneurial journey.

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Here’s a glimpse of what you’ll learn: 

  • Why Andrea Herrera decided to start a catering company and how she grew it to become one of the biggest catering companies in Chicago.
  • Andrea Herrera talks about pivoting her business to create Boxperience 
  • How being in the Entrepreneurs’ Organization (EO) has helped Andrea Herrera’s business.
  • Why the business pivots in light of the COVID-19 pandemic is crucial for small businesses.
  • Andrea Herrera talks about the places she loves to travel to and shares an interesting story from her catering work.
  • Why Andrea Herrera is most curious about what the next 6 to 12 months will be like for everyone.
  • Andrea Herrera’s advice to fellow women entrepreneurs and people looking to pivot their businesses.
  • Andrea Herrera explains why connecting people is her superpower.
  • How to get in touch with Andrea Herrera.

In this episode…

In the current health crisis the world is going through, many entrepreneurs and company executives have seen their leadership put to the test. A lot of them have found creative ways to pivot their services and product offerings as the pandemic continues to progress. And while this is a testament of grit and determination to succeed against the odds, it also comes with a new set of challenges.

According to Andrea Herrera, one of the best decisions people looking to start new businesses or to pivot existing ones should do is to act fast. The world is moving quickly and no one cannot afford to sit back for months before taking action and committing to a decision. She also says that asking for help from trusted advisors can make the decision making process a lot easier.

In this week’s episode of the Lead Like a Woman Show, Andrea Heuston talks with Andrea Herrera, Founder and President of Amazing Edibles Catering, about how she pivoted her business and why it was one of the best decisions she has made. Andrea Herrera also shares the benefits of being a member of the Entrepreneurs’ Organization (EO) and Women of EO, what she learned from catering for Oprah Winfrey, and her advice to fellow entrepreneurs who want to start a business or pivot an existing one. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.

[Women of EO Series] [Women of Wine Series] Get in the Room!

Alexi Cashen is the CEO–or as she prefers to be known, the Chief Executive Optimist–for Elenteny Imports, a fast growing wine business. The company is dedicated to helping its partners grow in the wine, beer, and spirits industry.

Alexi is a self proclaimed type A, detail-oriented entrepreneur, and loves dominating in alcohol logistics. She is a board member of the San Francisco chapter of Entrepreneurs’ Organization, and she is also a business coach, host of The Alexi Cashen Podcast, and a mom.

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Here’s a glimpse of what you’ll learn: 

  • What inspired Alexi Cashen to go into the wine and spirits business.
  • Alexi shares what it’s like working as a leader in a male dominated industry.
  • Alexi talks about Elenteny Imports and their company culture and ideal clients, and the regulations around the wine industry.
  • Why Alexi calls herself a Chief Executive Optimist.
  • What Alexi loves about being a coach at the Entrepreneurs’ Organization Accelerator and her podcast, The Alexi Cashen Podcast.
  • Alexi discusses what she has learned from a big mistake she made in her business and her advice to women who are just starting their careers or pivoting in their roles.
  • Alexi talks about what she is most curious about right now and her superpower.
  • Where to learn more and get in touch with Alexi Cashen.

In this episode…

When Alexi Cashen and her business partner started their wine logistics business, she didn’t take an active role in handling the company’s finances. Over time, she realized that she needed to improve her relationship with money and the financial aspect of her business. Now, she thinks of money as a form of self care and that taking an active participation in her company’s finances is the best thing she can do.

Alexi also advocates for herself and her work as opposed to waiting for others to advocate for her. Why? Because she believes that no one can evangelize her business better than she can.

In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by Alexi Cashen, CEO of Elenteny Imports, to talk about the world of wine and how to push past the unexpected and move towards the greatness that lies ahead. They also discuss the importance of women taking an active role in their finances, the benefits of having a podcast, and what it’s like to have a leadership role in a male dominated industry. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Artitudes Design by Andrea Heuston. Artitudes Design is an award-winning creative agency that has been creating visual communication for Fortune 500 companies for over 25 years. They have worked with notable companies such as Microsoft, Starbucks, Expedia, and have also served startups and nonprofit organizations.

They specialize in connecting speakers with audiences by creating visual value with presentations and through the creation of motion graphics, video, and content.

To learn more about Artitudes Design, visit their website today. Checkout their portfolio to see their previous projects, and contact them today to find out how they can help you bring your business a cut above the rest.